Link copied to clipboard # The Trade Desk vs illumin Comparison - What are their main differences? Share [ Export ](/compare/the-trade-desk/illumin-illumin/export.csv) The Trade Deskillumin[+ Add Product](#) Pricing **The Trade Desk** **Contact Us** · The Trade Desk Pricing Overview **illumin** **Contact Us** · SELF-SERVICE **Pricing Insights** from reviews Time to Implement **The Trade Desk** 1 month Based on 9 responses **illumin** 1 month Based on 46 responses Return on Investment **The Trade Desk** 6 months4 months sooner Based on 9 responses **illumin** 10 months Based on 42 responses Perceived Cost **The Trade Desk** $$$$$ **illumin** $$$$$ Average Discount **The Trade Desk** 9% **illumin** 9% **Pros & Cons** from reviews **The Trade Desk** [ Features (31) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (27) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (13) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) **illumin** [ Ease of Use (23) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1309435&qs=pros-and-cons#reviews)[ Features (21) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311455&qs=pros-and-cons#reviews)[ Poor Reporting (9) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1312005&qs=pros-and-cons#reviews)[ Learning Curve (8) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311241&qs=pros-and-cons#reviews) Integrations **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cdd0c9b55f629b054e7ca69783832532/telmarhelixa.png "Product Avatar Image") TelmarHelixa ](https://www.g2.com/products/telmarhelixa/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) **illumin** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f4eb7051d205ef0fd7fc5ac20860676f/datastudio.jpg "Product Avatar Image") Datastudio ](https://www.g2.com/products/datastudio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/illumin-illumin/integrations) Screenshots **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) **illumin** ![illumin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1207235/illumin-interface-images-wills-updates-Platform-home-f4.png) **Ratings** from reviews Meets Requirements **The Trade Desk** 8.6 8.6156 **illumin** 8.1 8.1131 Ease of Use **The Trade Desk** 8.1 8.1157 **illumin** 8.1 8.1127 Ease of Setup **The Trade Desk** 8.3 8.3123 **illumin** 8.0 8.0110 Ease of Admin **The Trade Desk** 8.3 8.373 **illumin** 8.3 8.381 Quality of Support **The Trade Desk** 8.8 8.8156 **illumin** 9.0 9.0131 Has the product been a good partner in doing business? **The Trade Desk** 8.7 8.777 **illumin** 9.0 9.089 Product Direction (% positive) **The Trade Desk** 8.8 8.8151 **illumin** 8.5 8.5127 **Features** ratings from reviews Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.3 124 8.1 125 Agentic AI - Demand Side Platform (DSP) Multi-step Planning 8.1 12 8.3(won by 0.2) 5 Autonomous Task Execution 8.2(won by default) 14 Not enough data Cross-system Integration 8.1(won by default) 13 Not enough data Adaptive Learning 7.9(won by default) 12 Not enough data Proactive Assistance 8.5(won by default) 13 Not enough data Decision Making 8.3(won by default) 13 Not enough data Demand Side Platforms Cross Channel Capabilities 8.5 64 8.6(won by 0.1) 68 Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 88 Campaign Optimization 8.4(won by 0.3) 106 | Verified 8.1 92 Reach 8.6(won by 0.4) 105 | Verified 8.2 95 Bulk Editing 7.7(tied score) 100 | Verified 7.7(tied score) 77 Batch Uploading 7.9(tied score) 100 | Verified 7.9(tied score) 78 Brand Safety 8.5(tied score) 85 | Verified 8.5(tied score) 82 Fraud Protection 8.6(won by 0.3) 86 | Verified 8.3 77 Frequency Capping 8.6(won by 0.2) 88 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 102 | Verified 8.2 92 Creative Optimization 7.8 82 | Verified 8.0(won by 0.2) 77 Rich Media Capabilties 7.9 86 | Verified 8.3(won by 0.4) 74 In-App Ads 8.1(won by 0.3) 86 | Verified 7.8 70 Mobile Rich Media Capabilities 7.9 87 | Verified 8.1(won by 0.2) 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.7) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.7(won by 0.6) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 86 Contextual Targeting 8.5(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.5(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 62 Estimate and Projections 7.9(won by 0.1) 80 | Verified 7.8 59 Cross-Device Capabilities 8.6(won by 0.2) 79 | Verified 8.4 60 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 88 User, Role, and Access Management 8.5(won by 0.1) 91 8.4 81 Performance and Reliability 8.4(won by 0.3) 95 | Verified 8.1 98 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 77 Customization 8.0(won by 0.3) 87 | Verified 7.7 79 Workflow Capability 8.0(tied score) 79 | Verified 8.0(tied score) 78 Internationalization 8.0(won by 0.4) 80 | Verified 7.6 69 Notifications 8.0(won by 0.6) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.5 124 8.0 126 Channel Functionality Display Functionality 8.8(won by 0.3) 84 8.5 69 Platform Interoperability Close Ecosystem API 8.0(won by 0.6) 46 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 46 Agentic AI - Display Advertising Autonomous Task Execution 8.3(won by default) 10 Not enough data Multi-step Planning 8.8(won by default) 10 Not enough data Cross-system Integration 8.3(won by default) 10 Not enough data Adaptive Learning 8.3(won by default) 11 Not enough data Proactive Assistance 8.3(won by default) 12 Not enough data Decision Making 8.0(won by default) 11 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 88 Campaign Optimization 8.4(won by 0.3) 106 | Verified 8.1 92 Reach 8.6(won by 0.4) 105 | Verified 8.2 95 Bulk Editing 7.7(tied score) 100 | Verified 7.7(tied score) 77 Batch Uploading 7.9(tied score) 100 | Verified 7.9(tied score) 78 Brand Safety 8.5(tied score) 85 | Verified 8.5(tied score) 82 Fraud Protection 8.6(won by 0.3) 86 | Verified 8.3 77 Frequency Capping 8.6(won by 0.2) 88 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 102 | Verified 8.2 92 Creative Optimization 7.8 82 | Verified 8.0(won by 0.2) 77 Rich Media Capabilties 7.9 86 | Verified 8.3(won by 0.4) 74 In-App Ads 8.1(won by 0.3) 86 | Verified 7.8 70 Mobile Rich Media Capabilities 7.9 87 | Verified 8.1(won by 0.2) 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.7) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.7(won by 0.6) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 86 Contextual Targeting 8.5(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 88 User, Role, and Access Management 8.5(won by 0.1) 91 8.4 81 Performance and Reliability 8.4(won by 0.3) 95 | Verified 8.1 98 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 77 Customization 8.0(won by 0.3) 87 | Verified 7.7 79 Workflow Capability 8.0(tied score) 79 | Verified 8.0(tied score) 78 Internationalization 8.0(won by 0.4) 80 | Verified 7.6 69 Notifications 8.0(won by 0.6) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.3 14 8.6 9 Platform Basics Cross-Device Advertising 8.8(tied score) 13 8.8(tied score) 8 Audio Ad Formats 8.5(won by 0.2) 13 8.3 9 Programmatic Audio 8.3(won by 0.2) 11 8.1 9 Audience Targeting 8.6(won by 0.3) 11 8.3 9 Platform Reporting Performance Monitoring 8.6 11 8.8(won by 0.2) 8 Reporting Dashboards 7.9 11 8.3(won by 0.4) 8 Dashboard Exports 8.5(won by 0.6) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 8 Music Genre Reporting Feature Not Available 6.2(won by default) 7 Agentic AI - Digital Audio Advertising Autonomous Task Execution 8.1(won by default) 7 Not enough data Multi-step Planning 8.3(won by default) 6 Not enough data Cross-system Integration 8.1(won by default) 7 Not enough data Adaptive Learning 7.8(won by default) 6 Not enough data Proactive Assistance 8.1(won by default) 8 Not enough data Decision Making 8.3(won by default) 7 Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.3 122 7.8 125 Platform Interoperability Close Ecosystem API 7.9(won by 0.8) 41 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 34 Agentic AI - Video Advertising Autonomous Task Execution 7.6(won by default) 11 Not enough data Multi-step Planning 7.9(won by default) 13 Not enough data Cross-system Integration 8.1(won by default) 12 Not enough data Adaptive Learning 7.9(won by default) 11 Not enough data Proactive Assistance 7.9(won by default) 11 Not enough data Decision Making 8.1(won by default) 13 Not enough data Video Functionality Video Functionality 8.5(won by 0.4) 63 8.1 50 Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 88 Campaign Optimization 8.4(won by 0.3) 106 | Verified 8.1 92 Reach 8.6(won by 0.4) 105 | Verified 8.2 95 Bulk Editing 7.7(tied score) 100 | Verified 7.7(tied score) 77 Batch Uploading 7.9(tied score) 100 | Verified 7.9(tied score) 78 Brand Safety 8.5(tied score) 85 | Verified 8.5(tied score) 82 Fraud Protection 8.6(won by 0.3) 86 | Verified 8.3 77 Frequency Capping 8.6(won by 0.2) 88 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 102 | Verified 8.2 92 Creative Optimization 7.8 82 | Verified 8.0(won by 0.2) 77 Rich Media Capabilties 7.9 86 | Verified 8.3(won by 0.4) 74 In-App Ads 8.1(won by 0.3) 86 | Verified 7.8 70 Mobile Rich Media Capabilities 7.9 87 | Verified 8.1(won by 0.2) 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.7) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.7(won by 0.6) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 86 Contextual Targeting 8.5(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 88 User, Role, and Access Management 8.5(won by 0.1) 91 8.4 81 Performance and Reliability 8.4(won by 0.3) 95 | Verified 8.1 98 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 77 Customization 8.0(won by 0.3) 87 | Verified 7.7 79 Workflow Capability 8.0(tied score) 79 | Verified 8.0(tied score) 78 Internationalization 8.0(won by 0.4) 80 | Verified 7.6 69 Notifications 8.0(won by 0.6) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.9 9 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 7.9(won by default) 8 Not enough data Multi-step Planning 8.1(won by default) 8 Not enough data Cross-system Integration 7.4(won by default) 7 Not enough data Adaptive Learning 7.9(won by default) 8 Not enough data Proactive Assistance 7.9(won by default) 8 Not enough data Decision Making 8.1(won by default) 9 Not enough data Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.7 5 Not enough data Platform Basics Ad Serving Rules 7.7(won by default) 5 Not enough data Sponsored Product Listing Ads 6.0(won by default) 5 Not enough data Banner Ads 8.0(won by default) 5 Not enough data Display Ads 8.7(won by default) 5 Not enough data Platform Data Reporting Performance Metrics 8.0(won by default) 5 Not enough data Data Filtering 8.0(won by default) 5 Not enough data Reporting Dashboards 8.3(won by default) 5 Not enough data Platform Additional Functionality Offline Ads 5.7(won by default) 5 Not enough data Video Ads 8.0(won by default) 5 Not enough data Team Collaboration 8.3(won by default) 5 Not enough data Integrations 8.3(won by default) 5 Not enough data Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 7.9 17 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 8.3(won by default) 15 Not enough data Ad Serving 7.9(won by default) 15 Not enough data Streaming Capabilites 8.0(won by default) 15 Not enough data Performance Analytics 7.9(won by default) 14 Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 8.5(won by default) 14 Not enough data Campaign Dashboard 8.3(won by default) 14 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 7.9(won by default) 8 Not enough data Multi-step Planning 7.5(won by default) 8 Not enough data Cross-system Integration 7.7(won by default) 8 Not enough data Adaptive Learning 7.7(won by default) 8 Not enough data Proactive Assistance 7.4(won by default) 7 Not enough data Decision Making 7.9(won by default) 8 Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.8 122 Not enough data Platform Interoperability Close Ecosystem API 8.2(won by default) 29 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution 8.7(won by default) 5 Not enough data Multi-step Planning 9.3(won by default) 5 Not enough data Cross-system Integration 9.0(won by default) 5 Not enough data Adaptive Learning 9.3(won by default) 5 Not enough data Proactive Assistance 9.3(won by default) 5 Not enough data Decision Making 9.4(won by default) 6 Not enough data Mobile Functionality Mobile Functionality 9.0(won by default) 53 Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 88 Campaign Optimization 8.4(won by 0.3) 106 | Verified 8.1 92 Reach 8.6(won by 0.4) 105 | Verified 8.2 95 Bulk Editing 7.7(tied score) 100 | Verified 7.7(tied score) 77 Batch Uploading 7.9(tied score) 100 | Verified 7.9(tied score) 78 Brand Safety 8.5(tied score) 85 | Verified 8.5(tied score) 82 Fraud Protection 8.6(won by 0.3) 86 | Verified 8.3 77 Frequency Capping 8.6(won by 0.2) 88 | Verified 8.4 83 Budget Pacing 8.3(won by 0.1) 102 | Verified 8.2 92 Creative Optimization 7.8 82 | Verified 8.0(won by 0.2) 77 Rich Media Capabilties 7.9 86 | Verified 8.3(won by 0.4) 74 In-App Ads 8.1(won by 0.3) 86 | Verified 7.8 70 Mobile Rich Media Capabilities 7.9 87 | Verified 8.1(won by 0.2) 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.7) 102 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 8.7(won by 0.6) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 86 Contextual Targeting 8.5(won by 0.5) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Mobile In-App Ads 8.1(won by 0.3) 86 | Verified 7.8 70 Mobile Rich Media Capabilities 7.9 87 | Verified 8.1(won by 0.2) 67 Mobile Tracking 8.4(won by default) 48 Not enough data Platform API / Integrations 8.0(won by 0.7) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 88 User, Role, and Access Management 8.5(won by 0.1) 91 8.4 81 Performance and Reliability 8.4(won by 0.3) 95 | Verified 8.1 98 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 77 Customization 8.0(won by 0.3) 87 | Verified 7.7 79 Workflow Capability 8.0(tied score) 79 | Verified 8.0(tied score) 78 Internationalization 8.0(won by 0.4) 80 | Verified 7.6 69 Notifications 8.0(won by 0.6) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.8 34 Not enough data Analysis Application Attribution 9.2(won by default) 11 Not enough data Campaign Analysis 9.1(won by default) 18 Not enough data Uninstall Tracking 8.8(won by default) 10 Not enough data Activity Dashboard 8.1(won by default) 14 Not enough data Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 8.3(won by default) 11 Not enough data Email Campaigns 8.3(won by default) 11 Not enough data Audience Segmentation 9.2(won by default) 23 Not enough data Alerts/Notifications Feature Not Available Not enough data Bulk SMS Feature Not Available Not enough data Two-Way Text Messaging Feature Not Available Not enough data Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 8.8(won by default) 11 Not enough data Social Promotion Not enough data Not enough data Platform Optimization 9.1(won by default) 23 Not enough data Integrations - Mobile Marketing 9.1(won by default) 24 Not enough data Internationalization 8.5(won by default) 11 Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution 8.8(won by default) 7 Not enough data Multi-step Planning 8.9(won by default) 6 Not enough data Cross-system Integration 9.3(won by default) 7 Not enough data Adaptive Learning 9.0(won by default) 7 Not enough data Proactive Assistance 8.5(won by default) 8 Not enough data Decision Making 9.0(won by default) 7 Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 24.4% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Small-Business(50 or fewer emp.) 60.8% Mid-Market(51-1000 emp.) 29.7% Enterprise(\> 1000 emp.) 9.5% Small-Business (50 or fewer emp.) 33.3% 60.8% Mid-Market (51-1000 emp.) 42.2% 29.7% Enterprise (\> 1000 emp.) 24.4% 9.5% Reviewers' Industry [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.8% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.3% Internet 2.3% Other 27.5% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Marketing and Advertising 42.3% Automotive 5.1% Entertainment 4.4% Online Media 3.6% Telecommunications 2.9% Other 41.6% FAQs ## The Trade Desk vs illumin FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between The Trade Desk vs illumin? The Trade Desk stands out for its advanced targeting and reporting capabilities, while illumin is recognized for its user-friendly interface and strong customer support. | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | | --- | --- | | 4.4/5 (184 reviews) | 4.3/5 (155 reviews) | | Mid-Market | Small-Business | | 8.3 | 8.0 | | 8.8 | 9.1 | | Audience Targeting (25 all-time mentions) | Ease of Use (23 all-time mentions) | ### How do the pricing models of The Trade Desk and illumin compare? illumin is rated higher for price satisfaction, making it the stronger value according to G2 reviewers. - **The Trade Desk:** Reviewers frequently cite the platform as expensive, with 13 all-time mentions of cost as a trade-off, and note that minimum spend requirements can be a barrier for smaller advertisers. - **illumin:** Recent reviews highlight illumin as reasonably priced and affordable, with several reviewers noting its good value and cost-effectiveness for both small and mid-sized businesses. - **Switching reasons:** Buyers mention switching to illumin for more flexible pricing and to avoid high minimum spend requirements found with The Trade Desk. ### What are the best alternatives to The Trade Desk and illumin? The top 3 alternatives to The Trade Desk and illumin are StackAdapt, AdRoll, and Basis. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184) | Mid-Market | Expensive for smaller advertisers | Audience Targeting | | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5 (155) | Small-Business | Affordable and flexible pricing | Ease of Use | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898) | Small-Business | — | Strong cross-channel performance | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | Retargeting capabilities | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287) | Small-Business | — | Workflow automation | ### Which Cross-Channel Advertising features should I prioritize when comparing The Trade Desk and illumin? Buyers should prioritize Audience Targeting, Ease of Use, Reporting Capabilities, Campaign Management, and Customer Support when comparing The Trade Desk and illumin. - **Audience Targeting:** The Trade Desk (25 all-time mentions), illumin (9 all-time mentions) - **Ease of Use:** The Trade Desk (8.1), illumin (8.1); all-time mentions: The Trade Desk (27), illumin (23) - **Reporting Capabilities:** The Trade Desk (13 all-time mentions), illumin (10 all-time mentions) - **Campaign Management:** The Trade Desk (21 all-time mentions), illumin (17 all-time mentions) - **Customer Support:** The Trade Desk (20 all-time mentions), illumin (17 all-time mentions) ### What are the pros and cons of The Trade Desk vs illumin? The Trade Desk's headline strength is advanced audience targeting, while illumin's is ease of use and customer support. - **The Trade Desk strengths:** Advanced audience targeting (25 all-time mentions), robust campaign management (21), detailed reporting (13), and strong integrations with data providers. - **The Trade Desk trade-offs:** Steep learning curve (20), higher cost and minimum spend requirements (13), and interface complexity (12). - **illumin strengths:** Ease of use (23), strong customer support (17), intuitive interface (13), and affordable pricing. - **illumin trade-offs:** Some reviewers note a learning curve (8), limited advanced targeting compared to The Trade Desk, and requests for richer reporting features. ### Is The Trade Desk or illumin better for small businesses? illumin is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment. - **The Trade Desk:** Largest segment is Mid-Market; reviewers note high minimum spend and cost as barriers for small businesses. - **illumin:** Largest segment is Small-Business; reviewers highlight affordable pricing, ease of use, and strong onboarding support for smaller teams. ### Which Cross-Channel Advertising platform has better integrations? The Trade Desk is favored for integrations, with more reviewer-cited integrations and broader data provider support. - **The Trade Desk:** Integrates with LiveRamp, Oracle Data Cloud, DoubleVerify, IAS, Lotame, and Google Analytics, with multiple reviewers highlighting smooth integration with analytics and data providers. - **illumin:** Integrates with Funnel (22 all-time mentions), Meta (11), and Looker (6); reviewers appreciate the ability to connect with reporting tools and social platforms. ### How do The Trade Desk and illumin compare on customer support? illumin scores higher on Quality of Support, with a 9.1 versus The Trade Desk's 8.8, a difference above the materiality threshold. - **The Trade Desk:** Reviewers describe support as responsive and helpful, with 20 all-time mentions of customer support and multiple recent reviews praising the support team's expertise and quick responses. - **illumin:** Reviewers consistently highlight strong customer support, with 17 all-time mentions and frequent praise for onboarding, ongoing assistance, and proactive account management. ### Which is easier to implement, The Trade Desk or illumin? The Trade Desk and illumin score within 0.3 points on Ease of Setup, indicating near parity, with The Trade Desk at 8.3 and illumin at 8.0. - **The Trade Desk:** Reviewers note that setup is straightforward once familiar with the platform, but mention a learning curve for new users due to the depth of features. - **illumin:** Reviewers describe the initial setup as easy and efficient, especially with onboarding support, though some mention that campaign setup can be complex for advanced use cases. ### Which product has better Targeting? The Trade Desk is the stronger performer for Targeting, with higher reviewer-cited mention counts and advanced targeting features. - **The Trade Desk:** Targeting (23 all-time mentions), Audience Targeting (25), Targeting Options (16); reviewers highlight granular targeting, AI-driven optimization, and integration with major data providers. - **illumin:** Audience Targeting (9 all-time mentions); reviewers note precise targeting and integration with social platforms, but fewer advanced targeting features compared to The Trade Desk. Alternatives **The Trade Desk Alternatives** ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology") [ Viant Technology ](/products/viant-technology-llc-viant-technology/reviews) **illumin Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews)