Compare Funnel and Improvado 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Starting at $400.00
Contact Us 200 Million Data Rows Per Year
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansFunnel vs Improvado
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. However, reviewers preferred doing business with Improvado overall.
- Reviewers felt that Funnel meets the needs of their business better than Improvado.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Improvado over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Funnel
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.8
141
8.5
73
Ease of Use
8.5
144
8.1
73
Ease of Setup
8.8
103
7.7
49
Ease of Admin
8.9
95
8.3
43
Quality of Support
9.1
138
9.0
73
Has the product been a good partner in doing business?
9.1
94
9.4
44
Product Direction (% positive)
8.7
142
9.5
67
Features by Category
Metrics
9.0
70
7.8
13
8.9
68
8.3
13
8.4
46
7.6
12
8.9
45
7.8
12
8.6
44
7.9
12
8.5
56
7.2
12
8.8
56
6.9
12
9.1
71
8.6
12
9.0
43
8.3
13
Reporting
8.6
48
7.4
14
8.8
43
7.7
14
8.7
62
7.9
14
8.7
52
7.7
13
8.2
40
7.1
13
8.1
55
8.2
13
9.2
69
8.3
14
Other
Feature Not Available
7.9
14
Feature Not Available
7.4
13
Feature Not Available
6.5
13
8.9
73
8.7
13
8.9
59
7.9
14
Feature Not Available
7.2
13
Feature Not Available
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
8.3
14
Feature Not Available
7.3
13
9.1
75
8.2
14
8.9
74
8.0
14
Functionality
Not enough data
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Diverse Extraction Points
Not enough data
6.4
15
Management
8.3
20
6.9
13
7.0
18
7.0
10
Functionality
8.8
19
8.5
13
8.5
20
8.6
13
8.8
20
7.8
13
8.8
20
7.5
12
8.6
20
7.6
12
Marketing Operations
8.3
76
|
Verified
7.6
38
|
Verified
9.0
86
|
Verified
8.5
43
|
Verified
7.7
43
7.4
34
|
Verified
8.4
74
|
Verified
8.3
40
|
Verified
8.0
46
|
Verified
6.9
16
Feature Not Available
5.8
12
Campaign Activity
8.5
81
|
Verified
8.4
45
|
Verified
8.7
83
|
Verified
8.2
47
|
Verified
8.2
68
|
Verified
7.6
34
|
Verified
8.9
84
|
Verified
8.9
47
|
Verified
7.8
41
7.3
36
7.6
41
|
Verified
5.4
13
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Improvado are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Discussions
What do you like most about Funnel for data collection, and what improvements could be made?
1 Comment
MM
I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further...Read more
Can I see data retroactively in Funnel?
1 Comment
Official Response from Funnel
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these...Read more
Improvado has no discussions with answers
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