illumin Reviews & Product Details

I like the fact that is not structured like any other DSP. They made the user experience better instead of making it like DV360. Its more user friendly and it has better performance features. The pricing and inventory availability are similar to those of other DSPs, but it is more user-friendly. Also, being a smaller brand means you get higher-quality, personalized support compared to other platforms. I highly recommend it for agencies and brands that are making their first steps towards performance because they will provide the support and know-how to do so. Review collected by and hosted on G2.com.

The only downside I see is that it is not so mainstream yet, so it does not inspire the security it actually deserves. Review collected by and hosted on G2.com.

Ilumin performs robustly as a full-funnel DSP. The campaigns demonstrated that Awareness, Engagement, and Remarketing can be orchestrated in parallel across multiple formats (Video, Display, Native, Rich Media) while maintaining delivery consistency. Review collected by and hosted on G2.com.

Frequency saturation is a recurring pattern.

Demographic data quality is poor—with 79% "Unknown" across customer journeys—which limits the ability to take action based on age or gender segments and suggests that data provider integration needs strengthening.

"Standard" engagement consistently underperforms "RM" engagement; it appears that the site/inventory pool for the "standard" tier is poorly curated, dragging down overall results. Review collected by and hosted on G2.com.

Illumin is a reasonably priced DSP with strong customer service, and it’s been working well for us so far. We originally signed on as self-service customers, and we’re now updating our agreement to shift over to managed service. I also like the range of integrations they offer and the different audiences we’re able to target through the platform. That said, the UI could be improved. I’m also not sure whether they offer any AI features, but I wasn’t looking for that, and it isn’t important to me. Overall, I see real potential to scale our brand and reach unique prospects with Illumin. It’s still too early to fully gauge performance, but we have generated some sales. Review collected by and hosted on G2.com.

The UX & UI are not intuitive. I think they'd actually acquire more customers if they made it easier to use. We could have scaled more quickly with them if there weren't arbitrarily difficult actions we had to take to set up basic things like pixels. Review collected by and hosted on G2.com.

I’ve used several DSPs, and illumin is by far the most user-friendly platform on the market. I really love the UI/UX, and I’m happy with the performance as well. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. Review collected by and hosted on G2.com.

Customer support should be improved to deliver better results and meet KPIs more consistently. Review collected by and hosted on G2.com.

I use Illumin for our agency trade desk, and it's been really beneficial. Illumin allows us to aggregate across different DSPs and inventory sources, which helps us monetize our work. I like how it provides a tool capable of tapping into different inventory sources and different DMPs, making our digital buyers more intelligent. I appreciate the journeys that they recently brought to life—it's a platform that's easy to use and intuitive. When we've had changes to the team, it doesn't take long to bring new members up to speed. Their team did an excellent job with the initial setup, offering several sessions to onboard us and show us best practices. Even when they revised the platform, they continued to provide support through calls and meetings to ensure we understood the new UI and how the platform functions. Overall, they've done a good job, enabling us to stay with them as our predominant trading desk solution. Review collected by and hosted on G2.com.

n/a nothing comes to mind in terms of areas for improvement at this time Review collected by and hosted on G2.com.

I appreciate that Illumin provides us with the opportunity to retain more nontraditional clients. It allows us to work with advertisers who can't be put on traditional DSPs, which is a huge advantage for our business. Furthermore, it's essential for helping us keep important clients, like a credit union that wants to target cannabis dispensaries. Without Illumin, retaining such clients and running these campaigns wouldn't be possible. Review collected by and hosted on G2.com.

I don't like the journeys in Illumin. The platform could be more user-friendly, especially when I'm teaching my team how to use different types of DSPs. The interface feels different from others, like Yahoo or Trade Desk, making it seem like we're learning from scratch. This complexity deters my team from wanting to use Illumin because the interface isn't user-friendly. It was difficult to set up initially, and my team member, Brian, who worked a lot with Illumin, didn't find it user-friendly and didn't recommend it. We often need more assistance for setting up campaigns, unlike with other DSPs where the process is more straightforward. Review collected by and hosted on G2.com.

I like that illumin is simple and has different ways of working, which allows me to manage campaigns both traditionally and through journeys, in a way that couldn't be easier to resolve. The visual clarity it offers is very useful for understanding what the team has done. Additionally, the visual way of setting up campaigns is really attractive and practical for tracking consumers. I also greatly appreciate the personalized support it offers, and the API is very functional for connecting from spreadsheets like Google Sheets, which makes it easy to have updated performance sheets. This, combined with Looker Studio, helps to compare data and overall performance. I also highlight the initial support and training meetings, which significantly shortened our learning curve. Review collected by and hosted on G2.com.

The feeling we have is that the inventory is a bit smaller than that of DV, which we also use very frequently. Review collected by and hosted on G2.com.

As someone that juggles both first party and third party data, illumin creates a seamless position to manage both. The upload process is very simple and the new AI support is very helpful. The reporting is great too - but it sometimes incredibly slow to load. Above all, I appreciate the support we receive from our representative, Gursharn. He is very attentive and gives recommendations often to help our overall campaign performance. Review collected by and hosted on G2.com.

illumin can be a bit buggy. I've experienced this personally in the Journeys, Library and Reporting. Some items will prompt an error, despite uploading properly in Journeys and Library. And the Reporting sometimes does not load at all or can be very slow to. Review collected by and hosted on G2.com.

I continue to be impressed with customer service. Many of the notes we have given them have been taken into account and have led to improvements in the platform Review collected by and hosted on G2.com.

The inventory has improved over the last few years - especially for CTV and audio campaigns, which used to be a shortcoming compared to StackAdapt Review collected by and hosted on G2.com.

The customer support, Joe M. has been an amazing individual and has gone above and beyond to get us the best pricing and zero in on campaigns that are going to move the needle. The team even helped to build shopping ads for display inventory and utilize our csv's from our product feeds. They are performing at 8x ROAS on a 48 hour attribution view through window which is amazing. Also, the UX / UI is very intuitive and the performance report builder is amazing. Review collected by and hosted on G2.com.

There is not much I dislike. I think the support has been phenomenal and there is premium inventory for my vertical which has historically proved hard to market in. Review collected by and hosted on G2.com.