Link copied to clipboard # FullContact vs LiveRamp Comparison - What are their main differences? Share [ Export ](/compare/fullcontact/liveramp/export.csv) FullContactLiveRamp[+ Add Product](#) Pricing **FullContact** Free Trial **Pay As You Go** Per Month · Person Under Management **LiveRamp** No pricing available **Pricing Insights** from reviews Time to Implement **FullContact** 1 monthFaster Based on 25 responses **LiveRamp** 4 months Based on 6 responses Return on Investment **FullContact** 15 months4 months sooner Based on 18 responses **LiveRamp** 19 months Based on 5 responses Perceived Cost **FullContact** $$$$$ **LiveRamp** $$$$$ Average Discount **FullContact** 12%2% more **LiveRamp** 10% **Pros & Cons** from reviews **FullContact** Not enough data **LiveRamp** [ Ease of Use (14) ](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559531&qs=pros-and-cons#reviews)[ Platform Integration (11) ](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559580&qs=pros-and-cons#reviews)[ Difficult Learning (6) ](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=2246991&qs=pros-and-cons#reviews)[ Expensive (6) ](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1557388&qs=pros-and-cons#reviews) Integrations **FullContact** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b6ae284d29a15e2259a0668e6f3401b8/liveramp.png "Product Avatar Image") LiveRamp ](https://www.g2.com/products/liveramp/reviews)[ View all ](https://www.g2.com/products/fullcontact/integrations) **LiveRamp** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62cc53be5687c9cbaef132f4b487873a/chalice.png "Product Avatar Image") Chalice ](https://www.g2.com/products/chalice/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a6c205d533dba77b318af96d91beb2ac/databricks.jpeg "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Cloud ](https://www.g2.com/products/google-google-cloud/reviews)[ View all ](https://www.g2.com/products/liveramp/integrations) Screenshots **FullContact** ![FullContact screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61944/Screen-Shot-2020-06-26-at-2.56.35-PM.png) **LiveRamp** ![LiveRamp screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1511082/SS1.png) **Ratings** from reviews Meets Requirements **FullContact** 8.4 8.491 **LiveRamp** 8.2 8.265 Ease of Use **FullContact** 8.9 8.991 **LiveRamp** 7.8 7.864 Ease of Setup **FullContact** 8.9 8.959 **LiveRamp** 7.2 7.235 Ease of Admin **FullContact** 8.7 8.758 **LiveRamp** 7.6 7.634 Quality of Support **FullContact** 8.6 8.674 **LiveRamp** 8.0 8.060 Has the product been a good partner in doing business? **FullContact** 8.6 8.657 **LiveRamp** 8.6 8.636 Product Direction (% positive) **FullContact** 7.0 7.089 **LiveRamp** 7.0 7.059 **Features** ratings from reviews Sales Intelligence 7.6 47 Not enough data Attribution Not enough data 6.8 12 Marketing Account Intelligence 7.6 17 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 74.3% Mid-Market(51-1000 emp.) 19.8% Enterprise(\> 1000 emp.) 5.9% Small-Business(50 or fewer emp.) 74.3% Mid-Market(51-1000 emp.) 19.8% Enterprise(\> 1000 emp.) 5.9% Small-Business(50 or fewer emp.) 18.3% Mid-Market(51-1000 emp.) 30.8% Enterprise(\> 1000 emp.) 51.0% Small-Business(50 or fewer emp.) 18.3% Mid-Market(51-1000 emp.) 30.8% Enterprise(\> 1000 emp.) 51.0% **Reviewers' Industry** [![FullContact](https://images.g2crowd.com/uploads/product/hd_favicon/46c086f708da48aba44f8b0cf59a772b/fullcontact.svg "FullContact")](https://www.g2.com/products/fullcontact/reviews) FullContact Computer Software 23.0% Marketing and Advertising 19.0% Information Technology and Services 10.0% Internet 8.0% Real Estate 6.0% Other 34.0% [![LiveRamp](https://images.g2crowd.com/uploads/product/hd_favicon/e7038862866973490548c0b82f8034f7/liveramp.svg "LiveRamp")](https://www.g2.com/products/liveramp/reviews) LiveRamp Marketing and Advertising 40.4% Retail 7.7% Financial Services 6.7% Computer Software 5.8% Information Technology and Services 3.8% Other 35.6% FAQs ## FullContact vs LiveRamp FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between LiveRamp vs FullContact? FullContact is rated higher for both Ease of Setup and Quality of Support, while LiveRamp's top strength is platform integration. | [LiveRamp](https://www.g2.com/products/liveramp/reviews) | [FullContact](https://www.g2.com/products/fullcontact/reviews) | | --- | --- | | 4.2/5 (115 reviews) | 4.3/5 (102 reviews) | | Enterprise | Small-Business | | 7.5 | 8.9 | | 8.2 | 8.7 | | Platform Integration | Ease of Setup | ### How do the pricing models of LiveRamp and FullContact compare? FullContact is considered the stronger value, with a higher satisfaction score for pricing and cost-related dimensions. - **LiveRamp:** Reviewers frequently cite LiveRamp as expensive, with recurring mentions of high fixed monthly costs and overage pricing. - **FullContact:** Reviewers describe FullContact as affordably priced and appreciate its flexible API pricing, though some note a desire for more usage-based options. ### What are the best alternatives to LiveRamp and FullContact? The top three alternatives to LiveRamp and FullContact are Clearbit, Hightouch, and Tealium. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [LiveRamp](https://www.g2.com/products/liveramp/reviews) | 4.2/5 (115 reviews) | Enterprise | Expensive, fixed monthly costs | Platform Integration | | [FullContact](https://www.g2.com/products/fullcontact/reviews) | 4.3/5 (102 reviews) | Small-Business | Affordably priced, flexible API pricing | Ease of Setup | | [Clearbit](https://www.g2.com/products/clearbit/reviews) | 4.4/5 (633 reviews) | Small-Business | — | Data Enrichment | | [Hightouch](https://www.g2.com/products/hightouch/reviews) | 4.6/5 (399 reviews) | Mid-Market | — | Reverse ETL | | [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | Tag Management | ### Which Identity Resolution features should I prioritize when comparing LiveRamp and FullContact? Buyers should prioritize Ease of Setup, Quality of Support, Platform Integration, Data Management, and API capabilities when comparing LiveRamp and FullContact. - **Ease of Setup:** LiveRamp 7.5, FullContact 8.9 - **Quality of Support:** LiveRamp 8.2, FullContact 8.7 - **Platform Integration:** LiveRamp cited in 11 reviews, FullContact — - **Data Management:** LiveRamp cited in 7 reviews, FullContact — - **APIs:** Both products are frequently praised for API capabilities in recent reviews ### What are the pros and cons of LiveRamp vs FullContact? LiveRamp's headline strength is platform integration, while FullContact excels in ease of setup and support. - **LiveRamp strengths:** Platform integration (11 all-time mentions), ease of use (14), audience activation (8), data management (7), channel management (5), connectivity (5), integrations (5), customer support (4), onboarding (4), analytics (3), innovation (3), marketing campaigns (3). - **LiveRamp trade-offs:** Difficult learning (6), expensive (6), poor customer support (5), learning curve (4), long waiting times (4), poor support services (4), complexity (3). - **FullContact strengths:** Reviewers highlight ease of setup, API flexibility, and affordability. - **FullContact trade-offs:** Some reviewers note inconsistent API responses, limited data coverage for certain regions, and a desire for more usage-based pricing. ### Is LiveRamp or FullContact better for small businesses? FullContact is better suited for small businesses, with a higher proportion of small-business reviewers and positive sentiment on ease of use and pricing. - **LiveRamp:** Largest segment is Enterprise; reviewers note high costs and complexity as barriers for SMBs. - **FullContact:** Largest segment is Small-Business; reviewers consistently praise its affordability and ease of setup for smaller teams. ### Which Identity Resolution platform has better integrations? LiveRamp is favored for integrations, with more reviewer-cited mentions of platform integration and connectivity. - **LiveRamp:** Platform integration cited in 11 reviews, integrations in 5 reviews, connectivity in 5 reviews. - **FullContact:** Reviewers highlight API integration and ease of connecting with other systems, but no specific third-party tools are named in the data. ### How do LiveRamp and FullContact compare on customer support? FullContact scores higher on Quality of Support, but the difference is below the materiality threshold, indicating near parity. - **LiveRamp:** Reviewers describe support as responsive and helpful, though some mention delays and procedural complexity. - **FullContact:** Reviewers consistently praise support for being clear, helpful, and reliable, with onboarding and developer assistance frequently highlighted. ### Which is easier to implement, LiveRamp or FullContact? FullContact is easier to implement, with a significantly higher Ease of Setup score than LiveRamp. - **LiveRamp:** Reviewers note a learning curve, complex onboarding, and multiple procedural steps, though some praise the help center and documentation. - **FullContact:** Reviewers consistently describe setup as quick, easy, and well-documented, with API integration highlighted as straightforward. ### Which product has better APIs? Both LiveRamp and FullContact are highly rated for their APIs, with reviewers frequently citing API capabilities as a core strength. - **LiveRamp:** APIs are a recurring theme in recent reviews, with integrations and connectivity cited in 5 reviews each. - **FullContact:** Reviewers consistently praise the flexibility, reliability, and documentation of FullContact's APIs, with ease of integration and developer support frequently mentioned. Alternatives **FullContact Alternatives** ![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit") [ Clearbit ](/products/clearbit/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator") [ Sales Navigator ](/products/linkedin-sales-navigator/reviews) **LiveRamp Alternatives** ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") [ Hightouch ](/products/hightouch/reviews) ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ## FullContact vs LiveRamp When assessing the two solutions, reviewers found FullContact easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall. - Reviewers felt that FullContact meets the needs of their business better than LiveRamp. - When comparing quality of ongoing product support, reviewers felt that FullContact is the preferred option. - When assessing product direction, FullContact and LiveRamp received similar ratings from our reviewers.