--- title: Funnel Reviews meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 165 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 165 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Funnel Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. ## Funnel Pros & Cons **What users like:** - Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward reporting across platforms. (5 reviews) - Users appreciate the **extensive integrations** of Funnel, simplifying data connections across various platforms effortlessly. (5 reviews) - Users appreciate the **seamless data integration** of Funnel, enhancing their ability to centralize and visualize performance metrics efficiently. (3 reviews) - Users love the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data across platforms. (3 reviews) - Users appreciate the **numerous connector options** available in Funnel, enhancing integration capabilities across platforms. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users note a **steep learning curve** at first, particularly with configuring data sources and understanding the interface. (3 reviews) - Users find investing in Funnel to be **expensive** , especially with additional fees for essential integrations and features. (2 reviews) - Users find **limited connectors** in Funnel hinder scalability and flexibility, complicating the integration process with different platforms. (2 reviews) - Users experience **missing features** , such as limited scalability and unavailable platform dimensions, hindering overall functionality. (2 reviews) - Users experience **slow performance** with Funnel, especially during data processing and connector operations, impacting efficiency. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Reviews ### 1. "Assume responsibility for your advertisement spend" **Rating:** 5.0/5.0 stars **Reviewed by:** George P. | Marketing Manager, Biotechnology, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Funnel?** That I don't need to put in hours a really long time every month, breaking down the entirety of my traffic sources. Channel gives me all that I need initially. The client support is extremely incredible too and not just have I took in huge amounts of stuff from them yet additionally do they offer extraordinary preparing inside the device, help setting up your dashboards and substantially more. **What do you dislike about Funnel?** Nothing truly. I had a few issues with systems/channels that required some work to add to my dashboards yet the help group bailed me out there. **Recommendations to others considering Funnel:** In case you're investing an excessive amount of energy endeavoring to get a diagram of all your computerized showcasing spend - this is the apparatus for you (and yes it does as such substantially more however for me this is the greatest success). **What problems is Funnel solving and how is that benefiting you?** Like I referenced previously, Funnel makes my life so a lot simpler with regards to picturing my advertisement spend. In light of that I can undoubtedly observe where I might overspend and where I can spend more. ### 2. Let us solidly offload our marketing integration efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Aria S. | Senior Frontend Developer & DBA, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Funnel?** The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful. **What do you dislike about Funnel?** For what we need, Funnel's the perfect tool. They get data in and organized, we can get what we need out for analysis and comparison. There's nothing to dislike. **Recommendations to others considering Funnel:** Integrate your marketing data and get to building your own business analysis! **What problems is Funnel solving and how is that benefiting you?** We're building a data analytics and business intelligence team. Funnel.io took a third of the work off our plate by handling everything marketing, without sacrificing the power to integrate with what we build. The ability to offload the work without giving up control has let us rely on them far more than most tools. ### 3. Funnel Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Funnel?** Great, attentive customer service and a very useful product **What do you dislike about Funnel?** It can be tricky to use and the setup process is lengthy. **What problems is Funnel solving and how is that benefiting you?** Cross channel reporting would be an absolute nightmare without funnel! ### 4. great time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio K. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Funnel?** the plethora of connectors the bigquery connector that updates regularly every 6 hours the simplicity of mapping/editing the schema and how it propagates to BigQuery **What do you dislike about Funnel?** the documentation on what each metric/dimension means is not always 100% accurate **Recommendations to others considering Funnel:** just be careful when managing multiple reports from the same source. That tends to convolute the warehouse schema . One way around it is to have one export with all data and then views on top of it that simply filter on funnel_source_id **What problems is Funnel solving and how is that benefiting you?** multiple clients with multiple marketing platforms need their data to be collected and displayed to them. Funnel helps us download data from the widest range of marketing platforms with ease so we spend more time with clients discussing strategy ### 5. Great for analyzing advertising spending and budget **Rating:** 4.0/5.0 stars **Reviewed by:** Bianca B. | Content Creator, Video Editor + Personality, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2019 **What do you like best about Funnel?** Funnel makes viewing in house expenses, as well as external expenses and spending easily trackable. To be able to share data to Google Analytics (even for channels that aren't affiliated with Google) helps a lot/makes the job easy especially when it saves SO much time on manual entry. **What do you dislike about Funnel?** I don't have too much to dislike about Funnel.io considering mostly every time I have used this software, it has given me no problem - it is user friendly, very manageable, easy to analyze, import and export. **Recommendations to others considering Funnel:** I'd recommend Funnel.io for its ease of use and functionality in the fact the program learns and analyzes numbers better than people (scary, huh)? **What problems is Funnel solving and how is that benefiting you?** Solving the problem of spending countless hours manually entering budget and spending information, whereas Funnel (literally) analyzes costs thoroughly, all from one place. I guess that's why they named the program Funnel! ### 6. I recommend this - with a caveat **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Funnel?** ok. Funnel.io is POWERFUL. We use this for campaigns and cant imagine using anything else. This saved us multiple times, from a broken middle funnel. Most of our customers were not buying.. and couldnt figure out why?! SO with we gave funnel.io a shot. note: the caveat. This will only be effective if you have a lot of data points to work from . you MUST have run experiements, or have team available who can read data. end note. so with that beiing said. funnel heps bring all data points together to vew data, and customers in a visual journey. very cool! **What do you dislike about Funnel?** the price. it's quite pricey, and we use this for big campaigns, if i had more clients, im sure i would use it more. i wisht here was a cheaper solution with limited features. or fremium **Recommendations to others considering Funnel:** Funnel io is great iusually recommend this for hugh product launches, both startup and enterprises. **What problems is Funnel solving and how is that benefiting you?** highly complex behavorial funnels ### 7. Appreciation of Bruno **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Funnel?** The help of the developers was extraordinary! Especially developer Bruno helped us immensely and we would not have been able to solve this problem without his help. **What do you dislike about Funnel?** Nothing, perhaps only faster response time **Recommendations to others considering Funnel:** Really great software! **What problems is Funnel solving and how is that benefiting you?** We are merging marketing data from +10 channels and our website sales. ### 8. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Funnel?** I like how easy it is to use and the amount of features to choose from. It's also fairly reliable. Their customer support is always very helpful as well. The analytics seem to go above and beyond other sources. It also offers a wide range of flexibility. **What do you dislike about Funnel?** The monthly rate is quite high and there are minor limitations to the data presentation. I wish the GUI was more in depth and they should add the ability to create custom reports. **What problems is Funnel solving and how is that benefiting you?** It allows me to quickly review a channel's performance and evaluate the performance based on common data across multiple online marketing channels. It has made our office more efficient and removed the need for us to import cost data into Google analytics. ### 9. A strong product that is still being developed **Rating:** 4.0/5.0 stars **Reviewed by:** Khalid N. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Funnel?** A great Customer support service that will go to great lengths to help you as a customer **What do you dislike about Funnel?** There are still some small quirks that needs to be worked out, but all in all it is great **What problems is Funnel solving and how is that benefiting you?** Collect all marketing spend ### 10. Good Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Funnel?** I like this product. It’s very user-friendly for streamlining sales funnels. **What do you dislike about Funnel?** I don’t have any complaints. It was really simply to get the hang of and worth the money. **Recommendations to others considering Funnel:** Great for use with your whole team **What problems is Funnel solving and how is that benefiting you?** Solving the process of easily streamlining a lot of tasks in one place for marketing. Benefits were that it was easy to use even right when I started. ### 11. love funnel.io **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2019 **What do you like best about Funnel?** I have tried several tools. you name it ive tried it. i do consulting for complex marketing funnels and funnel.io makes it easy tracking all segements, giving me options to add analytics to track, great job guys! **What do you dislike about Funnel?** could have mind maps improvement, i would like ore temeplates available but thats it no complaints **What problems is Funnel solving and how is that benefiting you?** markting funnels ### 12. Great for merging cross team data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Funnel?** Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform. **What do you dislike about Funnel?** Creating dashboards can be a confusing process given all the various metrics however the Funnel IO webinars are great resources. **Recommendations to others considering Funnel:** Use the webinar resources for any additional learnings and how to leverage the platform to its full capabilities! **What problems is Funnel solving and how is that benefiting you?** Using Funnel.io to help track cross channel spend and performance. ### 13. Awesome Product for Reporting and being Professionnal with Client **Rating:** 5.0/5.0 stars **Reviewed by:** Pierre L. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2017 **What do you like best about Funnel?** Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way. Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers. **What do you dislike about Funnel?** I've been using Funnel for more than a year. I found a couple bugs but the product team solved them in just a couple hours. **What problems is Funnel solving and how is that benefiting you?** Weekly Reporting: We used to take 5 hours per week. We now take 1 hour to report to all our clients. Tagging URLs on Facebook: We used to tag URLs without much granularity (it would take too much time), Funnel does it automatically. Reporting Center: my clients now access an online portal where they can see all their reporting. ### 14. Solve all your problem with gatherig cost data from ANY source **Rating:** 5.0/5.0 stars **Reviewed by:** Zdeněk H. | Data Analyst, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Funnel?** - dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics) - great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need - greate support - do you have a problem? quick response, and quick reaction with a solution - export all your data to the warehouse you prefer **What do you dislike about Funnel?** When you have more country than you manage them separately. It is a minor disadvantage. (Funnel allow you to quickly copy your setting) **Recommendations to others considering Funnel:** Do you have more than 5 AdPlatforms? Do you spend 1 day monthly be collecting cost data from them? Think about Funnel.io **What problems is Funnel solving and how is that benefiting you?** We have a 20 different AdPlatforms in 4 countries - we need to automate gathering cost information. We need to do reporting and use this data in other systems (CRM ...) Funnel alow us just connect GA and AdPlatforms and make greate accurate report thru Data Studio. And with BigQuery export we can use our data everywhere we need. It is time sever. And also they manage all the connection, so it is worth of money. Funnel UI is very useful to manage a lot of complicated rules for dimension mapping - readable for non-programer. It can use Analyst or Marketing manager as well. ### 15. Funnel = Simple set up **Rating:** 4.5/5.0 stars **Reviewed by:** Escobar P. | Data Scientist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Funnel?** The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features. The capability to export data to BigQuery is amazing. This new feature to implement custom dimensions is very useful. **What do you dislike about Funnel?** There isn't an implementation to filter results on data explorer view. It would be nice if I could use custom dimensions as an option in the rules to create a dimension. It would be nice if the migration process could be run more frequently. Maybe add an option to run the migration process hourly. **Recommendations to others considering Funnel:** If you want to save time and get excellent results, then use Funnel.io. **What problems is Funnel solving and how is that benefiting you?** Gathering cost data from different ad platforms. * Benefits - The time consumed by our developers on creating our cost importers can be now used to develop new features on our site. ### 16. Great product for integrating marketing data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Funnel?** It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great **What do you dislike about Funnel?** It can me complex for non-technical folks or folks who are not familiar with data flows, but it will likely not be used by them. **What problems is Funnel solving and how is that benefiting you?** Ingesting and compiling data into one place from many sources. ### 17. Easy set up, easy custom and time saving **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2018 **What do you like best about Funnel?** Funnel was easy to set up for cost import, report creation Lot of data available from different platform Custom dimension is very useful to create reports according to marketing objectivs Very time saving by centralization Support really reactive **What do you dislike about Funnel?** Some Google Analytics limits on attribution Not all metrics are available **What problems is Funnel solving and how is that benefiting you?** We save a lot of time in reporting! We access and gather a lot of data on data studio reports Reporting is more detailed and adapted to evolving marketing strategy ### 18. Such a timesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Funnel?** Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes! **What do you dislike about Funnel?** Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly. **Recommendations to others considering Funnel:** Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent resources! **What problems is Funnel solving and how is that benefiting you?** Reporting across our business on marketing spends is so much easier now - pushing all the data into google sheets means we can present data studio reports to internal and external stakeholders without the pain of countless excel shreadsheets flying back and forwards. ### 19. Great Product with the Support to back it up **Rating:** 4.5/5.0 stars **Reviewed by:** Drew L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2018 **What do you like best about Funnel?** Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day. **What do you dislike about Funnel?** They don't have control over when channels update their APIs. For instance, we had an issue getting spend data from Pinterest for a while. Something tells me it wasn't negligence of Funnel's side but just Pinterest changing their API. **What problems is Funnel solving and how is that benefiting you?** The initial problem was to eliminate the daily chore of retrieving and summarizing our ad spend every day. One member of our growth team was responsible for this and the process was just awful. Funnel eliminated that chore and automatically pulls all the spend data into our DB. In addition, we have been more granular data we can report on and alert our marketing managers on which Ads have the highest ROAS. ### 20. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2019 **What do you like best about Funnel?** When I switched to funnel.io I was apprehensive but it was very easy to use **What do you dislike about Funnel?** I don't really have anything I dislike. It really suits my needs. **What problems is Funnel solving and how is that benefiting you?** I was using multiple platforms for analytics but this all in one approach is bettet ### 21. Great timesaver with simple setup **Rating:** 5.0/5.0 stars **Reviewed by:** Robin A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Funnel?** Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work. **What do you dislike about Funnel?** Detailed information on users/sessions from Google Analytics can not be imported. **Recommendations to others considering Funnel:** If you spend way too much time collecting data from different advertising dashboards and summing it up in Excel then Funnel is a perfect fit for you. A great tool to get a realtime view of your marketing spend without any hassle. **What problems is Funnel solving and how is that benefiting you?** The best benefit is all the time we save on not mining data from several different systems and try to sum it up in Excel. ### 22. Automation at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Adam P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Funnel?** The ease of use combined with the time we've saved from manual reporting and automatically exporting data to google sheets. **What do you dislike about Funnel?** There's not much to dislike. It just doesn't integrate with one of our small channels, but only because that channel doesn't provide the information we need to be able to get accurate data. But Funnel did try and integrate. It works with every other channel though. **Recommendations to others considering Funnel:** Take the time to build out your own custom dimensions, it helps add granularity to reporting. **What problems is Funnel solving and how is that benefiting you?** Automation. It was previously a very manual process of getting cost data by different channels and dimensions, now it's automated and flows into Google sheets. We went a step further and push that data into our own BI tool so we can see additional metrics based on our own data. ### 23. Great tool for reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Funnel?** Easy to build dashboards that you can share easily with team members. Straight forward that allows you to connects to everything digital across SEM, Display, and Social **What do you dislike about Funnel?** Funnel does lack a few features such as ad reporting, campaign level reporting and funnel reporting, all of which are necessary metrics for accurate analytics. **Recommendations to others considering Funnel:** If you're looking for a low cost tool, I would suggest trying Funnel.io. It's great for small to medium sized businesses. I recommend using the 30 day free trial before purchasing. **What problems is Funnel solving and how is that benefiting you?** Cost saving and cross collaboration ### 24. Great product! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2018 **What do you like best about Funnel?** I just got started with this and it seems like a great product! **What do you dislike about Funnel?** I will be learning more about this and can hopefully apply to more aspects of the business! **What problems is Funnel solving and how is that benefiting you?** Marketing ### 25. Great software and simple **Rating:** 4.5/5.0 stars **Reviewed by:** Jesse R. | Web Designer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Funnel?** Media sources work like a charm, and with customized measurements and metrics it's simple to imagine basically any unique KPI you may need. **What do you dislike about Funnel?** Charts have some restrictions, however these problems can typically be bypassed by reconsidering and streamlining information discussion **What problems is Funnel solving and how is that benefiting you?** Great presentations and very good KPI ### 26. Two thumbs up: Great price and great program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Funnel?** I like the ability to establish our own custom metrics as well as find performance analysis in one central place. If you're a business who is running different campaigns across various channels, Funnel.io is a MUST for you. Not only does it have so many different features, it also is available for a very low price. **What do you dislike about Funnel?** Although I am just trying this software out right now, I have no complaints so far. **What problems is Funnel solving and how is that benefiting you?** We are able to see overall performance and traffic across channels. ### 27. Great Platform for Consolidating Ad Platform Data **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle L. | Sr. Demand Generation Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Funnel?** It is easy to use and includes pretty much every ad platform you can think of. The data explorer lets you combine different sources to make cross-channel trends quickly. **What do you dislike about Funnel?** I don't like how there is no ad-level or page-level data included. I feel like this is a big miss and it will need to be included in the future for it to work long-term. **Recommendations to others considering Funnel:** It integrates nicely into Google Data Studio. You will likely still need another software to make the actual final reports. Go into it with the knowledge that ad-level and page-level data isn't collected through this platform. **What problems is Funnel solving and how is that benefiting you?** We have been able to automate cross-channel reporting. This saves a ton of time on reporting. ### 28. Funnel.io help me. **Rating:** 4.5/5.0 stars **Reviewed by:** Cristian G. | Technical Support Engineer, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2018 **What do you like best about Funnel?** I like this tool because I can do my work very quickly and I don't have to spend so much time each day, I don’t need to check daily all my traffic. At the moment Funnel provides me all I need. I like the customer support and they can give you a nice training about the tool, they can help you how to set up your Google Analytics data. **What do you dislike about Funnel?** Too much stuff and functions on dashboard. Some features are not intuitive and I have to search for them in order to get help on how to use it. **Recommendations to others considering Funnel:** Please check out Funnel if you want some nice forecasting features for business and marketing. **What problems is Funnel solving and how is that benefiting you?** This great tool Funnel.io help me to see the financial reports like ROI and I can see these costs automatically and I don’t need to set up manual data. ### 29. Funnel makes my life so substantially simple **Rating:** 4.0/5.0 stars **Reviewed by:** Daniela C. | System Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2017 **What do you like best about Funnel?** That I don't need to put in hours a really long time every month, dissecting all my movement sources. Channel gives me all that I require initially. The client bolster is extremely incredible too and not just have I learnt huge amounts of stuff from them yet additionally do they offer awesome preparing inside the apparatus, help setting up your dashboards and substantially more. **What do you dislike about Funnel?** Nothing truly. I had a few issues with systems/channels that required some work to add to my dashboards however the help group bailed me out there. **Recommendations to others considering Funnel:** In case you're investing an excessive amount of energy attempting to get a diagram of all your advanced promoting spend. **What problems is Funnel solving and how is that benefiting you?** Funnel makes my life so substantially simpler with regards to picturing my promotion spend. In view of that I can without much of a stretch see where I might overspend and where I can spend more. It additionally makes revealing inside the association so much smoother and I don't need to invest as much energy in gatherings, clarifying things, any longer. ### 30. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Funnel?** Funnel.io has been super helpful pulling in our data from different platforms. **What do you dislike about Funnel?** Our company wishes there was a way to see visuals accompany. **What problems is Funnel solving and how is that benefiting you?** It has allowed us to take analytics from different avenues and bring it into one concise areas. ### 31. Easy to set up, saves a lot of time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2018 **What do you like best about Funnel?** Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms. **What do you dislike about Funnel?** It delivers what I expect. Nothing bad to say. **What problems is Funnel solving and how is that benefiting you?** Gathering cost data from different ad platforms instead of mining from different platforms via excel. ### 32. Finally, we can automate our dashboards! **Rating:** 3.5/5.0 stars **Reviewed by:** Caitlin B. | Senior Digital Media Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Funnel?** Easily integrates with most advertising platforms as well as Google sheets. **What do you dislike about Funnel?** takes a little bit of time to understand how to create and utilize data transformations. **Recommendations to others considering Funnel:** If you do data pulls manually, stop right now and get signed up for funnel.io. Save your team time and energy. **What problems is Funnel solving and how is that benefiting you?** We create 30 or so dashboards a month for our clients pertaining to marketing analytics. We used to do them manually every month. With funnel.io we've been able to automate the process and use more hours for strategy vs. data pulling. ### 33. Funnel makes your headache go away! **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Funnel?** One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage. **What do you dislike about Funnel?** Nothing that comes to mind. The small issues that have come up have been fixed shortly after i mention them to support. **What problems is Funnel solving and how is that benefiting you?** Mainly budget issues. ### 34. Great product and great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2018 **What do you like best about Funnel?** The client focus and product. They really try to help you out on each separate edge case. **What do you dislike about Funnel?** The product is still early stage I think, but they showed to be knowledgeable enough to tailor this product even further to the wishes of each customer and partner. **What problems is Funnel solving and how is that benefiting you?** (cost) reporting in spreadsheets is history. This saves a lot of time and human error doesn't have a chance any more ### 35. Great concept and application, albeit finnicky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Funnel?** Easily see important channel metrics by campaign, easy to use interface, reliable customer support **What do you dislike about Funnel?** Connections regularly fail for no reason, unable to see granular data **Recommendations to others considering Funnel:** If you run a large number of campaigns on multiple channels and need a way to easily see spend by campaign aggregated by channel, this is an easy choice. **What problems is Funnel solving and how is that benefiting you?** Pacing of ad campaign spend across multiple digital channels. It is much easier and faster to understand how our campaigns are performing and pacing out in the current system. ### 36. Great tool to make reporting easier! **Rating:** 4.5/5.0 stars **Reviewed by:** Therese F. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Funnel?** I love how Funnel.io pulls spend data from multiple sources and automatically pushes this data to my reports in Google Sheets, so I no longer have to manually log into 10+ different advertising accounts and export data to track ROI by channel. **What do you dislike about Funnel?** I wish it could pull data on the Ad Group level, not just Ad Campaign. But I hear this feature is coming soon! **What problems is Funnel solving and how is that benefiting you?** Funnel.io helps automate our reporting so we can see ROI and cost per metrics without having to manually pull spend data from multiple sources. ### 37. Looks good **Rating:** 3.5/5.0 stars **Reviewed by:** sandesh k. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Funnel?** Funnel.io looks good but it little bit harder to work on it . Like analyzing the reports. **What do you dislike about Funnel?** As i told it is good for me but if you can reduce the cost it and make it more simple that will be great. **Recommendations to others considering Funnel:** make the dashboard more simple and reduce the cost **What problems is Funnel solving and how is that benefiting you?** Segmentation and reports are very importations factors for marketing and i am doing analysis with this ### 38. Funnel.io: Time-saving and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander L. | Group Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Funnel?** I like the interface and the one click-connect setups. It's very easy to use! **What do you dislike about Funnel?** I miss some data connections like full integration to Google Analytics, Search Console and Adwords. **What problems is Funnel solving and how is that benefiting you?** I save a lot of time since I know can have my aggregated reports and act on deviations really fast. ### 39. Funnel io a wonderful marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Daciana D. | account executive, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Funnel?** The dashboard is effective and gives you the choice to custom the metrics and easily organize your work **What do you dislike about Funnel?** I really don't had bad experiences with this software. i am happy using it **Recommendations to others considering Funnel:** Just make an account with Funnel.io and integrate other software you allready using. It's the perfect combo. **What problems is Funnel solving and how is that benefiting you?** I can now integrate Funnel.io with my Google Analytics account very easy and this helps me to work in a more organized way. It really simplifies my tasks. ### 40. Wonderful tool for managing data collection and market reports **Rating:** 5.0/5.0 stars **Reviewed by:** L B. | Scientist, Pharmaceuticals, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Funnel?** Dashboard feature is wonderful and allows you to visualize and easily organize **What do you dislike about Funnel?** I think there needs to be more user friendly guides and tutorials to learn to utilize this robust tool **What problems is Funnel solving and how is that benefiting you?** We wanted to bring our marketing reporting to the next level. Before using Funnel, we were doing analysis only on Excel. This is such a wonderful tool to allow us to track and visualize our data ### 41. Great for funnels, but sometimes hard to set up **Rating:** 4.5/5.0 stars **Reviewed by:** Colleen K. | Strategy and Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Funnel?** Easy to make funnels and analyze flow of abandonment **What do you dislike about Funnel?** It is hard sometimes to initially set so that you can read it accurately **What problems is Funnel solving and how is that benefiting you?** Get more people down the funnel ### 42. Take control of your ad spend **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas L. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2017 **What do you like best about Funnel?** That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more. **What do you dislike about Funnel?** Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the support team helped me out there. **Recommendations to others considering Funnel:** If you're spending way too much time trying to get an overview of all your digital marketing spend - this is the tool for you (and yes it does so much more but for me this is the biggest win). **What problems is Funnel solving and how is that benefiting you?** Like I mentioned before, Funnel makes my life so much easier when it comes to visualizing my ad spend. Based on that I can easily see where I may be overspending and where I can spend more. It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore. ### 43. Great tool to combine Google Analytics data and ad plattform costdata **Rating:** 5.0/5.0 stars **Reviewed by:** Henry M. | Performance Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2016 **What do you like best about Funnel?** I like the fact the Funnel gives you both Google Analytics data and ad plattform data in one place for great insight on how all digital channels are performing in terms of traffic, conversions and costs. Great dashboard and reporting capabilities. Easy to use and setup. You have basically every metric there is from Analytics + the cost data from ad platforms. Supports also building your own custom metrics. You can also upload ad platform data to Google analytics through Funnel which is a very nice feature! **What do you dislike about Funnel?** Nothing bad to say about Funnel. It delivers what I expect. I've had some problems with data discrepancies regarding ecom transactions but the Funnel team helped with that fast with manual uploads of sales data. The data explorer feature could be a bit more intuitive and I've had a hard time figuring out how to match all the sources to different dimensions. **Recommendations to others considering Funnel:** I recommend everyone to try out Funnel if you need good forecasting capabilities for marketing channels and comparison on current and past performance. This gives you a quick way of seeing trends both good or bad. **What problems is Funnel solving and how is that benefiting you?** Forecasting spend, traffic and sales levels for given periods. I'm able to just in minutes get a overall look of our spend levels and where we are going to land on totals and individual marketing channels. I can also easily compare past performance with current performance and see trends very quickly. ### 44. A great product that just continues to improve **Rating:** 4.5/5.0 stars **Reviewed by:** Jonny D. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2017 **What do you like best about Funnel?** The channels and custom reports. I also really like the web explorer and easy data upload features. The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing. **What do you dislike about Funnel?** No attribution reporting, no google sheets yet! More LTV insight and analysis. No link to google sheets yet. The Reporting suite is not yet good enough and I have after time stopped using it. The site product navigation could be a little improved. **Recommendations to others considering Funnel:** Funnel is an additional cost on top of your analytics suite. However the insight and granularity is excellent. If you want to be an advanced marketer then you need to view the whole funnel and report on it. Not just but channel or source medium. **What problems is Funnel solving and how is that benefiting you?** First Click, Last click, a full funnel view thats better than GA. Non sampled data and attribution. ### 45. Convenient & Useful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Funnel?** The support team you receive is great and very willing to help to make sure we're using the platform to its fullest potential. The setup is relative easy as well. **What do you dislike about Funnel?** Limited in some of the metrics that you can report on. **What problems is Funnel solving and how is that benefiting you?** Helps with reporting for our clients ### 46. Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael T. | Co-Founder & Chief Product Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Funnel?** Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do. **What do you dislike about Funnel?** Funnel does not currently connect with analytics packages other than GA, like Mixpanel, and for the data to associate correctly the campaign name needs to match your utm_campaign. If these two limitations were solved I'd give Funnel a 10/10. **Recommendations to others considering Funnel:** If you aren't using Google Analytics, or you aren't doing much paid marketing, this probably isn't for you. However if you are, this is the perfect product. **What problems is Funnel solving and how is that benefiting you?** We use Funnel for our weekly performance reporting for clients. It has saved us at least 3-4 hours a week per strategist at our agency, and the pricing is really reasonable for what you get. ### 47. Great Marketing Analytics Tool for Online Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias T. | Client Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2017 **What do you like best about Funnel?** I like the best that I finally have a single platform for all cost data. I get data from all my clients ad platforms into Funnel and can hence easily see what is working and what isn't. This saves me a lot of hours on a weekly basis and gives me greater control in general. **What do you dislike about Funnel?** I dislike the fact that Funnel wasn't invented earlier. I've wasted weeks of my life doing something that Funnel could've done for me automatically. **What problems is Funnel solving and how is that benefiting you?** Reporting for all my clients. One of the biggest benefits with Funnel is that I have always up-to-date data under the same roof and that I can see and compare ROI from all platforms. Being able to group data and create custom dimensions is also a great feature to have when working with multi-market e-commerce companies. ### 48. Game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Adam S. | Google Adwords Advanced Search, Advanced Display and Facebook Advertising Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2017 **What do you like best about Funnel?** Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it. **What do you dislike about Funnel?** At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well. **Recommendations to others considering Funnel:** Go through the teething issues (& use Funnel's support if necessary) to get it working for your configuration. Once it is working, it will repay you manyfold. **What problems is Funnel solving and how is that benefiting you?** Funnel enables us to adopt a Single Source of Truth across all digital platforms. It ties GA session data with each ad platforms' cost data enabling us to compare each channel's performance with each other on an apples and apples basis. ### 49. An all-inclusive reporting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Funnel?** Funnel.io is a great tool for reporting on custom metrics for a variety of clients. **What do you dislike about Funnel?** Funnel.io is a top-notch tool that has low exposure in the market. **Recommendations to others considering Funnel:** Eliminate hours of monthly reporting and invest in Funnel.io! **What problems is Funnel solving and how is that benefiting you?** We are eliminating the amount of time we allocate to monthly reporting, allowing us to invest more time in account optimizations. ### 50. Great for sales **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Funnel?** I like that Funnel . io gives a complete picture of my ads **What do you dislike about Funnel?** There is nothing I do not like about Funnel. io **What problems is Funnel solving and how is that benefiting you?** It gives me a complete picture of my advertising. I really like it ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+17%3A04%3A59+-0500&secure%5Bsession_id%5D=d7591e84-cc06-4269-be53-47ba5f65c492&secure%5Btoken%5D=93773483b7727b7cfabbfe4873946517df21314dd8cb7c3c1579f72401fcf9a9&format=llm_user) ## Funnel Integrations - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (312 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews)