--- title: Funnel Reviews meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 165 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 165 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Funnel Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. ## Funnel Pros & Cons **What users like:** - Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward reporting across platforms. (5 reviews) - Users appreciate the **extensive integrations** of Funnel, simplifying data connections across various platforms effortlessly. (5 reviews) - Users appreciate the **seamless data integration** of Funnel, enhancing their ability to centralize and visualize performance metrics efficiently. (3 reviews) - Users love the **user-friendly data management** of Funnel, effortlessly centralizing and organizing data across platforms. (3 reviews) - Users appreciate the **numerous connector options** available in Funnel, enhancing integration capabilities across platforms. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users note a **steep learning curve** at first, particularly with configuring data sources and understanding the interface. (3 reviews) - Users find investing in Funnel to be **expensive** , especially with additional fees for essential integrations and features. (2 reviews) - Users find **limited connectors** in Funnel hinder scalability and flexibility, complicating the integration process with different platforms. (2 reviews) - Users experience **missing features** , such as limited scalability and unavailable platform dimensions, hindering overall functionality. (2 reviews) - Users experience **slow performance** with Funnel, especially during data processing and connector operations, impacting efficiency. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Reviews ### 1. Top tool for marketing data import! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Funnel?** I've tried out numerous tools for the ETL of marketing data in our company, and we've even developed our own internal solution. However, you'll never find a way to gather data from as many sources as you use without a sizable team. The support team is highly responsive; when I reached out to them, they provided invaluable feedback, helping me realize the issue was on our end. They offer many connectors and hassle-free integration of sources & destinations that support OAuth2. **What do you dislike about Funnel?** Nothing to mention here. They've introduced a free account now, so small teams can grow faster and then upgrade to paid plans. **What problems is Funnel solving and how is that benefiting you?** Raw data export from different traffic sources. ### 2. Very happy to have Funnel in my life **Rating:** 5.0/5.0 stars **Reviewed by:** Julien D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** Funnel saves me a lot of precious time so I can focus on analyzing the data instead of pulling, cleaning and aggregating it. **What do you dislike about Funnel?** Funnel is quite expensive and harder to afford for small and medium businesses, with lower ROI **What problems is Funnel solving and how is that benefiting you?** Data aggregation for analysis **Official Response from Ray Banks:** > Thanks Julien! We're very happy to help you save precious time! ### 3. Paid Search Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** Ability to connect mulitple sources to get detailed report for clients **What do you dislike about Funnel?** It does take some time to get used to driving **What problems is Funnel solving and how is that benefiting you?** Connecting google ads to a crm like hubspot and being able to connect the dots in the sales reporting funnel **Official Response from Ray Banks:** > Thank you for your feedback! We've been improving our onboarding experience to make it as easy as possible to get started with Funnel. ### 4. Great data aggregator/normalization tool for marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** The biggest value add about Funnel is the ease of use when connecting multiple different marketing data sources and outputing one normalized data model to be used within your digital dashboards. It saves so much time compared to trying to import them seperately. **What do you dislike about Funnel?** I would love for Funnel to continue to expand how data can be exported out into other systems. There is a great base but growing it would be wonderful. **What problems is Funnel solving and how is that benefiting you?** Marketing data aggregation. **Official Response from Ray Banks:** > Thank you for your review! Being able to export as one data source with no need for messy data blends is so important for making it easy to work with your marketing data! We have a lot planned for making Funnel even better and we love to incorporate feedback from customers, like you! Please let us know any specifics (through your Customer Success Partner). Thank you! ### 5. Great tool to export precise data from platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Joannie C. | Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Funnel?** I like that I can export data based on specfic criteria's to do my campaigns reports. I can select the insights that really matter then analyse it in an excel sheet. **What do you dislike about Funnel?** The platform isn't connected yet to TikTok. You can only get insights from tiktok business, so for the ads or campaigns you ran. They don't provide organic insights yet. **What problems is Funnel solving and how is that benefiting you?** I can export data from all platforms according to specific KPIS. engagement rate, views, 10am-seconds views. Organic and paid impressions and reach... it's easy to do my campaigns reports and the data is always accurate. It saves me a lot of time. **Official Response from Ray Banks:** > Hi Joannie! Thanks so much for your review! Good news: The Tiktok Organic connector is live. You can easily connect to it as you would any of the other 250+ out of the box connectors in Funnel. :) ### 6. Are you still not using funnel? Well, you are missing out. **Rating:** 5.0/5.0 stars **Reviewed by:** ibrahim e. | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Funnel?** Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that. **What do you dislike about Funnel?** Nothing. Works perfect and they are adding new features all the time. **What problems is Funnel solving and how is that benefiting you?** all. **Official Response from Ray Banks:** > Thank you, Ibrahim! ### 7. Super helpful for creating reports **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** I use Funnel every day and I implemented all the things I needed myself, given that is easy to understand. **What do you dislike about Funnel?** Missing some kpis and sometimes there are discrepancies that need to be investigated with the support team. **What problems is Funnel solving and how is that benefiting you?** Combining all digital marketing platforms in just one place ### 8. Useful but not the full package **Rating:** 4.0/5.0 stars **Reviewed by:** Sam H. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Funnel?** Numerous data connectors which allow connections to a variety of data sources. **What do you dislike about Funnel?** The token system seems extremely arbitrary and does not lend itself to value for money. **What problems is Funnel solving and how is that benefiting you?** Transforming data as an ETL and pushing it thorugh to BQ as a table, although finding that some of the functionality is limited across our marketing services unfortunately. **Official Response from Ray Banks:** > Hi Sam! Thanks so much for taking the time to leave a review. I'm glad that you've found Funnel useful - if you run into a connector that is missing some metrics or dimensions that you need, or you have a data source that is not already covered as a core connector, please submit a request and we can help set you up via a custom connector. You have some if those included on the business and enterprise plans. ### 9. Initial Partnership Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** Motivated to partner and offer their services **What do you dislike about Funnel?** Fail to execute and deliver on their promise Change partners frequently Fail to deliver on partnership discussions **What problems is Funnel solving and how is that benefiting you?** automation of data routines ### 10. Funnel keeps our data organized **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa G. | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Funnel?** Very easy to use, with an intuitive interface that makes data aggregation easier. I love the custom connections and the ability to injest data from multiple sources. **What do you dislike about Funnel?** Would be nice to have some more integrations **What problems is Funnel solving and how is that benefiting you?** Funnel helps our marketing team keep our data connected and aggregated **Official Response from Ray Banks:** > Hi Lisa! Thank you for leaving a review, we're so glad that you've found Funnel easy to use! Besides the custom connectors, we are also constantly updating and adding to the 250+ core connectors with info about that published on our monthly product updates. Check out the link below. ### 11. Great tool, customer service and support. **Rating:** 5.0/5.0 stars **Reviewed by:** Dave A. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Funnel?** The support team have been amazing, they come back with answers to any problems I have had within the same day normally. Knowing that I have that support to ensure I can get the output of data I need is reassuring. Also, the data explorer part of the tool is great, it just ensures that any custom metrics or dimensions I create are correct before I import into my reporting dashboard. **What do you dislike about Funnel?** File import data sources do not recognise new columns in excel docs, so we need to delete data sources and recreate those, this also means formulas need to update accordingly. We try to ensure that the data sets we want to report on are set in stone, but our business evolves and we need to adapt sometimes. Not a huge issue, just means 1-3 times a year we need to go through this process. **What problems is Funnel solving and how is that benefiting you?** The biggest problem Funnel solved was that a lot of our reports were in excel, which took hours each month to run and update. Funnel now automates 99.9% of those excel reports we used to create via a scheduled excel import of our raw data. We also managed to combine data from marketing channels and our website platform to provide more insights. ### 12. Excellent Customer Service & Support + Platform Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly F. | Director of Search Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Funnel?** Their support/training in getting started with the platform is EXCEPTIONAL. I can't imagine a better experience. The three guys that were all on both onboarding/training calls - one of which was the sales rep I've worked with since the very first touch point - were each friendly and pleasant to work with, but far beyond that, they each went above and beyond in answering questions, digging into any special requests I brought up, and providing specific use-cases and examples to learn from within the platform. I have never seen that level of genuine interest and dedication in making sure our team was set up for success with their product/service. The main tech/platform trainer had me share my screen to complete the steps on my end as we explored the platform so that I could start navigating and feeling comfortable on my own to get everything up and running as soon as possible. His training method went a long way in helping me learn the dashboard and features. They were also highly attentive and receptive to my questions and feedback. Gagan, Chris L. and Marty are rockstars! Thank you for making the transition to learning this new platform so easy! **What do you dislike about Funnel?** So far, nothing. I have a clear understanding of connecting all of our clients' data sources, setting up metrics, dimensions, filters and views, connecting the data to Data Studio and using Funnel's Data Studio report templates. I'm thoroughly satisfied with the platform set-up and capabilities at this time. As with any new platform, it takes time to learn where and how to access certain features and manipulate the data to display exactly as you're intending, but all in all, the platform seems intuitive given the level of sophistication and the comprehensiveness of the capabilities it offers. **What problems is Funnel solving and how is that benefiting you?** Our agency is switching from manual reporting to automated reports. We have numerous clients each with numerous different data sources that make reporting quite the headache. Funnel offers a wide range of connectors and furthermore, they will build any custom connectors for data sources not already offered - which is amazing! They are going to save our agency so much work and effort by automating tasks we previously had to manage every month. ### 13. Make B2B SaaS Easy to Understand **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn R. | Associate Director of Paid Search, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Funnel?** That I can easily see and track the efforts, I am putting into marketing, and how that moves or does not move down the funnel. I love that I can show the value of certain media mixes and where the sticking points are. **What do you dislike about Funnel?** I wish it was easier to implement as an agency. I think for the future they can think of ways for agencies to have the ability to give out separate logins and be able to protect data flows, especially since most clients have such strong data protections and NDAs put into place. **What problems is Funnel solving and how is that benefiting you?** For so long as a company, we suffered in not being able to show the profitability or, in that same vein, lack of profitability, of certain marketing efforts and how they are impacting closed won deals down funnel. ### 14. Excellent Customer Service + Great Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle N. | Book Author, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Funnel?** What I like best about Funnel is its excellent customer service and support. The team goes above and beyond and is super friendly and helpful. I also really like that I can see and track my data/insights. Funnel is very user-friendly and has made my life easier. **What do you dislike about Funnel?** Sometimes it can be time-consuming to set everything up in Funnel, but other than that I don't dislike anything else. **What problems is Funnel solving and how is that benefiting you?** Being able to see all of my data in one place to analyze it is very beneficial. Huge time-saver. ### 15. working together with funnel is really good an efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra A. | Controlling, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Funnel?** My contact persons at funnel are really nice and motivated. They help me whenever there is a problem or a question. The tool is really good to retrieve and aggregate data. Funnel ia always working on new additions. **What do you dislike about Funnel?** It is time very time consuming to set everything up in funnel. To connect all data sources, and then transform and prepare the data. **What problems is Funnel solving and how is that benefiting you?** We couldn't set up every API to every data source on our own. We don't have the know-how and the capacity. so funnel is a big help for that. We can know easily and automatically receive our data and have e.g. an current view on our costs. ### 16. Funnel makes my daily life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Betül . | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Funnel?** Easy to navigate, fast support, so many connection options, currency management, multiple data export option **What do you dislike about Funnel?** We need to pay every time there is a new premium connection (For example, for organic metrics like Facebook Page, Twitter Page, Instagram Insights, and some measurement partners) and I have to say that they are not cheap. Sometimes the metric that I really want to see is not available or I need to connect 2 different data sources which create a duplication issue. **Recommendations to others considering Funnel:** Quality service **What problems is Funnel solving and how is that benefiting you?** API Connections are hard if you have no coding knowledge whatsoever, and Funnel is very good at those. I have updated report every morning thanks to Funnel ### 17. Funnel is an excellent data platform for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Kenneth S. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2022 **What do you like best about Funnel?** Funnel is extremely flexible, no-code, and has an incredible support team. It's an excellent platform that allows for the visibility, transformation, and analysis of many complex data sources. **What do you dislike about Funnel?** Since funnel is built for marketing data, some CRM data fields pull in a bit weird - but I know they're working on this. They are built to be more user friendly, so some engineering oriented ETL functionality found in other ETLs isn't available. **What problems is Funnel solving and how is that benefiting you?** Marketing data visibility, transparency, analysis, and visualization. We're able to see all of our data in one place, analyze it, transform it, and best of all anyone on the team can do it. ### 18. Take control of your marketing campaigns and data! **Rating:** 4.5/5.0 stars **Reviewed by:** Ondřej W. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2022 **What do you like best about Funnel?** With Funnel you can really get in control of your marketing data and have everything important in one place. Using Funnel connectors you can connect an insane amount of marketing websites such as Glami, Facebook, Biano, Favi, Idealo and dozens more, connect the data with Google Analytics and make really useful dashboards. Have your ROAS, revenues, transactions, and many more metrics in one place. Using Funnel dashboards or their exports you can have your data wherever you need it (Google data studio and more). Have everything automated and working is a really important in ecommerce and using Funnel you can achieve it **What do you dislike about Funnel?** Funnel can get a bit pricey, we needed to use and pay agenture account which was around 1k, but this is from our experience only downside. **What problems is Funnel solving and how is that benefiting you?** Getting marketing data across multiple countries, and marketing sources can take a lot of time, calculating ROAS multiple times per month across dozens of marketing sources is basically one-person job. But with the use of Funnel you can have everything, at one place and automated. Setting up can take days/weeks, but once you have every connector source connected you only analyze and evaluate your data and maximize your clients revenues ### 19. Great System, wonderful Sales Team and amazing Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Margarete R. | Senior Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Funnel?** Simple to use. Great support team who is always looking for solutions!!!! **What do you dislike about Funnel?** We are using Outbrain & Taboola with funnel. To get all information we need, we have to connect 2 "Sites" for OUtbrain und 3 "Sites" for Taboola. Maybe there is chance to simplify this. **Recommendations to others considering Funnel:** Happy Partner! **What problems is Funnel solving and how is that benefiting you?** All Problems solved!!!! Benefits I have with Gabriel and Janelle - both have been very very very helpful and patient with us. The clear and very quick response is amazing. Stay like this. ### 20. Best Marketing ETL Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando D. | Tech Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Funnel?** Support, flexibility and # of connectors **What do you dislike about Funnel?** If it had a Insights/ML add-on would be great **Recommendations to others considering Funnel:** The time to market in terms of BI is incredibly fast using Funnel.io If you are an agency, and you deal with a huge amount of data and have BI needs (like most), I truly recommend Funnel. **What problems is Funnel solving and how is that benefiting you?** Data centralization and agility to connect and an incredible amount of sources (in or out). It is a time saver and their support team is brilliant. ### 21. One of the best ETL on the market, worth its (high) cost **Rating:** 4.0/5.0 stars **Reviewed by:** Guido N. | Data Analytics Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Funnel?** Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can import data from any marketing platform, CRM, service, and export it to a lot of different destinations). **What do you dislike about Funnel?** As an ETL, the "E" and "L" parts are perfect, but the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want your data updated every morning before the 9:30 am meeting with the most significant stakeholders of the project). **What problems is Funnel solving and how is that benefiting you?** I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's order management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real-time to correct the business outcomes. ### 22. Good data aggregation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Funnel?** Practical to aggregate data from multiple different tools. **What do you dislike about Funnel?** not a fan of how they price annually with invoices instead of monthly with credit card. doesn't feel very SaaS **What problems is Funnel solving and how is that benefiting you?** Aggregating data ### 23. It works well & it's relatively simple to learn. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Funnel?** If I do run into problems, the support team is fantastic. They've solved every problem I've had so far. Their help articles & learning center have vastly improved as well! **What do you dislike about Funnel?** For being so important, the data explorer tool can be explained better. Also, it is cumbersome to use multiple data sources for FB ads. Moreover, the learning curve can be high, but once people get the hang of it, it's invaluable. **Recommendations to others considering Funnel:** Contact them to see how they can help. **What problems is Funnel solving and how is that benefiting you?** It aggregates marketing data from disparate sources & that's fantastic. The benefits are that we spend a shorter time analyzing & more time "doing". Dashboards are also a huge step-up from our previous reporting protocols. ### 24. Easy to use, yet powerful under the hood **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Funnel?** 1. They already support many of the data sources that we use (Ads, analytics, adobe etc.) as well as supporting custom data sources. 2. We have a dedicated account manager (two, actually) as well as access to their general support. 3. You can schedule exports to Google Sheets, Data Studio, or any Data warehouse you may use. 4. **Most importantly - it’s very easy to use!** **What do you dislike about Funnel?** We have sometimes run into problems with our data exports, given the volume of data. we are handling. However, there have been significant improvements in this area. **What problems is Funnel solving and how is that benefiting you?** As an agency, we work with countless data sources that are scattered around with different logins, interfaces, and exporting features. By pushing our data into a central place, we’re able to use a single platform with a single login and single set of features to access all of our data. We can create common rules across data sources (product, country, campaign type etc.) and then view a combined view of multiple data sources in a single, unified table. As Funnel is a server-side application, we’re able to rely on them to do all of the processing, hosting, and exporting automatically. This results in faster reports, less errors, and much happier analysts. ### 25. Expansive, flexible, and reliable ETL with strong support **Rating:** 4.5/5.0 stars **Reviewed by:** Xan B. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2022 **What do you like best about Funnel?** Funnel allows strong and diverse transformation options for our data so that we can solve complex business problems. **What do you dislike about Funnel?** Support times can be lengthy, but the problems usually get solved. **What problems is Funnel solving and how is that benefiting you?** Decreased time spent on troubleshooting data errors. ### 26. A must-have tool for marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Per Eik F. | Head of Performance & Martech, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Funnel?** Most importantly, Funnel works with (almost) all data sources. The ones not there by default can be integrated via the tech team. The custom dimensions – and rules – allow us to map our marketing activities in a way that can easily be understood also by non-marketing people. **What do you dislike about Funnel?** Live support for quick questions would sometimes be extra helpful. **What problems is Funnel solving and how is that benefiting you?** Funnel has helped us understand our marketing investments. Instead of x number of dashboards we now have one that combines all the data – which is only possible due to Funnel's technology. ### 27. Great platform and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Olga M. | Senior Media Traffic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Funnel?** It's very easy to navigate even for someone with no to little experience. **What do you dislike about Funnel?** Some things about the features were not communicated to my team, customer support used to be better a few years back. **What problems is Funnel solving and how is that benefiting you?** Funneling data to one dashboard which is very easy to navigate for us and the client. ### 28. Making APIs and KPI Ingestion Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Funnel?** Funnel makes connecting to existing or new platforms super easy. Editing an existing channel or testing something new. Funnel has us covered. **What do you dislike about Funnel?** There is slight user training and UX discovery needed to master dimensions/custom values **What problems is Funnel solving and how is that benefiting you?** Making us not have to setup 30 different APIs for new and existing platforms. ### 29. Efficient & easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about Funnel?** Very easy to use, efficient & quick. Awesome customer support and happy to think a long if you have a problem. Funnel made our lives a lot easier! **What do you dislike about Funnel?** I experience no real downsides as of now. **What problems is Funnel solving and how is that benefiting you?** Managing connections with 3rd party marketing tools, saving us IT investments. And managing connection to our BigQuery. ### 30. Awesome Data Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Luke B. | Marketing and Operations Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Funnel?** Funnel has helped us to easily connect all our data sources and build out an awesome Google datastudio dashboard. Before we were trying to patch a bunch of different sources together. **What do you dislike about Funnel?** It can be a bit tricky to configure at first, but the account manager does a great job to help onboard you and get it set up to cater to your use case. Overall, no big downsides. **What problems is Funnel solving and how is that benefiting you?** Aggregated all acquisition sources into a single connector. It allows for blending of data that wasn't easy to do otherwise. Big time saver and helps us keep track of metrics. ### 31. Really streamlines our creative ideas **Rating:** 4.0/5.0 stars **Reviewed by:** Livvy B. | English Second Language Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Funnel?** I like that it puts actionable steps into our goals. It's easy to lose the process if you don't have something like this in place. I've never used a program that was as helpful in this specific area without things falling through the cracks. **What do you dislike about Funnel?** There are sometimes minor glitches but no real issues. I would say for the most part everything works as it should. I think more people should know who it the product. **Recommendations to others considering Funnel:** Definitely give it a try. **What problems is Funnel solving and how is that benefiting you?** It helps with marketing campaigns and helps us garner specific and measurable results for clients. I would say that it makes our work more productive and increased performance. ### 32. Simple , quick setup and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Funnel?** Easy to set up and easy connectivity to DWH, very good and helpful support. **What do you dislike about Funnel?** nothing much, most of the issues are usually external to funnel.io some APIs are limited but also not funnels folt **What problems is Funnel solving and how is that benefiting you?** Quick API connection to marketing platforms, ### 33. The Best Marketing ETL on the Market **Rating:** 4.5/5.0 stars **Reviewed by:** Nick L. | Associate Director, Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Funnel?** The most robust marketing ETL on the market. **What do you dislike about Funnel?** Data Explorer query limits make it almost impossible to look at YoY data which is a frequent need. **What problems is Funnel solving and how is that benefiting you?** Merging millions of rows of marketing and analytics data from different platforms. ### 34. Faster solution for client dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin E. | MarTech Lead **Reviewed Date:** November 02, 2021 **What do you like best about Funnel?** Intuitive user interface, number of connectors and customer support **What do you dislike about Funnel?** It can become costly when you add non-paid connectors - organic social etc. **What problems is Funnel solving and how is that benefiting you?** We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly. ### 35. Funnel, the master of order. **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe S. | Analista Marketing Measurement, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Funnel?** The simplicity that Funnel has with different Ads. I love you Funnel **What do you dislike about Funnel?** I don't dislike anything. But it would be great to have more languages (because my native language is spanish). **What problems is Funnel solving and how is that benefiting you?** I'm organizing the cost of every Ad supplier that we use (and other metrics). And creating a standard that at the end would be easier to know the cost/benefit of each Ad supplier! ### 36. allows me to perform a large number of activities in a very fast and easy way **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah L. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Funnel?** It has a fairly intuitive interface in terms of use, which allows me to perform a large number of activities in a very fast and easy way, the fact that it allows integrations with a large number of applications turns out to be very useful When performing data analysis, another important aspect is the fact that it allows me to collect and analyze data from multiple applications in a fairly simple, simple and fast way, which is of great help to me when I want to draw and design strategies of sales and marketing in a much simpler and more dynamic way, the customer service team provides a fairly complete and excellent service, which is especially useful when you have to ask them any questions. **What do you dislike about Funnel?** Its reporting and graphing options can present some errors, however it is something that can be solved quite easily, the fact that it does not support the import of databases directly from other database management systems is also something quite negative. **What problems is Funnel solving and how is that benefiting you?** More than all, it has been helping us to collect information from my clients in a much simpler, easier and faster way so that both our sales and our marketing can be improved in a quite efficient and simple way and without presenting any type of inconvenience with its use. ### 37. Funnel.io **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2018 **What do you like best about Funnel?** With funnel.io I was able to see how much the company spent and increased our advertising outcome **What do you dislike about Funnel?** The one thing I disliked was that it was not organized and a bit confusing to use at the beginning **What problems is Funnel solving and how is that benefiting you?** It helps solve how much Is being spent and increases productivity ### 38. An Exceptionally Powerful Platform and Customer Support Has Been Fantastic **Rating:** 4.0/5.0 stars **Reviewed by:** Greg J. | Digital Strategy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2018 **What do you like best about Funnel?** Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have questions or suggestions, and they're more than willing to explore creating new API connections for platforms they don't currently support. **What do you dislike about Funnel?** I think the biggest downside to Funnel at the time of writing this review is the hit-or-miss knowledge base. Although you'll find maybe 80% of the answers you need to certain questions, it's harder than it should be for novice users to make the most out of Funnel. If you're new to this type of platform, be ready to go through quite a bit of trial and error, but lean on their support team for help if you can. I'd also note that Funnel's data visualization tools are limited; however, through their own admission, they don't claim to be a data-visualizing platform — and the real power comes from being able to connect up to Google Data Studio, Tableau, etc. **Recommendations to others considering Funnel:** Work closely with their sales and support team to find out exactly how they can help your business with Funnel. Chances are, if they don't have a feature or support something that you need to right now, they'll be willing to work on updating their platform to support it. Also, if you're a novice user like I was when I first started with it (i.e., a lot of marketers might not be super familiar with how Funnel can help them right away), jump in and don't worry about making mistakes along the way. The knowledge base and the support team should be able to help you with the vast majority if any issues you run into, but a lot of your expertise with this platform will likely come from trial and error. **What problems is Funnel solving and how is that benefiting you?** Managing spends across all digital platforms has always been a major challenge, and Funnel allows us to visualize actual vs. budgeted spends on a monthly basis at a glance. In addition, we're currently working Funnel into our monthly reporting workflow, which has always been a massive headache due to its manual nature. Funnel will help us streamline and automate much of that workflow and allow us to focus on analysis and recommendations rather than building reports every month. ### 39. Perfect for Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Funnel?** I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard. Trending is the best tool Comparing different time periods is also helpful. **What do you dislike about Funnel?** Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers. However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than Google. **Recommendations to others considering Funnel:** Great tool for the price. Simple easy to understand data tables. Makes it easy to build and share reports with teams internally and with clients externally. **What problems is Funnel solving and how is that benefiting you?** Seeing in "real-time" where we are MTD vs Previous periods on Spend, Revenue, etc. and where we are projected to end for the period (month, quarter, year). We often create a central dashboard to review all our clients in one go and then build client-specific dashboards. ### 40. Funnel is a masterpiece of Software as a Service providing fantastsic ETL for a myriad of sources. **Rating:** 5.0/5.0 stars **Reviewed by:** Don C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Funnel?** Easy to connect ETL from sources to Google BigQuery data-warehouse. **What do you dislike about Funnel?** Needs even more native connectors to be added **Recommendations to others considering Funnel:** Check all of the fields that you need are available from the connectors first. **What problems is Funnel solving and how is that benefiting you?** Near real time dashboarding of paid and organic social media sources ### 41. Almost any data source you can think about **Rating:** 4.5/5.0 stars **Reviewed by:** Alin V. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Funnel?** - An exhaustive list of data sources - Good data manipulation tool - Great support **What do you dislike about Funnel?** - Some data sources are not well integrated (had issues with Glami and 2Performant) - Their visualization tool (data explorer) is basic. If you want good BI, you should export the data to BigQuery and, from there, to Google Data Studio. - Pricing **What problems is Funnel solving and how is that benefiting you?** It is a huge challenge to tie performance marketing costs to real sales (with return data included). Funnel is the only solution I could find that aggregates all the performance marketing channels I use. ### 42. Excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Funnel?** The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules. **What do you dislike about Funnel?** That some integrations doesn't allow all the metrics or dimensions. **What problems is Funnel solving and how is that benefiting you?** Consolidate all our investment data in one big view and merge it with our Google Analytics numbers. So far we have almost all of our platforms connected and we are setting up the GA conditions to get the correct numbers when we merge it. ### 43. Amazing tool that can do massive work **Rating:** 2.5/5.0 stars **Reviewed by:** brunoalc A. | Programmatic Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Funnel?** Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. **What do you dislike about Funnel?** Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - The support can go weeks withou answering you - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of that query but you dont have a environment of SQL, SQLite or LookML to save a big query to easy copy and paste across different clients. **Recommendations to others considering Funnel:** Consider Funnel to your company if you are in the digital marketing market and see yourself needing faster and more complete reports. After this, you have to think about how many platforms you use. If we are talking only about, as an example, Adwords and Google Analytics, maybe you could do everything just with Google tools like Google Data Studio. If your marketing horizons are bigger than Google Stack you will probably need a platform to get you data from these extra platforms and there is when Funnel comes at hand perfectly. **What problems is Funnel solving and how is that benefiting you?** I'm automating the reports of the agency. The benefit is reports with much more information because of how easy we access the data and productivity of the whole team that now doesnt waste time to generate the report, only analyzing it. ### 44. Fantastic Funnel! **Rating:** 5.0/5.0 stars **Reviewed by:** Tara C. | Miss, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Funnel?** Funnel has allowed us to manage the needs of multiple clients across multiple social media platforms. The Funnel dashboards are key to our optimisation processes, as we can pull in data from ALL social sources as well as Analytics data, and compare in one place. We are yet to come across another platform that offers this, and it is very time efficient when managing campaigns. **What do you dislike about Funnel?** The only downside to using Funnel on a large scale is that the dashboards are all in one place. We have hundreds of dashboards for multiple campaigns. It would be great if dashboards were in folders, so we could have different campaign objectives in different folders or files. This would make the user experience even better. **What problems is Funnel solving and how is that benefiting you?** Not only do we have an amazing and very dedicated account manager, the online chat response is extremely responsive. They follow up on every question and query raised by myself and my team, and ensure any problems have been solved. We also wanted to add a custom data source for a social media platform that is only used in Germany, so was an unknown to Funnel. However, the team worked with us, and the platform directly to integrate the systems. ### 45. Simple & powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Felicia P. | Sales & Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Funnel?** - One place: Funnel allows us to gather all advertising metrics in one place - a huge time saver and great way to get a fast and clear overview. - Set-up effort: Funnel has direct connections with very many platforms creating easy set up and allowing for quick presentation and visualization of advertising metrics - Export: Funnel allows you to keep your data where it is most suitable for you, whether it is on the funnel platform, exporting to data warehouse, or exporting via API. - User friendly: intuitive design and easy to use - Support: Very fast and helpful support team **What do you dislike about Funnel?** We have been using Funnel for a bit over one year and I have not had any issues that the support team has not been able to help me out with - so nothing to dislike! **What problems is Funnel solving and how is that benefiting you?** We are using 25 different advertising platforms across 9 markets which entails alot of time spent on gathering data. With Funnel we now have the ability to spend that time on analyzing the data instead of gathering it. We are more in control than ever when it comes to our visibility and marketing spend. ### 46. Great software, better customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Rachelle M. | Marketing Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Funnel?** Funnel.io is a versatile and powerful program to grab all your data to make sure you can see it in one place. It has a simple interface and it's easy to use, but the best part of the software is the team behind the software. The Funnel team takes time to understand your companies' goals and how you will be using Funnel. They work with you to build out custom data sources and bring in experts to help you find answers to your technical questions. **What do you dislike about Funnel?** Funnel doesn't have a ton of drawbacks. One minor inconvenience is the 6 hour data refresh limit. Combining metrics across data sources is also tricky, but this is challenging regardless of the software you choose to use. **What problems is Funnel solving and how is that benefiting you?** Funnel helped me build a Data Studio dashboard where I could see all my channels in one place, compare the success of each channel and understand what was working for my business. ### 47. "Great tool to combine Google Analytics data and ad plattform costdata" **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2019 **What do you like best about Funnel?** I like the reality the Funnel gives you both Google Analytics information and advertisement plattform information in one spot for extraordinary knowledge on how all advanced diverts are performing as far as traffic, changes and expenses. Extraordinary dashboard and announcing capacities. Simple to utilize and arrangement. You have essentially every measurement there is from Analytics + the cost information from advertisement stages. Supports likewise constructing your very own custom measurements. You can likewise transfer advertisement stage information to Google examination through Funnel which is an exceptionally pleasant component! **What do you dislike about Funnel?** You won't locate each and every stage upheld in Funnel right now. In case you're an organization, this may be an issue contingent upon what stages you have to give an account of, yet in case you're a littler business, you'll likely discover all that you need. It's additionally essential to take note of that the library of bolstered/associated applications and stages is developing normally, so there's still a lot of space for Funnel to develop. **Recommendations to others considering Funnel:** In the event that you're contributing an inordinate measure of vitality attempting to get a graph of all your mechanized exhibiting spend - this is the mechanical assembly for you (and yes it does all things considered significantly more anyway for me this is the best achievement). **What problems is Funnel solving and how is that benefiting you?** Overseeing spends over every single advanced stage has dependably been a noteworthy test, and Funnel enables us to imagine genuine versus planned spends on a month to month premise initially. Likewise, we're at present working Funnel into our month to month revealing work process, which has dependably been an enormous cerebral pain because of its manual nature. Channel will enable us to streamline and robotize a lot of that work process and enable us to concentrate on examination and proposals instead of structure reports each month. ### 48. automated data collection in marketing and advertising **Rating:** 5.0/5.0 stars **Reviewed by:** mark g. | programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2019 **What do you like best about Funnel?** i love funnel for the following reasons 1 it enables our analytical team to provide complete,unified and quality data to our marketing team for the company. 2 our company is data driven it enables our marketer to collect marketing data and visualize it to our company business intelligent systems. 3 it saves time and eliminate errors from manual data entry. 4 it enables us to be in control in how our company is tracking against budget and targets in real time. 5 it enables us to upload advertising cost data to google analytics and addition to it creates dashboard and reports with our marketing team. **What do you dislike about Funnel?** up to this far we have used this software we have found nothing to dislike it because it`s more helpful and supportive in the field of marketing and advertising. **Recommendations to others considering Funnel:** it makes marketing and advertising easier moreover it increases life span of the company because of providing up to date data hence you are able to compete competitively with other companies. i recommend it. great experience . **What problems is Funnel solving and how is that benefiting you?** it have improved our company in marketing performance hence it boosts our sales and increase our marketing segmentation. it have replaced our manual spreadsheet with software hence the data is always up to date which makes us more efficient. ### 49. Funnel.io is Great For Data Presentation & Organization **Rating:** 4.0/5.0 stars **Reviewed by:** Zachary G. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Funnel?** I like the ability to create custom dimensions that span across all of my data sources to 'funnel' into Google Data Studio. **What do you dislike about Funnel?** Pricing is higher than a few competitors. I dislike that it is required to pay for additional non-ad data sources per-source. **Recommendations to others considering Funnel:** If Supermetrics doesn't do what you want, then Funnel.io is the next best thing! **What problems is Funnel solving and how is that benefiting you?** We are visualizing data and pulling data from many data sources without being well-versed in each platform's API. I've realized that companies alter their API often and Funnel.io must remain on-top-of updates to ensure data reliability. ### 50. Funnel has allowed us to do more with fewer team members and fewer hours **Rating:** 5.0/5.0 stars **Reviewed by:** Greg D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2019 **What do you like best about Funnel?** I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio. We've saved hundreds, if not thousands, of hours by letting Funnel do the heavy lifting for us, so that we can focus more on analysis and campaign improvements, rather than just compiling the data. **What do you dislike about Funnel?** I honestly can't really think of anything that I dislike about Funnel. The product is great, the service is great, the price we pay for the product is fair and more than makes up for the amount of hours of manual work it saves us. **Recommendations to others considering Funnel:** If you use multiple advertising platforms, you shouldn't hesitate and just buy a Funnel subscription and save yourself a lot of time and energy. **What problems is Funnel solving and how is that benefiting you?** Like I said before, we don't have to spend time manually compiling campaign data from all sources. ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+07%3A56%3A25+-0500&secure%5Bsession_id%5D=fa2569a0-863a-402e-a35d-a2791da607ba&secure%5Btoken%5D=0751a94669ca1b7b6ee783d04bda8b31c311b83ad298b05c95afddd626ebfe04&format=llm_user) ## Funnel Integrations - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (312 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews)