# Top 10 Keyword Insights Alternatives & Competitors **Average Rating:** 4.9/5 **Total Number of Reviews:** 11 Looking for alternatives or competitors to Keyword Insights? SEO Tools is a widely used technology, and many people are seeking powerful, high quality software solutions with keyword research and serp rank tracking. Other important factors to consider when researching alternatives to Keyword Insights include content and features. The best overall Keyword Insights alternative is Ahrefs. Other similar apps like Keyword Insights are SE Ranking, Semrush, Surfer, and Writesonic. Keyword Insights alternatives can be found in [SEO Tools](https://www.g2.com/categories/seo-tools) but may also be in [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) or [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management). ## Best Paid & Free Alternatives to Keyword Insights - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Writesonic](https://www.g2.com/products/writesonic/reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) ## Top 10 Alternatives to Keyword Insights Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Keyword Insights stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Building Materials, and Computer Software, and find the best product for your business. ### 1. [Ahrefs](https://www.g2.com/products/ahrefs/reviews) By Ahrefs **Average Rating:** 4.5/5 **Total Reviews:** 708 Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-keyword-insights) **Compare Ahrefs with other alternatives:** - [Ahrefs vs SE Ranking](https://www.g2.com/compare/ahrefs-vs-se-ranking) - [Ahrefs vs Semrush](https://www.g2.com/compare/ahrefs-vs-semrush) - [Ahrefs vs Surfer](https://www.g2.com/compare/ahrefs-vs-surfer-surfer) - [Ahrefs vs Writesonic](https://www.g2.com/compare/ahrefs-vs-writesonic) - [Ahrefs vs Serpstat](https://www.g2.com/compare/ahrefs-vs-serpstat) - [Ahrefs vs Birdeye](https://www.g2.com/compare/ahrefs-vs-birdeye) - [Ahrefs vs Similarweb](https://www.g2.com/compare/ahrefs-vs-similarweb) - [Ahrefs vs Yext](https://www.g2.com/compare/ahrefs-vs-yext) - [Ahrefs vs LocaliQ](https://www.g2.com/compare/ahrefs-vs-localiq) ### 2. [SE Ranking](https://www.g2.com/products/se-ranking/reviews) By SE Ranking **Average Rating:** 4.7/5 **Total Reviews:** 1,569 SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs SE Ranking](https://www.g2.com/compare/keyword-insights-vs-se-ranking) **Compare SE Ranking with other alternatives:** - [SE Ranking vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-se-ranking) - [SE Ranking vs Semrush](https://www.g2.com/compare/se-ranking-vs-semrush) - [SE Ranking vs Surfer](https://www.g2.com/compare/se-ranking-vs-surfer-surfer) - [SE Ranking vs Writesonic](https://www.g2.com/compare/se-ranking-vs-writesonic) - [SE Ranking vs Serpstat](https://www.g2.com/compare/se-ranking-vs-serpstat) - [SE Ranking vs Birdeye](https://www.g2.com/compare/birdeye-vs-se-ranking) - [SE Ranking vs Similarweb](https://www.g2.com/compare/se-ranking-vs-similarweb) - [SE Ranking vs Yext](https://www.g2.com/compare/se-ranking-vs-yext) - [SE Ranking vs LocaliQ](https://www.g2.com/compare/localiq-vs-se-ranking) ### 3. [Semrush](https://www.g2.com/products/semrush/reviews) By Adobe **Average Rating:** 4.4/5 **Total Reviews:** 4,016 Online Visibility and Content Marketing SaaS Platform Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Semrush](https://www.g2.com/compare/keyword-insights-vs-semrush) **Compare Semrush with other alternatives:** - [Semrush vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-semrush) - [Semrush vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-semrush) - [Semrush vs Surfer](https://www.g2.com/compare/semrush-vs-surfer-surfer) - [Semrush vs Writesonic](https://www.g2.com/compare/semrush-vs-writesonic) - [Semrush vs Serpstat](https://www.g2.com/compare/semrush-vs-serpstat) - [Semrush vs Birdeye](https://www.g2.com/compare/birdeye-vs-semrush) - [Semrush vs Similarweb](https://www.g2.com/compare/semrush-vs-similarweb) - [Semrush vs Yext](https://www.g2.com/compare/semrush-vs-yext) - [Semrush vs LocaliQ](https://www.g2.com/compare/localiq-vs-semrush) ### 4. [Surfer](https://www.g2.com/products/surfer-surfer/reviews) By Surfer **Average Rating:** 4.8/5 **Total Reviews:** 545 Elevate Organic Traffic with Effortless SEO by Surfer Boost your online presence and conquer search engines with Surfer's accessible and data-driven SEO solutions. Frustrated by complex SEO tactics and unpredictable results? We believe you deserve better. Surfer empowers teams, agencies, and experts with smarter tools for predictable traffic growth. Unlock cost-effective organic traffic generation and seamless content management: Effortlessly establish topical authority with Surfer's Topical Map. Plan content months ahead with comprehensive Keyword Research and competitor analysis. Supercharge your team's productivity with AI-powered outlining, instant keyword insertion, and real-time SEO guidance. Scale your content strategy overnight with ready-to-rank articles, generated in minutes and available in 7 languages. Say goodbye to SEO guesswork and hello to: Reduced effort: Simplified workflows and automation streamline your processes. Increased confidence: Data-driven insights and real-time feedback guide your strategy. Faster growth: Powerful tools like Topical Map and AI writing accelerate your climb to the top. Ready to achieve predictable success with SEO? Start your journey with Surfer today. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Surfer](https://www.g2.com/compare/keyword-insights-vs-surfer-surfer) **Compare Surfer with other alternatives:** - [Surfer vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-surfer-surfer) - [Surfer vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-surfer-surfer) - [Surfer vs Semrush](https://www.g2.com/compare/semrush-vs-surfer-surfer) - [Surfer vs Writesonic](https://www.g2.com/compare/surfer-surfer-vs-writesonic) - [Surfer vs Serpstat](https://www.g2.com/compare/serpstat-vs-surfer-surfer) - [Surfer vs Birdeye](https://www.g2.com/compare/birdeye-vs-surfer-surfer) - [Surfer vs Similarweb](https://www.g2.com/compare/similarweb-vs-surfer-surfer) - [Surfer vs Yext](https://www.g2.com/compare/surfer-surfer-vs-yext) - [Surfer vs LocaliQ](https://www.g2.com/compare/localiq-vs-surfer-surfer) ### 5. [Writesonic](https://www.g2.com/products/writesonic/reviews) By Writesonic, Inc. **Average Rating:** 4.7/5 **Total Reviews:** 2,115 Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Writesonic](https://www.g2.com/compare/keyword-insights-vs-writesonic) **Compare Writesonic with other alternatives:** - [Writesonic vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-writesonic) - [Writesonic vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-writesonic) - [Writesonic vs Semrush](https://www.g2.com/compare/semrush-vs-writesonic) - [Writesonic vs Surfer](https://www.g2.com/compare/surfer-surfer-vs-writesonic) - [Writesonic vs Serpstat](https://www.g2.com/compare/serpstat-vs-writesonic) - [Writesonic vs Birdeye](https://www.g2.com/compare/birdeye-vs-writesonic) - [Writesonic vs Similarweb](https://www.g2.com/compare/similarweb-vs-writesonic) - [Writesonic vs Yext](https://www.g2.com/compare/writesonic-vs-yext) - [Writesonic vs LocaliQ](https://www.g2.com/compare/localiq-vs-writesonic) ### 6. [Serpstat](https://www.g2.com/products/serpstat/reviews) By Serpstat **Average Rating:** 4.6/5 **Total Reviews:** 464 SaaS for competitor analysis, content optimization, SEO management, market intelligence, advertising insights, and AI-driven content creation. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Serpstat](https://www.g2.com/compare/keyword-insights-vs-serpstat) **Compare Serpstat with other alternatives:** - [Serpstat vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-serpstat) - [Serpstat vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-serpstat) - [Serpstat vs Semrush](https://www.g2.com/compare/semrush-vs-serpstat) - [Serpstat vs Surfer](https://www.g2.com/compare/serpstat-vs-surfer-surfer) - [Serpstat vs Writesonic](https://www.g2.com/compare/serpstat-vs-writesonic) - [Serpstat vs Birdeye](https://www.g2.com/compare/birdeye-vs-serpstat) - [Serpstat vs Similarweb](https://www.g2.com/compare/serpstat-vs-similarweb) - [Serpstat vs Yext](https://www.g2.com/compare/serpstat-vs-yext) - [Serpstat vs LocaliQ](https://www.g2.com/compare/localiq-vs-serpstat) ### 7. [Birdeye](https://www.g2.com/products/birdeye/reviews) By Birdeye **Average Rating:** 4.7/5 **Total Reviews:** 4,145 Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Birdeye](https://www.g2.com/compare/birdeye-vs-keyword-insights) **Compare Birdeye with other alternatives:** - [Birdeye vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-birdeye) - [Birdeye vs SE Ranking](https://www.g2.com/compare/birdeye-vs-se-ranking) - [Birdeye vs Semrush](https://www.g2.com/compare/birdeye-vs-semrush) - [Birdeye vs Surfer](https://www.g2.com/compare/birdeye-vs-surfer-surfer) - [Birdeye vs Writesonic](https://www.g2.com/compare/birdeye-vs-writesonic) - [Birdeye vs Serpstat](https://www.g2.com/compare/birdeye-vs-serpstat) - [Birdeye vs Similarweb](https://www.g2.com/compare/birdeye-vs-similarweb) - [Birdeye vs Yext](https://www.g2.com/compare/birdeye-vs-yext) - [Birdeye vs LocaliQ](https://www.g2.com/compare/birdeye-vs-localiq) ### 8. [Similarweb](https://www.g2.com/products/similarweb/reviews) By Similarweb **Average Rating:** 4.4/5 **Total Reviews:** 1,174 Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Similarweb](https://www.g2.com/compare/keyword-insights-vs-similarweb) **Compare Similarweb with other alternatives:** - [Similarweb vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-similarweb) - [Similarweb vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-similarweb) - [Similarweb vs Semrush](https://www.g2.com/compare/semrush-vs-similarweb) - [Similarweb vs Surfer](https://www.g2.com/compare/similarweb-vs-surfer-surfer) - [Similarweb vs Writesonic](https://www.g2.com/compare/similarweb-vs-writesonic) - [Similarweb vs Serpstat](https://www.g2.com/compare/serpstat-vs-similarweb) - [Similarweb vs Birdeye](https://www.g2.com/compare/birdeye-vs-similarweb) - [Similarweb vs Yext](https://www.g2.com/compare/similarweb-vs-yext) - [Similarweb vs LocaliQ](https://www.g2.com/compare/localiq-vs-similarweb) ### 9. [Yext](https://www.g2.com/products/yext/reviews) By Yext **Average Rating:** 4.4/5 **Total Reviews:** 1,124 Yext is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data infrastructure for local businesses, Yext gives brands the intelligence to see where they're losing, the verified data AI trusts, and the content and data distribution to reach every surface that matters — all from one platform. Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs Yext](https://www.g2.com/compare/keyword-insights-vs-yext) **Compare Yext with other alternatives:** - [Yext vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-yext) - [Yext vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-yext) - [Yext vs Semrush](https://www.g2.com/compare/semrush-vs-yext) - [Yext vs Surfer](https://www.g2.com/compare/surfer-surfer-vs-yext) - [Yext vs Writesonic](https://www.g2.com/compare/writesonic-vs-yext) - [Yext vs Serpstat](https://www.g2.com/compare/serpstat-vs-yext) - [Yext vs Birdeye](https://www.g2.com/compare/birdeye-vs-yext) - [Yext vs Similarweb](https://www.g2.com/compare/similarweb-vs-yext) - [Yext vs LocaliQ](https://www.g2.com/compare/localiq-vs-yext) ### 10. [LocaliQ](https://www.g2.com/products/localiq/reviews) By USA TODAY Co. **Average Rating:** 4.5/5 **Total Reviews:** 1,071 Guided Marketing Solution for Small Business Owners Categories in common with Keyword Insights: [SEO Tools](https://www.g2.com/categories/seo-tools) **Compare:** [Keyword Insights vs LocaliQ](https://www.g2.com/compare/keyword-insights-vs-localiq) **Compare LocaliQ with other alternatives:** - [LocaliQ vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-localiq) - [LocaliQ vs SE Ranking](https://www.g2.com/compare/localiq-vs-se-ranking) - [LocaliQ vs Semrush](https://www.g2.com/compare/localiq-vs-semrush) - [LocaliQ vs Surfer](https://www.g2.com/compare/localiq-vs-surfer-surfer) - [LocaliQ vs Writesonic](https://www.g2.com/compare/localiq-vs-writesonic) - [LocaliQ vs Serpstat](https://www.g2.com/compare/localiq-vs-serpstat) - [LocaliQ vs Birdeye](https://www.g2.com/compare/birdeye-vs-localiq) - [LocaliQ vs Similarweb](https://www.g2.com/compare/localiq-vs-similarweb) - [LocaliQ vs Yext](https://www.g2.com/compare/localiq-vs-yext) ## Explore Articles - [best fp&a software](https://www.g2.com/discussions/what-s-the-best-fp-a-software-in-2025) - [Top HCM platforms for compliance-heavy industries](https://www.g2.com/discussions/what-are-the-top-hcm-platforms-for-compliance-heavy-industries) - [Best app for board meeting organization](https://www.g2.com/discussions/best-app-for-board-meeting-organization) - [What is the top-rated video advertising platform for large brands?](https://www.g2.com/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands) - [What is the best platform for creating interactive presentations?](https://www.g2.com/discussions/what-is-the-best-platform-for-creating-interactive-presentations) - [Top platforms for managing employee vacation and sick leave](https://www.g2.com/discussions/top-platforms-for-managing-employee-vacation-and-sick-leave) ## Spotlight Categories - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) - [Voice Recognition Software](https://www.g2.com/categories/voice-recognition)