Exatom Features
Metrics (8)
Sessions - Digital Analytics
As reported in 18 Exatom reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
This feature was mentioned in 17 Exatom reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 18 Exatom reviews.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 17 Exatom reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
17 reviewers of Exatom have provided feedback on this feature.
Able to set up custom variables to track any user activity on the site.
Retention
17 reviewers of Exatom have provided feedback on this feature.
Accurately measure bounce rate.
Conversions
Based on 17 Exatom reviews.
Track what proportion of users convert via a certain action.
Funnels
18 reviewers of Exatom have provided feedback on this feature.
See how many users proceed down a certain path to conversion.
Reporting (6)
Real-Time Reporting
This feature was mentioned in 17 Exatom reviews.
Obtain live data for who is currently accessing your site.
Trending
17 reviewers of Exatom have provided feedback on this feature.
Report on how any user activity has changed over time.
Retroactive Reporting
Based on 17 Exatom reviews.
Report on user activity in the past and set up predictive models for the future.
Segmentation
17 reviewers of Exatom have provided feedback on this feature.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 17 Exatom reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Custom Reports and Dashboards
16 reviewers of Exatom have provided feedback on this feature.
Allows users to easily build customized reports and dashboards.
Other (6)
User Data
This feature was mentioned in 16 Exatom reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Load Time Monitoring
This feature was mentioned in 13 Exatom reviews.
Track load times on different devices and systems.
Campaign Tracking
Based on 14 Exatom reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 15 Exatom reviews.
Track revenue and transactions.
Promotional Messages
Based on 13 Exatom reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
13 reviewers of Exatom have provided feedback on this feature.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (7)
API / Integrations
This feature was mentioned in 10 Exatom reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 11 Exatom reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Based on 11 Exatom reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Based on 11 Exatom reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Marketing Operations (4)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Campaign Activity (5)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
User Behavior (3)
Click Tracking
Tracks where users are clicking on a web page.
Mouse Movement
Tracks mouse movement over a web page.
Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
Split URL Testing
Split web traffic to a page between two different URLs.
Data Analysis
Offers insights into relationships between user information and user behavior.
Notes
Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Collects user information (location, IP address, email, etc.).
Search Box
Search sessions by keywords or IP address.
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data.
Design and Customization (4)
Pre-Designed Templates
Provides pre-designed themes and templates for pop-up messages
Pop-Up Types
Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface
Mobile Optimized
Pop-ups are optimized to display correctly on mobile devices
Campaigns (4)
Targeting
Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns
Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
Tools for creating split A/B tests
Analytics
Measure and visualize campaign performance and conversion rates
Integrations (4)
CRM/Email Integrations
Integrates with popular CRMs and email marketing software
WCM Integrations
Integrates with web content management systems
E-Commerce Integrations
Integrates with e-commerce platforms
Social Media Integrations
Integrates with social networks
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

