Compare The Trade Desk and illumin 
At a Glance
Market Segments
Mid-Market (42.3% of reviews)
Small-Business (57.9% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
The Trade Desk
Star Rating
(159)4.4 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade Deskillumin
Star Rating
(134)4.4 out of 5
Market Segments
Small-Business (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its advanced targeting capabilities, with users highlighting its diverse audience options that allow for unique and complex targeting strategies, setting it apart from other DSPs.
- Users say that illumin offers a highly intuitive journey format, which many find vastly different from other DSPs. This user-friendly design has helped new users feel comfortable with the platform quickly, showcasing its ease of use.
- Reviewers mention that The Trade Desk provides unmatched service and a wide range of features, making it a strong partner for agencies. Users appreciate the platform's proactive support, which is often highlighted as a key advantage over competitors.
- According to verified reviews, illumin's dedicated account managers and sales teams are praised for their proactive communication and support in campaign ideation and delivery, which enhances the overall user experience.
- G2 reviewers note that while The Trade Desk has a slightly lower ease of use score, it compensates with its robust capabilities and innovative features, making it a preferred choice for users seeking advanced functionalities.
- Users highlight that illumin's integration feature for pushing real-time audiences directly into the platform is a unique offering that enhances its usability, particularly for those focused on seamless campaign execution.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
illumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
The Trade Desk
No trial information availableillumin
No trial information availableRatings
Meets Requirements
8.6
136
8.3
113
Ease of Use
8.0
133
8.3
109
Ease of Setup
8.1
99
8.2
92
Ease of Admin
8.2
70
8.4
70
Quality of Support
8.9
135
9.2
113
Has the product been a good partner in doing business?
8.7
74
9.1
78
Product Direction (% positive)
8.7
130
9.1
112
Features by Category
Channel Functionality
8.7
76
8.5
62
Platform Interoperability
8.0
45
7.4
45
Agentic AI - Display Advertising
8.1
9
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
Campaign Management
7.8
101
|
Verified
8.1
85
8.4
98
|
Verified
8.1
88
8.4
97
|
Verified
8.2
91
7.6
95
|
Verified
7.7
77
7.8
96
|
Verified
7.9
77
8.5
81
|
Verified
8.5
81
8.6
81
|
Verified
8.3
77
8.5
84
|
Verified
8.4
82
8.2
96
|
Verified
8.3
90
7.7
78
|
Verified
8.0
77
7.9
83
|
Verified
8.3
73
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
97
|
Verified
8.2
96
8.7
92
|
Verified
8.2
86
8.7
91
|
Verified
8.4
85
8.5
78
|
Verified
8.0
85
Platform
7.9
75
|
Verified
7.2
70
7.4
90
|
Verified
7.7
84
8.4
88
8.4
81
8.4
91
|
Verified
8.1
90
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
78
7.9
76
|
Verified
8.0
78
7.9
77
|
Verified
7.6
69
7.9
83
|
Verified
7.4
71
Platform Interoperability
8.1
28
Not enough data
Mobile Functionality
8.9
49
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
101
|
Verified
8.1
85
8.4
98
|
Verified
8.1
88
8.4
97
|
Verified
8.2
91
7.6
95
|
Verified
7.7
77
7.8
96
|
Verified
7.9
77
8.5
81
|
Verified
8.5
81
8.6
81
|
Verified
8.3
77
8.5
84
|
Verified
8.4
82
8.2
96
|
Verified
8.3
90
7.7
78
|
Verified
8.0
77
7.9
83
|
Verified
8.3
73
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
97
|
Verified
8.2
96
8.7
92
|
Verified
8.2
86
8.7
91
|
Verified
8.4
85
8.5
78
|
Verified
8.0
85
Mobile
8.3
45
Not enough data
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Platform
7.9
75
|
Verified
7.2
70
7.4
90
|
Verified
7.7
84
8.4
88
8.4
81
8.4
91
|
Verified
8.1
90
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
78
7.9
76
|
Verified
8.0
78
7.9
77
|
Verified
7.6
69
7.9
83
|
Verified
7.4
71
Platform Interoperability
7.8
39
7.1
34
Video Functionality
8.5
57
8.2
47
Agentic AI - Video Advertising
7.0
9
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.5
10
Not enough data
Campaign Management
7.8
101
|
Verified
8.1
85
8.4
98
|
Verified
8.1
88
8.4
97
|
Verified
8.2
91
7.6
95
|
Verified
7.7
77
7.8
96
|
Verified
7.9
77
8.5
81
|
Verified
8.5
81
8.6
81
|
Verified
8.3
77
8.5
84
|
Verified
8.4
82
8.2
96
|
Verified
8.3
90
7.7
78
|
Verified
8.0
77
7.9
83
|
Verified
8.3
73
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
97
|
Verified
8.2
96
8.7
92
|
Verified
8.2
86
8.7
91
|
Verified
8.4
85
8.5
78
|
Verified
8.0
85
Platform
7.9
75
|
Verified
7.2
70
7.4
90
|
Verified
7.7
84
8.4
88
8.4
81
8.4
91
|
Verified
8.1
90
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
78
7.9
76
|
Verified
8.0
78
7.9
77
|
Verified
7.6
69
7.9
83
|
Verified
7.4
71
Platform Basics
8.8
12
8.8
8
8.3
12
8.5
8
8.2
10
8.3
8
8.5
10
8.5
8
Platform Reporting
8.5
10
8.8
8
7.7
10
8.3
8
8.3
10
7.9
8
Feature Not Available
6.2
7
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
61
8.6
65
Agentic AI - Demand Side Platform (DSP)
7.7
11
Not enough data
7.9
11
Not enough data
7.7
11
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.0
11
Not enough data
Campaign Management
7.8
101
|
Verified
8.1
85
8.4
98
|
Verified
8.1
88
8.4
97
|
Verified
8.2
91
7.6
95
|
Verified
7.7
77
7.8
96
|
Verified
7.9
77
8.5
81
|
Verified
8.5
81
8.6
81
|
Verified
8.3
77
8.5
84
|
Verified
8.4
82
8.2
96
|
Verified
8.3
90
7.7
78
|
Verified
8.0
77
7.9
83
|
Verified
8.3
73
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
97
|
Verified
8.2
96
8.7
92
|
Verified
8.2
86
8.7
91
|
Verified
8.4
85
8.5
78
|
Verified
8.0
85
Demand Side Platforms
8.4
80
|
Verified
8.0
61
7.8
77
|
Verified
7.8
59
8.5
75
|
Verified
8.4
60
Platform
7.9
75
|
Verified
7.2
70
7.4
90
|
Verified
7.7
84
8.4
88
8.4
81
8.4
91
|
Verified
8.1
90
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
78
7.9
76
|
Verified
8.0
78
7.9
77
|
Verified
7.6
69
7.9
83
|
Verified
7.4
71
Platform - Connected TV (CTV) Advertising Platforms
8.3
13
Not enough data
7.6
13
Not enough data
7.9
14
Not enough data
7.5
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
8.1
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.6
7
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
Analysis
9.1
9
Not enough data
8.5
9
Not enough data
8.5
8
Not enough data
8.1
9
Not enough data
Campaigns
8.0
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
Engagement
8.5
9
Not enough data
Platform
8.6
11
Not enough data
8.6
11
Not enough data
8.3
10
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and illumin are categorized as Demand Side Platform (DSP), Cross-Channel Advertising, Native Advertising, Video Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Advertising, Mobile Marketing, and Retail Media Advertising Platforms
illumin has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
65.3%
Retail
4.1%
Internet
2.7%
Manufacturing
2.0%
Banking
2.0%
Other
23.8%
Marketing and Advertising
42.9%
Automotive
4.2%
Online Media
4.2%
Telecommunications
3.4%
Entertainment
3.4%
Other
42.0%
Discussions
The Trade Desk has no discussions with answers
illumin has no discussions with answers
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