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Compare Improvado and Supermetrics 
At a Glance
Market Segments
Mid-Market (47.4% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Starting at €29.00 1 user Per Month
Improvado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user satisfaction, with a significantly higher overall score compared to Improvado. Users appreciate its seamless integration with Google Sheets, stating, "I love that Supermetrics just works well," which highlights its effectiveness in managing multiple KPIs efficiently.
- According to verified reviews, Supermetrics has a much larger user base, reflected in its total of 802 reviews versus Improvado's 78. This suggests that Supermetrics has a more established presence and reliability in the market, giving potential users more confidence in its capabilities.
- Users say that Supermetrics offers a straightforward and intuitive user interface, making it easy to set up and manage data sources. One user noted, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," which contrasts with Improvado, where some users found the setup process less intuitive.
- Reviewers mention that while Improvado provides excellent customer support, with users praising its responsiveness and ease of onboarding, Supermetrics also receives positive feedback for its support, albeit with a slightly lower satisfaction score. Users highlighted the "personal, quick, and excellent" support from Supermetrics, indicating a strong commitment to customer service.
- According to recent user feedback, Improvado shines in its Extract & Load features, which users found easy to set up and monitor. One user stated, "Getting onboarded was very easy," showcasing its strengths in data connection management, an area where Supermetrics is also competitive but may not be as specialized.
- G2 reviewers report that both platforms have their strengths in reporting capabilities, but Supermetrics stands out with its robust custom reporting features. Users expressed satisfaction with the ability to "split and cut up data how I want to see it," which enhances their analytical capabilities compared to Improvado's offerings.
Pricing
Entry-Level Pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Improvado
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
73
8.5
617
Ease of Use
8.1
73
8.2
625
Ease of Setup
7.7
49
8.2
412
Ease of Admin
8.3
43
8.0
378
Quality of Support
9.0
73
7.8
559
Has the product been a good partner in doing business?
9.4
44
8.2
373
Product Direction (% positive)
9.5
67
7.9
576
Features by Category
Metrics
7.8
13
8.6
311
8.3
13
8.3
292
7.6
12
8.1
262
7.8
12
8.4
291
7.9
12
8.0
280
7.2
12
7.9
250
6.9
12
8.0
250
8.6
12
8.6
322
8.3
13
7.8
269
Reporting
7.4
14
8.2
311
7.7
14
7.9
278
7.9
14
8.4
304
7.7
13
8.1
292
7.1
13
7.6
251
8.2
13
Feature Not Available
8.3
14
8.7
326
Other
7.9
14
8.2
271
7.4
13
7.9
241
6.5
13
7.2
218
8.7
13
8.6
317
7.9
14
8.4
267
7.2
13
7.2
207
6.8
14
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.3
14
8.3
274
7.3
13
7.5
213
8.2
14
8.1
314
8.0
14
8.0
295
Functionality
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Not enough data
Diverse Extraction Points
6.4
15
Not enough data
Management
6.9
13
8.6
67
7.0
10
8.1
57
Functionality
8.5
13
8.7
58
8.6
13
8.2
62
7.8
13
8.2
61
7.5
12
8.5
64
7.6
12
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
38
|
Verified
8.2
311
|
Verified
8.5
43
|
Verified
8.7
355
|
Verified
7.4
34
|
Verified
7.8
280
|
Verified
8.3
40
|
Verified
7.9
298
|
Verified
6.9
16
8.0
160
5.8
12
Feature Not Available
Campaign Activity
8.4
45
|
Verified
8.6
347
|
Verified
8.2
47
|
Verified
8.9
381
|
Verified
7.6
34
|
Verified
8.0
272
|
Verified
8.9
47
|
Verified
8.3
324
|
Verified
7.3
36
7.8
272
|
Verified
5.4
13
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Improvado and Supermetrics are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Improvado is categorized as Data Extraction
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Medical Practice
2.6%
Other
28.2%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
Improvado has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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