--- title: Improvado Reviews meta_title: 'Improvado Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 80 reviews by the users' company size, role or industry to find out how Improvado works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 80 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Improvado Reviews **Vendor:** Improvado **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 80 ## About Improvado Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered. ## Improvado Pros & Cons **What users like:** - Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy. (3 reviews) - Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance. (3 reviews) - Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system. (2 reviews) - Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding. (2 reviews) - Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring. (2 reviews) - Implementation Ease (2 reviews) - Users value the **seamless integrations** provided by Improvado, enabling efficient data consolidation and management. (2 reviews) - Users find Improvado **intuitive and easy to use** , facilitating effortless data integration and management across platforms. (2 reviews) - Setup Ease (2 reviews) - Time-saving (2 reviews) **What users dislike:** - Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively. (2 reviews) - Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions. (1 reviews) - Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports. (1 reviews) - Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively. (1 reviews) - Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience. (1 reviews) - Dashboard Issues (1 reviews) - Data Management (1 reviews) - Users find the **difficult setup** process time-consuming and challenging, especially with unreliable data affecting report quality. (1 reviews) - Editing Issues (1 reviews) - Error Reporting (1 reviews) ## Improvado Reviews ### 1. Improvado seems poised to be the next industry leader for marketing data aggregation. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Improvado?** The whole package has been favorable, a little over a year into our relationship with Improvado. We have a dedicated support rep who has been wonderful (props to Valerie N), data has been reliable and accessible, and developers have been open to pretty much all of our questions and requests. I will mention that our list of candidates/competitors wasn't too large and that we didn't do a trial/pilot with any other provider, but this was because Improvado impressed us enough from the start. **What do you dislike about Improvado?** I honestly don't have any substantial "gripes", but in the interest of comprehensiveness, I suppose I would mention that the protocol for support and customization requests seems purely email-based, making it harder to track or update. However, this is hardly an issue, especially given the current size of the company. **Recommendations to others considering Improvado:** Despite their comparatively small scale, give Improvado a fair shot for all of your data aggregation and normalization needs. I have a lot of faith in their potential. **What problems is Improvado solving and how is that benefiting you?** Improvado is fulfilling their main value proposition by aggregating the raw data from all of our marketing partners, allowing users like myself to implement comprehensive, efficient reporting through various SQL queries and UI dashboards. Joining our custom Improvado queries with our internal databases has allowed us to create new, powerful, dynamic reports while the marketers are also finding value in leveraging the dashboards for ad hoc insights. ### 2. Eliminated 90% of manual reporting hours per week **Rating:** 4.0/5.0 stars **Reviewed by:** Marc C. | Manager, Insights and Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Improvado?** The ability to easily access data from multiple sources and lay the data out quickly and easily for both internal teams and clients. **What do you dislike about Improvado?** Still rely on improvado devs to access some of the data (would like a more self sustaining UI) **Recommendations to others considering Improvado:** If you are struggling with data integrity and your spending unnecessary hours manually putting together reports, you are doing yourself and your company and clients a disservice. Improvado can solve both these problems so you can be a better strategic partner for your clients. **What problems is Improvado solving and how is that benefiting you?** Eliminating manual reporting hours, which has allowed our account managers more time to optimize their clients accounts than reporting on performance. ### 3. Digital Marketing Lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Digital Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2019 **What do you like best about Improvado?** My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need. **What do you dislike about Improvado?** I honestly don't dislike anything. What I would flag for people that are considering using Improvado is that you still need to know your own data to get the most out of it. **Recommendations to others considering Improvado:** If you're managing more than a couple publishers/services or a high-volume of paid advertising campaigns, this service will help a lot in terms of analyzing your performance data. I use Improvado with Tableau, but their out-of-the-box web interface seems adequate for most situations. **What problems is Improvado solving and how is that benefiting you?** Improvado has increased our capacity to analyze and optimize at greater scale. We're now looking at data sets that we just didn't have the bandwidth to consider before. Our client reporting frequency has increased to daily updates versus our previous weekly updates. ### 4. The most extensive marketing ETL tool **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon T. | Head of Product, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Improvado?** Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need. **What do you dislike about Improvado?** Out of the box, new connections will only load about 2 months worth of historical data for you. If you work with their team they are able to load as much historical as you need though. **Recommendations to others considering Improvado:** Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections. **What problems is Improvado solving and how is that benefiting you?** With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money. ### 5. Improvado makes it easy to collect all your data in a centralized spot **Rating:** 3.5/5.0 stars **Reviewed by:** Philipp D. | Display & Native Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Improvado?** - option to integrate many sources via API - adding not yet connected partners via gsheets as a workaround if a source is not yet integrated - option to filter and indivualize on several levels - share indivualized dashboards with any of our clients - great customer support esp. our AM Valerie and guys from Improvado support chat (Skype) naming Artem as first **What do you dislike about Improvado?** - some comfortfeatures are missing but there is the option to brief those and getting ETA for those approved - some "on the first sight" easy features become tricky due to the backbone structure - tricky requests take a while to implement, while some of them will not be doable in mid term (time framed/periodic calculations of certain metrics) - pricing is high, given the benefits and support still legit from my POV - for us as a company it feels a bit like helping to make Improvado an even better product since last year which is not optimal giving the price - however with that we could achieve a better customization for us which is similar to if we would have decided to build a tool like that in-house from the feature perspective **Recommendations to others considering Improvado:** - centralized tool for all your data sources - customer requests are taken with care and solutions are offered in regular support as well as mid-term tickets **What problems is Improvado solving and how is that benefiting you?** - getting rid of manual processes and sheets - pulling strings together in one centralized bi tool - visualization and highly customizable tables - share indivualized dashboards with any of our clients - ### 6. Improvado helps us save huge amounts of time and standardizes our reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Brian C. | VP SEO Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Improvado?** The use of Improvado has enabled us to scale our reporting quickly and to deliver dozens of multi-page, multi-channel reports each month within just a few days. The improvado support team is attentive, patient, and focused on our priorities. **What do you dislike about Improvado?** Because it's a relatively small upstart in this field, their built-in data sources and widgets are perhaps more limited than on some other platforms. On the other hand, the improvado team has built numerous custom solutions for us as part of the ongoing package, and really they never say no to any reasonable request. **Recommendations to others considering Improvado:** Explore your needs carefully and review with the improvado team. Speak to other users. It's a young but strong platform, with great people behind it, and is continuously evolving. **What problems is Improvado solving and how is that benefiting you?** We have saved a tremendous number of work hours both onboarding new clients and pumping out reports month after month. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets. ### 7. Improvado is a very versatile tool that is easy to learn and efficiently use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Improvado?** The ability to view data at various levels as well as easily import that data into a spreadsheet or visualization tools. Being able to create tables of data within the UI and download as an excel file for easy export. **What do you dislike about Improvado?** There is a lot of reliability on developers, especially if the complexity in which you view your data is high. **Recommendations to others considering Improvado:** If you're looking to cut down manual reporting hours in your company, this is the tool for you. **What problems is Improvado solving and how is that benefiting you?** Reduction in the amount of manual hours of compiling reports for our clients. The benefits are more time focusing on optimizing our clients programs. ### 8. Analysis made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** I like the look of how the review improvado dashboard looks and very user friendly to check for the information using different tabs **What do you dislike about Improvado?** Sometimes the information doesn't syn in and I have to performa a manual refresh so that the information shoots through from the platform into improvado. **Recommendations to others considering Improvado:** It is very customisation. Refer improvado and made analytical decision for better performance. **What problems is Improvado solving and how is that benefiting you?** I analyse the data on various campaign across different platform and it helps to make sound decision. ### 9. Incredible **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** It makes it so easy to visualise data, and share dashboards with clients that is indivualised to them. You can also easily integrate sources via API. The customer support is also really fantastic! **What do you dislike about Improvado?** Very little its a great piece of software, it optimises our workflow. Although when comparing to other tools on the market, customisability is lacking. **What problems is Improvado solving and how is that benefiting you?** Being able to pull all our clients data into one easy to use solution, that is easy to visualise. ### 10. i have been really impressed with the quality of improvado product and the customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** it is super easy to report on campaign performance making it each for our clients to understand how their money is being spent. **What do you dislike about Improvado?** Data feed to the dashboard can be a bit buggy at times but great product all the same. **What problems is Improvado solving and how is that benefiting you?** campaign performance reporting ### 11. Eager to work with you **Rating:** 4.5/5.0 stars **Reviewed by:** Lee B. | Head of Global Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Improvado?** Flexibility of their team/ customization **What do you dislike about Improvado?** Moving widgets and getting data to align **Recommendations to others considering Improvado:** It's not where Datorama or Google Data Studio is yet but it's an easier and most cost effective way for organizations with a lot of campaigns and data. We don't pay per the line/ column like a past outfit. **What problems is Improvado solving and how is that benefiting you?** For omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs. ### 12. We love working with Improvado **Rating:** 5.0/5.0 stars **Reviewed by:** Alex C. | Founder, CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Improvado?** Their ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. **What do you dislike about Improvado?** Anything we would dislike, they always make right. **Recommendations to others considering Improvado:** I highly recommend anyone looking to aggregate their data to use Improvado. They really have been a major part of our success and the people there are great to work with. **What problems is Improvado solving and how is that benefiting you?** They provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off. ### 13. Improvado - Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** The customisation of the product but also the customer service and tailoring options **What do you dislike about Improvado?** I have had no negative experience to date **Recommendations to others considering Improvado:** Don't hesitate, sign up today! **What problems is Improvado solving and how is that benefiting you?** Aggregating multiple data sources and simplified data visualisation ### 14. Improvado Is A Godsend **Rating:** 5.0/5.0 stars **Reviewed by:** Terry W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Improvado?** The platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do! **What do you dislike about Improvado?** Occasionally the user must troubleshoot API issues that are caused by 3rd party data platforms with which Improvado interfaces. **What problems is Improvado solving and how is that benefiting you?** We're bringing all our advertisers' ad data together in a single view, for easier reporting, making it faster to spot trends and optimize on the data. ### 15. All reports in one with improvado **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Improvado?** What I like the most about Improvado is to be able to grab information from diferent sources, such as Gsheets or directly from the different platforms. I like how easy it is to create dashboard and download the reports. **What do you dislike about Improvado?** Sometimes there are bugs, and metrics in improvdo are sometimes a bit difficult to understand. Also it would be great if more platforms like Plista or Adup would also be included on the reporting tool, so that the data could be taken directly from them. **Recommendations to others considering Improvado:** Make sure to create the dashboard and the visual analysis the way you need and with the information you need, there are several possibilities with Improvado. **What problems is Improvado solving and how is that benefiting you?** Improvado has changed completely our reporting experience in the company, it has automatized most of the manual work we were doing for reporting nd that saved us time. Also, it's now easier with Improvado to find all the data and reports in one place. ### 16. Brill intergration software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** Great dashboard that enables me to look at everything. Very intuative. **What do you dislike about Improvado?** Colour scheme could be changed. Also the load time is slow **What problems is Improvado solving and how is that benefiting you?** Data is easily accessable and managable. Easy to create reports ### 17. New Improvado user managing 10+ client accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Improvado?** The visualizations in Improvado are great - I love the charts that combine bar and line into one chart that displays specific data on hover. **What do you dislike about Improvado?** There is a little bit of a delay when you need to connect custom sources, but the Improvado team is really good. Just allow yourself a few weeks if you need them to build you a custom connection. **What problems is Improvado solving and how is that benefiting you?** I manage all digital campaigns for around 10 clients. I wanted to have a "creative preview" option so my clients could actually see their Facebook ads and their PPC ad copy. Improvado was the only tool that actually solved this for me, and the final reports look awesome! ### 18. Improving reporting, seamlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Improvado?** We really like how easy it is to build a customizable report with many different data sources and visualizing the data in a clean fashion. **What do you dislike about Improvado?** Some integrations are lacking, but more or less the team works closely with us to make sure we are in a good spot. **What problems is Improvado solving and how is that benefiting you?** Visualizing data, consolodating data into one report. Clients seem to really enjoy having access to this all in one report that gets updated 2x a day so a client knows exactly what is happening at any point in time. ### 19. A very intuitive and flexible platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ardalan S. | Vice President, Data & Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Improvado?** The ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio. **What do you dislike about Improvado?** The flexibility of widgets and visualizations offered. Sometimes the database can be slow. **Recommendations to others considering Improvado:** Speed up server times. **What problems is Improvado solving and how is that benefiting you?** We were solving reporting efficiencies in the company, and we've found great benefits with improvado in doing exactly that. ### 20. Quick to get up and running, just needs more robust connections for organic social data. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Improvado?** I love the ability to connect all of our paid media data sources into one source of truth, and then map metrics as I need them. It's pretty quick and easy to get up and running. **What do you dislike about Improvado?** It took some customization to get organic social data (Facebook, LinkedIn, Twitter) at the post level. Improvado is great at researching and getting the needed data pulled in, but it does take time. Also, a more robust connection to Google Sheets would be helpful as I can't just connect and pull in data from a Google Sheet, the data has to follow a specific format which isn't applicable to the data I need to manually import. **Recommendations to others considering Improvado:** Take it on a trial run and ask lots of questions. It didn't take us long to figure out it would work for our business needs. **What problems is Improvado solving and how is that benefiting you?** Analyzing media data from a high level without having to manually pull reports from many different sources. Taking the aggregated data and comparing channels, marketing funnels, and also being able to dig into the nitty gritty of each channels performance. ### 21. User-friendly reporting tool with great potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2019 **What do you like best about Improvado?** You can connect many different data sources to your report and have them all visualized in one report. It is pretty easy to use and improvado always gives great support if you have problems. Improvado is also really fast in implementing your unique requests. **What do you dislike about Improvado?** Some basic features are missing like hiding tabs from inactive campaigns and export tables into Excel. **What problems is Improvado solving and how is that benefiting you?** Instead of using many different platforms and manually downloading reports we now have the data of many campaigns running on different channels in one report without much daily effort. ### 22. Awesome Reporting Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Improvado?** The UI is super intuitive and easy to understand. Grouping together multiple sources of data makes life easier when data needs to be aggregated at a top-level and granular level. **What do you dislike about Improvado?** Some features must be requested after you on-board the tool which seem fairly rudimentary and already implemented. **What problems is Improvado solving and how is that benefiting you?** Automated reporting for our entire agency. Our goal is to have our team never have to pull simple data from their platforms. They should only be focusing on providing valuable insights to clients with their data pre-populated. ### 23. Amazing services! **Rating:** 5.0/5.0 stars **Reviewed by:** Austin W. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2019 **What do you like best about Improvado?** I liked how fast they finished projects and how well they communicated the status of those projects. **What do you dislike about Improvado?** They don't give out free cheeseburgers. I really would enjoy getting a free cheeseburger. **What problems is Improvado solving and how is that benefiting you?** Many problems were solved using Improvado. We were able to feed many data sources into Google Data Studio and build fancy reports. ### 24. Good Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Improvado?** It is great having a team that helps with any and all requests. **What do you dislike about Improvado?** The response times from client service teams is sometimes slow. The reporting platform is good, but needs more customizable widgets as well as access to edit and manage different dimension levels, not just campaign level. **What problems is Improvado solving and how is that benefiting you?** Aggregating data from multiple all kinda of sources into one place. Client Service that help find solutions to help automate and make reporting easier for multiple clients. ### 25. Best support team you can find **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Improvado?** The ease of displaying data to clients!! **What do you dislike about Improvado?** Forgetting I need a template to recreate a new dashboard, but I know I can reach out to the support team for that! **Recommendations to others considering Improvado:** Be prepared to communicate with support, rather than trying to fix it on your own and wasting too much time **What problems is Improvado solving and how is that benefiting you?** Saving time for campaign managers with reporting, being able to display all platform reports in one place for clients, clearly providing numbers to the clients that are most accurate and up to date in real time. ### 26. Wonderful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2019 **What do you like best about Improvado?** Removes the time sink of ETL development which allow analysts to do their work effectively. **What do you dislike about Improvado?** Access to the data warehouse for QA purposes. But once we house that this will become a non-issue. **What problems is Improvado solving and how is that benefiting you?** The granularity of our analysis has become far more extensive. Improvado also allows for us to create visualizations hat have become the table stake to modern business. ### 27. Good Reporting Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Improvado?** Affordable reporting platform for paid search and SEO. Good support. **What do you dislike about Improvado?** flexibility in reporting modules, sometime new features are not QA sufficiently. **What problems is Improvado solving and how is that benefiting you?** We are an agency and use Improvado for reporting to our PPC and SEO clients ### 28. good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Improvado?** I don't have to manage connectors and databases **What do you dislike about Improvado?** we have to be proactive in qa'ing the data and asking for tweaks to the data ingestion... often times we need custom connector features built. **What problems is Improvado solving and how is that benefiting you?** ETL across disparate marketing platforms allows us to ingest into our native reporting platform and present in a clean interface to clients. ### 29. Extremely Easy and Powerful Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Cameron S. | Digital Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2017 **What do you like best about Improvado?** The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally. **What do you dislike about Improvado?** My only complaint is the lack of support for pulling in data by keyword or creative. This type of granular data is useful to clients, but honestly is not a necessity. These reports can be pulled directly from the publishers on an as-needed basis. **Recommendations to others considering Improvado:** Go for it! **What problems is Improvado solving and how is that benefiting you?** Improvado drastically reduces the man hours spent on reporting. The live link also helps answer clients' questions before they arise. ### 30. Incredibly Helpful In Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Improvado?** Its ease of use, the shareable link that you can provide your clients with to the data dashboard, and the multiple platforms that you are able to link to Improvado. **What do you dislike about Improvado?** Can't think of anything! Improvado is awesome! **What problems is Improvado solving and how is that benefiting you?** Client reporting and analyzing data ## Improvado Discussions - [How do you best integrate Improvado with Power BI?](https://www.g2.com/discussions/how-do-you-best-integrate-improvado-with-power-bi) - 2 upvotes - [Is there a limit on data sources?](https://www.g2.com/discussions/how-it-works-5a69d4a5-5241-4f9a-afbe-4e322e2d690e) - 1 upvote - [How long will it take me to aggregate all my data with Improvado?](https://www.g2.com/discussions/how-it-works-e8992143-f6e6-4251-b807-e43ef85450c7) - 1 upvote - [Is Improvado for me?](https://www.g2.com/discussions/how-it-works-1c59246c-5c42-413b-9f35-1842fe33fe3a) - 1 upvote - [What is Improvado?](https://www.g2.com/discussions/how-it-works-8a6fc540-39c5-4597-bb31-353ced3a301b) - 1 upvote - [View Improvado pricing details and edition comparison](https://www.g2.com/products/improvado-improvado/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A33%3A23+-0500&secure%5Bsession_id%5D=3ae7ecf4-ccdc-4448-9b45-03ddfc03b880&secure%5Btoken%5D=be2cb0a413a91c253829804db36ec7e1ab3ba2fe933226ba2dbd3f6e8ba7df39&format=llm_user) ## Improvado Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization - Data Extraction - Real-Time Data - Image Extraction - IP Address Extraction - Email Address Extraction - Metadata Extraction **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Diverse Extraction Points** - Diverse Extraction Points **Additional Functionality** - Data Storage Management - Customizable Templates - Multiple Data Sources - Forecasting - Reminders - Multi-Language - Visual Discovery - Mobile Access - Rules-Based Workflow - API - Customizable Forms - Drag & Drop - Third-Party Integrations - Workflow Management - Data Mapping - Trend Analysis - Compliance Management - Data Connectors - Multi-Channel Distribution - Search/Filter - Data Transformation - Data Import/Export - Data Synchronization - Reporting/Analytics - Surveys & Feedback - Customizable Fields - Forms Management - Multi-Channel Data Collection - HIPAA Compliant - Metadata Management - Secure Data Storage - Generative AI - Access Controls/Permissions - Multi-Device Support - AI Copilot - Visual Analytics - Audience Targeting - Offline Response Collection - Data Capture and Transfer - Customizable Reports - Activity Dashboard - Dashboard Creation - Version Control - Query Builder - IP Rotation - AI/Machine Learning - Data Verification - Optical Character Recognition - Batch Processing - Data Aggregation and Publishing - Job Scheduling - Data Mining - Proxy Rotation - Geotargeting - Data Aggregation - JavaScript Rendering - HTML Parsing - Multiple File Format Support - Data Cleansing - Reporting & Statistics - Natural Language Processing - CAPTCHA Solving - Integration Management - Website Crawling - Scheduling - Bot Mitigation - User Management - Customization - Proactive Error Detection **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Improvado Alternatives - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (315 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - 4.5/5.0 (163 reviews)