Funnel Reviews & Product Details

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise.

Product Website

Seller

Funnel

Discussions

Funnel Community

Languages Supported

English

Product Description

Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data. Book a demo today! -> https://funnel.io/

Overview by

Adam Blomberg

Pricing

Pricing provided by Funnel.

Starter

Free

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Funnel Integrations

(2)

Verified by Funnel

Funnel Media

Funnel Demo - All your marketing data in one Hub

Funnel’s Data Hub is the foundation to advancing your marketing intelligence.

Funnel Demo - Connect all your marketing data

Collect data from more than 500 marketing and sales platforms in a few clicks

Funnel Demo - Easily flow between spotting correlations and understanding the details behind them

Smart API optimization, a data model built specifically for marketing data, and transformations that preserve your original data put you in position to steal the spotlight.

Funnel Demo - Dashboards that take center stage

Telling a compelling story with your data couldn’t be easier, or faster, thanks to Funnel Dashboards. With our reporting tools, you’re not just observing data, you're engaging with it and unlocking potential at every level.

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Henry A.

Small-Business (50 or fewer emp.)

3/18/2024

"The can't live without platform for marketing"

5/5

What do you like best about Funnel?

Funnel does the work of several people, we now couldn't run our business without it.

It's easy to set-up, learn, use and over the last year has never had any downtime.

It's functionality is laser focused on making the management of marketing data easy. Once set up it can automatically fix errors in naming conventions, merge data-sets and create streamlined data-shares to Looker/Excel/Sheets which automatically update all client and team reports each night. It's enabled us to create 24/7 reporting for clients.

Custom data requests/reporting tasks which would have taken hours/days before, are now quick and easy

As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years.

For us as an SME the pricing structure works well too :) Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Hard to dislike.... The only feature missing for me is the ability to set up custom notifications related to clients metrics, however, I wouldn't want this to distract from the core platform though. Overall - it's a tool I will forever be indebted too! Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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Thank you, Henry! We're always here for you 🙌

Raphaël V.

Small-Business (50 or fewer emp.)

3/5/2024

"Very pleased with Funnel"

4.5/5

What do you like best about Funnel?

As an agency, Funnel enables us to connect multiple ad accounts for a specific customer, and to easily extract all of this data into Google Looker Studio to connect into a powerful dashboard. With Funnel, the data-loading time into Google Looker Studio has greatly improved (our previous tools was limited in terms of # of datasources and all the data was processed in Looker Studio, which slowed the loading time).

Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads). Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

- Data-loading time in Google Looker Studio (from avg. 1.5 minute down to 5-15 seconds)

- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)

- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights) Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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Thank you for kind words, Raphael! It's especially nice to hear that you've been able to cut your data loading time so dramatically and fix your data-blending issues!

Lauren D.

Development Coordinator

Small-Business (50 or fewer emp.)

9/10/2024

"Overall a good software"

3.5/5

What do you like best about Funnel?

It was generally easy to integrate with our other already existing software. I've only had to contact customer support for what turned out to be an error on our end and they were very quick to help solve my issue. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is a decent learning curve to using Funnel. I wish it were more intuitive to just pick up. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel

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Thank you so much for taking the time to leave this review! We're glad to hear that the integration process went smoothly and that our support team was able to quickly assist you when needed.

We completely understand that learning new software can take some time, and we're always looking for ways to make Funnel more intuitive for our users. We truly appreciate your feedback and will keep it in mind as we continue to improve the product experience. In the meantime, don’t hesitate to reach out if you need any further assistance – we’re here to help!

Jan P.

Mid-Market (51-1000 emp.)

3/6/2024

"Comprehensive extraction of marketingdata"

5/5

What do you like best about Funnel?

Easy to use

Easy to implement

Vast number of available connectors

Always the right, and complete, data

Harmonised measures (impressions, clicks, costs, etc.)

Pretty fast customer support Review collected by and hosted on G2.com.

What do you dislike about Funnel?

I have no dislikes so far (three year user) Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Before using Funnel we used dedicated api's to connect to all our marketing-tools (GA, FB, IG, Criteo, etc.).

These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time.

Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance.

We had to reconfigure and/or reconnect them several times a year. Which also took development time.

At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using.

This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants). Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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Thank you, Jan! I think you perfectly described the problem that we're designed to solve. We're really happy to hear that you're enjoying Funnel! :)

Brandon S.

Small-Business (50 or fewer emp.)

3/5/2024

"Streamlining Marketing Analytics for Enhanced Performance and Results"

5/5

What do you like best about Funnel?

As a partner of Funnel we've expereienced a strong committment to mutual success not only for our agency, Funnel but most importantly, our clients. The collaboration from both a sales and support standpoint has been a wonderful experience that we are then able to pass along to our clients creating a win for everyone involved.

The ability to integrate with other tools such as HubSpot, Salesforce, GA, etc. has been an extreme value add when trying to tie togethr desperate data sources into a single dashboard in order to deliver invaluable visualizations. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Minor learning curve initially but is really a short runway to get up and running. Review collected by and hosted on G2.com.

Derek M.

Vice President of Business Development

Small-Business (50 or fewer emp.)

7/1/2024

"Great feature sets and support for the price on the market"

5/5

What do you like best about Funnel?

Funnel is very user friendly and contains a pretty deep feature set for the price. The partner ecosystem is great and a great tool for users to leverage in the US and globally. Customer Support is great and they also have US partners available to help with customization and deployment projects. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Funnel may not be as well known in the U.S. as other options. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel

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Thank you for the great review! We're happy to hear that you're enjoying Funnel’s ease of use, feature set, and the support from both our team and partners. It’s fantastic to know that Funnel is helping optimize your ad spend and campaign performance—those are key goals for us.

We appreciate your point about our presence in the U.S. While we’re growing fast, there’s always room for more awareness, and feedback like yours helps us reach even more marketers who can benefit from Funnel. If there's ever anything more we can do to assist you, feel free to reach out anytime!

Aurora A.

Small-Business (50 or fewer emp.)

12/20/2023

"Funnel is the data and reporting platform everyone NEEDS!"

5/5

What do you like best about Funnel?

What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable. And if they don't have a data source connector for a platform you're looking for, they have the ability to create custom connecters to these sources. As our agency has grown, Funnel has grown their usability with us as well!

Their customer support also responds within the same day and will work with you until you're questuions are answered and they are always SO helpful!

I also love their direct integration to Looker Studio! Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is not much I dislike about the platform.

Perhaps the one thing I like least would be having to wait for all of the data within a data source to completely upload at once.

But no seriously, I use this platform everyday and my days would be a lot longer without Funnel. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel's biggest use case for our agency is data analyzation and reporting!

Funnel benefits us because it allows us to store and track all of our data in one safe, convenient location. Instead of looking at Data across multiple platforms, we can see all of it together within Funnel and look at cam[aigns as a whole or broken down by any dimension we see fit! Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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Thank you for your kind words, we're so happy to hear that you're enjoying Funnel! We were created out of an agency and we're always working to make Funnel more useful for agencies - we've got a lot planned for this year and the future!

Verified User in Fund-Raising

Small-Business (50 or fewer emp.)

5/23/2024

"Helpful and user friendly"

5/5

What do you like best about Funnel?

They have a proper university to teach about their platform. It is a pretty user-friendly application, and even though they invested in a platform to enhance your experience and help the user go further in digital marketing research, it integrates easily with all your channels, and the implementation is as easy as setting up an e-mail. I use it every week to measure actions and design new strategies. I never needed support because the platform was straightforward. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Labels could be easier to understand, and insights could consider market segmentation. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel

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Thanks for sharing your experience! It’s fantastic to hear that Funnel’s ease of use and Funnel Academy have been beneficial to you, and that you’ve found the platform intuitive enough not to need support—that's just what we strive for.

Your point about labels and market segmentation is valuable feedback, and we’ll definitely keep it in mind as we continue enhancing the platform. We’re all about making things smoother and more insightful for our users. If you have any other thoughts down the line, don’t hesitate to share!

Alexander J.

Mid-Market (51-1000 emp.)

3/1/2024

"Very easy to connect to and share data, albeit a bit expensiv"

4.5/5

What do you like best about Funnel?

It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest.

Also the support is very swift and resolves issues and requests in a very timely manner. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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Thanks for your review! We're really happy to hear that you've been able to easily set things up and gotten the support when you need it 😊

Reese G.

Director of Business Intelligence

Small-Business (50 or fewer emp.)

3/6/2024

"Highly Flexible Tool with a Clean UI"

4.5/5

What do you like best about Funnel?

BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export.

Funnel's data explorer and Google sheet exports are also easy tools for quick analysis. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

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We're glad to hear that you find Funnel's BigQuery exports smooth and the data explorer and Google sheet exports easy to use for quick analysis. We understand your concern about the cost and we are constantly working to provide value for our customers while keeping the pricing competitive.