--- title: Exatom Reviews meta_title: 'Exatom Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how Exatom works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 46 scale: '5' date_modified: '2026-07-12' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Exatom Reviews **Vendor:** Exatom **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.7/5.0 **Total Reviews:** 46 ## About Exatom Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers ## Exatom Pros & Cons **What users like:** - Users appreciate Exatom for its **insightful analytics** that enhance checkout processes and user engagement on websites. (14 reviews) - Users praise Exatom for its **insightful metrics** that enhance checkout processes and improve user engagement effectively. (13 reviews) - Users value the **powerful analytics** of Exatom, enabling data-driven decisions and improved operational efficiency. (9 reviews) - Users value the **ease of use** of Exatom, appreciating its user-friendly design and quick integration into workflows. (9 reviews) - Users highlight **Exatom's effectiveness in optimizing lead form conversions** , leading to improved user experience and valuable insights. (8 reviews) - Users praise Exatom for its **helpful and responsive customer support** , enhancing the overall experience and usability of the platform. (8 reviews) - Customer Understanding (5 reviews) - Ease of Implementation (5 reviews) - Easy Integrations (5 reviews) - Easy Setup (5 reviews) **What users dislike:** - Users find the **complexity of the dashboard** challenging, especially for those unfamiliar with data analysis. (6 reviews) - Users find the **learning curve steep** with Exatom, requiring time to effectively navigate its extensive dashboard and data. (6 reviews) - Users find the **steep learning curve** frustrating, especially when navigating the complex client-side dashboard for the first time. (6 reviews) - Users find the **complex usability** of Exatom challenging, particularly with intricate forms and extensive data interpretation. (3 reviews) - Users find the **lack of information clarity** in Exatom's dashboard challenging, requiring time to effectively navigate. (3 reviews) - Dashboard Issues (2 reviews) - Limitations (2 reviews) - Users find the **navigation difficult** , especially beginners struggling with the complexity of data and KPIs. (2 reviews) - Data Management Issues (1 reviews) - Difficult Automation (1 reviews) - [View Exatom pricing details and edition comparison](https://www.g2.com/products/exatom/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+23%3A12%3A37+-0500&secure%5Bsession_id%5D=d7f45f5c-88e7-49d0-a524-88a9e1ac78c8&secure%5Btoken%5D=483ab03e14ca56d51c725e513a6830ef6b60e559d2c60e4c89bb69069aa535b9&format=llm_user) ## Exatom Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Conversions - Funnels **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Other** - User Data - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Visitor Information** - User Identification - Search Box **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics **Generative AI** - AI Text Generation **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Exatom Alternatives - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (688 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,032 reviews)