Customer.io Reviews & Product Details

I like that Customer.io is a straightforward marketing automation tool that simplifies creating good communication with consumers effectively. I can create flows and campaigns much faster than before. I value the AI agent and the ability to work on the HTML code simultaneously while seeing the output, making adjustments quicker. Implementing Customer.io was one of the easier processes I've done, taking only two weeks to start our first communication. I also rated my likelihood of recommending it a 10. Review collected by and hosted on G2.com.

We are still in the honeymoon period. What they promised is delivered. We have our own customer data warehouse and with Customer.io on top it works great. Review collected by and hosted on G2.com.

It's very easy to get started with customer.io either via the UI/UX or via API. And the first thing that we check on customer.io is the integration with AI agent, since most of the work is now done with our in-house AI.

The support team is also helpful and the prices is very reasonable compare to competitor. The AI analyse function also provide a good suggestion on how to improve our email campaign. Review collected by and hosted on G2.com.

Sometimes we just need support team that is more technical than the current one Review collected by and hosted on G2.com.

How it's very omnichannel and it allows me to utilise a lot of different channels to reach our customers. I like the AI recommendations too Review collected by and hosted on G2.com.

Sometimes it's quite busy so it's hard to track what metrics matter the most Review collected by and hosted on G2.com.

What I like best about Customer.io is how flexible it is for building customer journeys without needing constant developer help. I can segment users, trigger messages based on real behavior, and personalize emails in a way that feels much more targeted than a basic email tool.Overall, it helps make customer communication feel more relevant and organized. Review collected by and hosted on G2.com.

main downside is that Customer.io can feel a bit overwhelming at the beginning, especially when setting up more advanced workflows, events, and segments. It is powerful, but there is a learning curve, and some parts take time to understand properly. Review collected by and hosted on G2.com.

The segmentation and workflows are very customizable and so many unique campaigns and targeting are possible. The interface for building workflows is very intuitive. The integration with BigQuery is also seamless and a big reason we went with Customer.io. The pricing and features are very competitive compared to software like Hubspot. Review collected by and hosted on G2.com.

It is hard to build drag-and-drop templates that we can export the HTML to other email systems we use. I have just been building a "Broadcast" and exporting the template from inside of there as a workaround. Review collected by and hosted on G2.com.

Control over custom segmentation of users and the refresh frequency such as identifying the right audience, triggering a journey, sending the message and measuring campaign response Review collected by and hosted on G2.com.

It can become complicated at scale. Once you have dozens/hundreds of journeys, segments, triggers and exceptions, governance becomes important. You can end up with a lot of business logic living inside Customer.io rather than in your core data/product systems that has to be maintained. Review collected by and hosted on G2.com.

What I like best about Customer.io is how flexible and user-friendly it is for creating personalized customer journeys. It makes it easy to automate communication across different channels while still keeping the experience feel human and tailored to each user. Review collected by and hosted on G2.com.

One thing I dislike about Customer.io is that some advanced features and workflows can feel a bit complex at first, especially for new users. It can take time to fully understand the setup and navigation when building more detailed automations. Review collected by and hosted on G2.com.

Fast paced updates and consistent advancements. New dashboards are also looking good. Different workspaces and communication channels are easy to implement. Also, all the system is working properly most of the time Review collected by and hosted on G2.com.

Sometimes we stay a little far from global updates. We use mostly for transactional actions. We should try to increase campaigns that create value Review collected by and hosted on G2.com.

I love working with the Customer.io team because they're responsive to feedback, knowledgeable, and work quickly. I find the automations and workflows can be configured in a wide variety of ways, making them easy for us to use. Plus, they consistently add new functionality through new releases, which is really helpful. I also really appreciate the core automations, broadcast functionality, and in-app notifications. The initial setup was very easy to get up and running. Review collected by and hosted on G2.com.

Setting up automations can be complex, and it's not always clear what the behavior will be. We've run into issues where we send to the wrong population because of a misconfiguration, but it feels like Customer.io makes it too easy to make mistakes sometimes. Review collected by and hosted on G2.com.

I appreciate the ease of use and clarity of the tool: everything is simple to understand. The AI agent is also a real plus, as it helps us daily. Review collected by and hosted on G2.com.

The length of automations makes things unnecessarily complicated, even for adding a simple 'If' node. I also regret the inability to create test samples from already received data. Finally, some integrations are still missing (Stripe, WhatsApp...). Review collected by and hosted on G2.com.