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CARTO Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$

User Insights

Average based on 78 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

CARTO Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is CARTO, and what problem is it built to solve?

CARTO is a cloud-based location intelligence and mapping platform for visualizing and analyzing spatial data and creating interactive maps. It is designed for technical and non-technical users across fields such as urban planning, logistics, and environmental science.

What languages does CARTO support?

CARTO supports 1 language: English.

What company sizes and industries is CARTO the best fit for?

CARTO is used across small businesses, mid-market organizations, and enterprises, with activity clustering in several industries. The strongest represented segments include:
  • Company sizes: Small businesses, mid-market organizations, and enterprises.
  • Industries: Telecommunications, real estate, marketing and advertising, and higher education.

What customer support options does CARTO provide, and how do users find the overall support experience?

CARTO support is available through direct channels such as phone and chat, alongside self-serve resources. The support experience comes across as responsive and helpful, though finding answers in the documentation can take effort for some users.

What features or capabilities could make CARTO even more useful?

CARTO could be more useful with greater flexibility for complex maps and smoother workflows for working with data. The improvements users would value include:
  • More room for layers and datasets in maps.
  • More flexible visualizations and analytics, including charting, widget calculations, and filtering options.
  • Simpler data refresh and management, with clearer feedback on data quality and handling large datasets.

CARTO Reviews (78)

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Reviews

CARTO Reviews (78)

View 1 Video Reviews
4.5
78 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Denise M.
DM
Denise M.
Principal - Geospatial Services Manager
Enterprise (> 1000 emp.)
"Most used tool in my geospatial stack"
5/5
What do you like best about CARTO?

My experience with CARTO has been overall positive, and the tools have been my top resource and the reason for much of my career success over the past year. Compared to my other go-to platform for online mapping, Esri, CARTO offers much faster visualization returns for my projects. The ease with which I can access my big-data warehouse has alleviated much of the headache that typically comes with data hosting. Additionally, re-engineering data to fit my use case is far quicker and easier on CARTO than doing the work on my desktop. I would also like to commend CARTO for providing high-quality training resources through YouTube, webinars, and CARTO Academy. My learning curve was minimal, with only a few hours needed to get up to speed. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

There isn't much I dislike about CARTO. They are constantly improving their platform and very open to feedback about their products and services. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Intuitive Mapping Made Easy, But Advanced Features Need SQL Know-How"
5/5
What do you like best about CARTO?

CARTO’s platform is extremely user-friendly and visually intuitive. I really like how easy it is to create, style, and share interactive maps without needing heavy GIS expertise. The visualization options are powerful, and the platform makes it simple to turn complex spatial data into actionable insights Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Some advanced customization features require SQL knowledge or workarounds. The platform can also be slow when handling very large datasets. Review collected by and hosted on G2.com.

patrick b.
PB
patrick b.
Director, Insights and Solutions
Enterprise (> 1000 emp.)
"A great way to communicate mapping information to clients"
4.5/5
What do you like best about CARTO?

The fact that you can send someone a link to a map you created and they are able to zoom and move around the map, anyway they want.

We can now target 15 to 20 households per postal code. When clients see that precision on a map, it really brings home the value of what we're doing"

“With CARTO, we transformed geospatial analytics from a technical bottleneck into a fast, intuitive workflow that makes targeting and performance obvious to our clients Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Not enough people have heard about it!!! Review collected by and hosted on G2.com.

Jenny J.
JJ
Jenny J.
Director Of Operations
Small-Business (50 or fewer emp.)
"One Stop GeoSpatial Shop"
5/5
What do you like best about CARTO?

Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evolves the quality of my work. The support staff is responsive and thoughtful, and I enables my company to level the field of competition with organizations having much larger budgets and dedicated staff. We have been with Carto for 5 years now, and look forward to utilizing our subscription in more areas of our business. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The user documentation can be hard to navigate, so we create more support tickets than self-serve. The response time from support is faster than locating on my own. Review collected by and hosted on G2.com.

CM
Charlene M.
Programme Officer
Small-Business (50 or fewer emp.)
"Great experience with a super reactive team!"
4.5/5
What do you like best about CARTO?

We would like to say a big thank you to the entire CARTO team for their efforts, dedication and availability for our mapping project. Working with a number of people involved on our side means a lot of comments, a lot of back and forth, etc. but CARTO team was always super reactive. We learnt how to work together, and like all new collaborations, it took some time to be aligned on a method that worked on both sides, but the result is successful! Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Receiving clear instructions and understanding expectations helped us better understand what worked best for CARTO so we could work accordingly. On the other side, understanding the role of each of the CARTO staff and meeting/involving all of them early on is a recommendation we would give, as well as making sure all staff have well understood the requests, considering English isn’t their first language. Overall a great experience and would recommend them! Review collected by and hosted on G2.com.

Verified User in Sports
US
Verified User in Sports
Mid-Market (51-1000 emp.)
"Sports & Entertainment - Stadium Indoor Mapping"
4.5/5
What do you like best about CARTO?

- Visually enriched information through the raw data.

- Good service provided by the Carto team. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

- Some errors are sometimes displayed, probably derived from the data source. Review collected by and hosted on G2.com.

EP
Ellen P.
Director
Small-Business (50 or fewer emp.)
"Great bespoke service capability"
4/5
What do you like best about CARTO?

We had a custom mapping design developed and the CARTO team made this easier than I expected, with the end result produced in time and with continual communication between our management and the CARTO team. We were not able to implement everything we wanted in the end, but through good communication and a clear plan the CARTO team were able to effectively deliver the vast majority of our requested depictions, and made changes we needed as development took place. Definitely the best bespoke IT development experience we have had thus far and with the large amount of data we use on a regular basis it is essential to have mapping that work with our data set in the way we want it go. The whole team doing the work for our bespoke requests are all very professional and we really have enjoyed watching our data become more effectively usable! Lucienne and Dani are both great and a pleasure to work with :) Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The billing department is not easy to deal with. There are discrepancies in how the billing is conducted and a disconnect between billing and those doing the marketing and negotiations. We have had issues trying to chase up feedback and issues with billing. The marketing team has been great about providing pricing considerations, which we really do appreciate, but when it's time for regular payments or there is discussion, the feedback loop from whomever the final decision maker is can be long and at times not logical. The marketing team needs to have more leeway to make decisions and work with the clients they get to know. The directions for how to embed, make and alter maps could be easier for users. Our analysts have to get a mini crash course in programming each time there is a change. Review collected by and hosted on G2.com.

BM
Brandon M.
Software Engineer
Small-Business (50 or fewer emp.)
"Drawing custom maps in your browser? Yes please."
4/5
What do you like best about CARTO?

It was really important for our company to be able to manipulate geospatial data in an easy to use way. Carto Builder was exactly what we needed to be able to make small changes to our geometries, on the fly, from just about anywhere. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

We tried downloading information from a Carto table that included geometry data to add some columns to the data set. This wasn't something easily done in the Carto browser, so needing to export the data and do it on our end was necessary. For whatever reason, when trying to upload the newly manipulated data set, half the geometries would be corrupted and invalid. We ended up needing to figure out the right combination of SQL queries to add the missing columns from another set to the desired one and rename the table we were working with. Review collected by and hosted on G2.com.

Leonardo D.
LD
Leonardo D.
Head of Data Science
Mid-Market (51-1000 emp.)
Originally submitted 11/11/2020
"Great tool!"
4/5
What do you like best about CARTO?

The extra data available and all the insights we can get visually in a simple way. I also love that you can use it as a python library, which really increases the flexibility. It is a real pleasure to use, I did not have a single episode where the application was stalled or not correct, which in my personal opinion is one of the most important aspects. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

I like almost everything, sometimes it could be a bit faster. I would like to see more on the data quality side, maybe some additional features that can check if the data is consistent and if not I would really appreciate some feedback. For example, it could say inconsistent columns If it detects some inconsistency in the data of a particular column. Review collected by and hosted on G2.com.

IF
Isabel F.
Data Scientist
Enterprise (> 1000 emp.)
"An excellent tool for both beginners and experts in Spatial Data Science"
4/5
What do you like best about CARTO?

Huge variety of tools, from friendly UI (builder), to python library (cartoframes), and also a pool of SDKs and APIs. I also value the extensive documentation and the quick response from CARTO support team. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Regarding the tool itself, I have nothing to point out, so far. The training sessions we had with the CARTO team were also very useful, although I would have started with the builder training first, and only afterwards the cartoframes and APIs sessions. Review collected by and hosted on G2.com.

Questions about CARTO? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity almost 3 years ago

What is CARTO used for?

0 Upvotes
1
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CW
Cynthia Wong
•
Last activity over 6 years ago

I missed the tableau beta test announcement -- Do you know when this integration will be available!?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$
CARTO Comparisons
CARTO Features
Predictive Analytics
Distance Analysis
Spatial Analysis
Geographic Maps
Vector Mapping
Data Visualization
Data Transformation
WYSIWYG Design
API Integrations