Best Location Intelligence Software

How Many Location Intelligence Software Products Does G2 Track?

Total Products under this Category: 313

Category Stats (Oct 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Smappen (+7.62%) - Among all products in this category, Smappen recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Location Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 39,100+ Authentic Reviews
  • 313+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Location Intelligence Software

G2 Grid® for Location Intelligence Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, Google Maps Platform, Tableau, SAP HANA Cloud, Alteryx, Esri ArcGIS, Google Earth Engine, and IPinfo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/location-intelligence/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=google-maps-platform&focus%5B%5D=tableau&focus%5B%5D=sap-hana-cloud-2025-10-01&focus%5B%5D=alteryx&focus%5B%5D=esri-arcgis&focus%5B%5D=google-earth-engine&focus%5B%5D=ip-info-ipinfo)

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,150

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How Do G2 Users Rate Salesforce Sales Cloud?

  • Ease of Use: 8.2/10 (Category avg: 8.8/10)
  • Data Transformation: 8.6/10 (Category avg: 8.3/10)
  • Vector Mapping : 8.4/10 (Category avg: 8.5/10)
  • Spatial Analysis: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Salesforce Sales Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Salesforce Sales Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Agentforce Sales invaluable for managing customer data and improving productivity.
  • Users value the straightforward flow and comprehensive visibility of Agentforce Sales, enhancing team collaboration and insight.
  • Users value the 360-degree view of customer information, enhancing lead follow-up and closing processes efficiently.
  • Users value the extensive customization options of Agentforce Sales, tailoring it to fit unique business needs effortlessly.
  • Users value the extensive customizability of Agentforce Sales, allowing tailored solutions for unique business needs.
Cons
  • Users find the steep learning curve daunting, struggling with complex setups and mobile UX challenges.
  • Users find limitations in package options and struggle with navigation and security complexities in Agentforce Sales.
  • Users find the missing features in Agentforce Sales hinder their ability to manage complex issues easily.
  • Users find the limited features of Agentforce Sales require time and expertise for effective customization and reporting.
  • Users find the product expensive and suggest improving cost-effectiveness for better business adaptability.

What Are Recent G2 Reviews of Salesforce Sales Cloud?

What Are G2 Users Discussing About Salesforce Sales Cloud?

Google Maps Platform

Google Maps Platform is a comprehensive suite of APIs and SDKs that enables developers to integrate dynamic, real-world mapping and location-based services into their applications. Leveraging Google's extensive geospatial data, it offers tools for creating interactive maps, providing accurate routing, and delivering detailed place information, thereby enhancing user engagement and functionality. Key Features and Functionality: - 3D Maps: Developers can create immersive, photorealistic 3D maps, offering users a more engaging and realistic navigation experience. - Aerial View: Provides pre-rendered, 3D cinematic videos of points of interest and their surroundings, enriching applications with dynamic visual content. - Dynamic Maps: Allows customization and real-time styling of interactive maps across all devices and platforms, ensuring a consistent and personalized user interface. - Dynamic Street View: Embeds 360° panoramic imagery, enabling users to explore locations virtually with real-world visuals. - Elevation Data: Offers access to elevation information for specific locations, useful for applications requiring topographical context. - Map Tiles: Enables the design of unique interfaces and interactions tailored to specific brand and design requirements, enhancing visual appeal and usability. - Maps Embed: Facilitates the addition of interactive maps or Street View panoramas to websites with simple HTTP requests, simplifying integration processes. - Photorealistic 3D Tiles: Provides access to a 3D mesh model of the real world, allowing the creation of cinematic experiences using preferred rendering tools. - Static Maps and Street View: Allows embedding of static map images or Street View panoramas into web pages without the need for JavaScript, streamlining content inclusion. - Street View Tiles: Utilizes street-level images and tile metadata to create immersive experiences, enhancing user interaction with real-world visuals. Primary Value and Solutions Provided: Google Maps Platform empowers developers to build applications that offer users accurate, real-time, and interactive mapping experiences. By integrating these tools, businesses can enhance user engagement, improve navigation and location-based services, and provide detailed geospatial insights. This platform is particularly beneficial for industries such as logistics, travel, real estate, and retail, where precise location information and mapping are crucial for operational efficiency and customer satisfaction.

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate Google Maps Platform?

  • Ease of Use: 9.3/10 (Category avg: 8.8/10)
  • Data Transformation: 8.8/10 (Category avg: 8.3/10)
  • Vector Mapping : 9.9/10 (Category avg: 8.5/10)
  • Spatial Analysis: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Google Maps Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 59% Small, 31% Medium

What Do G2 Reviewers Say About Google Maps Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Google Maps Platform, especially for seamless navigation and integration with apps.
  • Users value the accuracy and reliability of Google Maps Platform, enhancing operational efficiency and user experience.
  • Users benefit from real-time location tracking in Google Maps, enhancing navigation and reducing travel time effectively.
  • Users praise the navigation ease of Google Maps Platform, benefiting from accurate, real-time traffic and intuitive routes.
  • Users appreciate the interactive and modern UI of Google Maps Platform, enjoying its simplicity and device compatibility.
Cons
  • Users often face mapping issues with inaccuracies and confusing features that hinder effective navigation and experience.
  • Users experience accuracy issues with Google Maps, particularly in rural areas and with outdated Street View information.
  • Users find the high costs and pricing complexity of Google Maps Platform challenging, especially with increased usage.
  • Users find the high cost of Google Maps Platform challenging, especially with complex features and unexpected pricing spikes.
  • Users often face inaccuracy in Google Maps, especially with outdated data and navigation issues in rural areas.

What Are Recent G2 Reviews of Google Maps Platform?

What Are G2 Users Discussing About Google Maps Platform?

Tableau

Tableau is the world’s leading AI-powered analytics platform. Whether you are a business user or an analyst, Tableau turns trusted data into actionable insights. With our flexible, interoperable platform, you can: Turn data into action at scale with human and agent collaboration. Tableau Next delivers agentic AI for faster data-insight-action workflows. It surfaces insights, provides proactive recommendations, and helps you take action in the flow of work. Scale data-driven insights with complete operational confidence. Tableau Cloud enables fully managed analytics at scale. It accelerates your time to value and gives you access to the latest AI-powered innovations. Deploy visual, self-service analytics with unmatched control and flexibility. Tableau Server meets your organization's governance and security needs. It provides enterprise-grade, self-service analytics on-premise or in your private cloud.

Average Rating: 4.4/5.0

Total Reviews: 4,079

How Do G2 Users Rate Tableau?

  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Data Transformation: 9.3/10 (Category avg: 8.3/10)
  • Vector Mapping : 9.3/10 (Category avg: 8.5/10)
  • Spatial Analysis: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Tableau?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Business Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Large, 36% Medium

What Do G2 Reviewers Say About Tableau?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Tableau, simplifying data visualization and integration for effective decision-making.
  • Users value the ease of creating interactive visualizations with Tableau, simplifying data analysis from multiple sources.
  • Users love the intuitive and powerful visualization capabilities of Tableau, enabling clear insights from complex data.
  • Users appreciate the ease of use and powerful visualization features of Tableau, streamlining data presentation and analysis.
  • Users find Tableau's intuitive design exceptional, enabling effortless data visualization and interactive dashboards for effective reporting.
Cons
  • Users find the learning curve steep, complicating the onboarding process and integration with Salesforce.
  • Users find learning Tableau challenging, particularly due to its complexity and difficulties in collaboration and calculations.
  • Users find Tableau expensive, with costs complicating its value in large organizations and advanced functionalities.
  • Users experience slow performance with large datasets and lengthy data refresh processes, leading to frustration.
  • Users find Tableau's onboarding complex, making simple tasks unnecessarily complicated and challenging to switch from MS products.

What Are Recent G2 Reviews of Tableau?

What Are G2 Users Discussing About Tableau?

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SAP HANA Cloud

SAP HANA Cloud is a modern database-as-a-service (DBaaS) powering the next generation of intelligent data applications. SAP HANA Cloud offers a competitive edge by incorporating advanced machine learning and predictive tools grounded in modern data science. Its powerful in-memory performance safeguards efficient data processing. By securely storing vast amounts of data with its integrated multitier storage and handling various types on a single copy in its native multi-model database, SAP HANA Cloud simplifies data management and connects to other data sources. The seamless integration of these capabilities in a reliable, unified foundation makes it easier for developers to build high-demand intelligent data apps.

Average Rating: 4.3/5.0

Total Reviews: 520

How Do G2 Users Rate SAP HANA Cloud?

  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Data Transformation: 8.3/10 (Category avg: 8.3/10)
  • Vector Mapping : 10.0/10 (Category avg: 8.5/10)
  • Spatial Analysis: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind SAP HANA Cloud?

  • Seller: SAP
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: Consultant, SAP Consultant
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 61% Large, 26% Medium

What Do G2 Reviewers Say About SAP HANA Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional ease of use of SAP HANA Cloud, contributing to improved decision-making and collaboration.
  • Users appreciate the easy integrations of SAP HANA Cloud, enhancing data management and reporting efficiency seamlessly.
  • Users appreciate the seamless integration capabilities of SAP HANA Cloud, enhancing data management and reporting efficiencies.
  • Users praise SAP HANA Cloud for its exceptional real-time performance, enhancing usability and driving significant business value.
  • Users commend the scalability of SAP HANA Cloud, enabling flexibility and efficiency in managing large, complex datasets.
Cons
  • Users often struggle with the complexity of setup and configuration, making it challenging for new users to navigate.
  • Users feel that the cost can be prohibitive for smaller organizations, particularly with premium features and usage growth.
  • Users note a steep learning curve for SAP HANA Cloud, which may require specialized training to navigate effectively.
  • Users find the difficult learning curve of SAP HANA Cloud challenging, particularly for those new to SAP technologies.
  • Users point out the complex setup of SAP HANA Cloud, which can be challenging for specialized applications and users.

What Are Recent G2 Reviews of SAP HANA Cloud?

Alteryx

Alteryx is the agentic analytics and automation company that helps organizations turn complex data into trusted insights, decisions, and action. Built for the people closest to the business, the Alteryx One platform is designed to work across an organization’s existing data and technology ecosystem. It enables business users to produce AI-ready datasets and define, maintain, and update business logic into visual workflows that AI uses to automate operations and insights. This business logic stays visible, understandable, repeatable, and auditable (VURA), so that teams can automate data-intensive workflows without coding. Alteryx closes the last-mile gap between data platforms and the decisions and operations that run the business—giving AI the trusted business context it needs to deliver reliable results. Over 8,000 customers worldwide, including more than half of the Global 2000, rely on Alteryx to improve revenue performance, manage costs, increase operational efficiency, and reduce risk. Collectively, they run more than 380 million workflows on Alteryx each year.

Average Rating: 4.6/5.0

Total Reviews: 929

How Do G2 Users Rate Alteryx?

  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Data Transformation: 9.3/10 (Category avg: 8.3/10)
  • Vector Mapping : 7.9/10 (Category avg: 8.5/10)
  • Spatial Analysis: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Alteryx?

  • Seller: Alteryx
  • Company Website:
  • Year Founded: 1997
  • HQ Location: Irvine, CA
  • Twitter: @alteryx
    26,149 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,312 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Analyst
  • Top Industries: Financial Services, Accounting
  • Company Size: 61% Large, 22% Medium

What Do G2 Reviewers Say About Alteryx?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Alteryx, finding it simple to automate tasks with drag and drop functionality.
  • Users value the automation capabilities of Alteryx, streamlining data processes and enhancing analytical efficiency.
  • Users find Alteryx to be very intuitive, making it easy for non-technical users to learn and utilize.
  • Users find that Alteryx's interface makes learning technology easy for everyone, even those without a tech background.
  • Users value Alteryx for its efficiency in managing data, streamlining workflows, and enhancing overall productivity.
Cons
  • Users highlight the expensive pricing of Alteryx, making it difficult for small teams or startups to afford licenses.
  • Users face a steep learning curve with Alteryx, requiring time to master its complex features.
  • Users find that Alteryx suffers from missing features, such as lack of direct database access and limited reporting tools.
  • Users find the learning difficulty of Alteryx steep, especially for those unfamiliar with RegEx and SQL.
  • Users experience slow performance with Alteryx, particularly when handling large workflows and during data wrangling tasks.

What Are Recent G2 Reviews of Alteryx?

Esri ArcGIS

ArcGIS is a comprehensive suite of mapping and location intelligence tools and capabilities. ArcGIS can be deployed on local machines (ArcGIS Pro), on your remote or on-premises servers (ArcGIS Enterprise), or as SaaS hosted by Esri (ArcGIS Online). ArcGIS includes focused apps to deliver complete solutions for your business or organization. Along with software, Esri provides a comprehensive collection of data and content to geo-enrich your own data. ArcGIS also provides rich software development tools for you to configure and create your own mapping and location intelligence products.

Average Rating: 4.5/5.0

Total Reviews: 516

How Do G2 Users Rate Esri ArcGIS?

  • Ease of Use: 7.3/10 (Category avg: 8.8/10)
  • Data Transformation: 8.4/10 (Category avg: 8.3/10)
  • Vector Mapping : 9.3/10 (Category avg: 8.5/10)
  • Spatial Analysis: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Esri ArcGIS?

  • Seller: Esri
  • Year Founded: 1969
  • HQ Location: Redlands, CA
  • Twitter: @Esri
    188,738 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,396 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: GIS Analyst, GIS Specialist
  • Top Industries: Government Administration, Environmental Services
  • Company Size: 39% Medium, 32% Large

What Do G2 Reviewers Say About Esri ArcGIS?

AI-generated summary from verified user reviews

Pros
  • Users find Esri ArcGIS easy to use, with a user-friendly interface that simplifies geospatial tasks and analysis.
  • Users value the high-quality 3D visualization in ArcGIS, enhancing their decision-making for professional use cases.
  • Users value the excellent data visualization capabilities of Esri ArcGIS Pro, enhancing clarity and user experience significantly.
  • Users find Esri ArcGIS to be extremely user-friendly, appreciating its ease of learning and implementation.
  • Users value the superior visualization capabilities of Esri ArcGIS, enhancing clarity and usability in geospatial analysis.
Cons
  • Users face issues with stability and integration, leading to crashes and complications when managing large datasets.
  • Users find Esri ArcGIS to be costly for small businesses, limiting access for those wanting to learn geospatial analysis.
  • Users often face integration issues with ArcGIS, making file management and sharing a frustrating experience.
  • Users find the learning curve steep, indicating a need for better training resources and tool compatibility.
  • Users find Esri ArcGIS to have a learning difficulty, suggesting additional training opportunities to improve usability.

What Are Recent G2 Reviews of Esri ArcGIS?

What Are G2 Users Discussing About Esri ArcGIS?

Google Earth Engine

Earth Engine Public and private sector leaders can improve operations to become more sustainable by sourcing raw materials more responsibly and by analyzing and mitigating climate risks to their organizations. If you would like to start using Earth Engine, click Get started.

Average Rating: 4.6/5.0

Total Reviews: 60

How Do G2 Users Rate Google Earth Engine?

  • Ease of Use: 8.9/10 (Category avg: 8.8/10)
  • Data Transformation: 8.7/10 (Category avg: 8.3/10)
  • Vector Mapping : 8.9/10 (Category avg: 8.5/10)
  • Spatial Analysis: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Google Earth Engine?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 62% Small, 30% Medium

What Are Recent G2 Reviews of Google Earth Engine?

IPinfo

IPinfo is a comprehensive IP data provider for high-confidence, accurate, low down-time, low-latency, easy-to-use, and highly-contextual data about IP addresses backed by a proprietary ground-truth measurement infrastructure. IPinfo specializes in delivering detailed IP Data, including IP to geolocation, IP to mobile carrier information, IP to privacy detection, IP to proxy identification, and more. By leveraging this data, businesses and developers can enrich their data, improve their product, enhance their decision-making processes, improve security measures, and ensure compliance with regulatory standards. The target audience for IPinfo spans a wide range of users, from individual developers to large enterprises, including Fortune 500 companies. These users rely on IP data for various applications, such as fraud prevention, targeted marketing, and customer experience optimization. With the increasing importance of data-driven insights in today’s digital landscape, IPinfo serves as a vital resource for organizations looking to harness the power of IP intelligence. One of the standout features of IPinfo is its robust API, which processes over 1 billion requests daily. This high volume of data requests demonstrates the platform's reliability and scalability, making it suitable for businesses of all sizes. Additionally, users can access data through direct downloads and leading cloud platforms, ensuring flexibility in how they integrate IP information into their systems. The platform is backed by a dedicated team of data experts who prioritize accuracy and precision, further enhancing the value of the service. IPinfo’s key features include real-time IP geolocation, which allows users to pinpoint the physical location of an IP address, and mobile carrier identification, which helps businesses understand the network providers their users are utilizing. Our data also offers privacy detection capabilities, enabling organizations to identify potential risks associated with anonymous browsing or proxy usage. These features collectively empower users to make informed decisions, mitigate security threats, and tailor their services to meet the needs of their customers effectively. By providing highly contextual and accurate IP data, IPinfo stands out in its category as a trusted partner for organizations seeking to leverage internet intelligence. Our data not only enhances operational efficiency but also plays a crucial role in shaping better customer interactions and experiences.

Average Rating: 4.7/5.0

Total Reviews: 150

How Do G2 Users Rate IPinfo?

  • Ease of Use: 9.5/10 (Category avg: 8.8/10)
  • Data Transformation: 8.8/10 (Category avg: 8.3/10)
  • Vector Mapping : 8.0/10 (Category avg: 8.5/10)
  • Spatial Analysis: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind IPinfo?

  • Seller: IP Info
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Seattle, Washington
  • Twitter: @ipinfo
    8,553 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CTO, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 72% Small, 19% Medium

What Do G2 Reviewers Say About IPinfo?

AI-generated summary from verified user reviews

Pros
  • Users find IPinfo's ease of use exceptional, with straightforward documentation and quick implementation for efficient data access.
  • Users value the data accuracy of IPinfo, finding it essential for monitoring high-risk connections and fraud identification.
  • Users appreciate the easy API integration of IPinfo, enhancing security and providing reliable, up-to-date data effortlessly.
  • Users appreciate the accuracy of IPinfo, finding it essential for monitoring fraud and retrieving geographical details.
  • Users highlight the easy integrations of IPinfo, enabling quick setup and seamless incorporation into existing systems.
Cons
  • Users find IPinfo's plans too expensive for basic features, limiting options for those on a tight budget.
  • Users find pricing issues notable, suggesting a need for better value and clearer billing for growing usage.
  • Users report inaccurate geolocation with IPinfo, occasionally misidentifying locations and affecting reliability.
  • Users experience inaccurate data from IPinfo, with incorrect state information and outdated domain listings causing frustrations.
  • Users find the limited data offered by IPinfo's plans could be improved for better refinement and utility.

What Are Recent G2 Reviews of IPinfo?

What Are G2 Users Discussing About IPinfo?

Badger Maps

The mobile-first field sales platform that makes every rep better and every team stronger. Badger Maps gives outside sales teams everything they need to plan smarter, execute better, capture more data, and scale what's working — all from a mobile app built for life on the road. Plan the perfect day before you leave the driveway - Build optimized multi-stop routes around your highest-priority accounts automatically or let AI plan your entire week overnight for you - Every account, contact, lead, and opportunity is visible on an interactive map, colorized by priority, last visit date, or any custom field, so you always know where to focus before you start driving. - Sync your route to your calendar with a single tap and hit the road knowing exactly what the day looks like. Execute every day like your best day - When a meeting cancels, nearby qualified leads surface instantly so no hour goes to waste. - Walk into every meeting prepared with full account history and pre-meeting briefs. - After each visit, AI drafts and sends a personalized follow-up automatically, so every deal keeps moving without anyone having to think about it. Capture more data from the field and into your CRM – without the admin. - Automated forms populate the right fields in your CRM, keeping every customer record current without any manual data entry. - Just talk. Your CRM updates. With voice-to-CRM, your notes update the right fields in your CRM the moment you leave the parking lot. - 2-way real time integrations with the leading CRMs, including HubSpot, Microsoft Dynamics, Salesforce, Zoho, NetSuite, Pipedrive, Monday.com, SugarCRM Veeva, Insightly, SugarCRM, and more. - Extend your full CRM to the field with unlimited custom objects and fields that keep all your data accessible and in sync. Give managers the visibility to build a better team - Automated reports summarize rep activity, account coverage, and route performance without anyone having to compile them. - Mileage tracking happens automatically on every route. - Performance dashboards give managers a live, geographic view of what's happening across every rep and every territory, so coaching conversations are grounded in data, not gut feel. Scale winning strategies across every territory - Automated territory alignment balances and optimizes territories based on revenue, account count, or any custom metric — in minutes, not weeks. - Lead routing assigns new leads to the right rep instantly. - Heat maps, bubble maps, and thematic maps surface the geographic patterns that drive better territory strategy. - Dynamic leaderboards keep the whole team motivated and accountable. Start your free 14-day trial, fully integrated with your CRM, with zero setup cost.

Average Rating: 4.7/5.0

Total Reviews: 353

How Do G2 Users Rate Badger Maps?

  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Data Transformation: 6.7/10 (Category avg: 8.3/10)
  • Vector Mapping : 8.9/10 (Category avg: 8.5/10)
  • Spatial Analysis: 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Badger Maps?

  • Seller: Badger Maps, Inc
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Francisco, California
  • Twitter: @BadgerMaps
    2,095 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Rep, Territory Manager
  • Top Industries: Medical Devices, Construction
  • Company Size: 64% Small, 23% Medium

What Do G2 Reviewers Say About Badger Maps?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Badger Maps, praising its smooth setup and intuitive interface for efficiency.
  • Users love the visual mapping feature of Badger Maps, which enhances organization and optimizes scheduling efficiency.
  • Users value the route optimization feature of Badger Maps, enhancing efficiency and saving valuable time.
  • Users highly value the route planning capabilities of Badger Maps, enabling efficient organization and follow-ups on visits.
  • Users appreciate the exceptional customer support of Badger Maps, enhancing their experience and product utilization.
Cons
  • Users experience routing issues with backtracking and sluggish performance, complicating navigation and efficiency in their territory.
  • Users often face mapping issues with Badger Maps, leading to imprecise navigation and address inaccuracies.
  • Users find Badger Maps to be expensive, especially for those using only a fraction of its capabilities.
  • Users feel that improvement is needed in syncing mobile and online features, and loading potential clients effectively.
  • Users find the route optimizer's lack of appointment time consideration limits efficiency and planning accuracy.

What Are Recent G2 Reviews of Badger Maps?

What Are G2 Users Discussing About Badger Maps?

Maptitude

Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making

Average Rating: 4.7/5.0

Total Reviews: 150

How Do G2 Users Rate Maptitude?

  • Ease of Use: 8.2/10 (Category avg: 8.8/10)
  • Data Transformation: 9.2/10 (Category avg: 8.3/10)
  • Vector Mapping : 9.2/10 (Category avg: 8.5/10)
  • Spatial Analysis: 9.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Maptitude?

  • Seller: Caliper
  • Company Website:
  • Year Founded: 1983
  • HQ Location: Newton, MA
  • Twitter: @Maptitude
    1,195 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: President, Owner
  • Top Industries: Higher Education, Hospital & Health Care
  • Company Size: 54% Small, 26% Large

What Do G2 Reviewers Say About Maptitude?

AI-generated summary from verified user reviews

Pros
  • Users find Maptitude's extensive feature set invaluable for logistics and spatial analysis with user-friendly tools.
  • Users appreciate the ease of use of Maptitude, finding it straightforward for logistics and analytical tasks.
  • Users love the clear data visualization in Maptitude, enabling informed decisions and impressive narrative creation from mapping.
  • Users appreciate the data accuracy of Maptitude, which enhances their analytical capabilities and project outcomes.
  • Users appreciate the powerful GIS analysis capabilities of Maptitude, enhancing logistics and demographic project efficiency.
Cons
  • Users face limited accessibility with Maptitude, needing to deactivate licenses and lacking sufficient sharing options.
  • Users find Maptitude to be expensive due to limited sharing options and costly annual license upgrades.
  • Users find the limited sharing options in Maptitude restrictive, desiring more flexibility for collaboration without extra costs.
  • Users find the learning curve challenging, particularly for beginners, but training resources can help ease the transition.
  • Users find Maptitude a bit bewildering for newcomers, though online training helps to improve familiarity quickly.

What Are Recent G2 Reviews of Maptitude?

What Are G2 Users Discussing About Maptitude?

Incognia

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class device recognition signals, location analysis and tamper detection for frictionless user verification and fraud prevention. Incognia’s customizable risk assessment and actionable insights empower companies in food delivery, ride-hailing, marketplace, and financial services to protect their reputation, retention and revenue. For more information, visit Incognia.com.

Average Rating: 4.9/5.0

Total Reviews: 38

How Do G2 Users Rate Incognia?

  • Ease of Use: 9.5/10 (Category avg: 8.8/10)
  • Data Transformation: 8.1/10 (Category avg: 8.3/10)
  • Vector Mapping : 7.4/10 (Category avg: 8.5/10)
  • Spatial Analysis: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Incognia?

  • Seller: Incognia
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    255 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Banking
  • Company Size: 62% Large, 28% Medium

What Do G2 Reviewers Say About Incognia?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from Incognia, enhancing security and user experience significantly.
  • Users value the excellent support from Incognia's teams, enhancing security and improving overall onboarding efficiency.
  • Users appreciate the excellent support from Incognia, highlighting quick assistance and effective collaboration for optimal results.
  • Users commend the responsive customer support of Incognia, consistently offering expert guidance and valuable insights.
  • Users value the fast support and insightful dashboard management, effectively analyzing behaviors and enhancing security measures.
Cons
  • Users suggest that Incognia lacks adequate admin control features, limiting their ability to manage operations effectively.
  • Users find the dashboard interface confusing, even with constant availability of usability training resources.
  • Users find the difficult learning curve due to the not-so-intuitive dashboard interface, despite available training resources.
  • Users find the limited documentation in troubleshooting and other areas lacking for effective usage of Incognia.
  • Users find the dashboard interface unintuitive, making navigation challenging even with available training resources.

What Are Recent G2 Reviews of Incognia?

GeoComply

Founded in 2011, GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user's true digital identity. Trusted by leading brands and regulators for the past ten years, the company's fraud and compliance solutions are approved by dozens of regulators, are installed on over 400 million devices, and analyze over 10 billion transactions a year. GeoComply's solutions incorporate location, device, and identity intelligence and advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply's solutions into their processes and risk engines, organizations can identify fraud earlier in a user's engagement, better establish their true digital identity and empower digital trust. GeoComply's award-winning products are based on technologies developed for the highly regulated and complex US online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments, and cryptocurrency industries, building an impressive list of customers, including Akamai, Amazon Prime Video, BBC, BetMGM, DraftKings, and FanDuel.

Average Rating: 4.6/5.0

Total Reviews: 24

How Do G2 Users Rate GeoComply?

  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Data Transformation: 10.0/10 (Category avg: 8.3/10)
  • Vector Mapping : 10.0/10 (Category avg: 8.5/10)
  • Spatial Analysis: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind GeoComply?

  • Seller: GeoComply
  • Year Founded: 2011
  • HQ Location: Vancouver, CA
  • Twitter: @GeoComply
    1,653 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    439 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Gambling & Casinos
  • Company Size: 42% Large, 29% Medium

What Do G2 Reviewers Say About GeoComply?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the geolocation search functionality of GeoComply, enhancing client interactions with precise location data.
  • Users value the geo-targeting accuracy of GeoComply, enhancing their client engagement and compliance efforts.
  • Users value the location tracking capability of GeoComply for obtaining vital geo information for clients.
Cons
  • Users criticize data inaccuracy in GeoComply, as it only reflects transaction locations instead of real-time positioning.
  • Users find delays in process frustrating, as GeoComply only shares transaction locations, not real-time data.
  • Users express concern over the inaccuracy of GeoComply, as it only indicates transaction locations, not real-time positioning.
  • Users experience inaccuracy issues as GeoComply only shares transaction locations, not real-time data.
  • Users report inaccurate geolocation, only showing transaction locations rather than real-time positional accuracy.

What Are Recent G2 Reviews of GeoComply?

CARTO

CARTO is the leading Agentic GIS platform. Unlike other GIS systems, CARTO removes data fragmentation and technical bottlenecks by letting you build AI Agents, geospatial workflows, and interactive maps directly inside your cloud data warehouse or lakehouse. With CARTO for Agents, those same capabilities extend into the agentic platforms your teams already use, so spatial analysis and reports run at scale without manual effort. Every team gets Location Intelligence that lives inside your existing, governed cloud infrastructure, and powers use cases like network planning, risk assessments, and identifying growth opportunities. 100% CLOUD-NATIVE: YOUR DATA NEVER MOVES CARTO runs natively on top of the cloud data warehouse you already use, including Google BigQuery, Snowflake, Amazon Redshift, Databricks, Oracle, and PostgreSQL. Every action, from querying a table to running an AI Agent, happens inside your warehouse. There is no data replication, no separate spatial database to maintain, and no ETL to move geospatial data in and out. Many platforms claim to be cloud-native but still ask you to copy or process data externally. CARTO operates where your data already lives. AGENTIC GIS: TWO WAYS TO PUT AI AGENTS TO WORK CARTO AI Agents bring conversational spatial analysis to business users inside CARTO Builder maps and deck.gl applications. Users ask questions in plain language and get back answers, maps, and analysis, without waiting on a specialist. CARTO for Agents brings the platform into the agentic tools your teams already work in, including Claude, ChatGPT, Gemini, Microsoft Copilot, and Snowflake Cortex, plus coding agents such as Claude Code, Codex, Cursor, and Gemini CLI. It is built on the open Agent Skills and Model Context Protocol (MCP) standards, and delivered through the CARTO MCP Server, the CARTO CLI, and CARTO Agent Skills. There is no lock-in to a single agent stack. The platform is model-agnostic. You use your own approved LLMs and endpoints, so your data never has to move into a vendor's AI environment. Because agents call versioned CARTO Workflows rather than generating one-off SQL, results are deterministic and any analyst can open the workflow and see exactly how an answer was produced. WHAT YOU CAN BUILD CARTO Builder: interactive maps, dashboards, and map-based applications with no code required, including maps with AI Agents built in. CARTO Workflows: hundreds of low-code, drag-and-drop components for spatial analysis and data preparation. Workflows can be scheduled, versioned, and published as MCP Tools for AI Agents to call. Analytics Toolbox: advanced spatial SQL functions installed and run natively in your data warehouse, covering Spatial Indexes such as H3 and Quadbin, clustering, statistics, routing, and spatial data science. Data Observatory: public and premium spatial datasets, including demographics, mobility, points of interest, and environmental data, delivered straight into your warehouse. CARTO for Developers: deck.gl based libraries, APIs, and templates for building custom geospatial applications at any data volume. Integrations: QGIS plugin, embedding in BI tools, and connections across your wider cloud and AI stack.

Average Rating: 4.5/5.0

Total Reviews: 64

How Do G2 Users Rate CARTO?

  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Data Transformation: 7.8/10 (Category avg: 8.3/10)
  • Vector Mapping : 8.1/10 (Category avg: 8.5/10)
  • Spatial Analysis: 7.3/10 (Category avg: 8.6/10)

Who Is the Company Behind CARTO?

  • Seller: CartoDB
  • Year Founded: 2012
  • HQ Location: New York, NY
  • Twitter: @CARTO
    31,099 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    346 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Telecommunications, Information Technology and Services
  • Company Size: 47% Small, 31% Large

What Do G2 Reviewers Say About CARTO?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of CARTO, making map creation and data visualization intuitive and efficient.
  • Users love the easy and intuitive map creation with CARTO, enhancing their ability to visualize complex data.
  • Users highlight the user-friendly 3D visualization capabilities of CARTO, making complex data easy to interpret and share.
  • Users value the powerful and user-friendly data visualization tools of CARTO, enhancing their ability to share insights effortlessly.
  • Users value the powerful and intuitive visualization capabilities of CARTO, enhancing their data-driven decision-making processes.
Cons
  • Users face challenges with big data issues, as advanced features require SQL knowledge and performance may lag with large datasets.
  • Users find the customization difficult, often needing SQL skills or workarounds for advanced features.
  • Users find the limited customization options of CARTO frustrating, often needing SQL knowledge for advanced features.
  • Users experience slow loading times when CARTO handles large datasets, impacting their overall efficiency.
  • Users report that CARTO can be slow when handling large datasets, impacting overall user experience and efficiency.

What Are Recent G2 Reviews of CARTO?

What Are G2 Users Discussing About CARTO?

ArcGIS Business Analyst

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization. Whether you’re on your desktop, in a web browser, or using a mobile device, identify the most profitable sites then create beautiful maps and professional reports, no matter where you are. Using ArcGIS Business Analyst, numerous Fortune 500 companies are able to: ◦ Take a data-driven approach to validate assumptions about location. ◦ Analyze marketplaces to identify where to expand or reduce presence. ◦ Use automated workflows for territory design, location-allocation, and market penetration analyses. ◦ Target new and existing customers. ◦ Showcase analysis in a compelling way. ◦ Share market research across the organization. ArcGIS Business Analyst comes with spatial analysis tools and global data that covers over 90% of the world’s population in 135+ countries with 15,000+ variables on market data. Combine your own location and customer data with Esri’s demographic data to validate your instincts about a prospective location—whether it’s local or global.

Average Rating: 4.6/5.0

Total Reviews: 19

How Do G2 Users Rate ArcGIS Business Analyst?

  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Data Transformation: 8.1/10 (Category avg: 8.3/10)
  • Vector Mapping : 9.5/10 (Category avg: 8.5/10)
  • Spatial Analysis: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind ArcGIS Business Analyst?

  • Seller: Esri
  • Year Founded: 1969
  • HQ Location: Redlands, CA
  • Twitter: @Esri
    188,738 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,396 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 52% Small, 29% Medium

What Are Recent G2 Reviews of ArcGIS Business Analyst?

Maplytics

Maplytics is a Microsoft certified geo-mapping & location intelligence solution for Microsoft Dynamics 365 CRM that helps businesses turn CRM data into actionable maps, routes, territories, and location-based insights. It brings mapping capabilities directly into Dynamics 365, Dataverse, Power Apps, and Power Pages, helping sales, field service, marketing, and operations teams make better decisions based on where customers, prospects, resources, and opportunities are located. Maplytics helps businesses visualize CRM records on interactive maps using color-coded pushpins, heat maps, and other visualizations. Teams can use these insights to understand customer distribution, identify opportunities, plan territories, and improve field operations without switching between different applications. Key Features of Maplytics: • Dynamics 365 Map Integration- Visualize CRM records such as leads, accounts, contacts, and activities directly on interactive maps inside Dynamics 365. • Route Optimization- Plan efficient multi-stop routes with optimized sequencing, with navigation available via Google Maps, Apple Maps, and Waze. • Territory Management- Create, align, assign, and manage sales territories using configurable rules and map-based tools, with Draft Territory support for safe realignment before going live. • Radius & Proximity Search- Find nearby customers, leads, contacts, or locations based on distance or travel time from any point on the map. • Auto Scheduling- Automatically generate optimized multi-day appointment schedules for single or multiple field reps, factoring in location, travel time, working hours, skills, and meeting duration. • Real-Time Tracking & Geofencing- Track field representatives, record travel history, and capture check-in and check-out within defined location boundaries. • Heat Map Visualization- Analyze CRM data using map-based heat maps and visual charts to identify geographic patterns, coverage gaps, and high-potential opportunities. • MapCopilot- Use natural language to search CRM data, plot records, add stops, and recalculate optimized routes with an AI-powered mapping assistant built into Dynamics 365. • Bring Your Own Map Key- Choose your preferred map provider, Azure Maps, Bing Maps, Google Maps, or Mapbox, and connect it directly to Maplytics inside Dynamics 365. • External Data Mapping- Plot Excel or external data on maps inside Dynamics 365 without importing it into CRM, useful for prospect lists, event data, or third-party datasets. How Maplytics Helps Dynamics 365 Users Maplytics brings location intelligence to Dynamics 365 CRM, helping teams understand their data geographically and act on those insights. Sales teams can identify nearby prospects and plan customer visits, field service teams can optimize routes and appointments, and territory managers can create more balanced, clearly defined coverage areas. MapCopilot adds a natural-language experience to mapping tasks, allowing users to ask questions about CRM records, visualize results, and plan routes using simple prompts, no technical configuration required. For organizations looking for a Dynamics 365 mapping solution, Maplytics combines location intelligence, field productivity tools, and AI-powered map interactions in one certified, no-code app, helping teams plan smarter, cover more ground, and make better decisions based on where their data actually lives.

Average Rating: 4.7/5.0

Total Reviews: 19

How Do G2 Users Rate Maplytics?

  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Data Transformation: 10.0/10 (Category avg: 8.3/10)
  • Vector Mapping : 10.0/10 (Category avg: 8.5/10)
  • Spatial Analysis: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Maplytics?

  • Seller: Inogic
  • Year Founded: 2006
  • HQ Location: Navi Mumbai, IN
  • LinkedIn® Page: www.linkedin.com
    158 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 53% Medium, 37% Small

What Do G2 Reviewers Say About Maplytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the excellent customer support from Maplytics, noting fast responses and effective solutions to their inquiries.
  • Users value the route optimization feature in Maplytics, enhancing trip planning and customer visit efficiency.
  • Users value the design quality of Maplytics, enhancing their efficiency in mapping and navigation tasks.
  • Users value the free services of Maplytics, enhancing their experience with prompt and supportive assistance from the team.
  • Users appreciate the ease of implementation of Maplytics, benefiting from one-on-one setup and training support.
Cons
  • Users find the inaccurate geolocation in Maplytics frustrating, wishing for a more intuitive drag-and-drop feature.
  • Users find the lack of intuitive map interactions in Maplytics frustrating, hindering efficient management of locations.
  • Users feel that the training and documentation are lacking, hindering their ability to effectively use Maplytics.

What Are Recent G2 Reviews of Maplytics?

Bijou Barry
BB
Researched and written by Bijou Barry
Updated October 3, 2024