G2

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/22/2025

"Intuitive Mapping Made Easy, But Advanced Features Need SQL Know-How"

5/5

What do you like best about CARTO?

CARTO’s platform is extremely user-friendly and visually intuitive. I really like how easy it is to create, style, and share interactive maps without needing heavy GIS expertise. The visualization options are powerful, and the platform makes it simple to turn complex spatial data into actionable insights Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Some advanced customization features require SQL knowledge or workarounds. The platform can also be slow when handling very large datasets. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

I use CARTO primarily for pre-planning Out-of-Home (OOH) campaigns. It’s a valuable tool for visualizing and analyzing data spatially. I use it to show audience indexing, inventory indexing, and conduct proximity analysis. These insights help identify the most effective locations for media placements and ensure alignment with target audience behaviours and key points of interest. Review collected by and hosted on G2.com.