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CS2

By CS2

4.9 out of 5 stars
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CS2 Reviews & Provider Details

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CS2 Reviews (85)

Reviews

CS2 Reviews (85)

4.9
85 reviews

Pros & Cons

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Ian L.
IL
"Empowers Marketing Operations with Expert Integration"
What do you like best about CS2?

I appreciate CS2's ability to enhance our marketing operations through their expertise in marketing analytics, lead scoring, and data normalization, which enables us to maintain operational excellence in our martech stack. Their knowledge in Salesforce campaign setup and marketing technology has been incredibly helpful. I find their expertise around Marketo and email nurture setup to be a standout aspect as it significantly adds value to our operations. Moreover, their proficiency in lead scoring analysis and database management has been instrumental in optimizing our procedures. CS2's role in implementing software like CVENT and Marketo has been excellent, and their efficient handling of system integrations through support and custom built solutions showcases their capabilities. I am impressed with how they allow us to move faster than we would on our own, indicating their positive impact on our business workflow. Review collected by and hosted on G2.com.

What do you dislike about CS2?

I feel that CS2 services could benefit from modernization. They should strive to think more ahead and incorporate AI more often into their practices. Review collected by and hosted on G2.com.

BW
"Full-Stack Partner That Solves It All"
What do you like best about CS2?

I deeply value CS2's role as our strategic marketing operations partner. Their expertise in operations is unparalleled; they know full stack Sales and Marketing Ops inside and out, which enables them to consistently deliver on our set goals. Their adaptability is a crucial asset, especially in a fast-paced start-up environment, as they can quickly step in and cover gaps, for instance, when an employee leaves or a project is identified that we don't have bandwidth for. CS2 plays a crucial role in optimizing our processes, working seamlessly with our team and tech stack to ensure contacts are routed to the right individual while giving us oversight on contact progression through the funnel. They offer invaluable insights through their reporting and attribution solutions, providing us with a clear understanding of what success looks like for different program types. This helps us make informed decisions about future programs and investments and gives us clear reporting we can take to our leadership. Their full-stack capability means they can handle a wide range of functions across our operational environment and tech stack, from attribution and scoring to privacy compliance and optimizing business workflows. The experience with CS2 is holistic and impressive, I'd recommend them to anyone! Review collected by and hosted on G2.com.

What do you dislike about CS2?

Nothing - and good luck trying to find something you don't like Review collected by and hosted on G2.com.

Mike K.
MK
"Exceptional Marketing Support with Dynamic Solutions"
What do you like best about CS2?

I appreciate how instrumental CS2 has been in launching various initiatives across our GTM organization, including lead scoring and improved tracking across sales and marketing lifecycles. Through their consulting services, CS2 has greatly improved our approach to our GTM strategy and continues to play a pivotal role in its iteration moving forward. Their approach allows us to be dynamic in sourcing top-tier leads to our sales team, a significant improvement from our previous stagnant and manual methods. Their multi-faceted lead scoring model is incredibly beneficial, as it integrates various factors such as job title and account propensity to buy, based on previous closed won data, set up in an easily trackable format. Lifecycle tracking provided by CS2 is another area I value, as it maps a prospect's journey from pre-qualified to Closed Won, offering crucial data that was previously unavailable to us. CS2's expertise is further demonstrated in their insights into the Lifecycle object within Salesforce, alongside their invaluable scoring model methodology, which has greatly helped in conceptualizing and implementing effective workflows between tools like Salesforce and Marketo. I admire their unwavering availability and willingness to assist in any capacity, as well as their extensive expertise across various business intangibles from both a marketing and revenue operations perspective. Review collected by and hosted on G2.com.

What do you dislike about CS2?

No complaints really, they have been an amazing resource from start to finish Review collected by and hosted on G2.com.

Ian B.
IB
Marketing Manager
Mid-Market (51-1000 emp.)
"Thorough and Expert Marketing Solutions"
What do you like best about CS2?

I really appreciate how CS2 has been instrumental in helping us achieve several business-critical initiatives. Their ability to capture lead-sourcing data has significantly informed our marketing and sales strategies, allowing us to focus on campaigns that yield high lead and deal creation efficiencies. Their expertise in cleaning up our CRM, defining and deploying automated trigger-based email nurtures, and standardizing our reporting across a single data model has been invaluable. I am particularly impressed with their thoroughness and dedication to not taking shortcuts, maintaining exceptional quality throughout. Their organization and expertise in overcoming challenges and blockers stand out, ensuring our goals are met effectively and efficiently. Additionally, their push for us to use Clay has been a notable time and money saver for us. I value how they are willing to get their hands dirty and leverage their deep expertise to ensure success, consistently working in a timely and effective manner. Overall, their commitment to doing things the right way without sacrificing quality is what makes them an outstanding partner. Review collected by and hosted on G2.com.

What do you dislike about CS2?

N/A Review collected by and hosted on G2.com.

Erika D.
ED
Senior Manager, Marketing Operations
Computer Software
Mid-Market (51-1000 emp.)
"Exceptional Partners for Marketing Operations Success"
What do you like best about CS2?

I had the pleasure of working with Jerel and Ruben from CS2's Campaigns Ops team, and they were absolutely fantastic partners. They helped us dig out of a major capacity deficit and quickly became an indispensable part of our day-to-day operations.

They’re responsive, professional, and incredibly easy to collaborate with - great for both sanity checks and brainstorming new approaches. CS2 integrated seamlessly with our internal teams and brought structure and organization through useful templates and documentation that we still use today.

I can confidently say our marketing operations function wouldn’t be where it is without their partnership. Highly recommend CS2 for MOps teams of any size looking for experienced, reliable, and genuinely enjoyable collaborators. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Not a dislike and honestly something I respect is how Charlie and Crissy protect their team's time, which sometimes meant they weren't able to commit to more work with us. Any downsides that come to mind are related to our own internal processes - nothing CS2 was responsible for! Review collected by and hosted on G2.com.

Kelson S.
KS
"Exceptional Team and Best-in-Class GTM Approach"
What do you like best about CS2?

The team! They are incredibly friendly, knowledgable, and organized. Their approach to GTM framework is inspirational and best-in-class. Review collected by and hosted on G2.com.

What do you dislike about CS2?

So far, there have been no downsides to working with CS2. They stay very aligned to our business priorities, are timely and clear with communication, and they document everything. Review collected by and hosted on G2.com.

Samarth R.
SR
Computer & Network Security
Mid-Market (51-1000 emp.)
"Great partners for improving your customer lifecycle journey"
What do you like best about CS2?

Their communication, professionalism, and genuine expertise in the proposed solution as well as intricate knowledge of Salesforce. Their development team is also top notch. They are collaborative partners when it comes to change management, and will adapt to your sprint cycles for deployment into production. Lastly, they are thorough in documentation, and have really capable administrators with in-depth knowledge of Salesloft, LeanData, and Marketo, in addition to your CRM tool. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Level setting the collaborative approach at the beginning of the implementation took some time, and engaging the folks who need to be part of the conversation is something that could be slightly improved. While communication with the core stakeholders was great, there was some time wasted in waiting for inputs, whereas a slightly more proactive approach with those stakeholders would have been preferred. These are minor issues that can be easily improved, however might be challenging at very large organizations. Review collected by and hosted on G2.com.

Kirill P.
KP
Director, CRM Engineering
Mid-Market (51-1000 emp.)
"Brilliant partners who elevate both systems and people"
What do you like best about CS2?

CS2 are extremely knowledgeable and technically sharp—they were able to easily navigate our complex tech stack and propose valuable improvements right away. They didn’t just advise from the sidelines; they rolled up their sleeves and built brilliant solutions together with my team, all while collaborating seamlessly. Their documentation is thorough and clear, their best-practice advisory is top-notch, and above all, they bring incredible energy and positivity to every single call. They also weren’t afraid to challenge our thinking in a constructive way, which ultimately raised the bar for our internal systems and business operations. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Nothing at all—it has been a fantastic experience working with them. Review collected by and hosted on G2.com.

Lanell W.
LW
Enterprise (> 1000 emp.)
"Strategic partner for advancing operations"
What do you like best about CS2?

Easy to work with and knowledge of our systems and processes.

Strategy development, data analysis, and mode development Review collected by and hosted on G2.com.

What do you dislike about CS2?

data errors cause pipeline inaccuracies

communication are often slow, delayed, or off timezone Review collected by and hosted on G2.com.

LN
Mid-Market (51-1000 emp.)
"Top-notch professionals who don’t just consult — they transform"
What do you like best about CS2?

CS2 team is not only exceptionally talented, with a wealth of knowledge and experience, but also incredibly kind and thoughtful in how they approach our challenges and collaborate with our teams - It truly feels like we are one team.

A special thanks to Joy and Nina, whose deep expertise, proactive mindset, and commitment to problem-solving stood out. They consistently delivered in-depth analysis and actionable insights, and never backed down from a challenge. Review collected by and hosted on G2.com.

What do you dislike about CS2?

It's been an incredible experience working with them. I have nothing to complain. Review collected by and hosted on G2.com.

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