# What platform integrates video ads with social media and OTT channels?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Running video ads across social feeds and OTT channels can feel like managing two completely different worlds: one built for quick scrolls and the other for lean-back viewing. Since managing them separately is messy, I’ve been looking into platforms that bring those channels together. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few <a class="a a--md" elv="true" href="https://www.g2.com/categories/video-advertising">video advertising tools</a> I’ve been considering:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews">StackAdapt</a> offers programmatic buying across channels, including OTT and social video. But does it give marketers enough control to tailor campaigns to the strengths of each channel?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews">MNTN Performance TV</a> is built around connected TV with measurable outcomes. Can it plug into broader strategies that also include paid social without fragmenting reporting?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews">Simpli.fi</a> provides local targeting and video delivery across OTT and social platforms. How well does it balance granular targeting with campaign management at scale?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews">The Trade Desk</a> is known for its programmatic reach across OTT, CTV, and digital video. But does it offer the same depth of integration when social platforms are involved?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams running cross-channel video campaigns:</p><ul>
<li>Which platform has made it easiest to integrate social and OTT campaigns under one roof?</li>
<li>Do you trust the unified reporting, or do you still double-check results in each platform?</li>
<li>Have you noticed any trade-offs in reach, targeting, or cost when consolidating campaigns this way?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Thanks for sharing! I think this could help a lot of marketers figure out how to simplify campaigns that span both social and streaming.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’ve also heard &lt;a href=&quot;https://www.g2.com/products/vibe-2025-07-01/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Vibe&lt;/a&gt; mentioned as a good option for OTT and CTV campaigns, and some say it pairs nicely with social strategies. Has anyone here tested it alongside a programmatic platform like StackAdapt?&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Marketer





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