Funnel Reviews & Product Details

The UX is very straightforward and easy to use. It has significantly improved efficiency and saved me hours of work by letting me create dimensions and metrics directly in the Funnel platform, rather than adding new fields in Google Looker Studio.

The integrations also make it simple to view combined, holistic performance across channels and ad accounts in a streamlined way. This saves a lot of time when compiling weekly, monthly, quarterly, or yearly reports, and it has helped strengthen our overall reporting capabilities.

It also is very easy to onboard clients and troubleshoot data when needed. Review collected by and hosted on G2.com.

The flexpoint cost structure is sometimes difficult to work with. It often feels like everything uses more flexpoints than initially stated, and we’re constantly running out of space given how robust we want our data solutions to be.

At times, we feel forced to cut corners to avoid using too much of our flexpoint availability. For example, we may consolidate manual data sources into one Google Sheet even when the data isn’t related, or connect GA4 (or other web data sources) directly to Google Looker instead of routing through Funnel just to save space. It’s also challenging that we have to connect the same data source multiple times to view different cuts of the data—this is especially true for platforms like Google Ads or Microsoft Ads where we have different connects for P. Max v. Search campaigns etc. Review collected by and hosted on G2.com.

The best part about Funnel is that I can connect so many marketing data sources in one place and run ETL—like data engineers do—without needing much data engineering domain knowledge, and I can also push the data to BQ. What makes Funnel stand out is its ability to centralize and automate complex data pipelines without requiring heavy data engineering bandwidth. Connecting disparate marketing platforms—like Google Ads, Meta, TikTok, and LinkedIn—takes just a few clicks using their pre-built integrations. The automated ETL workflow automatically handles custom dimension mapping and currency normalization, pushing clean, real-time data directly to BigQuery and Looker Studio. Their intuitive UI/UX allows non-technical team members to manage custom metrics easily, while the automated error-handling keeps our dashboards reliable without daily troubleshooting. Review collected by and hosted on G2.com.

While the core functionality is strong, the initial pricing structure can feel step-up expensive for smaller teams or agencies scaling their data destinations gradually. Additionally, while the standard connectors are seamless, setting up heavily customized custom API connectors or highly unique custom metrics occasionally requires a minor learning curve or assistance from their support team during initial onboarding. Review collected by and hosted on G2.com.

The UI is laid out nicely on the left side with data and reporting separate. I also find hooking up the data really easy with mapping the columns. Your customer success manager is always there to double check these things for you as well. Everything is really smooth and fast, even with email imports I always assume they're very clunky but easy refresh buttons means you can check for updates really quickly and simply. Review collected by and hosted on G2.com.

There's no easy glossary or custom definitions for you to keep handy within the platform. A lot of the dashboards are copies of ones our CS manager has made as I'm not entirely sure on the definitions when pulling multi-channel reports across. Review collected by and hosted on G2.com.

What I like most about Funnel is how reliable and low-maintenance it is. The UI is simple and intuitive, and setting up or adjusting data sources is straightforward.

The range of integrations is extensive, with many ready-to-use connectors as well as options for custom data sources. It is also very flexible to activate, deactivate, or adjust connectors depending on current needs.

The biggest benefit for me is the performance and stability of the data pipelines. Data is imported reliably, and Funnel handles most API changes, connector issues, and technical maintenance in the background. In day-to-day work, the main maintenance required is occasionally reauthorizing a connector.

Another major advantage is that Funnel stores the collected data historically. This means that even when configurations or connectors change, historical data remains available and can be transformed and used flexibly for reporting and analysis. Review collected by and hosted on G2.com.

The main downside for me is the pricing. Funnel is relatively expensive, especially for smaller projects or setups with only a few connectors.

That said, the price is also closely tied to the quality, stability, and low maintenance effort. Compared with building and maintaining the same infrastructure in-house, Funnel can still be the more cost-effective option.

In my view, the value becomes much clearer when you manage a larger number of connectors and data sources. For very small setups, the pricing can be harder to justify. Review collected by and hosted on G2.com.

What I like best about Funnel is that it helps us spend less time reporting and more time adding value. The ability to connect data sources, standardise metrics, and create reusable dashboards means our teams can move faster, collaborate better, and have more insightful conversations with clients. Review collected by and hosted on G2.com.

Funnel it can sometimes expose process gaps that already existed. When data structures, naming conventions or ownership aren't aligned, Funnel makes those issues visible very quickly. That's uncomfortable at first, but it's also one of the reasons the platform helps organisations improve. Review collected by and hosted on G2.com.

Funnel.IO is easy to use and quick to get started with. The data refreshes regularly, which makes it simpler to monitor and manage our activities day to day. I also appreciate being able to connect all of our partners within the platform, since it gives us a centralized view of our performance. On top of that, the reporting and dashboarding features feel quite advanced and help us track our campaigns closely and optimize them effectively. Review collected by and hosted on G2.com.

I don't see any major drawbacks to the platform. If I were to suggest one area for improvement, it would be the ability to manually refresh certain data sources when needed, allowing access to the most up-to-date information at any time. Review collected by and hosted on G2.com.

The best thing about Funnel is the incredible amount of time it saves our team. It completely eliminates the need for manual data extraction and Excel spreadsheets. Having all our marketing data automatically collected, normalized, and sent to our BI dashboards every single day without breaking is a game changer. Review collected by and hosted on G2.com.

When you scale up and have hundreds of data sources connected, the workspace interface can sometimes feel a bit cluttered to navigate. Implementing better folder structures or advanced tagging for data sources would be a nice quality-of-life improvement Review collected by and hosted on G2.com.

The UI is just so neat and perfect for non-technical persons, which most of us are in marketing.

It's so easy to connect data from different sources and then even easier to setup dimensions and metrics! as compared to PowerBI. Just Love it.

Funnel has greatly reduced our reporting time from days to hours. Review collected by and hosted on G2.com.

The limitations on Dashboard views - I'd love a bit more customization on how I'd want my reports to look - especially the colors. Be great if I could assign colors to dimensions so they are consistent Review collected by and hosted on G2.com.

Funnel is our one-stop solution for data handling. It allows us to collect, manage, and aggregate data across multiple platforms.

The platform is easy to use, both when connecting data sources and when managing and aggregating data across multiple social media and advertising platforms.

Custom metrics and dimensions let us address even the most specific client needs and integrate smoothly with their analysis and business intelligence requirements.

All of this helps us speed up data handling and reporting, leaving us more time to work with the data, generate insights, and create value for our clients. The flexible pricing is fair.

From the first days of onboarding a few years ago, we have been happy users and clients. Review collected by and hosted on G2.com.

The pricing model with the flex points was a little hard to understand at first. It offers a lot of flexibility but also makes some integrations very pricey.

Especially if an integration is rather a test than an ongoing project. E.g. adding a connector to manage a 3-month campaign forced us to upgrade flex points for the rest of the year.

So effectively for that one use case 3 to 4 times higher as we had to charge the flex points for full 12 months. Review collected by and hosted on G2.com.

Funnel does what it needs to: it automates data pulls that used to be manual, and it plugs into Sheets without much fuss. Handling multiple clients through one pipeline is straightforward too. Nothing dramatic to report, it just works in the background and gets the data where it needs to go. Review collected by and hosted on G2.com.

The main gap is around visibility when something goes wrong. It's not always clear why a number changed or a pull didn't refresh the way you expected, so troubleshooting can take longer than it should. The setup side can also feel a bit rigid once things are configured, small changes sometimes need more digging than seems necessary. Review collected by and hosted on G2.com.