Customer.io Reviews & Product Details

I've been absolutely blown away by the capabilities of Customer.io - the way that it integrates with our other systems, the range of communication methods and the degree to which they can be tweaked, customised and optimised is incredible. Performance has been great - I've encountered literally 0 bugs or unexpected behaviours so far.

The truly impressive part to the whole thing is how user friendly the system is - managing complex workflows is a breeze, even for the less technical amongst our team.

The platform's pricing structure is fair and justified given how powerful it is and how enormous the potential to generate ROI from it is.

I dealt with their customer service team during our onboarding process and they handled my enquiries promptly and effectively. Review collected by and hosted on G2.com.

I haven't really encountered anything I would say that I really "dislike" about Customer.io - of course there are challenges around understanding its range of capabilities, navigating the set up and running of campaigns etc, but that's quite understandable.

I will never go back to traditional platforms that only broadcast to subscriber lists ever again. Review collected by and hosted on G2.com.

I really like how Customer.io's event payload setup directly exposes every incoming attribute to liquid syntax. This makes building complex branching journeys and creating personalized email copy predictable and fast without needing back end data transformations. Review collected by and hosted on G2.com.

There are three specific architectural challenges you need to plan for upfront. First, syncing two-way data with a warehouse like Snowflake costs significantly more compute than expected. Review collected by and hosted on G2.com.

Customer.io is a smart, fast tool for creating automation flows, and I really love the AI agent function. Review collected by and hosted on G2.com.

The memory of the AI agents seems to have a limit, and sometimes that isn’t very useful—for example, after you’ve created a dashboard and want to update the numbers. Review collected by and hosted on G2.com.

I really love how easy it is to build flows with Customer.io. It's probably my favorite feature. I also enjoy being able to set specific conversion metrics for each flow, which makes it really easy to track the success of my work. Additionally, the initial setup of Customer.io was super easy. Review collected by and hosted on G2.com.

Understanding the data and creating easily trackable dashboards is hard, so I find that reporting on certain flows and the metrics is a little bit tricky, and I end up relying more on Amplitude for that. Review collected by and hosted on G2.com.

It helps me automate and track my conversion marketing campaigns, and the new agent feature lets me find things 10 times faster. Review collected by and hosted on G2.com.

Sometimes I run into a few issues, especially with pop-ups. They tend to appear before I log in, even though I set a specific rule for them to show only on the home screen. Also, I’m not able to track metrics for webhooks. Review collected by and hosted on G2.com.

The best thing about this Customer.io platform is I like how it is flexible for building personalized customer journey based on our business specific real user behaviour rather than sending the same campaign to every sort of target audience this platform helps us to segment users and trigger messages based on specific actions and also it helped us to create more relevant communication channel across email SMS and in app channels this platforms workflow builder behavioral triggers and audience segmentation are very helpful for life cycle marketing it also helps us by reducing dependency on manual follow up because many customer communication flows can be automated once we have the data and journey setup done this platform also helps us with a strong product led businesses that needs to engage user based on the sign up and usage. Review collected by and hosted on G2.com.

Their main drawback is that it can take some time to learn this platform properly, so it has a complex learning curve, especially when creating advanced workflow using or even data for event setting up more complex customer journeys for basic campaigns. This platform is manageable to get the full value of its capabilities, but for a complex campaign, understanding the segmentation, triggering and data structure are bit complex. Their pricing is also a bit on a larger scale when lead base increases. Review collected by and hosted on G2.com.

The user interface is impressively straightforward, and the controls feel intuitive, giving a clear overview of the essential tools. I also found that setting up connections with our existing software stack worked smoothly and without much hassle. Review collected by and hosted on G2.com.

We ran into an unexpected hurdle with per-minute email limits, which disrupted our voucher code campaign. I also find it frustrating that we can’t manage WhatsApp messages natively; having to rely on a third-party bridge like Twilio is time-consuming and adds extra steps to the process. Review collected by and hosted on G2.com.

I like the flexible flow building features! Review collected by and hosted on G2.com.

It's hard to read the analytics - the UI is a bit hard to navigate. Wish there was better dashboard features. Review collected by and hosted on G2.com.

The interface is very intuitive and took me less than a day to understand and start running campaigns. The segmentation and attribute features are very helpful and they can accommodate everything we need to store the details. Review collected by and hosted on G2.com.

They do not have an in-build web push notification feature. We have to use a 3rd party vendor and use their webhook to push these notifications. Review collected by and hosted on G2.com.

I like how Customer.io pairs with Salesforce to execute email campaigns over extended periods and neatly tracks data. The great AI assistant makes it easy to use. I find it easy to visually see and understand campaigns, which is really helpful. I also appreciate the ability to make segments of customer profiles. The setup was easy, and I'm getting the hang of it with good use. Review collected by and hosted on G2.com.

On the campaigns, I would like to scroll with my mouse by clicking and moving on the screen. Now I need to zoom in and out and have to move sliding toggles on the right and bottom. Also, I'd prefer a more digital-friendly way of making emails, similar to Canva, where you can move, drag, and drop features rather than needing fancy code or graphic design experience. Review collected by and hosted on G2.com.