--- title: Funnel Reviews meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 165 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 165 scale: '5' date_modified: '2026-08-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Funnel Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 3,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. ## Funnel Pros & Cons **What users like:** - Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward reporting across platforms. (5 reviews) - Users appreciate the **extensive integrations** of Funnel, simplifying data connections across various platforms effortlessly. (5 reviews) - Users appreciate the **seamless data integration** of Funnel, enhancing their ability to centralize and visualize performance metrics efficiently. (3 reviews) - Users love the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data across platforms. (3 reviews) - Users appreciate the **numerous connector options** available in Funnel, enhancing integration capabilities across platforms. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users note a **steep learning curve** at first, particularly with configuring data sources and understanding the interface. (3 reviews) - Users find investing in Funnel to be **expensive** , especially with additional fees for essential integrations and features. (2 reviews) - Users find **limited connectors** in Funnel hinder scalability and flexibility, complicating the integration process with different platforms. (2 reviews) - Users experience **missing features** , such as limited scalability and unavailable platform dimensions, hindering overall functionality. (2 reviews) - Users experience **slow performance** with Funnel, especially during data processing and connector operations, impacting efficiency. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Reviews ### 1. Amazing tool that can do massive work **Rating:** 2.5/5.0 stars **Reviewed by:** brunoalc A. | Programmatic Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Funnel?** Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. **What do you dislike about Funnel?** Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - The support can go weeks withou answering you - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of that query but you dont have a environment of SQL, SQLite or LookML to save a big query to easy copy and paste across different clients. **Recommendations to others considering Funnel:** Consider Funnel to your company if you are in the digital marketing market and see yourself needing faster and more complete reports. After this, you have to think about how many platforms you use. If we are talking only about, as an example, Adwords and Google Analytics, maybe you could do everything just with Google tools like Google Data Studio. If your marketing horizons are bigger than Google Stack you will probably need a platform to get you data from these extra platforms and there is when Funnel comes at hand perfectly. **What problems is Funnel solving and how is that benefiting you?** I'm automating the reports of the agency. The benefit is reports with much more information because of how easy we access the data and productivity of the whole team that now doesnt waste time to generate the report, only analyzing it. ### 2. Marketing Coordinator **Rating:** 3.0/5.0 stars **Reviewed by:** Shabnam M. | B2C Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2017 **What do you like best about Funnel?** Integration with GA Possibility to track registrations from specific UTMs Great support team! **What do you dislike about Funnel?** So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily **What problems is Funnel solving and how is that benefiting you?** Being able to calculate our UAC - funnel is the tool to go to for me. ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A16%3A56+-0500&secure%5Bsession_id%5D=52985204-c0b0-41b1-9f5a-d8a7fa71f701&secure%5Btoken%5D=0c6dbb3a293bb90712d9dae15e5d2926d9c2686f9bada5360fe2b1f3e8eb3e84&format=llm_user) ## Funnel Integrations - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (316 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews)