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Improvado

By Improvado

4.4 out of 5 stars

How would you rate your experience with Improvado?

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Improvado Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Improvado Integrations

(4)
Integration information sourced from real user reviews.

Improvado Media

Improvado Demo - Improvado at a glance
Integrate data from any number of marketing platforms, unify it, automate reporting, and get actionable insights.
Improvado Demo - Automate data extraction and loading so you can focus on insights, not maintenance.
500+ data sources, 40,000+ dimensions and metrics, 20+ enterprise-level destinations.
Improvado Demo - Get a quality dataset for further analysis
Over 15 ready-made transformation recipes for most popular marketing use cases.
Improvado Demo - No-code wizard for custom transformations
Create even the most complex transformations in just a few clicks.
Improvado Demo - Put campaign monitoring on autopilot
Ensure perfect campaign execution, brand safety, and data quality thanks to automated built-in guardrails.
Improvado Demo - Easily analyze data and uncover insights
Gain full visibility of marketing performance with pre-built BI dashboards and use AI agent to instantly interpret data and deliver actionable insights.
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Improvado Reviews (80)

Reviews

Improvado Reviews (80)

4.4
80 reviews

Pros & Cons

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Verified User in Marketing and Advertising
EM
Mid-Market (51-1000 emp.)
"Fine experience and would recommend"
What do you like best about Improvado?

We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was very easy, and also the on-going set up of new connections. Also whenever we needed a new data connector that improvado didn't offer, they were very timely with building new ones.

We used Improvado for several years - but then a decision was made outside of my department to use a different reporting tool and the ETL features became redundant with the new provider we started to use. During our discussions with Improvado, they worked hard to make sure we were still getting value from the partnership. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Never really got much value from the Analyze features, but also did not spend the time digging in since our main use case was ETL Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your 5-star review and the kind words about your experience with Improvado! It's wonderful to know that you found the onboarding smooth and that creating new connections was hassle-free. Even though your company has moved to a different solution, I appreciate your mention of how our team prioritized your continued satisfaction throughout the transition. If you ever need data integration and marketing intelligence solutions again, our door is always open!

Sid G.
SG
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Improvado has been a game-changer for our Marketing team!"
What do you like best about Improvado?

Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis. The ability to create custom APIs, combined with Improvado's existing connections, has given us a complete and accurate view of our business. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We have had a couple changes in CSM in a year which makes things a little difficult but the support staff has been very helpful! Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi Sid, thank you for the five-star review and those wonderful words! We're thrilled to be the "game-changer" in your marketing team's data journey. Regarding the CSM changes, we understand it can feel like breaking into new shoes sometimes, but rest assured, your success remains our top priority through every transition.

Verified User in Mental Health Care
UM
Mid-Market (51-1000 emp.)
"Your reporting is only as good as your data."
What do you like best about Improvado?

Willingness to integrate and make workarounds for all products that we wanted to report on. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Unable to truly gather insights from the dashboards provided. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for sharing your feedback with us. I appreciate your recognition of our team's flexibility and willingness to integrate with various products for your reporting needs.

However, I'm concerned to hear that you weren't able to gather meaningful insights from our dashboards. This is definitely not the experience we want our customers to have. Understanding your specific challenges with extracting actionable information would be incredibly helpful for us. Were there particular metrics or visualization options you found lacking for your promotional messaging analysis?

Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Powerful tool as good as your data"
What do you like best about Improvado?

The tool is powerful and the team wants to try hard to support you. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi there! You're absolutely right that any reporting tool relies on clean data to deliver meaningful insights.

I'm sorry that despite our team's support efforts, you still experienced challenges with the implementation and technical setup. Would you be open to sharing more specifics about the difficulties you encountered while setting up your marketing metrics? Understanding your particular pain points would help us improve our onboarding process and provide better guidance for customers facing similar challenges in the future.

Jack M.
JM
Senior Associate
Mid-Market (51-1000 emp.)
"Experience during role within D&A practice"
What do you like best about Improvado?

- Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage.

- It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow.

- The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

- Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.

- While customizable, some users may find the extent of customization options insufficient for highly specific needs. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for sharing your Improvado experience, Jack! Could you share what particular customization features you felt were lacking? Your feedback would be incredibly valuable as we continue to enhance our platform.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Great Team, Quick Replies"
What do you like best about Improvado?

Their ticket system is really great, and the team usually replies very timely. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are looking to do. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi there! It's really nice to hear you've had a positive experience with our customer support team - that's something we pride ourselves on.

You make a valid point that the platform currently has a steeper learning curve for marketers without technical backgrounds. We've actually been working on several UI improvements and have recently launched self-serve transformations designed specifically for marketing teams without developer support.

Would you be willing to share which specific features you found most challenging?

See how Improvado improved
Erica K.
EK
Digital & Communications Director
Enterprise (> 1000 emp.)
"Valuable data aggregation and visualizations at your fingertips"
What do you like best about Improvado?

The ability to directly sync with countless reporting modules, such as Google Ads, Meta, and more. Integration has been seamless and our account directors are all incredibly sharp-minded. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There are a few limitations with the API in terms of metrics that can be pulled in from Google Ads. However, Improvado has been instrumental in helping us find alternative solutions to get the data we need. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi Erica! It's our mission to help great companies like yours to be less bogged down in Excel spreadsheets.

Have you had a chance to review the Google Ads Web Page View report type? I'll attach the link below.

See how Improvado improved
Verified User in Marketing and Advertising
IM
Mid-Market (51-1000 emp.)
"Improvado is a good tool for easily setting up data extractions from multiple platforms."
What do you like best about Improvado?

The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are created. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your feedback on Improvado! We're happy that our platform has made data extraction from multiple sources easier for your team.

Regarding status reporting, we've recently enhanced our platform with Transformation statuses, and we're continuously working on more improvements based on customer input like yours. Stay tuned!

See how Improvado improved
AO
Mid-Market (51-1000 emp.)
"Improvado - Amazing ETL & AI Tool for Marketing Agencies!"
What do you like best about Improvado?

There are a lot of ETL tools and a growing amout of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart. We embarked on an AI journey together as partners and it's been amazing how far we have come in a relatively short period of time. They work hard to personalize the experience and platform for your specific company use! Review collected by and hosted on G2.com.

What do you dislike about Improvado?

No real downsides that I see, just moving through the AI roadmap takes a lot of hard work, training and implementation. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi Adam! Thank you for your kind words about our customer relationships and the personalized experience you've received.

At Improvado, we strongly believe that even the best technology needs great people behind it who understand your specific challenges. Seeing this philosophy resonate with your agency means a lot to us.

EB
Mid-Market (51-1000 emp.)
"Empowering Analytics with Customization"
What do you like best about Improvado?

The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms. This breadth allows us to leverage a single connection for all our integration needs, significantly simplifying the process and reducing time-to-market. Additionally, their willingness to create bespoke transformations ensures that the integrations are tailored to match our specific business requirements.

Lastly, Improvado offers robust support services with short ticket cycle times and consistently delivers error-free changes. We are pleased with the level of support we receive from their team. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There are no significant drawbacks to our experience with Improvado. If anything, a suggestion for improvement would be to focus on enhancing process maturity as they scale and grow. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi Eugene, thanks for taking the time to leave us a review! We're so happy to hear that you're enjoying using Improvado.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

14%

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Improvado Features
ROI Tracking
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Diverse Extraction Points
Data Structuring
Consolidation
Diverse Extraction Points