Funnel Features
Metrics (9)
Sessions - Digital Analytics
As reported in 70 Funnel reviews. Accurately measure total web traffic and present data elegantly.
Engagement
As reported in 68 Funnel reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 46 Funnel reviews.
Standard Event Tracking
As reported in 45 Funnel reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Based on 44 Funnel reviews. Able to set up custom variables to track any user activity on the site.
Retention
Based on 56 Funnel reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. 56 reviewers of Funnel have provided feedback on this feature.
Conversions
Based on 71 Funnel reviews. Track what proportion of users convert via a certain action.
Funnels
As reported in 43 Funnel reviews. See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Based on 48 Funnel reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. This feature was mentioned in 43 Funnel reviews.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 62 Funnel reviews.
Segmentation
As reported in 52 Funnel reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Based on 40 Funnel reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 55 Funnel reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 69 Funnel reviews. Allows users to easily build customized reports and dashboards.
Other (2)
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 73 Funnel reviews.
E-Commerce
Track revenue and transactions. 59 reviewers of Funnel have provided feedback on this feature.
Administration (3)
API / Integrations
As reported in 71 Funnel reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 75 reviewers of Funnel have provided feedback on this feature.
User, Role, and Access Management
As reported in 74 Funnel reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (5)
ROI Tracking
Based on 76 Funnel reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 85 Funnel reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 43 Funnel reviews.
Multi-User Access
Based on 74 Funnel reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 46 Funnel reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 80 Funnel reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 83 Funnel reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 68 Funnel reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 83 Funnel reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
As reported in 41 Funnel reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 41 Funnel reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Management (2)
Reporting
As reported in 20 Funnel reviews. View ETL process data via reports and visualizations like charts and graphs.
Auditing
Record ETL historical data for auditing and potential data correction needs. 18 reviewers of Funnel have provided feedback on this feature.
Functionality (5)
Extraction
Based on 19 Funnel reviews. Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
Cleanse and re-format extracted data to the needed target format. 20 reviewers of Funnel have provided feedback on this feature.
Loading
As reported in 20 Funnel reviews. Load reformatted data into target database, data warehouse, or other storage location.
Automation
As reported in 20 Funnel reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
Capable of scaling processing power up or down based on ETL volume. This feature was mentioned in 20 Funnel reviews.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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