impact.com Features
Reports & Dashboards (4)
Report Customizability
As reported in 21 impact.com reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
This feature was mentioned in 21 impact.com reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
This feature was mentioned in 21 impact.com reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
This feature was mentioned in 20 impact.com reviews.
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (5)
Follower Analysis
Based on 21 impact.com reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Based on 20 impact.com reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
19 reviewers of impact.com have provided feedback on this feature.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
As reported in 19 impact.com reviews.
Ties social activity to business results such as leads, conversions, and sales.
Sentiment Analysis
Based on 20 impact.com reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Database (2)
Media Database
As reported in 34 impact.com reviews.
Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
As reported in 37 impact.com reviews.
Allows users to manage campaigns, as well and media opportunities and influencer information.
Outreach (2)
Media Distribution
As reported in 32 impact.com reviews.
Gives visability into multiple media channels, allowing for optimal media exposure.
Social Media Services
As reported in 32 impact.com reviews.
Provides tools that help engage influencers and increase media contacts.
Reporting (6)
Monitoring
As reported in 32 impact.com reviews.
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Response Desk
As reported in 31 impact.com reviews.
Helps respond to media inquires through automation features.
Impact Measurement
Based on 31 impact.com reviews.
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Dashboards
Based on 75 impact.com reviews and verified by the G2 Product R&D team.
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 72 impact.com reviews and verified by the G2 Product R&D team.
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 74 impact.com reviews and verified by the G2 Product R&D team.
Allows users to build custom reports.
User Rights/Roles (2)
Version Control
As reported in 30 impact.com reviews.
Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
29 reviewers of impact.com have provided feedback on this feature.
Gives visability and allows team members to communicate effectively and collaboratively.
Marketing Operations (5)
ROI Tracking
Based on 118 impact.com reviews and verified by the G2 Product R&D team.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 131 impact.com reviews and verified by the G2 Product R&D team.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 119 impact.com reviews and verified by the G2 Product R&D team.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 123 impact.com reviews and verified by the G2 Product R&D team.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 94 impact.com reviews and verified by the G2 Product R&D team.
Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 128 impact.com reviews and verified by the G2 Product R&D team.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 134 impact.com reviews and verified by the G2 Product R&D team.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 110 impact.com reviews and verified by the G2 Product R&D team.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 116 impact.com reviews and verified by the G2 Product R&D team.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 115 impact.com reviews and verified by the G2 Product R&D team.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 17 impact.com reviews.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Link Options (3)
Custom Links
As reported in 778 impact.com reviews.
Allows affiliates to create custom links for products.
Referral Link Generator
756 reviewers of impact.com have provided feedback on this feature.
Provides an affiliate link generator.
Smart Link
As reported in 637 impact.com reviews.
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Based on 714 impact.com reviews.
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
As reported in 816 impact.com reviews.
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Based on 684 impact.com reviews.
Allows for tracking without the use of cookies.
Control (3)
Role-Based Permissions
Based on 97 impact.com reviews and verified by the G2 Product R&D team.
Assigns information access rights based on company, user role, group, or tier
Opportunity Management
Based on 96 impact.com reviews and verified by the G2 Product R&D team.
Tracks partner leads, opportunities, and monitors deals through pipeline stages
Recognized Escalation
Based on 88 impact.com reviews and verified by the G2 Product R&D team.
Allows partners to move deals into the main channel while retaining input and receiving compensation
Attribution Modeling (6)
Single-Touch Attribution
Based on 70 impact.com reviews and verified by the G2 Product R&D team.
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Based on 69 impact.com reviews and verified by the G2 Product R&D team.
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Based on 61 impact.com reviews and verified by the G2 Product R&D team.
Uses machine learning to create an attribution model.
Cross-Device Attribution
Based on 69 impact.com reviews and verified by the G2 Product R&D team.
Tracks customer interactions across mobile and desktop.
Offline Attribution
66 reviewers of impact.com have provided feedback on this feature.
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
68 reviewers of impact.com have provided feedback on this feature.
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Based on 59 impact.com reviews and verified by the G2 Product R&D team.
Provides features for B2B marketers.
B2C Attribution
Based on 64 impact.com reviews and verified by the G2 Product R&D team.
Provides features for B2C marketers.
Marketing Channels
Based on 65 impact.com reviews and verified by the G2 Product R&D team.
Enables marketers to track multiple marketing channels.
Integrations
Based on 63 impact.com reviews and verified by the G2 Product R&D team.
Integrates with other sales, marketing, and advertising software.
Platform Basics (2)
Dynamic Segmentation
Based on 42 impact.com reviews and verified by the G2 Product R&D team.
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 42 impact.com reviews and verified by the G2 Product R&D team.
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 44 impact.com reviews and verified by the G2 Product R&D team.
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 44 impact.com reviews and verified by the G2 Product R&D team.
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 45 impact.com reviews and verified by the G2 Product R&D team.
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 45 impact.com reviews and verified by the G2 Product R&D team.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (1)
Integrations
Based on 41 impact.com reviews and verified by the G2 Product R&D team.
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Affiliate Management (3)
Affiliate Network
This feature was mentioned in 657 impact.com reviews.
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
This feature was mentioned in 662 impact.com reviews.
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
This feature was mentioned in 624 impact.com reviews.
Includes features for customizing campaign assets.
Monitoring & Listening (6)
Social Measurement
Based on 12 impact.com reviews.
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
This feature was mentioned in 12 impact.com reviews.
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
As reported in 12 impact.com reviews.
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
12 reviewers of impact.com have provided feedback on this feature.
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
This feature was mentioned in 12 impact.com reviews.
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 12 impact.com reviews.
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
As reported in 12 impact.com reviews.
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
As reported in 12 impact.com reviews.
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
This feature was mentioned in 12 impact.com reviews.
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Based on 11 impact.com reviews.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Loyalty Experience (5)
Loyalty Engine
This feature was mentioned in 35 impact.com reviews.
Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
As reported in 36 impact.com reviews.
Offers a flexible and customizable reward system.
Membership
As reported in 30 impact.com reviews.
Segments customers into tiers or membership groups.
Personalization
This feature was mentioned in 33 impact.com reviews.
Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.
Gamification
As reported in 30 impact.com reviews.
Provides gamified features such as badges, achievements, and leaderboards.
Loyalty Platform (5)
Communication Tools
This feature was mentioned in 30 impact.com reviews.
Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications.
Customer Relationship Management (CRM)
32 reviewers of impact.com have provided feedback on this feature.
Allows users to view and manage customer profiles within the platform.
Loyalty Analytics
As reported in 32 impact.com reviews.
Offers comprehensive analytics to track ROI and engagement with the loyalty program.
Localization
As reported in 29 impact.com reviews.
Supports multiple languages and currencies.
Integrations
31 reviewers of impact.com have provided feedback on this feature.
Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms.
Partner Discovery (3)
Competitive Discovery
24 reviewers of impact.com have provided feedback on this feature.
Allows users to search by brand to see who is driving traffic for your competitors.
Social media discovery
As reported in 25 impact.com reviews.
Allows users to
Content-Based Discovery
24 reviewers of impact.com have provided feedback on this feature.
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
As reported in 26 impact.com reviews.
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
23 reviewers of impact.com have provided feedback on this feature.
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Based on 24 impact.com reviews.
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
As reported in 24 impact.com reviews.
Allows users to track partner conversions
Customer value tracking
Based on 23 impact.com reviews.
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
As reported in 24 impact.com reviews.
Allows users to measure partner-influenced revenue to show ROI
Integrations (1)
CRM Integration
23 reviewers of impact.com have provided feedback on this feature.
Allows users to integrate data from a CRM into the partner ecosystem platform
Influencer Marketing (11)
Influencer Recruitment
Based on 181 impact.com reviews and verified by the G2 Product R&D team.
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Audience Analysis
Based on 175 impact.com reviews and verified by the G2 Product R&D team.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 170 impact.com reviews and verified by the G2 Product R&D team.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Based on 180 impact.com reviews and verified by the G2 Product R&D team.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Based on 166 impact.com reviews and verified by the G2 Product R&D team.
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Based on 175 impact.com reviews and verified by the G2 Product R&D team.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 167 impact.com reviews and verified by the G2 Product R&D team.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Based on 185 impact.com reviews and verified by the G2 Product R&D team.
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Based on 175 impact.com reviews and verified by the G2 Product R&D team.
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Compensation
Based on 140 impact.com reviews and verified by the G2 Product R&D team.
Provides features for compensating influencers for their work.
E-Commerce Integration
This feature was mentioned in 36 impact.com reviews.
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Loyalty Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Customer Journey Analytics (3)
Cross-system Integration
20 reviewers of impact.com have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 20 impact.com reviews.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 19 impact.com reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Advocacy (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Marketing Analytics (2)
Autonomous Task Execution
Based on 29 impact.com reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 29 impact.com reviews.
Works across multiple software systems or databases
Agentic AI - Media and Influencer Targeting (4)
Cross-system Integration
Based on 20 impact.com reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 20 impact.com reviews.
Improves performance based on feedback and experience
Natural Language Interaction
As reported in 20 impact.com reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 20 impact.com reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (3)
Autonomous Task Execution
25 reviewers of impact.com have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
26 reviewers of impact.com have provided feedback on this feature.
Works across multiple software systems or databases
Proactive Assistance
As reported in 25 impact.com reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Analytics (1)
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Influencer Marketing Platforms (2)
Autonomous Task Execution
As reported in 49 impact.com reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
50 reviewers of impact.com have provided feedback on this feature.
Works across multiple software systems or databases
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (5)
Autonomous Task Execution
As reported in 264 impact.com reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
258 reviewers of impact.com have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 259 impact.com reviews.
Works across multiple software systems or databases
Adaptive Learning
258 reviewers of impact.com have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 259 impact.com reviews.
Anticipates needs and offers suggestions without prompting
Platform - Partner Relationship Management (PRM) (13)
Individual Portals
Based on 96 impact.com reviews and verified by the G2 Product R&D team.
Provides a private portal for each partner
Content Repository
Based on 92 impact.com reviews and verified by the G2 Product R&D team.
Provides access to a repository that contains shared marketing or sales materials and tools
Revenue Tracking
As reported in 17 impact.com reviews.
Tracks revenue via links, leads, deals, and influenced revenue
Cross-System Integration
17 reviewers of impact.com have provided feedback on this feature.
Operates across multiple systems, tools, and platforms.
Workflow Automation & Notifications
17 reviewers of impact.com have provided feedback on this feature.
Automates critical processes and triggers alerts across the partner lifecycle
Onboarding, Training & Certifications
This feature was mentioned in 19 impact.com reviews.
Offers structured onboarding with learning modules, trainings, and certifications
Payouts & Global Compliance
As reported in 17 impact.com reviews.
Offers multi-currency, automated partner payments with VAT/tax compliance
Partner Discovery & Recruitment
This feature was mentioned in 17 impact.com reviews.
Streamlines the process of finding, qualifying, and recruiting new channel partners
Incentive Management
Based on 15 impact.com reviews.
Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards
Recognized Escalation
Based on 14 impact.com reviews.
Allows partners to move deals into the main channel while retaining input and receiving compensation
Dashboards & Reporting
19 reviewers of impact.com have provided feedback on this feature.
Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization
Marketing Tools
This feature was mentioned in 17 impact.com reviews.
Manages co-branding, MDFs, and campaigns through marketing automation
Deal Management
This feature was mentioned in 15 impact.com reviews.
Handles deal registration and streamlines submissions, approvals, and tracking
Agentic AI - Partner Relationship Management (PRM) (3)
Adaptive Learning
17 reviewers of impact.com have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
16 reviewers of impact.com have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
16 reviewers of impact.com have provided feedback on this feature.
Provides an AI chat agent to engage and guide partners conversationally





