Improvado Features
Metrics (9)
Sessions - Digital Analytics
Based on 13 Improvado reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
13 reviewers of Improvado have provided feedback on this feature.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 12 Improvado reviews.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 12 Improvado reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
12 reviewers of Improvado have provided feedback on this feature.
Able to set up custom variables to track any user activity on the site.
Retention
Based on 12 Improvado reviews.
Accurately measure bounce rate.
Return
As reported in 12 Improvado reviews.
Track user return rates and related metrics.
Conversions
This feature was mentioned in 12 Improvado reviews.
Track what proportion of users convert via a certain action.
Funnels
Based on 13 Improvado reviews.
See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
As reported in 14 Improvado reviews.
Obtain live data for who is currently accessing your site.
Trending
As reported in 14 Improvado reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
Based on 14 Improvado reviews.
Report on user activity in the past and set up predictive models for the future.
Segmentation
Based on 13 Improvado reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 13 Improvado reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
As reported in 13 Improvado reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
14 reviewers of Improvado have provided feedback on this feature.
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
As reported in 14 Improvado reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
13 reviewers of Improvado have provided feedback on this feature.
Report on keywords used in internal searches.
Load Time Monitoring
13 reviewers of Improvado have provided feedback on this feature.
Track load times on different devices and systems.
Campaign Tracking
This feature was mentioned in 13 Improvado reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
14 reviewers of Improvado have provided feedback on this feature.
Track revenue and transactions.
Promotional Messages
As reported in 13 Improvado reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
Based on 14 Improvado reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Based on 14 Improvado reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 13 Improvado reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
This feature was mentioned in 14 Improvado reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
This feature was mentioned in 14 Improvado reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (6)
ROI Tracking
Based on 38 Improvado reviews and verified by the G2 Product R&D team.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 43 Improvado reviews and verified by the G2 Product R&D team.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 34 Improvado reviews and verified by the G2 Product R&D team.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 40 Improvado reviews and verified by the G2 Product R&D team.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
As reported in 16 Improvado reviews.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
12 reviewers of Improvado have provided feedback on this feature.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Based on 45 Improvado reviews and verified by the G2 Product R&D team.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 47 Improvado reviews and verified by the G2 Product R&D team.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 34 Improvado reviews and verified by the G2 Product R&D team.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 47 Improvado reviews and verified by the G2 Product R&D team.
Collects marketing campaign performance data across multiple channels
Brand Optimization
As reported in 36 Improvado reviews.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 13 Improvado reviews.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Functionality (11)
Diverse Extraction Points
15 reviewers of Improvado have provided feedback on this feature.
Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents.
Data Structuring
As reported in 15 Improvado reviews.
Organize extracted data into a more easily digestible structure.
Consolidation
15 reviewers of Improvado have provided feedback on this feature.
Amass extracted data in a variety of data formats like spreadsheets and .csv.
Data Cleaning
This feature was mentioned in 15 Improvado reviews.
Clean extracted data by removing duplicates, clearing excess characters, grouping by characteristic, and more.
Cloud Extraction
14 reviewers of Improvado have provided feedback on this feature.
Stores data in cloud storage for access at any point.
Visualization
This feature was mentioned in 15 Improvado reviews.
Generate visual data representations from extracted data.
Extraction
This feature was mentioned in 13 Improvado reviews.
Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
As reported in 13 Improvado reviews.
Cleanse and re-format extracted data to the needed target format.
Loading
As reported in 13 Improvado reviews.
Load reformatted data into target database, data warehouse, or other storage location.
Automation
Based on 12 Improvado reviews.
Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
12 reviewers of Improvado have provided feedback on this feature.
Capable of scaling processing power up or down based on ETL volume.
Management (2)
Reporting
This feature was mentioned in 13 Improvado reviews.
View ETL process data via reports and visualizations like charts and graphs.
Auditing
As reported in 10 Improvado reviews.
Record ETL historical data for auditing and potential data correction needs.
Diverse Extraction Points (1)
Diverse Extraction Points
Based on 15 Improvado reviews.
Pull any required data from a variety of sources, including email, web pages, PDFs, and other documents.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




