# Improvado vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user satisfaction, with a significantly higher overall score compared to Improvado. Users appreciate its seamless integration with Google Sheets, stating, "I love that Supermetrics just works well," which highlights its effectiveness in managing multiple KPIs efficiently.
- **According to verified reviews** , Supermetrics has a much larger user base, reflected in its total of 802 reviews versus Improvado's 78. This suggests that Supermetrics has a more established presence and reliability in the market, giving potential users more confidence in its capabilities.
- **Users say** that Supermetrics offers a straightforward and intuitive user interface, making it easy to set up and manage data sources. One user noted, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," which contrasts with Improvado, where some users found the setup process less intuitive.
- **Reviewers mention** that while Improvado provides excellent customer support, with users praising its responsiveness and ease of onboarding, Supermetrics also receives positive feedback for its support, albeit with a slightly lower satisfaction score. Users highlighted the "personal, quick, and excellent" support from Supermetrics, indicating a strong commitment to customer service.
- **According to recent user feedback** , Improvado shines in its Extract & Load features, which users found easy to set up and monitor. One user stated, "Getting onboarded was very easy," showcasing its strengths in data connection management, an area where Supermetrics is also competitive but may not be as specialized.
- **G2 reviewers report** that both platforms have their strengths in reporting capabilities, but Supermetrics stands out with its robust custom reporting features. Users expressed satisfaction with the ability to "split and cut up data how I want to see it," which enhances their analytical capabilities compared to Improvado's offerings.



| | Improvado | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 80 | 823 | 
| **Largest Market Segment** | Mid-Market (47.4% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Contact Us 200 Million Data Rows Per Year | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Improvado | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.5 (73 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.1 (73 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.7 (49 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.3 (43 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.0 (73 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (44 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.5 (67 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Improvado** | 7.7/10 | 15 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (13 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 8.3 (13 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 7.6 (12 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 7.8 (12 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 7.9 (12 reviews) | 8.0 (280 reviews) | 
| **Retention** | 7.2 (12 reviews) | 7.9 (250 reviews) | 
| **Return** | 6.9 (12 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 8.6 (12 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 8.3 (13 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 7.4 (14 reviews) | 8.2 (311 reviews) | 
| **Trending** | 7.7 (14 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 7.9 (14 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 7.7 (13 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 7.1 (13 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.2 (13 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.3 (14 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **User Data** | 7.9 (14 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 7.4 (13 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 6.5 (13 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.7 (13 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 7.9 (14 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 7.2 (13 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 6.8 (14 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.3 (14 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 7.3 (13 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.2 (14 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.0 (14 reviews) | 8.0 (295 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Improvado** | 7.0/10 | 17 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 6.4 (15 reviews) | Not enough data | 
| **Data Structuring** | 7.3 (15 reviews) | Not enough data | 
| **Consolidation** | 7.0 (15 reviews) | Not enough data | 
| **Data Cleaning** | 7.2 (15 reviews) | Not enough data | 
| **Cloud Extraction** | 7.9 (14 reviews) | Not enough data | 
| **Visualization** | 6.8 (15 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 6.4 (15 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Improvado** | 7.7/10 | 14 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Reporting** | 6.9 (13 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.0 (10 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Extraction** | 8.5 (13 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.6 (13 reviews) | 8.2 (62 reviews) | 
| **Loading** | 7.8 (13 reviews) | 8.2 (61 reviews) | 
| **Automation** | 7.5 (12 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 7.6 (12 reviews) | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Improvado** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Improvado** | 7.5/10 | 50 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 7.6 (38 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (43 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.4 (34 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.3 (40 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 6.9 (16 reviews) | 8.0 (161 reviews) | 
| **White Label** | 5.8 (12 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.4 (45 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (47 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.6 (34 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (47 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.3 (36 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 5.4 (13 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Improvado | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Improvado (1):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Supermetrics (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Improvado | Supermetrics | 
|---|---|---|
| **Small-Business** | 37.2% | 55.5% | 
| **Mid-Market** | 47.4% | 35.1% | 
| **Enterprise** | 15.4% | 9.4% | 

### By Industry

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (312 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
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- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (312 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (231 reviews)

---
## Top Discussions

### Improvado

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/improvado-improvado-vs-supermetrics)