impact.com Features
Reports & Dashboards (4)
Report Customizability
Based on 20 impact.com reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Based on 20 impact.com reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts. 20 reviewers of impact.com have provided feedback on this feature.
White Label
Based on 20 impact.com reviews. Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (5)
Follower Analysis
As reported in 19 impact.com reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 19 reviewers of impact.com have provided feedback on this feature.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites. This feature was mentioned in 19 impact.com reviews.
Attribution
Based on 19 impact.com reviews. Ties social activity to business results such as leads, conversions, and sales.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. 20 reviewers of impact.com have provided feedback on this feature.
Database (2)
Media Database
As reported in 35 impact.com reviews. Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
Allows users to manage campaigns, as well and media opportunities and influencer information. This feature was mentioned in 35 impact.com reviews.
Outreach (2)
Media Distribution
Gives visability into multiple media channels, allowing for optimal media exposure. 33 reviewers of impact.com have provided feedback on this feature.
Social Media Services
Provides tools that help engage influencers and increase media contacts. 33 reviewers of impact.com have provided feedback on this feature.
Reporting (6)
Monitoring
Based on 32 impact.com reviews. Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Response Desk
As reported in 32 impact.com reviews. Helps respond to media inquires through automation features.
Impact Measurement
As reported in 32 impact.com reviews. Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Dashboards
Based on 72 impact.com reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 70 impact.com reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 71 impact.com reviews and verified by the G2 Product R&D team. Allows users to build custom reports.
User Rights/Roles (2)
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials. This feature was mentioned in 31 impact.com reviews.
Team Collaboration
Based on 30 impact.com reviews. Gives visability and allows team members to communicate effectively and collaboratively.
Marketing Operations (5)
ROI Tracking
Based on 117 impact.com reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 127 impact.com reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 118 impact.com reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 122 impact.com reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 93 impact.com reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 126 impact.com reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 130 impact.com reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 109 impact.com reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 115 impact.com reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 113 impact.com reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 16 reviewers of impact.com have provided feedback on this feature.
Link Options (3)
Custom Links
Allows affiliates to create custom links for products. This feature was mentioned in 758 impact.com reviews.
Referral Link Generator
Based on 732 impact.com reviews. Provides an affiliate link generator.
Smart Link
Based on 630 impact.com reviews. Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Provides both merchants and affiliates with email updates on campaign performance. 705 reviewers of impact.com have provided feedback on this feature.
Affiliate Tracking
As reported in 756 impact.com reviews. Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Allows for tracking without the use of cookies. 680 reviewers of impact.com have provided feedback on this feature.
Control (3)
Role-Based Permissions
Based on 96 impact.com reviews and verified by the G2 Product R&D team. Assigns information access rights based on company, user role, group, or tier
Opportunity Management
Based on 93 impact.com reviews and verified by the G2 Product R&D team. Tracks partner leads, opportunities, and monitors deals through pipeline stages
Recognized Escalation
Based on 87 impact.com reviews and verified by the G2 Product R&D team. Allows partners to move deals into the main channel while retaining input and receiving compensation
Attribution Modeling (6)
Single-Touch Attribution
Based on 68 impact.com reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Based on 67 impact.com reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Based on 59 impact.com reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model.
Cross-Device Attribution
Based on 67 impact.com reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop.
Offline Attribution
Based on 64 impact.com reviews. Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Allows the user to create a custom attribution model. This feature was mentioned in 66 impact.com reviews.
Marketing (4)
B2B Attribution
Based on 57 impact.com reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.
B2C Attribution
Based on 62 impact.com reviews and verified by the G2 Product R&D team. Provides features for B2C marketers.
Marketing Channels
Based on 63 impact.com reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.
Integrations
Based on 61 impact.com reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.
Platform Basics (2)
Dynamic Segmentation
Based on 41 impact.com reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 41 impact.com reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 43 impact.com reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 42 impact.com reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 44 impact.com reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 44 impact.com reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (1)
Integrations
Based on 40 impact.com reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Affiliate Management (3)
Affiliate Network
As reported in 621 impact.com reviews. Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. This feature was mentioned in 635 impact.com reviews.
Customization
Based on 617 impact.com reviews. Includes features for customizing campaign assets.
Monitoring & Listening (6)
Social Measurement
As reported in 12 impact.com reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Based on 12 impact.com reviews. Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. 12 reviewers of impact.com have provided feedback on this feature.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. 12 reviewers of impact.com have provided feedback on this feature.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 12 impact.com reviews.
Competitor Analysis
Based on 12 impact.com reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral. This feature was mentioned in 12 impact.com reviews.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 12 impact.com reviews.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. This feature was mentioned in 12 impact.com reviews.
Advanced Data Filtering
As reported in 11 impact.com reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Loyalty Experience (5)
Loyalty Engine
As reported in 34 impact.com reviews. Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
Offers a flexible and customizable reward system. 35 reviewers of impact.com have provided feedback on this feature.
Membership
Based on 29 impact.com reviews. Segments customers into tiers or membership groups.
Personalization
Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc. This feature was mentioned in 32 impact.com reviews.
Gamification
Provides gamified features such as badges, achievements, and leaderboards. 29 reviewers of impact.com have provided feedback on this feature.
Loyalty Platform (5)
Communication Tools
Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. This feature was mentioned in 29 impact.com reviews.
Customer Relationship Management (CRM)
Based on 31 impact.com reviews. Allows users to view and manage customer profiles within the platform.
Loyalty Analytics
Based on 31 impact.com reviews. Offers comprehensive analytics to track ROI and engagement with the loyalty program.
Localization
Supports multiple languages and currencies. 28 reviewers of impact.com have provided feedback on this feature.
Integrations
Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. This feature was mentioned in 30 impact.com reviews.
Partner Discovery (3)
Competitive Discovery
Based on 23 impact.com reviews. Allows users to search by brand to see who is driving traffic for your competitors.
Social media discovery
Based on 24 impact.com reviews. Allows users to
Content-Based Discovery
As reported in 23 impact.com reviews. Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand. This feature was mentioned in 25 impact.com reviews.
Offer Management
Based on 22 impact.com reviews. Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Based on 23 impact.com reviews. Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Allows users to track partner conversions 23 reviewers of impact.com have provided feedback on this feature.
Customer value tracking
Allows users to track the partners that bring in your most loyal customers. This feature was mentioned in 23 impact.com reviews.
ROI Measurement
Based on 24 impact.com reviews. Allows users to measure partner-influenced revenue to show ROI
Integrations (1)
CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform 22 reviewers of impact.com have provided feedback on this feature.
Influencer Marketing (11)
Influencer Recruitment
Based on 178 impact.com reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Audience Analysis
Based on 174 impact.com reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 169 impact.com reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Based on 176 impact.com reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Based on 164 impact.com reviews and verified by the G2 Product R&D team. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Based on 173 impact.com reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 165 impact.com reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Based on 182 impact.com reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Based on 174 impact.com reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Compensation
Based on 139 impact.com reviews and verified by the G2 Product R&D team. Provides features for compensating influencers for their work.
E-Commerce Integration
As reported in 35 impact.com reviews. Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Loyalty Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Customer Journey Analytics (3)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 19 impact.com reviews.
Adaptive Learning
As reported in 19 impact.com reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 18 reviewers of impact.com have provided feedback on this feature.
Agentic AI - Customer Advocacy (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Marketing Analytics (2)
Autonomous Task Execution
Based on 28 impact.com reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 28 impact.com reviews.
Agentic AI - Media and Influencer Targeting (4)
Cross-system Integration
Works across multiple software systems or databases 20 reviewers of impact.com have provided feedback on this feature.
Adaptive Learning
Based on 20 impact.com reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 20 reviewers of impact.com have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 20 impact.com reviews.
Agentic AI - Attribution (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 23 impact.com reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 24 impact.com reviews.
Proactive Assistance
As reported in 23 impact.com reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Analytics (1)
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Influencer Marketing Platforms (2)
Autonomous Task Execution
As reported in 48 impact.com reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 49 impact.com reviews.
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 261 reviewers of impact.com have provided feedback on this feature.
Multi-step Planning
Based on 256 impact.com reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 254 impact.com reviews.
Adaptive Learning
As reported in 254 impact.com reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 256 impact.com reviews.
Platform - Partner Relationship Management (PRM) (13)
Individual Portals
Based on 94 impact.com reviews and verified by the G2 Product R&D team. Provides a private portal for each partner
Content Repository
Based on 91 impact.com reviews and verified by the G2 Product R&D team. Provides access to a repository that contains shared marketing or sales materials and tools
Revenue Tracking
As reported in 15 impact.com reviews. Tracks revenue via links, leads, deals, and influenced revenue
Cross-System Integration
As reported in 15 impact.com reviews. Operates across multiple systems, tools, and platforms.
Workflow Automation & Notifications
Automates critical processes and triggers alerts across the partner lifecycle 15 reviewers of impact.com have provided feedback on this feature.
Onboarding, Training & Certifications
Offers structured onboarding with learning modules, trainings, and certifications This feature was mentioned in 15 impact.com reviews.
Payouts & Global Compliance
Offers multi-currency, automated partner payments with VAT/tax compliance 15 reviewers of impact.com have provided feedback on this feature.
Partner Discovery & Recruitment
As reported in 14 impact.com reviews. Streamlines the process of finding, qualifying, and recruiting new channel partners
Incentive Management
Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards This feature was mentioned in 14 impact.com reviews.
Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation This feature was mentioned in 13 impact.com reviews.
Dashboards & Reporting
As reported in 15 impact.com reviews. Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization
Marketing Tools
Manages co-branding, MDFs, and campaigns through marketing automation This feature was mentioned in 15 impact.com reviews.
Deal Management
As reported in 14 impact.com reviews. Handles deal registration and streamlines submissions, approvals, and tracking
Agentic AI - Partner Relationship Management (PRM) (3)
Adaptive Learning
As reported in 15 impact.com reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 15 reviewers of impact.com have provided feedback on this feature.
Natural Language Interaction
Provides an AI chat agent to engage and guide partners conversationally This feature was mentioned in 15 impact.com reviews.





