Link copied to clipboard # Improvado vs Supermetrics Comparison - What are their main differences? Share [ Export ](/compare/improvado-improvado/supermetrics/export.csv) ImprovadoSupermetrics[+ Add Product](#) Reviews **Improvado** [ 4.4/5(90) ](https://www.g2.com/products/improvado-improvado/reviews#reviews) **Supermetrics** [ 4.4/5(824) ](https://www.g2.com/products/supermetrics/reviews#reviews) Pricing **Improvado** **Contact Us** 200 Million Data Rows Per Year · Growth **Supermetrics** Free Trial **Starting at €39.00** 1 user Per Month · Starter **Pricing Insights** from reviews Time to Implement **Improvado** 3 months Based on 19 responses **Supermetrics** 2 monthsFaster Based on 182 responses Return on Investment **Improvado** 14 months2 months sooner Based on 16 responses **Supermetrics** 16 months Based on 160 responses Perceived Cost **Improvado** $$$$$ **Supermetrics** $$$$$ Average Discount **Improvado** 13%5% more **Supermetrics** 8% ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/images/advisor_router/laptop_form.svg) FormAnswer questions at your own pace, no call required. ![](/images/advisor_router/ai_agent.svg) AI AgentChat live and get a recommendation in minutes. ![](/images/advisor_router/phone_call_picker.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **Improvado** [ Customer Support (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444961&qs=pros-and-cons#reviews)[ Helpful (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443781&qs=pros-and-cons#reviews)[ Learning Curve (2) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444004&qs=pros-and-cons#reviews)[ API Limitations (1) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444906&qs=pros-and-cons#reviews) **Supermetrics** [ Ease of Use (29) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457283&qs=pros-and-cons#reviews)[ Integrations (27) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1458488&qs=pros-and-cons#reviews)[ Expensive (14) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1459310&qs=pros-and-cons#reviews)[ Missing Features (10) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457586&qs=pros-and-cons#reviews) Integrations **Improvado** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/improvado-improvado/integrations) **Supermetrics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ View all ](https://www.g2.com/products/supermetrics/integrations) Screenshots **Improvado** ![Improvado screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1447585/Summary.png) **Supermetrics** ![Supermetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61883/WIP-Supermetrics-narrative-and-sales-deck-2026-_1_.png) Ratings Meets Requirements **Improvado** 8.6 8.683 **Supermetrics** 8.5 8.5626 Ease of Use **Improvado** 8.0 8.083 **Supermetrics** 8.2 8.2634 Ease of Setup **Improvado** 7.5 7.559 **Supermetrics** 8.1 8.1421 Ease of Admin **Improvado** 8.4 8.450 **Supermetrics** 8.0 8.0381 Quality of Support **Improvado** 9.0 9.083 **Supermetrics** 7.8 7.8567 Has the product been a good partner in doing business? **Improvado** 9.4 9.452 **Supermetrics** 8.2 8.2376 Product Direction (% positive) **Improvado** 9.4 9.476 **Supermetrics** 7.9 7.9582 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 7.9 18 7.9 379 Metrics Sessions - Digital Analytics 8.0 14 8.6(won by 0.6) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Engagement 8.5(won by 0.2) 14 8.3 292 Entry and Exit Pages 8.0 14 8.1(won by 0.1) 262 Standard Event Tracking 7.9 13 8.4(won by 0.5) 291 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Event Tracking 7.9 12 8.0(won by 0.1) 280 Retention 7.2 12 7.9(won by 0.7) 250 (There is a greater than 0.5 difference between this product's rating and its competitors) Return 7.2 13 8.0(won by 0.8) 250 (There is a greater than 0.5 difference between this product's rating and its competitors) Conversions 8.9(won by 0.3) 15 8.6 322 Funnels 8.6(won by 0.8) 15 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 269 Reporting Real-Time Reporting 7.8 17 8.2(won by 0.4) 311 Trending 7.9(tied score) 15 7.9(tied score) 278 Retroactive Reporting 8.1 16 8.4(won by 0.3) 304 Segmentation 7.9 14 8.1(won by 0.2) 292 Mobile Reporting 7.1 13 7.6(won by 0.5) 251 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports and Dashboards 8.4 15 8.7(won by 0.3) 326 Unification Across Devices 8.3(won by default) 14 Feature Not Available Other User Data 8.0 15 8.2(won by 0.2) 271 Site Search Reporting 7.4 13 7.9(won by 0.5) 241 (There is a greater than 0.5 difference between this product's rating and its competitors) Load Time Monitoring 6.7 13 7.2(won by 0.5) 218 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Tracking 8.8(won by 0.2) 14 8.6 317 E-Commerce 7.9 14 8.4(won by 0.5) 267 (There is a greater than 0.5 difference between this product's rating and its competitors) Promotional Messages 7.2(tied score) 13 7.2(tied score) 207 Administration Alerts 6.8 14 7.4(won by 0.6) 215 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Digital Analytics Autonomous Task Execution Not enough data 6.7(won by default) 11 Cross-system Integration Not enough data 7.0(won by default) 10 Proactive Assistance Not enough data 6.7(won by default) 10 Decision Making Not enough data 6.8(won by default) 10 Administration API / Integrations 8.6(won by 0.3) 16 8.3 274 QA Testing 7.5(tied score) 14 7.5(tied score) 213 Performance and Reliability 8.3(won by 0.2) 15 8.1 314 User, Role, and Access Management 8.2(won by 0.2) 16 8.0 295 ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 7.8 16 8.5 73 Management Reporting 7.1 14 8.6(won by 1.5) 67 (There is a greater than 0.5 difference between this product's rating and its competitors) Auditing 7.0 10 8.1(won by 1.1) 57 (There is a greater than 0.5 difference between this product's rating and its competitors) Functionality Extraction 8.6 14 8.7(won by 0.1) 58 Transformation 8.6(won by 0.4) 13 8.2 62 Loading 7.8 13 8.2(won by 0.4) 61 Automation 7.5 12 8.5(won by 1.0) 64 (There is a greater than 0.5 difference between this product's rating and its competitors) Scalability 7.8(won by default) 13 Feature Not Available Non-Relational Transformations Not enough data Not enough data Data Extraction Not enough data Not enough data Additional Functionality Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Charting Not enough data Not enough data Integration Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data API Not enough data Not enough data Match & Merge Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Metadata Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Job Scheduling Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Storage Management Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Reports Not enough data Not enough data Single Sign On Not enough data Not enough data Version Control Not enough data Not enough data Visual Analytics Not enough data Not enough data Accounting Integration Not enough data Not enough data Real-Time Data Not enough data Not enough data eCommerce Management Not enough data Not enough data AI Copilot Not enough data Not enough data CRM Not enough data Not enough data Data Visualization Not enough data Not enough data SSL Security Not enough data Not enough data Search/Filter Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Collaboration Tools Not enough data Not enough data Performance Management Not enough data Not enough data Data Synchronization Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Replication Not enough data Not enough data Activity Dashboard Not enough data Not enough data Database Support Not enough data Not enough data Workflow Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Migration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.1 60 7.8 422 Marketing Operations ROI Tracking 7.7 39 | Verified 8.2(won by 0.5) 312 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Collection 8.7(tied score) 49 | Verified 8.7(tied score) 360 | Verified Customer Insights 7.5 36 | Verified 7.8(won by 0.3) 281 | Verified Multi-User Access 8.4(won by 0.5) 43 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 301 | Verified Spend Management 7.2 18 8.0(won by 0.8) 161 (There is a greater than 0.5 difference between this product's rating and its competitors) White Label 6.2 13 7.0(won by 0.8) 107 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Channel Data Collection 10.0(won by default) 6 Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.5 46 | Verified 8.6(won by 0.1) 348 | Verified Reports and Dashboards 8.2 51 | Verified 8.9(won by 0.7) 388 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Stickiness 7.6 34 | Verified 8.0(won by 0.4) 273 | Verified Multichannel Tracking 8.9(won by 0.6) 47 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 329 | Verified Brand Optimization 7.3 36 7.9(won by 0.6) 273 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Predictive Analytics 6.0 16 6.7(won by 0.7) 115 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 6.7(won by default) 14 Cross-system Integration Not enough data 7.2(won by default) 20 Proactive Assistance Not enough data 6.3(won by default) 12 Third-Party Integrations 9.6(won by default) 8 Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Data Source Connectors 9.7(won by default) 5 Not enough data Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Data Extraction[Hide 89 FeaturesShow 89 Features](javascript:void(0);) 7.1 18 Not enough data Functionality Diverse Extraction Points 6.7(won by default) 16 Not enough data Data Structuring 7.3(won by default) 15 Not enough data Consolidation 7.2(won by default) 16 Not enough data Data Cleaning 7.2(won by default) 15 Not enough data Cloud Extraction 7.9(won by default) 14 Not enough data Visualization 7.0(won by default) 16 Not enough data Data Extraction Not enough data Not enough data Real-Time Data Not enough data Not enough data Image Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Metadata Extraction Not enough data Not enough data Document Extraction Not enough data Not enough data Phone Number Extraction Not enough data Not enough data Auto Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Image Extraction Not enough data Not enough data Web Data Extraction Not enough data Not enough data Diverse Extraction Points Diverse Extraction Points 6.7(won by default) 16 Not enough data Additional Functionality Data Storage Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Reminders Not enough data Not enough data Multi-Language Not enough data Not enough data Visual Discovery Not enough data Not enough data Mobile Access Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data API Not enough data Not enough data Customizable Forms Not enough data Not enough data Drag & Drop Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Workflow Management Not enough data Not enough data Data Mapping Not enough data Not enough data Trend Analysis Not enough data Not enough data Compliance Management Not enough data Not enough data Data Connectors Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Search/Filter Not enough data Not enough data Data Transformation Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Synchronization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Customizable Fields Not enough data Not enough data Forms Management Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data HIPAA Compliant Not enough data Not enough data Metadata Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Generative AI Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multi-Device Support Not enough data Not enough data AI Copilot Not enough data Not enough data Visual Analytics Not enough data Not enough data Audience Targeting Not enough data Not enough data Offline Response Collection Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Dashboard Creation Not enough data Not enough data Version Control Not enough data Not enough data Query Builder Not enough data Not enough data IP Rotation Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Data Verification Not enough data Not enough data Optical Character Recognition Not enough data Not enough data Batch Processing Not enough data Not enough data Data Aggregation and Publishing Not enough data Not enough data Job Scheduling Not enough data Not enough data Data Mining Not enough data Not enough data Proxy Rotation Not enough data Not enough data Geotargeting Not enough data Not enough data Data Aggregation Not enough data Not enough data JavaScript Rendering Not enough data Not enough data HTML Parsing Not enough data Not enough data Multiple File Format Support Not enough data Not enough data Data Cleansing Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Natural Language Processing Not enough data Not enough data CAPTCHA Solving Not enough data Not enough data Integration Management Not enough data Not enough data Website Crawling Not enough data Not enough data Scheduling Not enough data Not enough data Bot Mitigation Not enough data Not enough data User Management Not enough data Not enough data Customization Not enough data Not enough data Proactive Error Detection Not enough data Not enough data Show 10 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Data Governance[Hide 70 FeaturesShow 70 Features](javascript:void(0);) Not enough data Not enough data Administration Data Modelling Not enough data Not enough data Recommendations Not enough data Not enough data Workflow Management Not enough data Not enough data Dashboards and Visualizations Not enough data Not enough data Configurable Workflow Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Management Business Glossary Not enough data Not enough data Data Discovery Not enough data Not enough data Data Profililng Not enough data Not enough data Reporting and Visualization Not enough data Not enough data Data Lineage Not enough data Not enough data Data Visualization Not enough data Not enough data Compliance Sensitive Data Compliance Not enough data Not enough data Training and Guidelines Not enough data Not enough data Policy Enforcement Not enough data Not enough data Compliance Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Security Access Control Not enough data Not enough data Roles Management Not enough data Not enough data Compliance Management Not enough data Not enough data Deletion Management Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data User Management Not enough data Not enough data Process Management Not enough data Not enough data Audit Management Not enough data Not enough data Metadata Management Not enough data Not enough data Data Quality Data Preparation Not enough data Not enough data Data Distribution Not enough data Not enough data Data Unification Not enough data Not enough data Maintainence Data Quality Management Not enough data Not enough data Policy Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Agentic AI - Data Governance Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Active Directory Integration Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Migration Not enough data Not enough data Archiving & Retention Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Audit Trail Not enough data Not enough data Data Synchronization Not enough data Not enough data Single Sign On Not enough data Not enough data Customizable Reports Not enough data Not enough data Data Profiling Not enough data Not enough data Authentication Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Tagging Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Security Not enough data Not enough data HIPAA Compliant Not enough data Not enough data SSL Security Not enough data Not enough data Risk Assessment Not enough data Not enough data Data Mapping Not enough data Not enough data Search/Filter Not enough data Not enough data Self Service Portal Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Document Storage Not enough data Not enough data API Not enough data Not enough data Activity Tracking Not enough data Not enough data Automatic Backup Not enough data Not enough data Visual Analytics Not enough data Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Attribution Modeling Single-Touch Attribution Not enough data Not enough data Multi-Touch Attribution Not enough data Not enough data Algorithmic Attribution Not enough data Not enough data Cross-Device Attribution Not enough data Not enough data Offline Attribution Not enough data Not enough data Custom Attribution Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Marketing B2B Attribution Not enough data Not enough data B2C Attribution Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards Not enough data Not enough data Data Visualizations Not enough data Not enough data Custom Reporting Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data AI Agents For Business Operations[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data Not enough data Responses Personalization Not enough data Not enough data Route To Human Not enough data Not enough data Natural Language Understanding (NLU) Not enough data Not enough data Multi-Language Not enough data Not enough data Automation - AI Agents Sales Follow-Up Not enough data Not enough data Customer Interaction Automation Not enough data Not enough data Lead Generation Not enough data Not enough data Document Processing Not enough data Not enough data Feedback Collection Not enough data Not enough data Natural Language Processing Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Platform Conversation Editor Not enough data Not enough data Integration Not enough data Not enough data Human-In-The-Loop Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Human-in-the-loop (HITL) Not enough data Not enough data Autonomy - AI Agents Independent Decision Making Not enough data Not enough data Adaptive Responses Not enough data Not enough data Task Execution Not enough data Not enough data Problem Solving Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Additional Functionality Agent Collaboration Not enough data Not enough data Data Governance Not enough data Not enough data Prompt Engineering Not enough data Not enough data Feedback Management Not enough data Not enough data For No-Code Development Not enough data Not enough data Version Control Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Dynamic Modeling Not enough data Not enough data API Not enough data Not enough data Memory Management Not enough data Not enough data Monitoring Not enough data Not enough data Scalability Not enough data Not enough data Cost Management Not enough data Not enough data Scheduling Not enough data Not enough data Natural Language Interface Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple LLM Models Not enough data Not enough data Integration Management Not enough data Not enough data Customizable Frameworks Not enough data Not enough data Pre-built Templates Not enough data Not enough data Analytics Not enough data Not enough data Intent Recognition Not enough data Not enough data Contextual Guidance Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Attended Automation Not enough data Not enough data Drag & Drop Not enough data Not enough data For Sales/Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Business Process Automation Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Deep Learning Not enough data Not enough data Code-free Development Not enough data Not enough data Compliance Management Not enough data Not enough data Automated Responses Not enough data Not enough data Knowledge Management Not enough data Not enough data Transfers/Routing Not enough data Not enough data Personalization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data Chatbot Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Task Management Not enough data Not enough data Customer Engagement Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Configurable Workflow Not enough data Not enough data Unattended Automation Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Workflow Automation Not enough data Not enough data Proactive Error Detection Not enough data Not enough data Google Workspace for Marketing[Hide 3 FeaturesShow 3 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Google Workspace for Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Agentic Analytics[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data Data Connectivity and Prep - Agentic Analytics Data Source Connectivity Not enough data Not enough data Automated Data Preparation Not enough data Not enough data Autonomous Insight Generation - Agentic Analytics Continuous Pattern Detection Not enough data Not enough data Multi‑Step Reasoning Not enough data Not enough data Predictive & Prescriptive Analytics Not enough data Not enough data Interaction and Workflow - Agentic Analytics Natural Language Query and Conversational Analytics Not enough data Not enough data Action Triggering & Workflow Orchestration Not enough data Not enough data Explainability & Audit Trails Not enough data Not enough data AI Agent Management - Agentic Analytics Agent Configuration & Goals Not enough data Not enough data Continuous Learning & Feedback Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Not enough data Autonomous A/B Testing Not enough data Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);) Not enough data Not enough data Functionality Identification Not enough data Not enough data Correction Not enough data Not enough data Normalization Not enough data Not enough data Preventative Cleaning Not enough data Not enough data Data Matching Not enough data Not enough data Real-Time Data Not enough data Not enough data Management Reporting Not enough data Not enough data Automation Not enough data Not enough data Quality Audits Not enough data Not enough data Dashboard Not enough data Not enough data Governance Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality Metadata Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Search/Filter Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Data Synchronization Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Rules Not enough data Not enough data Master Data Management Not enough data Not enough data Monitoring Not enough data Not enough data Data Transformation Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Self Service Portal Not enough data Not enough data Customer Database Not enough data Not enough data Data Verification Not enough data Not enough data Data Migration Not enough data Not enough data Multi-Language Not enough data Not enough data Single Sign On Not enough data Not enough data Duplicate Detection Not enough data Not enough data Email Address Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Profiling Not enough data Not enough data Data Extraction Not enough data Not enough data Data Mapping Not enough data Not enough data Address Validation Not enough data Not enough data Match & Merge Not enough data Not enough data Performance Metrics Not enough data Not enough data Visual Analytics Not enough data Not enough data Version Control Not enough data Not enough data API Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Compliance Management Not enough data Not enough data Data Discovery Not enough data Not enough data User Insights Reviewers' Company Size [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Small-Business(50 or fewer emp.) 35.2% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 14.8% [![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")](https://www.g2.com/products/supermetrics/reviews) Supermetrics Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.1% Enterprise(\> 1000 emp.) 9.4% Small-Business (50 or fewer emp.) 35.2% 55.4% Mid-Market (51-1000 emp.) 50.0% 35.1% Enterprise (\> 1000 emp.) 14.8% 9.4% Reviewers' Industry [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Marketing and Advertising 53.4% Hospital & Health Care 8.0% Food & Beverages 3.4% Retail 3.4% Higher Education 2.3% Other 29.5% [![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")](https://www.g2.com/products/supermetrics/reviews) Supermetrics Marketing and Advertising 53.5% Retail 5.1% Computer Software 3.1% Information Technology and Services 2.5% Online Media 1.9% Other 34.0% FAQs ## Improvado vs Supermetrics FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Supermetrics vs Improvado? Supermetrics and Improvado are both highly rated Marketing Analytics platforms, but Supermetrics stands out for ease of use and integrations, while Improvado is recognized for its scalability and unification across devices. | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | | --- | --- | | 4.4/5 (823 reviews) | 4.4/5 (80 reviews) | | Mid-Market | Mid-Market | | 8.1 | 7.7 | | 7.8 | 9.0 | | Ease of Use (29 all-time mentions) | Scalability, Unification Across Devices | ### How do the pricing models of Supermetrics and Improvado compare? Supermetrics and Improvado are rated at parity for value, with no significant difference in reviewer satisfaction on price or cost. - **Supermetrics:** In recent reviews, many cite the pricing as complex and expensive, especially for additional connectors and integrations. - **Improvado:** Reviewers note that Improvado can be expensive for smaller businesses, but appreciate the flexible pricing for high-volume data needs. - **Switching reasons:** Reviewers mention switching to Improvado for more scalable pricing when managing a large number of accounts, while some switch to Supermetrics for simpler use cases and lower entry costs. ### What are the best alternatives to Supermetrics and Improvado? The top three alternatives to Supermetrics and Improvado are Adverity, Dataslayer.ai, and Funnel. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Mid-Market | Pricing can be complex and expensive for additional connectors | Ease of Use (29 all-time mentions) | | [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | 4.4/5 (80 reviews) | Mid-Market | Can be expensive for small businesses, flexible for high-volume data | Scalability, Unification Across Devices | | [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data integration and automation | | [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) | 4.8/5 (311 reviews) | Small-Business | — | Ease of use and high customer satisfaction | | [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Small-Business | — | Flexible data transformation and reporting | ### Which Marketing Analytics features should I prioritize when comparing Supermetrics and Improvado? Buyers comparing Supermetrics and Improvado should prioritize Integrations, Scalability, Reporting, Ease of Setup, and Customer Support. - **Integrations:** Supermetrics has 27 all-time mentions for integrations, while Improvado has 2 recent mentions. - **Scalability:** Improvado is specifically cited for scalability, a feature not attributed to Supermetrics. - **Reporting:** Reporting is the most frequently mentioned feature across both products, with Supermetrics having 12 all-time mentions for insights and 8 for automated reporting. - **Ease of Setup:** Supermetrics scores 8.1, Improvado 7.7 on Ease of Setup. - **Customer Support:** Supermetrics has 17 all-time mentions for customer support, Improvado has 3. ### What are the pros and cons of Supermetrics vs Improvado? Supermetrics is strongest in ease of use and integrations, while Improvado's headline strength is scalability and unification across devices. - **Supermetrics strengths:** Ease of Use (29 all-time mentions), Integrations (27), Time-saving (15), Connectors (14), Automated Reporting (8), Customer Support (17). - **Supermetrics trade-offs:** Expensive (14), Missing Features (10), Pricing Issues (8), Data Limitations (7). - **Improvado strengths:** Scalability, Unification Across Devices, Customer Support (3), Helpful (3), Easy Setup (2), Integrations (2), Time-saving (2). - **Improvado trade-offs:** Learning Curve (2), Complexity (1), API Limitations (1), Dashboard Issues (1). ### Is Supermetrics or Improvado better for small businesses? Supermetrics is the better fit for small businesses, as indicated by its strong presence and positive sentiment in the Small-Business segment. - **Supermetrics:** Largest segment is Mid-Market, but recent reviews from small businesses highlight ease of use and quick setup as key benefits. - **Improvado:** Largest segment is Mid-Market, and reviewers note that pricing can be a barrier for smaller businesses, with some citing a steeper learning curve. ### Which Marketing Analytics platform has better integrations? Supermetrics is favored for integrations, with a higher volume of reviewer-cited integrations and connector mentions. - **Supermetrics:** Facebook (130 all-time mentions), Looker (77), Shopify (19); integrations and connectors are cited in 27 and 14 all-time reviews respectively. - **Improvado:** Integrations are mentioned in recent reviews, with support for a wide range of marketing platforms, but with only 2 all-time mentions for integrations. ### How do Supermetrics and Improvado compare on customer support? Improvado leads on Quality of Support with a 1.2-point advantage over Supermetrics (9.0 vs 7.8). - **Supermetrics:** Customer support is cited in 17 all-time reviews, with recent feedback highlighting quick responses and helpful service, though some mention inconsistent experiences. - **Improvado:** Reviewers consistently praise customer support, noting responsiveness, willingness to build custom connectors, and proactive communication. ### Which is easier to implement, Supermetrics or Improvado? Supermetrics and Improvado score within 0.4 points on Ease of Setup (8.1 vs 7.7), indicating near parity with a slight edge to Supermetrics. - **Supermetrics:** Reviewers frequently highlight easy setup, intuitive onboarding, and quick integration with platforms like Google Sheets and Looker Studio. - **Improvado:** Recent reviews describe setup as straightforward for ETL use cases, but note a steeper learning curve for advanced features and data transformations. ### Which product has better Reporting? Reporting is the most frequently mentioned feature for both Supermetrics and Improvado, with Supermetrics having a higher volume of reviewer-cited reporting strengths. - **Supermetrics:** 12 all-time mentions for insights, 8 for automated reporting, and high scores for reporting-related features in recent reviews. - **Improvado:** Reviewers highlight robust reporting capabilities and the ability to unify data across channels, with positive feedback on reporting flexibility and automation. Alternatives **Improvado Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") [ Funnel ](/products/funnel/reviews) ![Fivetran](https://images.g2crowd.com/uploads/product/hd_favicon/1526948884/fivetran.svg "Fivetran") [ Fivetran ](/products/fivetran/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) **Supermetrics Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") [ Dataslayer.ai ](/products/dataslayer-ai/reviews) ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") [ Funnel ](/products/funnel/reviews) ![Windsor.ai](https://images.g2crowd.com/uploads/product/hd_favicon/1a627258f5af3358622d9db06a229828/windsor-ai.svg "Windsor.ai") [ Windsor.ai ](/products/windsor-ai/reviews)