--- title: Exatom Reviews meta_title: 'Exatom Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how Exatom works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 46 scale: '5' date_modified: '2026-08-07' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Exatom Reviews **Vendor:** Exatom **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.7/5.0 **Total Reviews:** 46 ## About Exatom Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers ## Exatom Pros & Cons **What users like:** - Users find Exatom extremely **helpful** for gaining insights that enhance form efficiency and user engagement. (13 reviews) - Users praise Exatom for its **easy implementation and powerful insights** , enhancing form efficiency and user engagement. (12 reviews) - Users value the **powerful insights** from Exatom, enhancing form efficiency and engagement based on user behavior. (9 reviews) - Users value the **ease of use** of Exatom, facilitating quick integration and efficiency in their workflows. (9 reviews) - Users highlight Exatom's ability to deliver **actionable insights for optimizing lead form conversions** , greatly enhancing customer engagement. (8 reviews) - Users praise Exatom for its **helpful and responsive customer support** , enhancing the overall experience and usability of the platform. (7 reviews) - Customer Understanding (5 reviews) - Ease of Implementation (4 reviews) - Easy Integrations (4 reviews) - Easy Setup (4 reviews) **What users dislike:** - Users find the **complexity of the dashboard** challenging, requiring time and experience to navigate effectively. (6 reviews) - Users find the **learning curve steep** , especially for first-time users or those unfamiliar with data analysis. (6 reviews) - Users find the **steep learning curve** of Exatom's dashboard challenging, particularly for those less experienced with data analysis. (6 reviews) - Users find the **complex usability** of Exatom challenging, especially when navigating extensive KPIs and intricate forms. (3 reviews) - Users note a **lack of information** clarity in Exatom's dashboard, making it challenging to gather insights efficiently. (3 reviews) - Dashboard Issues (2 reviews) - Limitations (2 reviews) - Users find the **navigation difficult** , especially beginners struggling with the complexity of data and KPIs. (2 reviews) - Data Management Issues (1 reviews) - Difficult Automation (1 reviews) ## Exatom Reviews ### 1. Deep insights into form behavior combined with powerful session replay **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Exatom?** What I like most about Exatom is the level of detail it provides on form usage. Instead of only looking at forms on a high level, Exatom allows you to analyze interaction per individual field. You can clearly see how long users take to complete fields, where they run into issues, how often errors occur, and which error messages are triggered. This makes it possible to optimize forms very precisely based on real data and user behavior. Combined with session replay, Exatom becomes even more powerful. Data alone doesn’t always tell the full story, but being able to watch what actually goes wrong in a session helps you draw better insights and turn them into concrete improvements. **What do you dislike about Exatom?** Exatom is a fairly extensive tool, which means that at times it can take some searching to find the right data or determine which insights to focus on. The onboarding and academy are clear and helpful, but translating all available data into the right conclusions sometimes still requires experience. That said, this is largely offset by the strong support from the Customer Success Manager, who is very helpful when questions arise. **What problems is Exatom solving and how is that benefiting you?** Exatom helps identify friction and errors in forms that directly impact conversion and user experience. By combining quantitative data with session replay, it becomes much easier to understand why users struggle, where they drop off, and how forms can be improved. This leads to better-performing forms, clearer error handling, and a smoother overall user journey. ### 2. Field Metrics uncover hidden opportunities effortlessly! **Rating:** 4.0/5.0 stars **Reviewed by:** Donny v. | CRO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Exatom?** Personally I make the most use out of the field metrics. These metrics are a great way of uncovering previously unknown pain points and opportunities! **What do you dislike about Exatom?** Within the tooling itself, you have to find actionable insights yourself. It would be nice if Exatom had a way of suggesting certain optimizations based on the available data. **What problems is Exatom solving and how is that benefiting you?** We have a form at the end of our funnel with a lot of friction. Exatom helps us discover where that friction is coming from, so we can optimize the user experience around this form. ### 3. Great foundation to further improve the user flows based on data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Exatom?** With the help of Exatom we can now see more clearly where the friction points are in our online flow. It was easy to integrate into our systems. We now better understand the impact of our business and design choices on our users, and we can immediately test some of those decisions. **What do you dislike about Exatom?** No downsides found yet, except that the platform could be a bit overwhelming the first time you visit, even when you've done the training. **What problems is Exatom solving and how is that benefiting you?** We didn't have full insight into some of our forms on our website. Exatom now provides us with those insights, which helps us make data-driven decisions. ### 4. Handy tool to gain more insights from your form **Rating:** 4.0/5.0 stars **Reviewed by:** Shanna S. | CRO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Exatom?** Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized by them for the most reliable insights into the contact form, checkout, quote form, you name it. Additionally, you can not only view relevant data insights per field, but there is also an option to view a session recording of a specific field. The tool is easy to use, and we quickly got the hang of translating the insights into optimizations. **What do you dislike about Exatom?** It would be nice if the tool could also be used entirely in Dutch. Initially, we had some issues with data validation for one of our clients with a complex quotation form. Exatom provided good support in this regard. However, there were some session recordings where visitor data could be traced back. Perhaps more attention could be given to marking visitor data in the session recordings. **What problems is Exatom solving and how is that benefiting you?** We use Exatom in our behavioral insights to identify form issues early and also to delve deeper into each form field and the visitor's behavior for this specific field. This cannot be uncovered with regular analytics. ### 5. Intersting to spot friction points for each field of your form **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Exatom?** Get the hesitation point for each field of my form. On top, we had good support from the team to understand the result. **What do you dislike about Exatom?** It requires some time to be able to run deep analysis via the tool. **What problems is Exatom solving and how is that benefiting you?** Get a view of the performance of each field of the form. It complement the information GA give us regarding the performance of our form in general. ### 6. Great insights for form optimization to improve conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Exatom?** By using Exatom, we were able to gain more detailed insights into potential bottlenecks in our forms compared to other tools such as Google Analytics and Hotjar. Very helpful are insights such as error-rate, hesitation time, autofill, interaction time per step and by field. The implementation of the tool was incredibly easy and whenever we needed support, assistance was provided instantly. Exatom recognizes your forms based on FormID. This is an advantage when you have one form that is shown on multiple pages as you can analyse it as one. **What do you dislike about Exatom?** Initially, we encountered some difficulties in accurately mapping the flow of our funnel. However, with the assistance of Exatom, we were able to resolve the issue, making the interpretation of the data much easier. It's worth noting that it important that all form fields are coded correctly, so they can be identified by the Exatom software. **What problems is Exatom solving and how is that benefiting you?** As an agency, we use form analysis to enhance the conversion rates of various forms for our clients. By analyzing the steps and fields in detail, we gain clear, data-driven insights on how to optimize the form and improve conversion rates. This data can also be utilized to create a business case for our clients, illustrating the potential impact of form improvements and prioritizing them in their development backlog. To validate any improvements made, the tool can easily be used for monitoring. Moreover, the tooltips provided by the tool are particularly beneficial for clients who are unable to make changes to their forms themselves, or those who wish to experiment with different instructions or nudges to make form filling easier for users. ### 7. Exatom - A Super Form Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** sanfiya p. | Research Executive II, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Exatom?** Exatom form analytics tool helps business to retain and gain their customers. Few things I like about Exatom is it provides the analytics in Real time and the Tooltips they provide are very realistic and friendly approach with look and feel can be made of our choice. **What do you dislike about Exatom?** The Nudges can be further improved to engage customers and they can be made to answer any question the customer raise while filling the forms. So, the hesitation percentage can be further decreased and improve interactions **What problems is Exatom solving and how is that benefiting you?** We use Exatom to find Strategies and methods to improve our process. The analytics gained from Exatom help us to find the number of droupout happen while filling the forms and what problems they are facing. We can also find the droupout are happening either through phone or other devices. So these analytics can help our team to change or modify our process accordingly. Also, Exatoms reports the issues in real time we can make immediate changes and rectify it. So, that it helps in customer droupout. The next thing about Exatom is it provide good customer support, they will fix any technical errors quickly. ### 8. Gained very many useful insights into performance on our forms in a relatively short time. **Rating:** 4.0/5.0 stars **Reviewed by:** Matthijs A. | Digital Channel Manager Lexus, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Exatom?** Findings, divided into a few categories, which are very practical and, in many cases, also easy to adapt. **What do you dislike about Exatom?** The complexity of the dashboard. In that, the funnel flow is somewhat difficult to interpret. **What problems is Exatom solving and how is that benefiting you?** Forms on Toyota.nl. It helps us improve user experience and increase conversion. ### 9. Despite we had somewhat low volumes on our forms, Exatom had found many improvements. **Rating:** 4.0/5.0 stars **Reviewed by:** Joeri S. | Digital marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Exatom?** Easy installation Understandable dashboarding Data driven conclusions **What do you dislike about Exatom?** Not really a downside, but perhaps too data driven? I think that we can also improve our forms in terms of design and subtle nudges **What problems is Exatom solving and how is that benefiting you?** Optimizing forms to get more leads through our website - [View Exatom pricing details and edition comparison](https://www.g2.com/products/exatom/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A58%3A14+-0500&secure%5Bsession_id%5D=2b9d555e-d22f-46aa-9e9d-f67eb0892e1a&secure%5Btoken%5D=a45f3bdbc7737f4f45b8e77ba350d48ab08d19e96914f05aa549889f18bc9443&format=llm_user) ## Exatom Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Conversions - Funnels **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Other** - User Data - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Visitor Information** - User Identification - Search Box **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Exatom Alternatives - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (688 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,033 reviews)