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Compare The Trade Desk and illumin 
Featured Products
At a Glance
Market Segments
Mid-Market (44.5% of reviews)
Small-Business (58.0% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
The Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade Deskillumin
Star Rating
(100)4.3 out of 5
Market Segments
Small-Business (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansThe Trade Desk vs illumin
When assessing the two solutions, reviewers found illumin easier to use, set up, and administer. Reviewers also preferred doing business with illumin overall.
- Reviewers felt that The Trade Desk meets the needs of their business better than illumin.
- When comparing quality of ongoing product support, reviewers felt that illumin is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of illumin over The Trade Desk.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
illumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
The Trade Desk
No trial information availableillumin
No trial information availableRatings
Meets Requirements
8.5
126
8.3
94
Ease of Use
8.0
123
8.3
90
Ease of Setup
8.1
89
8.2
73
Ease of Admin
8.2
67
8.3
65
Quality of Support
8.8
125
9.2
94
Has the product been a good partner in doing business?
8.7
71
9.1
73
Product Direction (% positive)
8.7
122
9.3
94
Features by Category
Channel Functionality
8.7
75
8.5
59
Platform Interoperability
7.9
43
7.4
45
Agentic AI - Display Advertising
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Not enough data
Campaign Management
7.8
98
|
Verified
8.1
83
8.3
95
|
Verified
8.0
82
8.4
95
|
Verified
8.2
85
7.6
94
|
Verified
7.8
76
7.7
94
|
Verified
7.9
76
8.5
80
|
Verified
8.5
80
8.6
80
|
Verified
8.3
77
8.5
83
|
Verified
8.5
81
8.2
95
|
Verified
8.3
87
7.7
78
|
Verified
8.0
76
7.9
83
|
Verified
8.3
71
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
94
|
Verified
8.0
87
8.7
91
|
Verified
8.2
84
8.7
90
|
Verified
8.4
84
8.5
78
|
Verified
8.0
84
Platform
7.9
73
|
Verified
7.3
68
7.4
87
|
Verified
7.7
79
8.4
87
8.4
80
8.4
89
|
Verified
8.1
83
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
75
7.9
76
|
Verified
8.0
75
7.9
77
|
Verified
7.7
68
7.9
82
|
Verified
7.4
71
Platform Interoperability
7.9
26
Not enough data
Mobile Functionality
8.9
49
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
98
|
Verified
8.1
83
8.3
95
|
Verified
8.0
82
8.4
95
|
Verified
8.2
85
7.6
94
|
Verified
7.8
76
7.7
94
|
Verified
7.9
76
8.5
80
|
Verified
8.5
80
8.6
80
|
Verified
8.3
77
8.5
83
|
Verified
8.5
81
8.2
95
|
Verified
8.3
87
7.7
78
|
Verified
8.0
76
7.9
83
|
Verified
8.3
71
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
94
|
Verified
8.0
87
8.7
91
|
Verified
8.2
84
8.7
90
|
Verified
8.4
84
8.5
78
|
Verified
8.0
84
Mobile
8.3
45
Not enough data
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Platform
7.9
73
|
Verified
7.3
68
7.4
87
|
Verified
7.7
79
8.4
87
8.4
80
8.4
89
|
Verified
8.1
83
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
75
7.9
76
|
Verified
8.0
75
7.9
77
|
Verified
7.7
68
7.9
82
|
Verified
7.4
71
Platform Interoperability
7.8
38
7.1
34
Video Functionality
8.4
55
8.1
46
Agentic AI - Video Advertising
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
7.8
98
|
Verified
8.1
83
8.3
95
|
Verified
8.0
82
8.4
95
|
Verified
8.2
85
7.6
94
|
Verified
7.8
76
7.7
94
|
Verified
7.9
76
8.5
80
|
Verified
8.5
80
8.6
80
|
Verified
8.3
77
8.5
83
|
Verified
8.5
81
8.2
95
|
Verified
8.3
87
7.7
78
|
Verified
8.0
76
7.9
83
|
Verified
8.3
71
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
94
|
Verified
8.0
87
8.7
91
|
Verified
8.2
84
8.7
90
|
Verified
8.4
84
8.5
78
|
Verified
8.0
84
Platform
7.9
73
|
Verified
7.3
68
7.4
87
|
Verified
7.7
79
8.4
87
8.4
80
8.4
89
|
Verified
8.1
83
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
75
7.9
76
|
Verified
8.0
75
7.9
77
|
Verified
7.7
68
7.9
82
|
Verified
7.4
71
Platform Basics
8.5
10
8.8
8
8.0
10
8.5
8
8.0
9
8.3
8
8.3
9
8.5
8
Platform Reporting
8.3
9
8.8
8
7.4
9
8.3
8
8.1
9
7.9
8
Feature Not Available
6.2
7
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.4
58
8.4
59
Agentic AI - Demand Side Platform (DSP)
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
Campaign Management
7.8
98
|
Verified
8.1
83
8.3
95
|
Verified
8.0
82
8.4
95
|
Verified
8.2
85
7.6
94
|
Verified
7.8
76
7.7
94
|
Verified
7.9
76
8.5
80
|
Verified
8.5
80
8.6
80
|
Verified
8.3
77
8.5
83
|
Verified
8.5
81
8.2
95
|
Verified
8.3
87
7.7
78
|
Verified
8.0
76
7.9
83
|
Verified
8.3
71
8.1
83
|
Verified
7.8
70
7.8
84
|
Verified
8.1
67
Targeting
8.7
94
|
Verified
8.0
87
8.7
91
|
Verified
8.2
84
8.7
90
|
Verified
8.4
84
8.5
78
|
Verified
8.0
84
Demand Side Platforms
8.3
77
|
Verified
8.0
60
7.8
77
|
Verified
7.8
59
8.5
75
|
Verified
8.4
60
Platform
7.9
73
|
Verified
7.3
68
7.4
87
|
Verified
7.7
79
8.4
87
8.4
80
8.4
89
|
Verified
8.1
83
8.4
83
|
Verified
8.0
75
8.0
84
|
Verified
7.6
75
7.9
76
|
Verified
8.0
75
7.9
77
|
Verified
7.7
68
7.9
82
|
Verified
7.4
71
Platform - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
8.1
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Not enough data
Analysis
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Campaigns
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Engagement
8.3
8
Not enough data
Platform
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and illumin are categorized as Demand Side Platform (DSP), Cross-Channel Advertising, Native Advertising, Video Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Advertising, Mobile Marketing, and Retail Media Advertising Platforms
illumin has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Marketing and Advertising
48.0%
Online Media
4.0%
Automotive
4.0%
Higher Education
3.0%
Financial Services
3.0%
Other
38.0%
Discussions
The Trade Desk has no discussions with answers
illumin has no discussions with answers
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