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At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (58.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Basisillumin
Star Rating
(100)4.3 out of 5
Market Segments
Small-Business (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Basis excels in customer support, with users highlighting the team's quick response times and proactive communication. One user noted, "Their team always gets back to us very quickly and proactively provides updates," which enhances the overall user experience.
- Users say that illumin offers a unique journey format that sets it apart from other DSPs, making it intuitive and easy to navigate. A recent user mentioned, "I really like the journey format. It is vastly different from any other DSP I have ever used," indicating a strong user-friendly design.
- Reviewers mention that Basis has a slight edge in overall satisfaction, reflected in its higher star rating of 4.5 compared to illumin's 4.3. This suggests that users generally find Basis to be more reliable and effective in meeting their advertising needs.
- According to verified reviews, illumin's integration capabilities are a standout feature, particularly the ability to push real-time audiences directly into the platform. Users appreciate this functionality, stating it is something they can only do with illumin today, which enhances campaign efficiency.
- Users highlight that Basis provides excellent reporting metrics, with one reviewer stating, "Excellent reporting metrics and dimensions." This feature is crucial for users who need detailed insights into their advertising performance.
- G2 reviewers note that while both platforms have similar ease of use scores, Basis has a slight advantage in overall performance monitoring, with users reporting a better experience in tracking campaign effectiveness compared to illumin.
Pricing
Entry-Level Pricing
Basis
No pricing availableillumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
Basis
No trial information availableillumin
No trial information availableRatings
Meets Requirements
8.7
239
8.3
94
Ease of Use
8.3
242
8.3
90
Ease of Setup
8.1
157
8.2
73
Ease of Admin
8.2
148
8.3
65
Quality of Support
9.5
238
9.2
94
Has the product been a good partner in doing business?
9.4
151
9.1
73
Product Direction (% positive)
9.2
240
9.3
94
Features by Category
Channel Functionality
9.0
80
8.5
59
Platform Interoperability
Feature Not Available
7.4
45
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
83
8.3
190
|
Verified
8.0
82
8.6
187
|
Verified
8.2
85
7.6
177
|
Verified
7.8
76
7.8
166
|
Verified
7.9
76
8.5
183
|
Verified
8.5
80
8.4
170
|
Verified
8.3
77
8.8
184
|
Verified
8.5
81
8.3
190
|
Verified
8.3
87
8.0
166
|
Verified
8.0
76
8.3
137
|
Verified
8.3
71
8.8
82
|
Verified
7.8
70
8.3
68
|
Verified
8.1
67
Targeting
8.9
193
|
Verified
8.0
87
8.9
182
|
Verified
8.2
84
8.7
187
|
Verified
8.4
84
8.4
181
|
Verified
8.0
84
Platform
7.2
122
|
Verified
7.3
68
7.0
171
|
Verified
7.7
79
8.6
112
|
Verified
8.4
80
8.6
188
|
Verified
8.1
83
8.5
142
|
Verified
8.0
75
8.2
38
7.6
75
8.2
140
|
Verified
8.0
75
8.5
105
|
Verified
7.7
68
7.4
154
|
Verified
7.4
71
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
83
8.3
190
|
Verified
8.0
82
8.6
187
|
Verified
8.2
85
7.6
177
|
Verified
7.8
76
7.8
166
|
Verified
7.9
76
8.5
183
|
Verified
8.5
80
8.4
170
|
Verified
8.3
77
8.8
184
|
Verified
8.5
81
8.3
190
|
Verified
8.3
87
8.0
166
|
Verified
8.0
76
8.3
137
|
Verified
8.3
71
8.8
82
|
Verified
7.8
70
8.3
68
|
Verified
8.1
67
Targeting
8.9
193
|
Verified
8.0
87
8.9
182
|
Verified
8.2
84
8.7
187
|
Verified
8.4
84
8.4
181
|
Verified
8.0
84
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
7.8
70
8.3
68
|
Verified
8.1
67
Platform
7.2
122
|
Verified
7.3
68
7.0
171
|
Verified
7.7
79
8.6
112
|
Verified
8.4
80
8.6
188
|
Verified
8.1
83
8.5
142
|
Verified
8.0
75
8.2
38
7.6
75
8.2
140
|
Verified
8.0
75
8.5
105
|
Verified
7.7
68
7.4
154
|
Verified
7.4
71
Platform Interoperability
Feature Not Available
7.1
34
Video Functionality
8.7
65
8.1
46
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
83
8.3
190
|
Verified
8.0
82
8.6
187
|
Verified
8.2
85
7.6
177
|
Verified
7.8
76
7.8
166
|
Verified
7.9
76
8.5
183
|
Verified
8.5
80
8.4
170
|
Verified
8.3
77
8.8
184
|
Verified
8.5
81
8.3
190
|
Verified
8.3
87
8.0
166
|
Verified
8.0
76
8.3
137
|
Verified
8.3
71
8.8
82
|
Verified
7.8
70
8.3
68
|
Verified
8.1
67
Targeting
8.9
193
|
Verified
8.0
87
8.9
182
|
Verified
8.2
84
8.7
187
|
Verified
8.4
84
8.4
181
|
Verified
8.0
84
Platform
7.2
122
|
Verified
7.3
68
7.0
171
|
Verified
7.7
79
8.6
112
|
Verified
8.4
80
8.6
188
|
Verified
8.1
83
8.5
142
|
Verified
8.0
75
8.2
38
7.6
75
8.2
140
|
Verified
8.0
75
8.5
105
|
Verified
7.7
68
7.4
154
|
Verified
7.4
71
Platform Basics
9.0
20
8.8
8
8.8
20
8.5
8
8.9
21
8.3
8
8.8
20
8.5
8
Platform Reporting
8.7
21
8.8
8
8.3
21
8.3
8
Feature Not Available
7.9
8
Feature Not Available
6.2
7
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
8.4
59
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.1
83
8.3
190
|
Verified
8.0
82
8.6
187
|
Verified
8.2
85
7.6
177
|
Verified
7.8
76
7.8
166
|
Verified
7.9
76
8.5
183
|
Verified
8.5
80
8.4
170
|
Verified
8.3
77
8.8
184
|
Verified
8.5
81
8.3
190
|
Verified
8.3
87
8.0
166
|
Verified
8.0
76
8.3
137
|
Verified
8.3
71
8.8
82
|
Verified
7.8
70
8.3
68
|
Verified
8.1
67
Targeting
8.9
193
|
Verified
8.0
87
8.9
182
|
Verified
8.2
84
8.7
187
|
Verified
8.4
84
8.4
181
|
Verified
8.0
84
Demand Side Platforms
7.8
135
|
Verified
8.0
60
7.0
156
|
Verified
7.8
59
8.6
159
|
Verified
8.4
60
Platform
7.2
122
|
Verified
7.3
68
7.0
171
|
Verified
7.7
79
8.6
112
|
Verified
8.4
80
8.6
188
|
Verified
8.1
83
8.5
142
|
Verified
8.0
75
8.2
38
7.6
75
8.2
140
|
Verified
8.0
75
8.5
105
|
Verified
7.7
68
7.4
154
|
Verified
7.4
71
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and illumin are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
48.0%
Online Media
4.0%
Automotive
4.0%
Higher Education
3.0%
Financial Services
3.0%
Other
38.0%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
illumin has no discussions with answers
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