[ impact.com Reviews ](https://www.g2.com/products/impact-com/reviews) [ impact.com Reviews ](https://www.g2.com/products/impact-com/reviews) # impact.com Features ##### ## Reports & Dashboards (4) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. White Label Offers a white labeling service for agencies or resellers to customize platform branding. Show More ##### ## Social Analytics (5) Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Attribution Ties social activity to business results such as leads, conversions, and sales. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Database (2) Media Database Provides tools to help identify and house media oppurtunties and potential influencers. Contact/Campaign Management Allows users to manage campaigns, as well and media opportunities and influencer information. Show More ##### ## Outreach (2) Media Distribution Gives visability into multiple media channels, allowing for optimal media exposure. Social Media Services Provides tools that help engage influencers and increase media contacts. Show More ##### ## Reporting (6) Monitoring Provides analysis on media and influencer contacts, as well as the effectiveness of each action. Response Desk Helps respond to media inquires through automation features. Impact Measurement Measures the full impact of campaigns, as well as each individual influencer and media opportunity. Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## User Rights/Roles (2) Version Control Helps establish a permissions workflow, allowing and restricting access to different company materials. Team Collaboration Gives visability and allows team members to communicate effectively and collaboratively. Show More ##### ## Marketing Operations (5) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Link Options (3) Custom Links Allows affiliates to create custom links for products Referral Link Generator Able to generate affiliate links Smart Link Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. Show More ##### ## Tracking Options (3) Email Updates Provides both companies and affiliates with email updates on campaign performance Affiliate Tracking Provides reporting and analytics on tracked performance of campaigns and affiliate-driven activities Cookieless Tracking Allows for tracking without the use of cookies Show More ##### ## Control (3) Role-Based Permissions Assigns information access rights based on company, user role, group, or tier Opportunity Management Tracks partner leads, opportunities, and monitors deals through pipeline stages Recognized Escalation Allows partners to move deals into the main channel while retaining input and receiving compensation Show More ##### ## Attribution Modeling (6) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Show More ##### ## Marketing (4) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Marketing Channels Enables marketers to track multiple marketing channels. Integrations Integrates with other sales, marketing, and advertising software. Show More ##### ## Platform Basics (2) Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (1) Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Show More ##### ## Affiliate Management (3) Affiliate Network Provides companies with access to a network of affiliates for recruiting Commissions and Payouts Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. Customization Supports the customization and management of affiliate campaigns and promotional links Show More ##### ## Monitoring & Listening (6) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Loyalty Experience (5) Loyalty Engine Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors. Rewards Offers a flexible and customizable reward system. Membership Segments customers into tiers or membership groups. Personalization Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc. Gamification Provides gamified features such as badges, achievements, and leaderboards. Show More ##### ## Loyalty Platform (5) Communication Tools Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. Customer Relationship Management (CRM) Allows users to view and manage customer profiles within the platform. Loyalty Analytics Offers comprehensive analytics to track ROI and engagement with the loyalty program. Localization Supports multiple languages and currencies. Integrations Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. Show More ##### ## Partner Discovery (3) Competitive Discovery Allows users to search by brand to see who is driving traffic for your competitors. Social media discovery Allows users to Content-Based Discovery Allows users to identify partners by content based on search rankings to ensure optimal collaboration. Show More ##### ## Partner Collaboration (3) Brand Messaging Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand. Offer Management Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center. Catalog Management Allows users to provide partners with product catalogs to help gudie them towards the right products to promote Show More ##### ## Analytics (3) Conversion Tracking Allows users to track partner conversions Customer value tracking Allows users to track the partners that bring in your most loyal customers. ROI Measurement Allows users to measure partner-influenced revenue to show ROI Show More ##### ## Integrations (1) CRM Integration Allows users to integrate data from a CRM into the partner ecosystem platform Show More ##### ## Influencer Marketing (11) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Influencer Compensation Provides features for compensating influencers for their work. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Show More ##### ## Agentic AI - Loyalty Management (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Customer Journey Analytics (3) Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Customer Advocacy (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Marketing Analytics (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Media and Influencer Targeting (4) Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Attribution (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Social Media Analytics (1) Adaptive Learning Improves performance based on feedback and experience Show More ##### ## Agentic AI - Influencer Marketing Platforms (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Listening Tools (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Affiliate Marketing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Platform - Partner Relationship Management (PRM) (13) Individual Portals Provides a private portal for each partner Content Repository Provides access to a repository that contains shared marketing or sales materials and tools Revenue Tracking Tracks revenue via links, leads, deals, and influenced revenue Cross-System Integration Operates across multiple systems, tools, and platforms. Workflow Automation & Notifications Automates critical processes and triggers alerts across the partner lifecycle Onboarding, Training & Certifications Offers structured onboarding with learning modules, trainings, and certifications Payouts & Global Compliance Offers multi-currency, automated partner payments with VAT/tax compliance Partner Discovery & Recruitment Streamlines the process of finding, qualifying, and recruiting new channel partners Incentive Management Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards Recognized Escalation Allows partners to move deals into the main channel while retaining input and receiving compensation Dashboards & Reporting Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization Marketing Tools Manages co-branding, MDFs, and campaigns through marketing automation Deal Management Handles deal registration and streamlines submissions, approvals, and tracking Show More ##### ## Agentic AI - Partner Relationship Management (PRM) (3) Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Natural Language Interaction Provides an AI chat agent to engage and guide partners conversationally Show More ## Top-Rated Alternatives [ ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack") PartnerStack 4.7/5 (904) ](https://www.g2.com/products/partnerstack/reviews) [ ![ZINFI Unified Partner Management (UPM)](https://images.g2crowd.com/uploads/product/hd_favicon/f58c8d49358e95ca95e47f2aa9b4acef/zinfi-unified-partner-management-upm.svg "ZINFI Unified Partner Management (UPM)") ZINFI Unified Partner Management (UPM) 4.9/5 (693) ](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) [ ![Awin](https://images.g2crowd.com/uploads/product/hd_favicon/c0d1401fea9895f17009903186477f6b/awin-com.svg "Awin") Awin 4.1/5 (453) ](https://www.g2.com/products/awin-com/reviews) [ View All Alternatives ](https://www.g2.com/products/impact-com/competitors/alternatives) impact.com Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_54a4e6f659c7921c8a7978a1138db974/partnerstack.png "Product Avatar Image") PartnerStack 4.7/5 (923) [ Compare Now ](https://www.g2.com/compare/partnerstack-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_80f23e619fffde49d17747631422f6cc/cj-affiliate-marketing-solution.jpg "Product Avatar Image") CJ Affiliate Marketing... 3.7/5 (48) [ Compare Now ](https://www.g2.com/compare/cj-affiliate-marketing-solution-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_df5fc77dcb9f85e1db339374b2014139/partnerize.png "Product Avatar Image") Partnerize 4.3/5 (107) [ Compare Now ](https://www.g2.com/compare/partnerize-vs-impact-com) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Social Media Analytics ](https://www.g2.com/categories/social-media-analytics)[ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics) [ Attribution ](https://www.g2.com/categories/attribution)[ Social Media Listening Tools ](https://www.g2.com/categories/social-media-listening-tools)[ Influencer Marketing Platforms ](https://www.g2.com/categories/influencer-marketing-platforms)[ Loyalty Management ](https://www.g2.com/categories/loyalty-management)[ Customer Advocacy ](https://www.g2.com/categories/customer-advocacy)[ Media and Influencer Targeting ](https://www.g2.com/categories/media-and-influencer-targeting)[ Affiliate Marketing ](https://www.g2.com/categories/affiliate-marketing)[ Partner Ecosystem Platforms ](https://www.g2.com/categories/partner-ecosystem-platforms)[ Partner Relationship Management (PRM) ](https://www.g2.com/categories/partner-relationship-management-prm)[ Tag Management Systems ](https://www.g2.com/categories/tag-management-systems) Show More ##### Explore More [ Best value pricing software for service companies ](https://www.g2.com/discussions/top-travel-management-solution-for-mid-sized-businesses)[ What's the top-rated voice control app for office productivity ](https://www.g2.com/discussions/what-s-the-top-rated-voice-control-app-for-office-productivity)[ What's the top bot software for enhancing client engagement ](https://www.g2.com/discussions/what-s-the-top-bot-software-for-enhancing-client-engagement) [ What platform integrates social ads with analytics tools? 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