Link copied to clipboard # Funnel vs Improvado Comparison - What are their main differences? Share [ Export ](/compare/funnel/improvado-improvado/export.csv) FunnelImprovado[+ Add Product](#) Reviews **Funnel** [ 4.5/5(276) ](https://www.g2.com/products/funnel/reviews#reviews) **Improvado** [ 4.4/5(89) ](https://www.g2.com/products/improvado-improvado/reviews#reviews) Pricing **Funnel** Free Trial **Starting at $400.00** · Starter **Improvado** **Contact Us** 200 Million Data Rows Per Year · Growth **Pricing Insights** from reviews Time to Implement **Funnel** 2 monthsFaster Based on 60 responses **Improvado** 3 months Based on 19 responses Return on Investment **Funnel** 10 months4 months sooner Based on 52 responses **Improvado** 14 months Based on 16 responses Perceived Cost **Funnel** $$$$$ **Improvado** $$$$$ Average Discount **Funnel** 12% **Improvado** 13%1% more ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Funnel** [ Ease of Use (5) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518469&qs=pros-and-cons#reviews)[ Integrations (5) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518590&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518911&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518640&qs=pros-and-cons#reviews) **Improvado** [ Customer Support (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444961&qs=pros-and-cons#reviews)[ Helpful (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443781&qs=pros-and-cons#reviews)[ Learning Curve (2) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444004&qs=pros-and-cons#reviews)[ API Limitations (1) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444906&qs=pros-and-cons#reviews) Integrations **Funnel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image") Amazon Quick ](https://www.g2.com/products/amazon-quick/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image") Amazon Virtual Private... ](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[ View all ](https://www.g2.com/products/funnel/integrations) **Improvado** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_96b275379465d759df5bffd0099d849a/google-cloud-bigquery.png "Product Avatar Image") BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08dd78a432cf7e1992f5dc3016503b5/hubspot-agent-hub.png "Product Avatar Image") HubSpot Agent Hub ](https://www.g2.com/products/hubspot-agent-hub/reviews)[ View all ](https://www.g2.com/products/improvado-improvado/integrations) Screenshots **Funnel** ![Funnel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1894591/ecosystem-3-_11_.png) **Improvado** ![Improvado screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1447585/Summary.png) Ratings Meets Requirements **Funnel** 8.8 8.8247 **Improvado** 8.6 8.682 Ease of Use **Funnel** 8.6 8.6252 **Improvado** 8.0 8.082 Ease of Setup **Funnel** 8.7 8.7207 **Improvado** 7.5 7.558 Ease of Admin **Funnel** 8.9 8.9174 **Improvado** 8.4 8.450 Quality of Support **Funnel** 9.2 9.2244 **Improvado** 9.0 9.082 Has the product been a good partner in doing business? **Funnel** 9.3 9.3171 **Improvado** 9.4 9.452 Product Direction (% positive) **Funnel** 8.7 8.7238 **Improvado** 9.4 9.475 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.8 110 7.9 18 Metrics Sessions - Digital Analytics 9.0(won by 1.0) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 14 Engagement 8.9(won by 0.4) 77 8.5 14 Entry and Exit Pages 8.4(won by 0.4) 48 8.0 14 Standard Event Tracking 9.0(won by 1.1) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 13 Custom Event Tracking 8.8(won by 0.9) 51 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 12 Retention 8.6(won by 1.4) 58 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 12 Return 8.6(won by 1.4) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 13 Conversions 9.2(won by 0.3) 84 8.9 15 Funnels 8.9(won by 0.3) 49 8.6 15 Reporting Real-Time Reporting 8.7(won by 0.9) 58 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 17 Trending 8.7(won by 0.8) 48 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 15 Retroactive Reporting 8.8(won by 0.7) 68 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 16 Segmentation 8.5(won by 0.6) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 14 Mobile Reporting 8.1(won by 1.0) 41 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 13 Unification Across Devices 8.1 56 8.3(won by 0.2) 14 Custom Reports and Dashboards 9.3(won by 0.9) 79 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 15 Other Campaign Tracking 9.1(won by 0.3) 87 8.8 14 E-Commerce 9.0(won by 1.1) 65 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 14 User Data Feature Not Available 8.0(won by default) 15 Site Search Reporting Feature Not Available 7.4(won by default) 13 Load Time Monitoring Feature Not Available 6.7(won by default) 13 Promotional Messages Feature Not Available 7.2(won by default) 13 Administration Alerts Feature Not Available 6.8(won by default) 14 Agentic AI - Digital Analytics Decision Making 9.3(won by default) 5 Not enough data Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Administration API / Integrations 9.0(won by 0.4) 82 8.6 16 Performance and Reliability 9.2(won by 0.9) 81 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 15 User, Role, and Access Management 9.0(won by 0.8) 81 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 16 QA Testing Feature Not Available 7.5(won by default) 14 ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 9.1 42 7.8 16 Management Reporting 8.7(won by 1.6) 26 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 14 Auditing 7.4(won by 0.4) 21 7.0 10 Functionality Extraction 9.0(won by 0.4) 24 8.6 14 Transformation 8.8(won by 0.2) 27 8.6 13 Loading 9.0(won by 1.2) 26 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 13 Automation 9.1(won by 1.6) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 12 Scalability 8.7(won by 0.9) 22 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 13 Non-Relational Transformations Not enough data Not enough data Data Extraction Not enough data Not enough data Additional Functionality Reporting/Analytics 10.0(won by default) 5 Not enough data Multiple Data Sources 10.0(won by default) 6 Not enough data Data Import/Export 9.8(won by default) 8 Not enough data Data Connectors 10.0(won by default) 6 Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Charting Not enough data Not enough data Integration Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data API Not enough data Not enough data Match & Merge Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Metadata Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Job Scheduling Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Storage Management Not enough data Not enough data Generative AI Not enough data Not enough data Data Quality Control Not enough data Not enough data Customizable Reports Not enough data Not enough data Single Sign On Not enough data Not enough data Version Control Not enough data Not enough data Visual Analytics Not enough data Not enough data Accounting Integration Not enough data Not enough data Real-Time Data Not enough data Not enough data eCommerce Management Not enough data Not enough data AI Copilot Not enough data Not enough data CRM Not enough data Not enough data Data Visualization Not enough data Not enough data SSL Security Not enough data Not enough data Search/Filter Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Collaboration Tools Not enough data Not enough data Performance Management Not enough data Not enough data Data Synchronization Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Replication Not enough data Not enough data Activity Dashboard Not enough data Not enough data Database Support Not enough data Not enough data Workflow Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Migration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.7 196 8.1 59 Marketing Operations ROI Tracking 8.4(won by 0.7) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 39 | Verified Data Collection 9.1(won by 0.4) 129 | Verified 8.7 48 | Verified Customer Insights 7.6(won by 0.1) 46 7.5 36 | Verified Multi-User Access 8.7(won by 0.3) 88 | Verified 8.4 43 | Verified Spend Management 8.2(won by 1.0) 57 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 18 Multi-Channel Data Collection 9.7 73 10.0(won by 0.3) 6 White Label Feature Not Available 6.2(won by default) 13 Campaign Tracking 10.0(won by default) 16 Not enough data Real-Time Data 9.1(won by default) 9 Not enough data Workflow Management 9.0(won by default) 7 Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Campaign Activity Campaign Insights 8.4 85 | Verified 8.5(won by 0.1) 46 | Verified Reports and Dashboards 8.7(won by 0.4) 126 | Verified 8.3 50 | Verified Campaign Stickiness 8.1(won by 0.5) 69 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 34 | Verified Multichannel Tracking 9.0(won by 0.1) 100 | Verified 8.9 47 | Verified Brand Optimization 7.6(won by 0.3) 42 7.3 36 Predictive Analytics 7.5(won by 1.5) 48 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 15 Real-Time Analytics 9.7(won by default) 5 Not enough data Customizable Reports 8.3(won by default) 6 Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Marketing Analytics Third-Party Integrations 9.2 53 9.5(won by 0.3) 7 Autonomous Task Execution 7.9(won by default) 7 Not enough data Cross-system Integration 9.3(won by default) 39 Not enough data Proactive Assistance 7.3(won by default) 8 Not enough data Social Media Integration 9.4(won by default) 9 Not enough data Additional Functionality Data Source Connectors 8.5 42 9.7(won by 1.2) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Import/Export 8.7(won by default) 26 Not enough data Reporting & Statistics 9.8(won by default) 8 Not enough data Monitoring 7.9(won by default) 7 Not enough data Real-Time Reporting 8.1(won by default) 7 Not enough data API 8.8(won by default) 10 Not enough data Customizable Fields 8.7(won by default) 15 Not enough data Data Visualization 7.6(won by default) 9 Not enough data Performance Metrics 9.7(won by default) 6 Not enough data Search/Filter 8.8(won by default) 7 Not enough data Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data Contact Database Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Data Extraction[Hide 89 FeaturesShow 89 Features](javascript:void(0);) Not enough data 7.1 18 Functionality Diverse Extraction Points Not enough data 6.7(won by default) 16 Data Structuring Not enough data 7.3(won by default) 15 Consolidation Not enough data 7.2(won by default) 16 Data Cleaning Not enough data 7.2(won by default) 15 Cloud Extraction Not enough data 7.9(won by default) 14 Visualization Not enough data 7.0(won by default) 16 Data Extraction Not enough data Not enough data Real-Time Data Not enough data Not enough data Image Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Metadata Extraction Not enough data Not enough data Document Extraction Not enough data Not enough data Phone Number Extraction Not enough data Not enough data Auto Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Image Extraction Not enough data Not enough data Web Data Extraction Not enough data Not enough data Diverse Extraction Points Diverse Extraction Points Not enough data 6.7(won by default) 16 Additional Functionality Data Storage Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Reminders Not enough data Not enough data Multi-Language Not enough data Not enough data Visual Discovery Not enough data Not enough data Mobile Access Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data API Not enough data Not enough data Customizable Forms Not enough data Not enough data Drag & Drop Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Workflow Management Not enough data Not enough data Data Mapping Not enough data Not enough data Trend Analysis Not enough data Not enough data Compliance Management Not enough data Not enough data Data Connectors Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Search/Filter Not enough data Not enough data Data Transformation Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Synchronization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Customizable Fields Not enough data Not enough data Forms Management Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data HIPAA Compliant Not enough data Not enough data Metadata Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Generative AI Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multi-Device Support Not enough data Not enough data AI Copilot Not enough data Not enough data Visual Analytics Not enough data Not enough data Audience Targeting Not enough data Not enough data Offline Response Collection Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Dashboard Creation Not enough data Not enough data Version Control Not enough data Not enough data Query Builder Not enough data Not enough data IP Rotation Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Data Verification Not enough data Not enough data Optical Character Recognition Not enough data Not enough data Batch Processing Not enough data Not enough data Data Aggregation and Publishing Not enough data Not enough data Job Scheduling Not enough data Not enough data Data Mining Not enough data Not enough data Proxy Rotation Not enough data Not enough data Geotargeting Not enough data Not enough data Data Aggregation Not enough data Not enough data JavaScript Rendering Not enough data Not enough data HTML Parsing Not enough data Not enough data Multiple File Format Support Not enough data Not enough data Data Cleansing Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Natural Language Processing Not enough data Not enough data CAPTCHA Solving Not enough data Not enough data Integration Management Not enough data Not enough data Website Crawling Not enough data Not enough data Scheduling Not enough data Not enough data Bot Mitigation Not enough data Not enough data User Management Not enough data Not enough data Customization Not enough data Not enough data Proactive Error Detection Not enough data Not enough data Show 8 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Data Governance[Hide 70 FeaturesShow 70 Features](javascript:void(0);) Not enough data Not enough data Administration Data Modelling Not enough data Not enough data Recommendations Not enough data Not enough data Workflow Management Not enough data Not enough data Dashboards and Visualizations Not enough data Not enough data Configurable Workflow Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Management Business Glossary Not enough data Not enough data Data Discovery Not enough data Not enough data Data Profililng Not enough data Not enough data Reporting and Visualization Not enough data Not enough data Data Lineage Not enough data Not enough data Data Visualization Not enough data Not enough data Compliance Sensitive Data Compliance Not enough data Not enough data Training and Guidelines Not enough data Not enough data Policy Enforcement Not enough data Not enough data Compliance Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Security Access Control Not enough data Not enough data Roles Management Not enough data Not enough data Compliance Management Not enough data Not enough data Deletion Management Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data User Management Not enough data Not enough data Process Management Not enough data Not enough data Audit Management Not enough data Not enough data Metadata Management Not enough data Not enough data Data Quality Data Preparation Not enough data Not enough data Data Distribution Not enough data Not enough data Data Unification Not enough data Not enough data Maintainence Data Quality Management Not enough data Not enough data Policy Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Agentic AI - Data Governance Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Active Directory Integration Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Migration Not enough data Not enough data Archiving & Retention Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Audit Trail Not enough data Not enough data Data Synchronization Not enough data Not enough data Single Sign On Not enough data Not enough data Customizable Reports Not enough data Not enough data Data Profiling Not enough data Not enough data Authentication Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Tagging Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Security Not enough data Not enough data HIPAA Compliant Not enough data Not enough data SSL Security Not enough data Not enough data Risk Assessment Not enough data Not enough data Data Mapping Not enough data Not enough data Search/Filter Not enough data Not enough data Self Service Portal Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Document Storage Not enough data Not enough data API Not enough data Not enough data Activity Tracking Not enough data Not enough data Automatic Backup Not enough data Not enough data Visual Analytics Not enough data Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Attribution Modeling Single-Touch Attribution Not enough data Not enough data Multi-Touch Attribution Not enough data Not enough data Algorithmic Attribution Not enough data Not enough data Cross-Device Attribution Not enough data Not enough data Offline Attribution Not enough data Not enough data Custom Attribution Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Marketing B2B Attribution Not enough data Not enough data B2C Attribution Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards Not enough data Not enough data Data Visualizations Not enough data Not enough data Custom Reporting Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data AI Agents For Business Operations[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data Not enough data Responses Personalization Not enough data Not enough data Route To Human Not enough data Not enough data Natural Language Understanding (NLU) Not enough data Not enough data Multi-Language Not enough data Not enough data Automation - AI Agents Sales Follow-Up Not enough data Not enough data Customer Interaction Automation Not enough data Not enough data Lead Generation Not enough data Not enough data Document Processing Not enough data Not enough data Feedback Collection Not enough data Not enough data Natural Language Processing Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Platform Conversation Editor Not enough data Not enough data Integration Not enough data Not enough data Human-In-The-Loop Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Human-in-the-loop (HITL) Not enough data Not enough data Autonomy - AI Agents Independent Decision Making Not enough data Not enough data Adaptive Responses Not enough data Not enough data Task Execution Not enough data Not enough data Problem Solving Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Additional Functionality Agent Collaboration Not enough data Not enough data Data Governance Not enough data Not enough data Prompt Engineering Not enough data Not enough data Feedback Management Not enough data Not enough data For No-Code Development Not enough data Not enough data Version Control Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Dynamic Modeling Not enough data Not enough data API Not enough data Not enough data Memory Management Not enough data Not enough data Monitoring Not enough data Not enough data Scalability Not enough data Not enough data Cost Management Not enough data Not enough data Scheduling Not enough data Not enough data Natural Language Interface Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple LLM Models Not enough data Not enough data Integration Management Not enough data Not enough data Customizable Frameworks Not enough data Not enough data Pre-built Templates Not enough data Not enough data Analytics Not enough data Not enough data Intent Recognition Not enough data Not enough data Contextual Guidance Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Attended Automation Not enough data Not enough data Drag & Drop Not enough data Not enough data For Sales/Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Business Process Automation Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Deep Learning Not enough data Not enough data Code-free Development Not enough data Not enough data Compliance Management Not enough data Not enough data Automated Responses Not enough data Not enough data Knowledge Management Not enough data Not enough data Transfers/Routing Not enough data Not enough data Personalization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data Chatbot Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Task Management Not enough data Not enough data Customer Engagement Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Configurable Workflow Not enough data Not enough data Unattended Automation Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Workflow Automation Not enough data Not enough data Proactive Error Detection Not enough data Not enough data Agentic Analytics[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data Data Connectivity and Prep - Agentic Analytics Data Source Connectivity Not enough data Not enough data Automated Data Preparation Not enough data Not enough data Autonomous Insight Generation - Agentic Analytics Continuous Pattern Detection Not enough data Not enough data Multi‑Step Reasoning Not enough data Not enough data Predictive & Prescriptive Analytics Not enough data Not enough data Interaction and Workflow - Agentic Analytics Natural Language Query and Conversational Analytics Not enough data Not enough data Action Triggering & Workflow Orchestration Not enough data Not enough data Explainability & Audit Trails Not enough data Not enough data AI Agent Management - Agentic Analytics Agent Configuration & Goals Not enough data Not enough data Continuous Learning & Feedback Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);) Not enough data Not enough data Functionality Identification Not enough data Not enough data Correction Not enough data Not enough data Normalization Not enough data Not enough data Preventative Cleaning Not enough data Not enough data Data Matching Not enough data Not enough data Real-Time Data Not enough data Not enough data Management Reporting Not enough data Not enough data Automation Not enough data Not enough data Quality Audits Not enough data Not enough data Dashboard Not enough data Not enough data Governance Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality Metadata Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Search/Filter Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Data Synchronization Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Rules Not enough data Not enough data Master Data Management Not enough data Not enough data Monitoring Not enough data Not enough data Data Transformation Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Self Service Portal Not enough data Not enough data Customer Database Not enough data Not enough data Data Verification Not enough data Not enough data Data Migration Not enough data Not enough data Multi-Language Not enough data Not enough data Single Sign On Not enough data Not enough data Duplicate Detection Not enough data Not enough data Email Address Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Profiling Not enough data Not enough data Data Extraction Not enough data Not enough data Data Mapping Not enough data Not enough data Address Validation Not enough data Not enough data Match & Merge Not enough data Not enough data Performance Metrics Not enough data Not enough data Visual Analytics Not enough data Not enough data Version Control Not enough data Not enough data API Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Compliance Management Not enough data Not enough data Data Discovery Not enough data Not enough data User Insights Reviewers' Company Size [![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")](https://www.g2.com/products/funnel/reviews) Funnel Small-Business(50 or fewer emp.) 42.8% Mid-Market(51-1000 emp.) 43.1% Enterprise(\> 1000 emp.) 14.1% [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Small-Business(50 or fewer emp.) 35.6% Mid-Market(51-1000 emp.) 49.4% Enterprise(\> 1000 emp.) 14.9% Small-Business (50 or fewer emp.) 42.8% 35.6% Mid-Market (51-1000 emp.) 43.1% 49.4% Enterprise (\> 1000 emp.) 14.1% 14.9% Reviewers' Industry [![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")](https://www.g2.com/products/funnel/reviews) Funnel Marketing and Advertising 40.5% Retail 7.1% Information Technology and Services 4.8% Apparel & Fashion 4.5% Leisure, Travel & Tourism 4.1% Other 39.0% [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Marketing and Advertising 54.0% Hospital & Health Care 6.9% Food & Beverages 3.4% Retail 3.4% Higher Education 2.3% Other 29.9% FAQs ## Funnel vs Improvado FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Funnel vs Improvado? Funnel stands out for its higher G2 rating, stronger ease of setup, and more frequent reviewer-cited strengths in ease of use, while Improvado is noted for its customer support and breadth of integrations. | [Funnel](https://www.g2.com/products/funnel/reviews) | [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | | --- | --- | | 4.5/5 (165 reviews) | 4.4/5 (80 reviews) | | Mid-Market | Mid-Market | | 8.8 | 7.7 | | 9.1 | 9.0 | | Ease of Use (5 all-time mentions) | Customer Support (3 all-time mentions) | ### How do the pricing models of Funnel and Improvado compare? Funnel is perceived as the stronger value on price/cost satisfaction, with reviewers noting both its predictability and concerns about expense, while Improvado is also described as expensive but with flexible pricing for high-volume needs. - **Funnel:** Reviewers highlight predictable costs and value for automating reporting, but several mention that it can be expensive, especially for small and medium businesses or when many data sources are needed. - **Improvado:** Reviewers describe Improvado as expensive for smaller businesses, but note that its row-based pricing is advantageous for organizations with large data volumes and many accounts. - **Switching reasons:** Recent Funnel reviewers cite switching from more expensive alternatives for better value and easier reporting; Improvado reviewers mention switching due to pricing flexibility and integration breadth. ### What are the best alternatives to Funnel and Improvado? The top 3 alternatives to Funnel and Improvado are Adverity, Supermetrics, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Mid-Market | Predictable costs, but can be expensive for many sources | Ease of Use (5 all-time mentions) | | [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | 4.4/5 (80 reviews) | Mid-Market | Expensive for small businesses, flexible for high-volume | Customer Support (3 all-time mentions) | | [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data Integration | | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | — | Integrations | ### Which Marketing Analytics features should I prioritize when comparing Funnel and Improvado? Buyers should prioritize integrations, ease of setup, reporting capabilities, data transformation, and customer support when comparing Funnel and Improvado. - **Integrations:** Funnel has 5 all-time mentions for integrations, Improvado has 2; both products are frequently cited for their ability to connect with major platforms. - **Ease of Setup:** Funnel scores 8.8, Improvado 7.7, indicating Funnel is easier to set up according to reviewers. - **Reporting Capabilities:** Reporting is the most frequently mentioned feature across both products, with reviewers consistently highlighting this area. - **Data Transformation:** Funnel is praised for intuitive data transformation and cleaning, with multiple reviewers citing its ability to automate and customize metrics and dimensions. - **Customer Support:** Funnel scores 9.1, Improvado 9.0 on Quality of Support, with Improvado having 3 all-time mentions for customer support and Funnel frequently cited for responsive support. ### What are the pros and cons of Funnel vs Improvado? Funnel's headline strength is ease of use and intuitive setup, while Improvado's is customer support and integration breadth. - **Funnel strengths:** Ease of Use (5 all-time mentions), Integrations (5), Data Integration (3), Data Management (3), Connectors Quantity (2), Intuitive (2), Automation (1). - **Funnel trade-offs:** Learning Curve (3), Expensive (2), Limited Connectors (2), Missing Features (2), Slow Performance (2), Complex Setup (1), Complex Usability (1), Confusing Changes (1), Connector Issues (1). - **Improvado strengths:** Customer Support (3), Helpful (3), Customer Insights (2), Ease of Implementation (2), Integrations (2), Intuitive (2), Time-saving (2), Automation (1), Customization (1), Data Integration (1). - **Improvado trade-offs:** Learning Curve (2), API Limitations (1), Complexity (1), Complex Setup (1), Complex Usability (1), Dashboard Issues (1). ### Is Funnel or Improvado better for small businesses? Funnel is the better fit for small businesses, as it is more frequently cited by small-business reviewers and offers a user-friendly experience. - **Funnel:** Largest segment is Mid-Market, but recent reviews from small-business users highlight its ease of use and value for automating reporting, though some note pricing as a concern for smaller teams. - **Improvado:** Largest segment is Mid-Market, with small-business reviewers noting the platform can be expensive and may require more technical expertise for setup. ### Which Marketing Analytics platform has better integrations? Funnel is favored for integrations, with more reviewer-cited mentions and a broader range of supported platforms. - **Funnel:** Data Studio (14 all-time mentions), Tableau (4), Google Ads (2); reviewers consistently highlight the ease of connecting multiple marketing data sources. - **Improvado:** Reviewers mention integrations with Google Ads and Meta, and note the platform's willingness to build new connectors, but with fewer all-time mentions than Funnel. ### How do Funnel and Improvado compare on customer support? Funnel and Improvado are rated at near-parity on Quality of Support, with Funnel at 9.1 and Improvado at 9.0, both receiving strong reviewer praise. - **Funnel:** Reviewers frequently describe support as responsive, helpful, and fast, with several citing same-day answers and ongoing assistance. - **Improvado:** Reviewers highlight the support team's willingness to build custom connectors, resolve issues quickly, and provide dedicated contacts, though some mention occasional changes in account managers. ### Which is easier to implement, Funnel or Improvado? Funnel is easier to implement, with an Ease of Setup score of 8.8 compared to Improvado's 7.7. - **Funnel:** Reviewers describe setup as intuitive and quick, with many citing a short learning curve and straightforward onboarding, though some note complexity for advanced configurations. - **Improvado:** Reviewers report a steeper learning curve and a heavier technology lift for initial setup, with several mentioning the need for technical expertise, but also note that onboarding support is helpful and setup becomes easier over time. ### Which product has better Reporting? Funnel is favored for Reporting, the most frequently mentioned feature across both products. - **Funnel:** Reporting is consistently highlighted in reviews as a core strength, with reviewers praising its ability to automate, customize, and centralize marketing data for analysis and visualization. - **Improvado:** Reviewers note robust reporting capabilities and the ability to consolidate data from multiple sources, but some mention dashboard customization as a trade-off. Alternatives **Funnel Alternatives** ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") [ Supermetrics ](/products/supermetrics/reviews) ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![TapClicks](https://images.g2crowd.com/uploads/product/hd_favicon/cb9f790606d41e604ee961596cb33df1/tapclicks.svg "TapClicks") [ TapClicks ](/products/tapclicks/reviews) ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") [ Looker ](/products/looker/reviews) **Improvado Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") [ Supermetrics ](/products/supermetrics/reviews) ![Fivetran](https://images.g2crowd.com/uploads/product/hd_favicon/1526948884/fivetran.svg "Fivetran") [ Fivetran ](/products/fivetran/reviews) ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") [ Looker ](/products/looker/reviews)