Link copied to clipboard # Basis vs illumin Comparison - What are their main differences? Share [ Export ](/compare/basis/illumin-illumin/export.csv) Basisillumin[+ Add Product](#) Pricing **Basis** No pricing available **illumin** **Contact Us** ยท SELF-SERVICE **Pricing Insights** from reviews Time to Implement **Basis** 1 month Based on 90 responses **illumin** 1 month Based on 46 responses Return on Investment **Basis** 10 months Based on 59 responses **illumin** 10 months Based on 42 responses Perceived Cost **Basis** $$$$$ **illumin** $$$$$ Average Discount **Basis** 9% **illumin** 9% **Pros & Cons** from reviews **Basis** [ Account Management (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393647&qs=pros-and-cons#reviews)[ Ease of Use (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Poor Usability (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1397463&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews) **illumin** [ Ease of Use (23) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1309435&qs=pros-and-cons#reviews)[ Features (21) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311455&qs=pros-and-cons#reviews)[ Poor Reporting (9) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1312005&qs=pros-and-cons#reviews)[ Learning Curve (8) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311241&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Campaign Manager 360 ](https://www.g2.com/products/google-campaign-manager-360/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **illumin** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f4eb7051d205ef0fd7fc5ac20860676f/datastudio.jpg "Product Avatar Image") Datastudio ](https://www.g2.com/products/datastudio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/illumin-illumin/integrations) Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **illumin** ![illumin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1207235/illumin-interface-images-wills-updates-Platform-home-f4.png) **Ratings** from reviews Meets Requirements **Basis** 8.7 8.7242 **illumin** 8.1 8.1131 Ease of Use **Basis** 8.3 8.3245 **illumin** 8.1 8.1127 Ease of Setup **Basis** 8.1 8.1160 **illumin** 8.0 8.0110 Ease of Admin **Basis** 8.2 8.2150 **illumin** 8.3 8.381 Quality of Support **Basis** 9.5 9.5241 **illumin** 9.0 9.0131 Has the product been a good partner in doing business? **Basis** 9.4 9.4153 **illumin** 9.0 9.089 Product Direction (% positive) **Basis** 9.2 9.2243 **illumin** 8.5 8.5127 **Features** ratings from reviews Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.2 236 8.1 125 Agentic AI - Demand Side Platform (DSP) Multi-step Planning Not enough data 8.3(won by default) 5 Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Demand Side Platforms Cross Channel Capabilities 8.6(tied score) 29 8.6(tied score) 68 Campaign Management Campaign Dashboard 8.1(tied score) 193 | Verified 8.1(tied score) 88 Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 92 Reach 8.6(won by 0.4) 187 | Verified 8.2 95 Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 77 Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 78 Brand Safety 8.5(tied score) 183 | Verified 8.5(tied score) 82 Fraud Protection 8.4(won by 0.1) 170 | Verified 8.3 77 Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 190 | Verified 8.2 92 Creative Optimization 8.0(tied score) 166 | Verified 8.0(tied score) 77 Rich Media Capabilties 8.3(tied score) 137 | Verified 8.3(tied score) 74 In-App Ads 8.8(won by 1.0) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.3(won by 0.2) 68 | Verified 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.8) 195 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.9(won by 0.8) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 86 Contextual Targeting 8.4(won by 0.4) 181 | Verified 8.0 85 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 7.8 135 | Verified 8.0(won by 0.2) 62 Estimate and Projections 7.0 156 | Verified 7.8(won by 0.8) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-Device Capabilities 8.6(won by 0.2) 159 | Verified 8.4 60 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.2 123 | Verified 7.3(won by 0.1) 75 Custom Reports 7.1 173 | Verified 7.8(won by 0.7) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.2) 113 | Verified 8.4 81 Performance and Reliability 8.6(won by 0.5) 189 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.2(won by 0.5) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.2(won by 0.2) 140 | Verified 8.0 78 Internationalization 8.5(won by 0.9) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 7.4(tied score) 154 | Verified 7.4(tied score) 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.4 235 8.0 126 Channel Functionality Display Functionality 9.0(won by 0.5) 80 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 69 Platform Interoperability Close Ecosystem API Feature Not Available 7.4(won by default) 46 Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 193 | Verified 8.1(tied score) 88 Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 92 Reach 8.6(won by 0.4) 187 | Verified 8.2 95 Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 77 Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 78 Brand Safety 8.5(tied score) 183 | Verified 8.5(tied score) 82 Fraud Protection 8.4(won by 0.1) 170 | Verified 8.3 77 Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 190 | Verified 8.2 92 Creative Optimization 8.0(tied score) 166 | Verified 8.0(tied score) 77 Rich Media Capabilties 8.3(tied score) 137 | Verified 8.3(tied score) 74 In-App Ads 8.8(won by 1.0) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.3(won by 0.2) 68 | Verified 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.8) 195 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.9(won by 0.8) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 86 Contextual Targeting 8.4(won by 0.4) 181 | Verified 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 123 | Verified 7.3(won by 0.1) 75 Custom Reports 7.1 173 | Verified 7.8(won by 0.7) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.2) 113 | Verified 8.4 81 Performance and Reliability 8.6(won by 0.5) 189 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.2(won by 0.5) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.2(won by 0.2) 140 | Verified 8.0 78 Internationalization 8.5(won by 0.9) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 7.4(tied score) 154 | Verified 7.4(tied score) 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.8 21 8.6 9 Platform Basics Cross-Device Advertising 9.0(won by 0.2) 20 8.8 8 Audio Ad Formats 8.8(won by 0.5) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 9 Programmatic Audio 8.9(won by 0.8) 21 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 9 Audience Targeting 8.8(won by 0.5) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 9 Platform Reporting Performance Monitoring 8.7 21 8.8(won by 0.1) 8 Reporting Dashboards 8.3(tied score) 21 8.3(tied score) 8 Dashboard Exports Feature Not Available 7.9(won by default) 8 Music Genre Reporting Feature Not Available 6.2(won by default) 7 Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.6 235 7.8 125 Platform Interoperability Close Ecosystem API Feature Not Available 7.1(won by default) 34 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Video Functionality Video Functionality 8.7(won by 0.6) 65 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 50 Campaign Management Campaign Dashboard 8.1(tied score) 193 | Verified 8.1(tied score) 88 Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 92 Reach 8.6(won by 0.4) 187 | Verified 8.2 95 Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 77 Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 78 Brand Safety 8.5(tied score) 183 | Verified 8.5(tied score) 82 Fraud Protection 8.4(won by 0.1) 170 | Verified 8.3 77 Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 190 | Verified 8.2 92 Creative Optimization 8.0(tied score) 166 | Verified 8.0(tied score) 77 Rich Media Capabilties 8.3(tied score) 137 | Verified 8.3(tied score) 74 In-App Ads 8.8(won by 1.0) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.3(won by 0.2) 68 | Verified 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.8) 195 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.9(won by 0.8) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 86 Contextual Targeting 8.4(won by 0.4) 181 | Verified 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 123 | Verified 7.3(won by 0.1) 75 Custom Reports 7.1 173 | Verified 7.8(won by 0.7) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.2) 113 | Verified 8.4 81 Performance and Reliability 8.6(won by 0.5) 189 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.2(won by 0.5) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.2(won by 0.2) 140 | Verified 8.0 78 Internationalization 8.5(won by 0.9) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 7.4(tied score) 154 | Verified 7.4(tied score) 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.6 234 Not enough data Platform Interoperability Close Ecosystem API Feature Not Available Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile Functionality Mobile Functionality 9.0(won by default) 66 Not enough data Campaign Management Campaign Dashboard 8.1(tied score) 193 | Verified 8.1(tied score) 88 Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 92 Reach 8.6(won by 0.4) 187 | Verified 8.2 95 Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 77 Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 78 Brand Safety 8.5(tied score) 183 | Verified 8.5(tied score) 82 Fraud Protection 8.4(won by 0.1) 170 | Verified 8.3 77 Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 190 | Verified 8.2 92 Creative Optimization 8.0(tied score) 166 | Verified 8.0(tied score) 77 Rich Media Capabilties 8.3(tied score) 137 | Verified 8.3(tied score) 74 In-App Ads 8.8(won by 1.0) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.3(won by 0.2) 68 | Verified 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.8) 195 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.9(won by 0.8) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.7(won by 0.3) 187 | Verified 8.4 86 Contextual Targeting 8.4(won by 0.4) 181 | Verified 8.0 85 Audience Targeting Not enough data Not enough data Mobile In-App Ads 8.8(won by 1.0) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.3(won by 0.2) 68 | Verified 8.1 67 Mobile Tracking 8.9(won by default) 62 Not enough data Platform API / Integrations 7.2 123 | Verified 7.3(won by 0.1) 75 Custom Reports 7.1 173 | Verified 7.8(won by 0.7) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.2) 113 | Verified 8.4 81 Performance and Reliability 8.6(won by 0.5) 189 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 8.5(won by 0.5) 142 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.2(won by 0.5) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.2(won by 0.2) 140 | Verified 8.0 78 Internationalization 8.5(won by 0.9) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 7.4(tied score) 154 | Verified 7.4(tied score) 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 3 feature categories with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Native Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data Not enough data Ad Serving Not enough data Not enough data Streaming Capabilites Not enough data Not enough data Performance Analytics Not enough data Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data Not enough data Campaign Dashboard Not enough data Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Small-Business(50 or fewer emp.) 63.5% Mid-Market(51-1000 emp.) 28.6% Enterprise(\> 1000 emp.) 7.9% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Small-Business(50 or fewer emp.) 60.8% Mid-Market(51-1000 emp.) 29.7% Enterprise(\> 1000 emp.) 9.5% Small-Business (50 or fewer emp.) 63.5% 60.8% Mid-Market (51-1000 emp.) 28.6% 29.7% Enterprise (\> 1000 emp.) 7.9% 9.5% Reviewers' Industry [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 60.9% Newspapers 4.1% Political Organization 3.4% Information Technology and Services 2.3% Online Media 2.3% Other 27.1% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Marketing and Advertising 42.3% Automotive 5.1% Entertainment 4.4% Online Media 3.6% Telecommunications 2.9% Other 41.6% FAQs ## Basis vs illumin FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Basis vs illumin? Basis stands out for its higher G2 rating and stronger support scores, while illumin is noted for its user-friendly interface and visual campaign management. | [Basis](https://www.g2.com/products/basis/reviews) | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | | --- | --- | | 4.5/5 (287 reviews) | 4.3/5 (155 reviews) | | Small-Business | Small-Business | | 8.1 | 8.0 | | 9.5 | 9.1 | | Customer Support | Ease of Use | ### How do the pricing models of Basis and illumin compare? Basis is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to illumin. - **Basis:** Reviewers highlight the absence of minimum spend requirements and appreciate the flexibility for businesses of all sizes. - **illumin:** Recent reviews describe illumin as reasonably priced and affordable, with positive sentiment around cost-effectiveness. ### What are the best alternatives to Basis and illumin? The top 3 alternatives to Basis and illumin are StackAdapt, The Trade Desk, and AdRoll. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Flexible, no minimum spend | Customer Support | | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5 (155 reviews) | Small-Business | Affordable, cost-effective | Ease of Use | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | โ€” | Performance and targeting capabilities | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | โ€” | Advanced programmatic features | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | โ€” | Retargeting and ease of use | ### Which Demand Side Platform (DSP) features should I prioritize when comparing Basis and illumin? Buyers comparing Basis and illumin should prioritize Targeting, Ease of Use, Integrations, Reporting, and Customer Support. - **Targeting:** Basis (all-time mentions: 2), illumin (all-time mentions: 9) - **Ease of Use:** Basis (score: 8.3, all-time mentions: 2), illumin (score: 8.1, all-time mentions: 23) - **Integrations:** illumin integrates with Funnel (22 mentions), Meta (11), and Looker (6); Basis reviewers cite a wide range of native integrations. - **Reporting:** Basis (all-time mentions: 2 for Insights), illumin (all-time mentions: 10 for Reporting Capabilities) - **Customer Support:** Basis (score: 9.5, all-time mentions: 1), illumin (score: 9.1, all-time mentions: 17) ### What are the pros and cons of Basis vs illumin? Basis is strongest in customer support, while illumin excels in ease of use and visual campaign management. - **Basis strengths:** Customer Support (all-time mentions: 1), Features (2), Insights (2), Range (2), Results (2), Automation (1), Collaboration (1) - **Basis trade-offs:** Complex User Interface (2), Complexity (1), Complex Management (1), Complex Reporting (1), Difficult Setup (1) - **illumin strengths:** Ease of Use (23), Features (21), Campaign Management (17), Customer Support (17), Team Helpfulness (17), Setup Ease (14), Intuitive (13), Reporting Capabilities (10), Audience Targeting (9), Optimization (9) - **illumin trade-offs:** Learning Curve (8), occasional complexity in campaign setup, and requests for improved reporting detail ### Is Basis or illumin better for small businesses? Basis is the better fit for small businesses, with strong reviewer sentiment and no minimum spend requirements. - **Basis:** Largest segment is Small-Business; reviewers highlight flexibility for small business clients and the absence of minimum spend. - **illumin:** Largest segment is Small-Business; reviewers note ease of use and onboarding support for small teams. ### Which Demand Side Platform (DSP) platform has better integrations? illumin is favored for integrations, with more reviewer-cited third-party connections and higher mention counts. - **Basis:** Reviewers mention a wide range of native integrations, but no specific third-party tools are cited with high mention counts. - **illumin:** Funnel (22 all-time mentions), Meta (11), Looker (6) are the most frequently cited integrations. ### How do Basis and illumin compare on customer support? Basis leads on Quality of Support with a 0.4-point advantage over illumin (9.5 vs 9.1). - **Basis:** Reviewers consistently praise the support team for responsiveness, proactive updates, and educational assistance. - **illumin:** Reviewers highlight helpful onboarding, ongoing support, and team helpfulness, though a few request more consistent KPI delivery. ### Which is easier to implement, Basis or illumin? Basis and illumin score within 0.1 points on Ease of Setup (8.1 vs 8.0), indicating near parity. - **Basis:** Reviewers describe setup as straightforward, with onboarding support and resources that shorten the learning curve. - **illumin:** Reviewers note easy initial setup, especially with team assistance, but mention a learning curve for campaign configuration and reporting. ### Which product has better Targeting? illumin is more frequently cited for Targeting, with higher all-time mention counts and strong reviewer sentiment. - **Basis:** Targeting (all-time mentions: 2); reviewers note precise targeting options and advanced segmentation capabilities. - **illumin:** Targeting (all-time mentions: 9); reviewers highlight robust audience targeting, journey mapping, and the ability to reach unique and sensitive verticals. Alternatives **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) **illumin Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews)