Funnel Features
Metrics (9)
Sessions - Digital Analytics
As reported in 69 Funnel reviews. Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 68 reviewers of Funnel have provided feedback on this feature.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 46 Funnel reviews.
Standard Event Tracking
Software automatically tracks standard user actions. 45 reviewers of Funnel have provided feedback on this feature.
Custom Event Tracking
As reported in 44 Funnel reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. 56 reviewers of Funnel have provided feedback on this feature.
Return
Based on 56 Funnel reviews. Track user return rates and related metrics.
Conversions
Based on 71 Funnel reviews. Track what proportion of users convert via a certain action.
Funnels
As reported in 43 Funnel reviews. See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site. 48 reviewers of Funnel have provided feedback on this feature.
Trending
Report on how any user activity has changed over time. This feature was mentioned in 43 Funnel reviews.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 62 reviewers of Funnel have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 52 reviewers of Funnel have provided feedback on this feature.
Mobile Reporting
Based on 40 Funnel reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. This feature was mentioned in 55 Funnel reviews.
Custom Reports and Dashboards
As reported in 69 Funnel reviews. Allows users to easily build customized reports and dashboards.
Other (2)
Campaign Tracking
Based on 73 Funnel reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions. This feature was mentioned in 58 Funnel reviews.
Administration (3)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 70 Funnel reviews.
Performance and Reliability
Based on 74 Funnel reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 74 reviewers of Funnel have provided feedback on this feature.
Marketing Operations (5)
ROI Tracking
Based on 76 Funnel reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 84 Funnel reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 43 Funnel reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 73 Funnel reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 46 Funnel reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 79 Funnel reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 82 Funnel reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 68 Funnel reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 82 Funnel reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 41 Funnel reviews.
Predictive Analytics
Based on 41 Funnel reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Management (2)
Reporting
As reported in 20 Funnel reviews. View ETL process data via reports and visualizations like charts and graphs.
Auditing
Based on 18 Funnel reviews. Record ETL historical data for auditing and potential data correction needs.
Functionality (5)
Extraction
Based on 19 Funnel reviews. Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
Cleanse and re-format extracted data to the needed target format. This feature was mentioned in 20 Funnel reviews.
Loading
Load reformatted data into target database, data warehouse, or other storage location. This feature was mentioned in 20 Funnel reviews.
Automation
As reported in 20 Funnel reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
As reported in 20 Funnel reviews. Capable of scaling processing power up or down based on ETL volume.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





