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At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 200 Million Data Rows Per Year
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adverity excels in its Pre-built Connectors, receiving a high score of 9.2, which allows for seamless integration with various data sources. In contrast, Improvado's connectors, while functional, scored lower at 8.7, indicating that users may find fewer options for quick setup.
- Reviewers mention that Improvado shines in Campaign Tracking, achieving a score of 9.4, which is significantly higher than Adverity's 8.4. This suggests that users find Improvado's tools more effective for monitoring and analyzing campaign performance.
- G2 users highlight that Adverity's Data Cleaning capabilities are robust, scoring 8.4, which helps ensure data accuracy. However, Improvado's score of 7.4 indicates that users may experience challenges in this area, potentially affecting the quality of insights derived from the data.
- Users on G2 report that Improvado offers superior Real-Time Reporting with a score of 7.9 compared to Adverity's 7.6. This feature is crucial for businesses needing immediate insights to make timely decisions.
- Reviewers mention that Adverity's Automation features are highly rated at 8.9, allowing users to streamline their workflows effectively. In contrast, Improvado's score of 8.3 suggests that while it offers automation, it may not be as comprehensive or user-friendly as Adverity's.
- Users say that Improvado's Performance and Reliability is a standout feature, scoring 8.9, which indicates a strong user experience with minimal downtime. Adverity, with a score of 7.3, may not provide the same level of reliability, leading to potential frustrations for users relying on consistent performance.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Adverity
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.6
216
8.5
73
Ease of Use
7.9
218
8.1
73
Ease of Setup
7.5
163
7.7
49
Ease of Admin
8.0
143
8.3
43
Quality of Support
8.9
211
9.0
73
Has the product been a good partner in doing business?
8.9
141
9.4
44
Product Direction (% positive)
8.8
210
9.5
67
Features by Category
Metrics
7.8
32
7.8
13
7.5
31
8.3
13
7.4
29
7.6
12
7.7
31
7.8
12
7.4
31
7.9
12
7.6
26
7.2
12
7.8
23
6.9
12
8.0
31
8.6
12
7.3
28
8.3
13
Reporting
7.3
34
7.4
14
7.8
30
7.7
14
7.3
30
7.9
14
7.1
31
7.7
13
7.0
25
7.1
13
7.6
24
8.2
13
8.1
22
8.3
14
Other
6.4
29
7.9
14
7.2
25
7.4
13
6.7
25
6.5
13
8.5
29
8.7
13
8.4
26
7.9
14
7.0
21
7.2
13
6.9
24
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
8.3
14
6.7
31
7.3
13
7.4
37
8.2
14
7.6
37
8.0
14
Functionality
7.6
26
6.4
15
8.2
26
7.3
15
8.4
26
7.0
15
8.1
26
7.2
15
7.7
25
7.9
14
6.9
25
6.8
15
Diverse Extraction Points
7.6
26
6.4
15
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
6.9
13
7.9
69
7.0
10
Functionality
8.9
96
8.5
13
8.4
97
8.6
13
8.5
98
7.8
13
9.0
98
7.5
12
8.4
95
7.6
12
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
7.6
38
|
Verified
8.8
98
|
Verified
8.5
43
|
Verified
7.9
67
|
Verified
7.4
34
|
Verified
8.5
86
|
Verified
8.3
40
|
Verified
7.9
37
6.9
16
7.4
26
5.8
12
Campaign Activity
8.7
85
|
Verified
8.4
45
|
Verified
Feature Not Available
8.2
47
|
Verified
8.4
64
|
Verified
7.6
34
|
Verified
8.9
82
|
Verified
8.9
47
|
Verified
8.1
64
|
Verified
7.3
36
Feature Not Available
5.4
13
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Improvado are categorized as ETL Tools, Marketing Analytics, Digital Analytics, and Data Extraction
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, and E-Commerce Analytics
Improvado has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Medical Practice
2.6%
Other
28.2%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Improvado has no discussions with answers
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