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Compare Adverity and Improvado 
Featured Products
At a Glance
Market Segments
Mid-Market (42.2% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 200 Million Data Rows Per Year
Adverity
Star Rating
(261)4.4 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansAdverity vs Improvado
When assessing the two solutions, reviewers found Improvado easier to use, set up, and administer. Reviewers also preferred doing business with Improvado overall.
- Reviewers felt that Adverity meets the needs of their business better than Improvado.
- When comparing quality of ongoing product support, reviewers felt that Improvado is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Improvado over Adverity.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Adverity
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.6
217
8.5
73
Ease of Use
7.9
219
8.1
73
Ease of Setup
7.5
164
7.7
49
Ease of Admin
8.0
144
8.3
43
Quality of Support
8.9
212
9.0
73
Has the product been a good partner in doing business?
8.9
142
9.4
44
Product Direction (% positive)
8.8
211
9.5
67
Features by Category
Metrics
7.8
32
7.8
13
7.5
31
8.3
13
7.4
29
7.6
12
7.7
31
7.8
12
7.4
31
7.9
12
7.6
26
7.2
12
7.8
23
6.9
12
8.0
31
8.6
12
7.3
28
8.3
13
Reporting
7.3
34
7.4
14
7.8
30
7.7
14
7.3
30
7.9
14
7.1
31
7.7
13
7.0
25
7.1
13
7.6
24
8.2
13
8.1
22
8.3
14
Other
6.4
29
7.9
14
7.2
25
7.4
13
6.7
25
6.5
13
8.5
29
8.7
13
8.4
26
7.9
14
7.0
21
7.2
13
6.9
24
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
8.3
14
6.7
31
7.3
13
7.4
37
8.2
14
7.6
37
8.0
14
Functionality
7.7
27
6.4
15
8.3
27
7.3
15
8.5
27
7.0
15
8.1
26
7.2
15
7.7
25
7.9
14
6.9
25
6.8
15
Diverse Extraction Points
7.7
27
6.4
15
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
6.9
13
7.9
69
7.0
10
Functionality
8.9
97
8.5
13
8.4
97
8.6
13
8.5
99
7.8
13
9.0
99
7.5
12
8.4
96
7.6
12
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
7.6
38
|
Verified
8.8
98
|
Verified
8.5
43
|
Verified
7.9
67
|
Verified
7.4
34
|
Verified
8.5
86
|
Verified
8.3
40
|
Verified
7.9
37
6.9
16
7.4
26
5.8
12
Campaign Activity
8.7
85
|
Verified
8.4
45
|
Verified
Feature Not Available
8.2
47
|
Verified
8.4
64
|
Verified
7.6
34
|
Verified
8.9
82
|
Verified
8.9
47
|
Verified
8.1
64
|
Verified
7.3
36
Feature Not Available
5.4
13
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Improvado are categorized as ETL Tools, Marketing Analytics, Digital Analytics, and Data Extraction
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, and E-Commerce Analytics
Improvado has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.4%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
27.9%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Medical Practice
2.6%
Other
28.2%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Improvado has no discussions with answers
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