See people and opportunities clearly using ArcGIS Business Analyst. Through desktop, web, and mobile apps, ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations.
I personally utilize the spatial overlay function, as a way to enrich my Postal-specific geographies, develop trade areas, and determine what type of facility should exist where.
What do you dislike?
Unfortunately, my organization only maintains a few BA licenses. As one of the most heavy users, it's unfortunate to only be able to access when available through a VM.
Recommendations to others considering the product
Have a very well-defined workflow in mind when using to develop trade areas. Use the COTS capabilities as a starting guide to generate your own tool, specific to your goal to make the most informed decisions.
What business problems are you solving with the product? What benefits have you realized?
I utilize trade area development, business listings, derive new locations, and several others regularly to develop a new network in accord with demographic trends.
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