Compare Adverity and Improvado 
At a Glance
Market Segments
Small-Business (41.8% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 200 Million Data Rows Per Year
Adverity
Star Rating
(266)4.4 out of 5
Market Segments
Small-Business (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adverity excels in user experience, with many praising its intuitive interface and the ease of integrating various data sources. Users appreciate the clear separation of components for ETL, Admin, and Auth, making it user-friendly for both technical and non-technical users.
- According to verified reviews, Improvado shines in its Extract & Load features, which users find easy to set up and monitor. Reviewers highlight the simplicity of onboarding and the ongoing setup of new connections, making it a strong choice for teams looking for quick implementation.
- Users say that Adverity's customer support is highly responsive and effective, with many noting that the onboarding process was seamless. One user mentioned that Adverity integrated all their data after they provided their requirements, showcasing the platform's commitment to customer success.
- Reviewers mention that while Improvado offers good customer support, some users have experienced challenges with the custom API creation. However, they appreciate the platform's ability to consolidate data from multiple sources, which has significantly reduced manual labor for analysis.
- G2 reviewers highlight that Adverity's strong performance in data transformation and loading capabilities makes it a preferred choice for users needing robust ETL tools. Users have noted the platform's ability to transfer data to various destinations like S3 and Snowflake with ease.
- According to recent feedback, Improvado's strengths lie in its multichannel tracking and campaign insights, which users find beneficial for analyzing marketing performance. However, some users feel that it could improve in areas like reporting and data visualization compared to Adverity's offerings.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Adverity
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.6
221
8.5
73
Ease of Use
7.9
223
8.1
73
Ease of Setup
7.5
168
7.7
49
Ease of Admin
8.0
144
8.3
43
Quality of Support
8.9
216
9.0
73
Has the product been a good partner in doing business?
8.9
142
9.4
44
Product Direction (% positive)
8.8
215
9.5
67
Features by Category
Metrics
7.9
34
7.8
13
7.6
32
8.3
13
7.3
30
7.6
12
7.7
32
7.8
12
7.3
32
7.9
12
7.4
27
7.2
12
7.8
24
6.9
12
8.0
32
8.6
12
7.2
29
8.3
13
Reporting
7.1
35
7.4
14
7.8
31
7.7
14
7.4
31
7.9
14
7.0
32
7.7
13
6.9
26
7.1
13
7.4
25
8.2
13
8.2
23
8.3
14
Other
6.3
30
7.9
14
7.3
26
7.4
13
6.6
26
6.5
13
8.5
31
8.7
13
8.5
27
7.9
14
6.7
22
7.2
13
6.9
25
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.1
38
8.3
14
6.5
32
7.3
13
7.5
38
8.2
14
7.7
38
8.0
14
Functionality
7.6
28
6.4
15
8.3
28
7.3
15
8.3
28
7.0
15
8.1
27
7.2
15
7.5
26
7.9
14
6.9
26
6.8
15
Diverse Extraction Points
7.6
28
6.4
15
Analytics
8.3
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
8.5
8
Not enough data
6.0
7
Not enough data
4.8
7
Not enough data
Administration
8.3
8
Not enough data
4.8
7
Not enough data
8.0
9
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
6.9
13
7.9
69
7.0
10
Functionality
8.9
99
8.5
13
8.4
99
8.6
13
8.5
99
7.8
13
9.0
101
7.5
12
8.4
97
7.6
12
Development
8.8
21
Not enough data
8.3
16
Not enough data
Management
8.7
18
Not enough data
8.6
21
Not enough data
Integration Options
7.9
8
Not enough data
8.7
9
Not enough data
7.8
12
Not enough data
7.7
5
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
77
|
Verified
7.6
38
|
Verified
8.8
99
|
Verified
8.5
43
|
Verified
7.8
68
|
Verified
7.4
34
|
Verified
8.5
87
|
Verified
8.3
40
|
Verified
7.9
38
6.9
16
7.5
27
5.8
12
Campaign Activity
8.7
86
|
Verified
8.4
45
|
Verified
Feature Not Available
8.2
47
|
Verified
8.4
65
|
Verified
7.6
34
|
Verified
8.9
83
|
Verified
8.9
47
|
Verified
8.1
65
|
Verified
7.3
36
Feature Not Available
5.4
13
Agentic AI - Marketing Analytics
6.7
5
Not enough data
6.7
5
Not enough data
5.3
5
Not enough data
Categories
Categories
Shared Categories
Adverity and Improvado are categorized as ETL Tools, Marketing Analytics, Digital Analytics, and Data Extraction
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, and E-Commerce Analytics
Improvado has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
58.0%
Information Technology and Services
5.1%
Online Media
3.5%
Consumer Goods
3.5%
Telecommunications
2.4%
Other
27.5%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Discussions
Why do I need a professional service when I can build my own API connection?
2 Comments
MT
Comment deleted by user.Read more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
MT
Comment deleted by user.Read more
Improvado has no discussions with answers
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