Ethena Pricing Overview

Ethena Pricing Key Insights

Last updated on Jul 28, 2026


Ethena offers 1 pricing edition, starting at $20. Ethena pricing tiers are designed to support different usage levels and team sizes. Ethena does not offer a free trial. Compare the Ethena pricing table below to figure out the best fit for your needs. Some plans may require you to contact Ethena for custom pricing.


Premium Plan — $20 / Usage Based Per Year
Rated 4.6 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pricing Insights

Averages based on real user reviews.

Ethena Pricing FAQs

Generated using AI

Is Ethena free, or does it offer a free trial?

No. According to G2 data, Ethena does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

How much does Ethena cost in 2026?

According to G2 data, Ethena pricing in 2026 starts at $20.00. Pricing may vary based on billing terms or usage, so users should review the Ethena's official pricing page for the most current details.

Who is Ethena pricing best suited for?

Ethena's pricing is best suited for mid-market companies with 51 to 1,000 employees, which represent the dominant reviewer segment in G2 data. Information technology, computer software, financial services, and consulting firms appear most frequently among G2 reviewers, reflecting strong fit for knowledge-worker organizations with multi-state or global compliance obligations. Enterprise buyers in marketing, health and wellness, and events services also appear on G2, citing value in automated state-by-state training management at scale. Small businesses are represented but occasionally flag cost as a concern relative to HRIS-bundled alternatives. HR teams of one or small People teams consistently highlight Ethena's automation and low administrative overhead as the core value driver.

What are the key differences between the free and paid versions of Ethena?

Ethena does not offer a free version or publicly listed pricing tiers. According to G2's pricing data for Ethena, the pricing of Ethena is based on custom enterprise quotes. G2 reviewers note that certain features, including advanced reporting and content customization such as inserting a company name, appear to be available as paid add-ons beyond the base contract. One reviewer flags that additional modules can be expensive, and another notes that a la carte pricing for new features makes budget planning difficult. Small business buyers on G2 indicate Ethena does offer per-course purchasing, suggesting some flexibility in entry-level access without a full enterprise commitment.

Is Ethena considered good value for its pricing?

G2 reviewers of Ethena consistently rate it 4.5/5, with the vast majority praising its engaging content, automation, and HRIS integrations as strong value drivers. A repeat enterprise customer notes it can be expensive for multiple modules, and one mid-market reviewer flags that advanced reporting may require additional payment. A small business reviewer explicitly calls the price point perfect, while another mid-market user acknowledges it is quite an investment for smaller companies, especially as many HRIS tools now bundle compliance training. Reviewers who switched from Skillsoft, WorkRamp, and Namely cite Ethena's superior UX and engagement as justifying the premium. Overall, G2 reviews of Ethena indicate strong value for mid-market compliance teams, with cost sensitivity surfacing mainly at the small business level.

Ethena Pricing Reviews

(2)
Johanna F.
JF
Johanna F.
"Seamless Compliance Training with Stellar Support"
5/5
What do you like best about Ethena?

I love the really strong support and partnership that Ethena provides, especially from the Client Success Manager, which made the implementation process smooth and effective. Courtney, in particular, was instrumental, providing clear instructions, best practices, and templates for communication, which helped ease the setup process and made our team feel prepared and confident. The platform's ease of use stands out, with its intuitive user experience that allows employees to complete trainings in parts, making it more accessible. The integration with tools such as Slack and Google SSO is seamless, ensuring a quick and painless way to deliver required compliance trainings to employees. The Slack reminders significantly boost training completion rates, and the integration with HRIS automates the onboarding and offboarding processes, further reducing manual work. I appreciate the clean user experience and the rapid development of new features, with regular updates reflecting customer feedback, ensuring the platform evolves to meet our needs continually. Review collected by and hosted on G2.com.

What do you dislike about Ethena?

The price has increased since we initially signed up, but I understand that this might be justified given the product's development. Review collected by and hosted on G2.com.

Kelly H.
KH
Kelly H.
Senior Security Operations Manager
"Effective Security Training with Room for Better Support"
3.5/5
What do you like best about Ethena?

I have been using Ethena for almost four years now, primarily for security training for our workforce and recently for phishing simulations. One aspect I particularly appreciate is the quality of the content, especially the videos and topics related to security training, which played a significant role in our decision to switch from our previous vendor to Ethena. The setup process was very easy, and having a dedicated Customer Success Manager (CSM) greatly contributed to a smooth onboarding experience. Ethena has been instrumental in providing relevant security training for our remote workforce by focusing on crucial topics beyond just physical security. This has led to increased engagement among employees, with noticeable improvements in their ability to report phishing, security incidents, and smishing. I also find the multiple email templates for phishing simulations incredibly useful, particularly the tech-related ones that include password resets and ChatGPT browser history. These templates are realistic, utilizing the same fonts, graphics, and language as actual applications, making them excellent real-world examples that effectively test our employees against scenarios they may encounter. Overall, Ethena's capabilities have been a great asset in enhancing our organization's security awareness and practices. Review collected by and hosted on G2.com.

What do you dislike about Ethena?

I dislike the inadequate customer support. When our contacts for phishing simulations were no longer with the company, no one reached out to replace them. This lack of communication and follow-up has been frustrating. I would like to see better support to ensure continuity and effectiveness of the service. Review collected by and hosted on G2.com.

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