# What’s the best software for multi-channel content performance tracking?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community! I’m comparing tools to measure how content performs across different channels. Have you tested any of these platforms for tracking and insights?</p><ul><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics</strong></a><strong> – Best for Multi-Platform Attribution</strong>
</li></ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> Excellent at real-time tracking across websites, apps, and campaigns. Strong attribution modeling for multi-channel journeys.</p><ul><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/contently/reviews"><strong>Contently </strong></a><strong>– Best for Content Publishing + Analytics</strong>
</li></ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> Combines publishing workflows with performance insights, helping teams measure results across multiple owned and earned channels.</p><ul><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush </strong></a><strong>– Best for SEO Visibility</strong>
</li></ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> Great for understanding search visibility and keyword-driven performance, but not designed for full cross-channel tracking.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which of these tools do you find most effective for multi-channel content tracking? Do you rely on one, or a mix of them?</p>

##### Post Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

One thing I’d consider whether you care more about content performance or channel performance. 

Those sound similar, but they push you toward different setups. One is about how an article or asset performs wherever it lives, the other is about how each distribution channel contributes.

##### Comment Metadata
- Posted at: 29 days ago



### Comment 2

I think Contently is interesting if your team wants the publishing workflow and analytics tied together. I’d be curious to know how deep the analytics really go compared to standalone tools. That feels like the main trade-off.

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Marketing



### Comment 3

The biggest gap I’ve seen in multi-channel tracking is consistency. Different platforms define engagement, sessions, and conversions differently, so the challenge is often less about collecting data and more about getting everyone aligned on what counts. and also different counts, espcially when tracking ad performance across different channels like facebook,GA4, etc

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: SaaS and Software Research



### Comment 4

&lt;p&gt;Do add a note around which metric matters most to you: visibility, engagement, or conversions?&lt;/p&gt;

##### Comment Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist



### Comment 5

&lt;p&gt;Also, does anyone here rely on dashboards inside the CMS itself instead of external platforms?&lt;/p&gt;

##### Comment Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist





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