--- title: CS2 Reviews meta_title: 'CS2 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 93 reviews by the users' company size, role or industry to find out how CS2 works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 93 scale: '5' date_modified: '2026-07-13' parent_category: name: Ecosystem Service Providers url: https://www.g2.com/categories/ecosystem-service-providers --- # CS2 Reviews **Vendor:** CS2 **Category:** [Salesforce Consulting Services](https://www.g2.com/categories/salesforce-consulting-services) **Average Rating:** 4.9/5.0 **Total Reviews:** 93 ## About CS2 WHO WE SUPPORT: We help high-growth B2B tech and AI companies grow revenue without growing headcount. Teams we support include Notion, Gong, Coursera, Salesloft, Logitech, Scale AI, Writer, Livekit, and 100+ others. WHAT WE DO: Most companies are scaling on a GTM foundation they don't trust. Data is a mess. Handoffs/integrations break. Reports get debated. AI tools run on stale context and produce noise. CS2 fixes that by eliminating: - Pipeline Blindness: you can't see where deals stall, why conversion drops, or what signals actually drive pipeline. Dashboards show what happened, not what to do next. - Manual work your team shouldn't be doing: reps, marketers, and GTM Ops become the glue. Running manual research, copy/pasting between systems, fixing data, babysitting integrations. Work that doesn't exist with a solid foundation, or that AI and automation should own. HOW WE WORK: STEP 1: Accelerated Roadmapping Process - Rapid survey and 60-point inspection process - Document our findings and recommendations - Use an effort/impact framework to prioritize the most important work - Document and align on a roadmap to sequence quick wins and workstreams STEP 2: Build your GTM Ops Foundation and Deploy a Unified GTM Pipeline Model - Fix your GTM foundation (tech implementations, enrichment, automation, integrations, sales stages, etc) - Unify your GTM data into models for trustworthy reporting and analysis - Deploy AI across critical areas of your GTM (signal sourcing, account research, sales process, data analysis, etc) STEP 3: AI-Powered Analysis to Improve GTM and Prioritize What's Next - Deploy AI-powered analysis on top of your unified data to surface insights and actions - Analyze conversion, sources/signals, and rep activity to optimize your GTM - Use the data to prioritize the next phases of the roadmap THE RESULTS: Improvements in conversion rates, qualified pipeline, revenue, and GTM efficiency. Your GTM team creates pipeline like a team twice its size. ## CS2 Pros & Cons **What users like:** - Users value CS2's **extensive expertise** in marketing analytics, enhancing operations with superior insights and support. (19 reviews) - Users commend CS2 for their **expertise in marketing operations** , enhancing efficiency and driving valuable partnerships and initiatives. (14 reviews) - Users commend CS2 for their **extensive marketing expertise** , significantly enhancing efficiency and operational excellence in martech. (14 reviews) - Users commend CS2 for their **quality work** in enhancing marketing operations and supporting effective campaign setups seamlessly. (10 reviews) - Users commend CS2 for its **deep technical expertise** , enhancing marketing operations through effective workflows and data optimization. (9 reviews) - Users value the **strong partnership** with CS2, appreciating their collaborative mindset and exceptional teamwork throughout projects. (9 reviews) - Users appreciate the **excellent communication** from CS2, finding them responsive, knowledgeable, and genuinely helpful throughout projects. (8 reviews) - Creativity (8 reviews) - Knowledge (7 reviews) - Response Time (7 reviews) **What users dislike:** - Users experience **communication issues** with slow responses and delays, impacting the overall effectiveness of the system. (2 reviews) - Users note that **time zone issues** can lead to delayed communication and affect overall workflow efficiency. (2 reviews) ## CS2 Reviews ### 1. Strategy + execution: the best of both worlds **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about CS2?** Easy to work with. They bring a unique POV to the table backed with data. They can do exectional things like campaign ops, and turn around and also help build a bullet proof mOPS roadmap **What do you dislike about CS2?** No compliants :) The team is responsive, thorough and thoughtful **What problems is CS2 solving and how is that benefiting you?** CS2 helped us get our revenue and marketing ops infrastructure in order. They were able to meet us where we were, and help us develop a roadmap to get to where we need to go. They were great partners throughout the process - both from challenging and pushing our team, and aligning us on key business priorities. ### 2. Knowledgeable and friendly partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about CS2?** Very friendly team of experienced marketing operations professionals. They were great about keeping us aligned on timelines and keeping us focused when it mattered most. Also very flexible to adjusting their work with us based on our evolving needs throughout the engagement. **What do you dislike about CS2?** Not much! They've been great partners for us. **What problems is CS2 solving and how is that benefiting you?** CS2 helped us at a critical time we were building foundational elements of our marketing operations infrastructure that would help set us up for the next phase of growth in our business. ### 3. The best marketing operations team, accelerates growth and execution. **Rating:** 4.5/5.0 stars **Reviewed by:** Margaret L. | Engineering Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about CS2?** CS2 is a tremendous resource; apart from the numerous accomplishments they've assisted in achieving over the years, they're also just excellent partners. They are willing to collaborate with you in a way that benefits your company. They will adjust to meet your requirements. CS2 brings a lot of best practice understanding not just of the Marketo platform, but also of our industry and practices. They will also investigate anything if they are unsure and discover that we need to take a break before proceeding with a project and/or application. One of the finest aspects about CS2 is that they make sales. **What do you dislike about CS2?** The only thing to remember is that CS2 is not the cheapest option on the market. There are many more inexpensive solutions available, including on sites like UpWork. However, you are paying for the experience of having "been there, done that" on several occasions. So I can't say anything negative about their work; they are extremely efficient in commercial operations. Pricing is straightforward, bills are prompt, you know who is working on what elements of each project, and they are open and honest about what can and cannot be done, timeliness, and so on. **Recommendations to others considering CS2:** Be as honest as possible with CS2 so that they can be more supportive; this way, they will have seen the good, the bad, and the ugly, so having an evaluation with them where you can be honest and open will provide the greatest outcomes. Hiring CS2 should be the most straightforward marketing move you can make. Your employees will also like working with them and appreciate the opportunity to learn from them. **What problems is CS2 solving and how is that benefiting you?** I've observed enhanced efficiency in our lead journey (scoring, routing, etc.), lead creation (I collaborated with them on things like nurturing campaigns), and improved reporting (they helped us implement the multi-touch attribution systems like Bizible). Furthermore, CS2 provided assistance for our entire strategy and planning. They also assisted us in understanding and setting the correct expectations for how we construct things, always with a focus on outcomes. Your efforts will be reflected in demand generation, pipeline, revenue, and engaged customers. ### 4. Highly technically skilled partner **Rating:** 5.0/5.0 stars **Reviewed by:** Rick S. | Head of Sales Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about CS2?** They are exceptionally well-versed and experts in the various sales productivity tools most sales organizations use. They made it easy to trust their suggestions which came from the perspective of expertise and "having done that before." **What do you dislike about CS2?** I really didn't have anything I didn't like working with them. The only thing that was a little challenging was that their sales model didn't really work for us. That being said, they worked with us to come up with a solution that I was able to get approved on my side. **What problems is CS2 solving and how is that benefiting you?** Sales opportunity management optimization. They focus on helping companies with complex tech stacks and specific needs and provide guidance on how best to utilize those systems for the best user (sales team) and, ideally, a more efficient experience. ### 5. 10/10 partners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about CS2?** The team! They are so great—helpful, smart, and kind. **What do you dislike about CS2?** Not a thing :) CS2 has been wonderful to work with. **What problems is CS2 solving and how is that benefiting you?** CS2 Marketing is a great partner—super competent, knowledgeable, and truly a gift when it comes to helping startups get their marketing ops in a row. ### 6. The MOPs Partner That Will Take Your Business to the Next Level **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany H. | Senior Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about CS2?** The team at CS2 is top-notch. They're pros at what they do and fantastic partners to work with. When trying to solve a problem, they know our business in and out and ask all the right questions to map out a solution to fit our needs. We get excited to meet with them weekly because we know they'll come well-prepared with updates and next steps. It truly feels like they're part of the team. In addition, as a Marketo admin, CS2 has broadened my skill set and given me the tools to be a successful MOPs manager. I can always lean on CS2 to bounce ideas off of them and get a quick response which keeps my projects moving. **What do you dislike about CS2?** I wouldn't fill in this part if it weren't required. There's not one thing I dislike about CS2 (honestly). They are the best in the business, and I'm so grateful to be working with them. **Recommendations to others considering CS2:** If you're looking for a MOPs partner to take your business to the next level, here's your ticket. They're some of the most professional individuals I've ever worked with. They'll deliver on what they promise, and you won't regret working with them. **What problems is CS2 solving and how is that benefiting you?** CS2 has helped us solve critical business problems through strategic thinking and process. They're quick but thorough. They've helped us build a new lifecycle model, lead scoring model and order of operations. This has given us the foundation to measure the true impact of marketing and our business. ### 7. Great Partner & Strategic Advisor **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Senior Director of Demand Generation & Marketing Operations , Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about CS2?** They are a true partner and feel like they are part of our team rather than just another vendor/consultant. **What do you dislike about CS2?** CS2 can be perceived as expensive, but that is not the case based on the value they provide. They are well worth it! **What problems is CS2 solving and how is that benefiting you?** CS2 advises us on our Marketing Ops/Analytics strategy, tech stack, and major projects. They also execute on the projects when we need an extra hand. ### 8. Great infrastructure and a great learning experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Irina P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about CS2?** CS2 provided exceptional documentation for their work and even considered our Salesforce instance's overall performance in their execution. This further added to the value they provided our team and business. **What do you dislike about CS2?** I can't say that there was anything I disliked about working with CS2. I would recommend them to anyone looking to optimize their Salesforce infrastructure quickly. **Recommendations to others considering CS2:** n/a **What problems is CS2 solving and how is that benefiting you?** CS2 helped our business with our Salesforce Workflow Rules and Process Builders migration to Flows. Our engagement included an educational component, where I was trained to build and maintain Flows without support. They additionally provided support with our marketing campaign infrastructure. ### 9. Experienced, Thorough, and Personable **Rating:** 5.0/5.0 stars **Reviewed by:** Conner L. | Applications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2022 **What do you like best about CS2?** CS2 has helped us level up our business processes and create an effective strategy for marketing ops. This helps me as an admin, because they know exactly what we need to do, and I can help implement it. **What do you dislike about CS2?** Nothing! CS2 is perfect. I cannot recommend their team enough to improve your business processes. This team is full of experts who will help your business grow. **Recommendations to others considering CS2:** Be open to changing your old processes, and adopt more effective methods. You will not regret it. **What problems is CS2 solving and how is that benefiting you?** Marketing Ops strategy, Marketo administration, Salesforce integration. CS2 has helped us adopt best practices and drive revenue. Our processes feel clean for the first time! ### 10. The people are CS2 are absolute pros and partners. **Rating:** 5.0/5.0 stars **Reviewed by:** Synthia S. | Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about CS2?** The people at CS2 are passionate about ops and about showcasing the value of marketing ops within your business. They are absolute pros in the way they approach projects, gather feedback from stakeholders, develop recommendations that will most benefit your org, and are intentional overall about the work they take on. I look forward always to working with and learning from their team. **What do you dislike about CS2?** They are such amazing partners to our marketing ops team that other teams at our org want their time as well :) Their resources are in demand! **What problems is CS2 solving and how is that benefiting you?** CS2 works with us to develop, iterate and execute strategic marketing ops projects - from standard lead scoring projects to launching new product lines. They are valuable members of our Ops team and expertly navigate the nuances of working with other cross-functional stakeholders within our org. They keep us laser-focused on project completion while advising on and maintaining a long-term roadmap. In addition to strategic projects, they have learned our internal processes inside and out to support day-to-day campaign execution and regularly provide feedback to help us refine and further scale those processes. ### 11. CS2 Is the Best! **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about CS2?** CS2 is the most competent Marketing Ops agency, hands down. **What do you dislike about CS2?** Nothing, everything with CS2 is excellent! **What problems is CS2 solving and how is that benefiting you?** CS2 is helping us build best-in-class platform operations in our Marketo instance and helping us re-vamp attribution to get critical business insights. ### 12. Strategic Operational Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Lorelei F. | Senior Campaign Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2022 **Describe the project or task CS2 helped with:** I have had the opportunity to work closely with the CS2 team over the past two years. Their in-depth knowledge of marketing and automation makes me feel like anything is possible. Their team is quick to execute on robust and mundane tasks from email sends to complex scoring models. The CS2 team (especially Crissy and Jerel) really takes the time to walk you through how they're operationalizing Marketo programs in a way that's easy to understand. The team is patient and communicative, which helps set up your organization for long-term success and building in-house capabilities. Because this team works with so many other marketing organizations, they're able to advise on what works for various industries across lead scoring, email marketing best practices, etc. When I went to the CS2 team with a vision for a nurture program that did 500 different things, their team worked with me to understand all of the various KPIs I was trying to hit and made it a reality. They created an email automation program that nurtures our entire database by funnel stage, persona, company size, and region. They were thoughtful in bringing up all of the necessary considerations to make this vision a reality (how various criteria flowed through different streams, how we'd want to structure the program to be capable of future additions, campaign hierarchy for tracking, etc.) Since the program has launched, the CS2 team has provided in-depth analysis of the nurture program every quarter along with thoughtful insights and suggestions for improvement. **What do you like best about CS2?** Where do I start? The people at CS2 are kind, patient, and unbelievably intelligent. Despite being such strategic experts, they have no issues taking on mundane execution requests (I've had other Marketo vendors in the past refuse to build and schedule email sends because it's a "waste for how expensive their time and expertise is"). As I mentioned above, the CS2 team works with other marketing teams, so they're able to give guidance on what's working for other marketers, such as gated vs. ungated strategies and lead scoring models. The team is also heavily involved in how our company operates so they're complete experts in all of our various abbreviations, segmentations, and GTM strategies, which continues to impress me. **What do you dislike about CS2?** That they aren't internal hires of my organization. I wish they could join all of our team meetings since they hold so much expertise on how everything is operationalized. But considering the way we all work together, they're extremely easy to get in touch with, join calls, and are very quick to respond! **What problems is CS2 solving and how is that benefiting you?** - Marketo execution & automation - Sales tools automation & integrations - Campaign hierarchy structure & Marketo setup (Note: We have a small but powerful in-house team that works closely with CS2 to advise and collaborate on bringing all of these solutions to fruition) ### 13. CS2 is an Outstanding Strategic Marketing Ops Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine O. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about CS2?** CS2 is a rare partner in the marketing ops world. The entire team is so skilled and easily switches from being detail-oriented on tactical pieces to strategic on larger business goals. The whole team seamlessly blends into our organization and assists with cross-functional projects like sales dashboards to lead scoring and a whole Marketo overhaul. CS2 is a rare find of being competent in every area of marketing ops, but not over-solutioning - always working to find the cleanest, simplest solution for our company. **What do you dislike about CS2?** There really isn't anything that comes to mind that I dislike about CS2 Marketing. The whole team is super easy to work with, skilled in their disciplines, and flexible! **What problems is CS2 solving and how is that benefiting you?** We've worked on many projects with CS2, our main project was to completely overhaul our Marketo instance and rebuild. This included pieces like lead scoring, attribution/lead source programs, and consent tracking just to name a few. They've also built out Salesforce and Tableau dashboards and constantly find ways to be helpful. ### 14. Reliable, competent, and skilled team I enjoy working with! **Rating:** 5.0/5.0 stars **Reviewed by:** Julie R. | Marketing Operations Administrator 2, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2022 **Describe the project or task CS2 helped with:** CS2 is currently helping with the overall strategy for a new MAP implementation, while providing support on day-to-day Marketo execution. **What do you like best about CS2?** CS2 is extremely responsive and reliable. No matter the scenario I am always confident CS2 will be honest and upfront on the expertise they can provide and in a timely manner. This especially speaks to MAP exeuction and strategy (Marketo and Pardot), along with ABM processes. **What do you dislike about CS2?** Really hard to find anything I dislike about CS2! They are a small but mighty team; sometimes this means that they have limited expereinces with a vast majority of technology, but with their team expanding I see this very minor dislike getting resolved. **What problems is CS2 solving and how is that benefiting you?** CS2 has been helpful in solving a handful of processes relating to multiple MAP instances with processes needing to align between systems without causing downstream effects. This speaks to their expertise and knowledge on documenting, testing, and evangelizing process issues or changes that they have helped solve and maintain. ### 15. Knowledgeable, attentive, and the friendliest team you’ll work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley W. | Content Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **Describe the project or task CS2 helped with:** I worked with CS2 during my time at Coursera and insisted on bringing them to my next company, XQ. They've been absolutely invaluable. We were in search of a new ESP; they gave us an informed recommendation and helped us set up and migrate to Hubspot without a hitch. In fact, CS2 is responsible for setting up many of our foundational processes-- from email campaign requests to UTM building and tracking. Their team is a pleasure to work with, build solid MOPS structure and have the know-how to add sophistication to any marketing department. **What do you like best about CS2?** The depth and breadth of their MOPS knowledge are unbeatable. Beyond that, their can-do spirit. For asks I feel like are a stretch, they still found ways to break them down, put together a clear plan for how to pursue them, and then set off on making it happen -- all within an incredibly reasonable timeline. I also loved their willingness to adapt their systems and methods to our current infrastructure. For example, the team was more used to Airtable, so they took their JIRA processes, learned their Airtable equivalents, and then set up our project managerial processes in Airtable. **What do you dislike about CS2?** Nothing! I had a great experience with them and would most definitely work with them again. **Recommendations to others considering CS2:** CS2 is not only a highly-skilled team, they're genuinely kind, wonderful people. They're organized, competent, and approach all work with a smile. They bring order to chaos and have a collective culture of composure. Their work is meticulous, well-thought out, and thorough. I cannot think of enough positive things to say about CS2. This team is absolutely stellar. **What problems is CS2 solving and how is that benefiting you?** Like I wrote previously, we were choosing a more advanced ESP -- which CS2 helped us choose, set up, and integrate with web and other properties. They also helped us clean up all our contacts, lists, etc. They brought much-needed organization and clarity to our systems and processes-- a necessary strong foundation for more complex nurture, drip, and other campaigns, all of which they've also been able to set up for us. ### 16. "One of the best Marketing Partners for marketing strategy" **Rating:** 5.0/5.0 stars **Reviewed by:** Aarti J. | IT Security and Compliance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2022 **Describe the project or task CS2 helped with:** Project to build dashboard to gain insight on lead,marketing strategy. It was delightful experience to work with such a highly skilled team, the team that is highly motivated. **What do you like best about CS2?** The best part I liked about CS2 Marketing is customer centric approach, futuristic vision, and clarity they bring to table **What do you dislike about CS2?** Not really anything that I can describe, as mentioned it was a delightful experience. **Recommendations to others considering CS2:** Go for it **What problems is CS2 solving and how is that benefiting you?** Though we started with basic problems like buling dasbord for getting insights on leads the outcome was very effective and satisfactory raising expectations that future and complex problems would be solved in same fashion!! ### 17. Strategic and Accountable Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Marketing Strategy and Operations, Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2021 **Describe the project or task CS2 helped with:** I have worked with CS2 over the past 5-6 years in multiple companies. The projects they helped me with ranged from GDPR compliance tracking to lead scoring model implementation, from email template revamp to Outreach sequence reporting, from Marketo persona-based Nurture program to Full Circle Insights campaign attribution. **What do you like best about CS2?** They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker. I can count on them to help out with highly technical projects, as well as cross functional projects where everything we do need to be well thought out and flawlessly implemented. But overall, I would say the main differentiator for CS2 is accountability. They will follow through even after a project is completed. **What do you dislike about CS2?** There is really nothing I don't like about working with CS2. They are flexibile, compassionate and fun to work with! **What problems is CS2 solving and how is that benefiting you?** We are working on a broad range of things in Marekting and Sales Operations scope. It really helps when you have someone with a fresh pair of eyes yet in-depth knowledge in this field. ### 18. Head of Customer Acquisition **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | Director of Customer Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2021 **Describe the project or task CS2 helped with:** CS2 has been a fantastic partner and has helped us get so much accomplished over the last year. They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects have created the foundational groundwork our organization needs to continue to scale and optimize. We've continued to work with CS2 on an ongoing basis for all of our marketing operation needs. **What do you like best about CS2?** CS2 really understands what organizations need and want, and most importantly, they know how to execute. I've worked with plenty of firms where you have planning meeting after planning meeting with no actual work being done. CS2 gets things done period. **What do you dislike about CS2?** That they can't spend all their time with our organization :) **Recommendations to others considering CS2:** If you want to get your marketing operations in order and become a data-driven business, then turn to CS2. **What problems is CS2 solving and how is that benefiting you?** -Lead Source & Campaign attribution -Martech Integration -Lead Scoring -Lead Nurting -Data Integrity -Reporting ### 19. CS2 has been invaluable to my team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **Describe the project or task CS2 helped with:** It is never a dull moment in Sales Ops and Marketing. When something goes wrong - we need to drop everything to fix it. CS2 has the invaluable expertise and talent to resolve the issue at hand. They have the best practices in mind - and what sets them apart from other services I have used, is that they fully understand the unique environment we have and advise on what needs to be done. **What do you like best about CS2?** CS2 knows how to resolve every issue we have. They have more depth of knowledge and helps resolves issues our Salesforce.com and Marketo Admins are unable to resolve. **What do you dislike about CS2?** Nothing at all, CS2 is great to work with. **Recommendations to others considering CS2:** Great team you can rely on! **What problems is CS2 solving and how is that benefiting you?** I have worked with CS2 Marketing for 3 1/2 years - from a very small startup, to a company that is experience exponential growth. CS2 has helped us scale and adapt our systems for growth. ### 20. Incredible Marketing Ops Support and Expertise - Truly a Lifesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine F. | Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2021 **Describe the project or task CS2 helped with:** CS2 helped us implement Marketo and lay all the foundational groundwork we needed to streamline our lead lifecycle and reporting process. They continue to support our marketing ops needs by helping us build actionable reports & dashboards in SFDC, integrating Marketo with new marketing tools (Clearbit, Drift, 6Sense, Slack, etc.), assisting with ABM operationalization, building out our lead scoring program, performing data hygiene work, and more. **What do you like best about CS2?** Their can-do attitude and endless expertise across so many different marketing tools! Outside of Marketo and SFDC, CS2 has also been a great strategic partner on our implementation of other tools like Drift and 6Sense. They have a solution for everything, and we trust them to figure out the best way to implement those solutions. They're also fantastic communicators and move impressively fast (but with accuracy)! It's crazy to think how much they've implemented for us in such a short amount of time, and we were able to launch our first Marketo campaign within a strict timeline. One of my favorite things about them is that they don't take a "one size fits all" approach— they really take the time to understand your use case in the context of your business so they can deliver a tailored strategy that makes the most sense for where you are in the business. The team is also sharp and intelligent, so they simply "get it" without you having to re-explain. **What do you dislike about CS2?** Nothing! I've worked with multiple agencies in the past, and this is by the far the best experience I've had. **Recommendations to others considering CS2:** If you're looking for a strategic and experienced Marketing Ops partner to make your life easier, go with CS2. **What problems is CS2 solving and how is that benefiting you?** We've never had a Marketing Ops function, so CS2 has really stepped in to fill that gap and build our programs from the ground up. So many of our processes have been automated, and we're able to now gather & analyze crucial data on our leads (e.g. lead source, MQL conversion etc.). In short, CS2 has made our lives significantly easier! ### 21. Marketing and Revenue Ops Extraordinaire **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2021 **Describe the project or task CS2 helped with:** We had a very basic lead funnel, with a loose structure and definitions. CS2 helped engineer a new funnel, which aligned with business objectives and GTM strategies. They helped us meet our ultimate goal - to create dashboards which would serve as the source of truth for the entire organization. CS2 helped configure and implement Marketo the right way (keeping our business context in mind) and created a tight integration between Salesforce and Marketo. They are now an extension of our marketing team for all things MOPs related - funnel governance. data hygiene, martech stack rollouts. **What do you like best about CS2?** The team at CS2 are masters of their game. You need to spell your requirements once and they're off to the races. They not only understand your pain points and challenges but also come up with sound recommendations. When you have a solution, they study it from all angles to come up with an even more refined solution. They are able to distill complex requirements and communicate options in a concise manner. CS2 has a keen and deep understanding of revenue ops and the role marketing ops plays. Their thinking is grounded in outcomes and they partner with you to ensure results. They are responsive, work fast, plan and prioritize well, and are organized. **What do you dislike about CS2?** Nothing, really. They are the best of the best. **Recommendations to others considering CS2:** You are in capable hands with the experts at CS2 and you'll have nothing to worry about if you go with them. **What problems is CS2 solving and how is that benefiting you?** The funnel lifecycle engineering has given us enormous confidence in our data, aligned the Marketing & Sales teams, and helped the GTM team have constructive and meaningful conversations around pipeline, deal ops, and revenue targets. It has allowed various members of the team pose questions, study gaps, and seek ways to partner on addressing jointly. The work has also had a huge impact in onboarding new hires and setting them up for success in their day-to-day. ### 22. Incredibly Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Emily K. | Sr. Partner Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2021 **Describe the project or task CS2 helped with:** CS2 Marketing has helped us with Marketo and SFDC best practices, some much needed cleanup and help understanding all the connection points between our product and these systems. **What do you like best about CS2?** CS2 Marketing is hands-down one of the best agencies I've ever worked with in my career. They are thoughtful, helpful, well-organized, responsive and truly a collaborative partner. I can't imagine tackling some of these projects without their help. Their ability to provide value from the start and help us document and visualize our current workflows has been invaluable. **What do you dislike about CS2?** Honestly, there has been nothing to dislike. **What problems is CS2 solving and how is that benefiting you?** They have helped us better understand our current system integrations, implement better workflows and gain better visibility into our customer journeys. ### 23. MVP addition to our team **Rating:** 5.0/5.0 stars **Reviewed by:** Krista M. | Director, Demand Generation **Reviewed Date:** February 09, 2021 **What do you like best about CS2?** I adore working with Crissy and her team! We have been working together for over a year now, and I cannot sing her praises highly enough. She has truly helped us integrate much of our tech stack to achieve business intelligence and scalability (Marketo, Drift, Outreach, and many SFDC workflows). Her structured approach and kind demeanor to any marketing initiative has really helped us (me) think through all the detail -- all while having a long-term view in mind. Thank you CS2 team! **What do you dislike about CS2?** That I can't hire her entire team to come in-house. :) **What problems is CS2 solving and how is that benefiting you?** Lead Journey Mapping Tech stack integration Workflow automation Nurture Programs Lead Source & Campaign Attribution ### 24. CS2 is extremely customer obsessed **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **Describe the project or task CS2 helped with:** CS2 has been helping us on a number of fronts from assistance with our Marketo instance, program setup, SFDC reporting cleanup, and a number of other areas. I've been beyond impressed with their deep knowledge across several SaaS platforms we leverage **What do you like best about CS2?** Our Marketing Operations Manager Christie **What do you dislike about CS2?** There honestly isn't a single area where they've left me needing/wanting more. **What problems is CS2 solving and how is that benefiting you?** We've been doing a robust data cleanup exercise with CS2 (across Marketo, SFDC, and Bizible), auditing our opt-in policies, migrating to global forms with Marketo, and several other initiatives (even including help with internal training of some of our marketers). ### 25. Incredible-Top Notch Partnership with CS2 **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia B. | Director of CS and Sales Ops **Reviewed Date:** February 08, 2021 **What do you like best about CS2?** The CS2 team is incredibly thorough when working to understand our current challenges. They have been quick to respond and creative in providing solutions for our us. They feel like they're truly apart of our team. **What do you dislike about CS2?** That they're not apart of our team officially. :) **What problems is CS2 solving and how is that benefiting you?** They have provided immediate systems coverage for us and have been able to resolve some technical work we weren't able to being without the right resources internally. Furthermore, through investigation, we collectively uncovered some bigger technical deficiencies and they have been instrumental in working towards the best path forward. ### 26. Awesome Strategic Marketing Operations Partner ! **Rating:** 5.0/5.0 stars **Reviewed by:** Axel B. | Senior Manager Global Marketing Operations (Worldwide Team Lead), Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **Describe the project or task CS2 helped with:** CS2 has been par of our extended team for years. With CS2, we have transformed our MarTech to be achieve a level of sophistication that can rival any large organization. And we have done this on a medium size start-up budget! CS2 has helped us on program execution as well as more strategic projects. And thanks to CS2 we have not only made out Marketo instance very robust but we have create some truly amazing processes for reporting into SFDC Einstein that would blow your mind. **What do you like best about CS2?** CS2 has a depth of knowledge in Marketing Operations, MarTech and understanding of process that is exceptional. There is n challenge to great for them. Their down to earth and pragmatic approach is awesome! and they work fast. we have been able to turn project around very quickly for the benefit of the whole Marketing Organization and the company revenue objectives. CS2 makes us better marketing operations people and their contribution to the success our our team is massive. **What do you dislike about CS2?** Nothing at all. I recommend them to anyone who needs a true marketing operations partner. Locally presence in EMEA would be great as timezone can sometimes be challenging but CS2 will make it work for you. **Recommendations to others considering CS2:** Go for it. You will not be disappointed! **What problems is CS2 solving and how is that benefiting you?** - Built a super reporting engine using Marketo data and passing it to SFDC Einstein for visualization. - Setup a very strong Nurture Director engine to run 8 nurture concurrently based on accounts and people focus messages and needs based online behaviour and firmographics - GDPR process allowing us to be ready on day 1 - and much much more ### 27. Amazing marketing operations partners and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Shari J. | Founder and Board Member Womeninrevenue.org, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2020 **Describe the project or task CS2 helped with:** I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more. They were truly an extension of my team that I couldn't have operated without. They give you direct recommendations, have years of experience and extensive knowledge that is invaluable to any team. **What do you like best about CS2?** Charlie and Crissy not only know the technologies well but are business savvy and understand the day to day challenges of operations teams and pressures for campaign execution. They are thorough, fast, detail-oriented without a lot of extensive process hurdles I have had at other Marketing ops firms. My team was able to work 1-1 with the team executing to eliminate confusion, items lost in translation and overhead costs. **What do you dislike about CS2?** Not a dislike, but they are a boutique firm so if you need a large number of resources they are probably less a fit. **What problems is CS2 solving and how is that benefiting you?** Marketing operations talent that is business savvy, knows the tools and isn't already snagged, was very difficult, if not impossible to find. Through trial and error, leverage the team for as my marketing operations arm, by far produced the best results. ### 28. Best Addition for Any Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **Describe the project or task CS2 helped with:** CS2 has been an awesome addition to our marketing ops team. Whether it is helping with a complex system integration or just needing to bounce an idea off of them they are always there to provide a hand. They have helped us rework our lead scoring process, lead lifecycle, routing, Marketo and SFDC reporting, and so much more. **What do you like best about CS2?** Working with CS2 is effortless. They are always so willing to help and provide recommendations on new projects that we are working on. They also work with other similar companies so it is always nice to be able to learn from what is working for other companies like us. **What do you dislike about CS2?** There is nothing to dislike about the CS2 team! They have been an awesome partner for our team and I wish I could leverage them more. **Recommendations to others considering CS2:** Hiring CS2 will be the best decision that you make for your company. They are so easy to work with that you will wish they could work for you full-time. **What problems is CS2 solving and how is that benefiting you?** Most of the projects that we work on together are either Marketo or SFDC related. Some of the projects they have help us on so far include overhauling our lead lifecycle process, redoing our lead scoring program in Marketo, implementing Bizible attribution, redoing our lead routing process and implement LeanData, and building reports in SFDC to help us measure campaign performance and effectiveness. ### 29. Reliable Marketing Ops partner **Rating:** 5.0/5.0 stars **Reviewed by:** Brian A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2020 **Describe the project or task CS2 helped with:** Marketing email creation, email best practices, utm parameter campaign tracking, training our employees on Marketo and all the processes CS2 helped set-up. **What do you like best about CS2?** CS2 does high quality work, completes their projects on time, and even trains our team so we don't need CS2's services indefinitely. Other consulting firms are very reluctant to train our team to replace themselves. **What do you dislike about CS2?** Not much. Even CS2 does not have every technical answer at their finger tips. However, even when creating an integration between a small vendor and our Marketo instance they figure out a way to get it done. **What problems is CS2 solving and how is that benefiting you?** Email production with campaign and channel attribution Marketing campaign framework Marketo training Benefits - on time completion of projects ### 30. Extension or your Marketing A Team to Scale Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos Mario T. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2020 **Describe the project or task CS2 helped with:** CS2 Marketing has been part of Eightfold's growth since early stages of the company, they have helped us setting up marketing programs in Marketo, defining and optimizing lead scores and lead rating models. They have supported us adopting and integrating different technologies to our tech stack. They are not just doing what I asked them to do, they are coming with suggestions and ideas of new things we could be doing to improve performance. **What do you like best about CS2?** They are very pro-active and easy to work with. They are always available when you need them and execute fast. The results are always of good quality. **What do you dislike about CS2?** I have nothing that I dislike. Their performance has always been good. **What problems is CS2 solving and how is that benefiting you?** We did not have enough resources in our team to complete all the activities we needed to scale. CS2 Marketing helped us as an extension of our marketing operation team. They improved Marketo's lead flow, programs, and tracking. They also helped us with other technologies. ### 31. Marketo Experts at your Service **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2020 **Describe the project or task CS2 helped with:** CS2 Marketing has helped with a number of projects in the past - whether it be helping find/solve bugs to recommending better ways to set up processes. Since they work with several different clients they always are finding new and improved best practices that can be applied to most businesses. There hasn't been a project that I've found that they didn't have great recommendations for. What's more, is that they are not only strategical but also tactical. **What do you like best about CS2?** What I like best is that they are easy to work with and are incredibly smart. They work in a way that they are teaching you and not just doing all of the work. They are very friendly, communicative and punctual. I also love that they have a Slack channel for emergency questions. **What do you dislike about CS2?** There isn't much to dislike when it comes to CS2, the only thing that has ever come up is that there are times when they are unable to take on new clients because of bandwidth, which I respect since they want to make sure that they have enough time to deliver to their existing clients. However, recently they seem to have grown their team so this shouldn't be as much of an issue. **What problems is CS2 solving and how is that benefiting you?** The problems that I have solved with CS2 range from implementing a new Marketo instance, to reworking existing programs and instances that were set up by previous Marketo users and everything in between. ### 32. Every marketer's dream team **Rating:** 5.0/5.0 stars **Reviewed by:** Tara P. | VP of Marketing & Customer Experience , Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2020 **Describe the project or task CS2 helped with:** CS2 has helped provide consulting services around building out our demand generation which includes a hybrid ABM strategy as well as our CRM and marketing technology evaluation. I can't wait for the opportunity to get to work with them more this year to kick start our demand generation efforts with our plan, resources, and coverage model in place. **What do you like best about CS2?** 1. They are a true extension of your team: You leave a meeting or call wishing they were there full time. 2. They are credible: They know how to build and scale, whether you are a startup with zero resources to a more established company with plenty 3. They are transparent: They are a no-bullshit kind of team and the kind of team you want around you when making critical decisions with your GTM strategy from demand generation to marketing technology vendor selection. 4. They are passionate: They ooze with passion about their clients and are your go-to team for what's happening in the market. **What do you dislike about CS2?** That I can't have them by my side everyday. **Recommendations to others considering CS2:** Be prepared and transparent with your requirements and objectives. They are operators, feel confident that they have been in your shoes and know how to build from scratch with very little but also scale a program to the next level that is already successful. The more you share upfront and are realistic with where you are the more immediate impact they can help make. **What problems is CS2 solving and how is that benefiting you?** CS2 Marketing has been a true partner to me growing from a team of 1 at my startup to building out a team of 3 full time marketers. They have been my compass in helping navigate through critical moments in helping me assess how to manage the day to day but also build a strategy for growth. It is very easy to get carried away and enamored by technology to help fix your problems, but having a transparent team like CS2 assisting in every step of the way was invaluable. They asked the right and tough questions to help navigate and understand our requirements which helped us avoid costly mistakes in committing to technology before having a plan and coverage model to support it. Through the learnings and discussions, we have been able to successfully keep ourselves lean with a clear focused plan in site, a nimble team in place to create, and the right resources to help us execute and learn and course correct. ### 33. The Best Marketing Ops Team Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen A. | Marketing Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2020 **Describe the project or task CS2 helped with:** I've brought in the team at CS2 to run marketing ops and demand gen campaigns for every startup I've led marketing for - there is no one in the business that's better. Easiest decision you'll ever make. They are masters and I've used them for everything ops and demand gen related. Some things we've worked on: - Ops related - setting up marketing automation (we've done Hubspot, Marketo, Eloqua and Pardot), lead scoring, target account lists, all SaaS integrations , setup Salesforce, establish lead and opportunity tracking and management, performance dashboards, reporting - Demand gen related - develop ABM strategy, create email marketing, advertising, & direct mail campaigns, execute parts of event marketing campaigns - Sales dev related - sales development training playbooks, sales dev trainings, setting up cadences and writing voice and email scripts - Strategy - CS2 is a true extension of my team. They participate in quarterly brainstorming sessions to provide their perspective and creative approach to campaign development. I also use them as a sounding board for priorities and ideation. **What do you like best about CS2?** Easy to work with, extremely organized and on top of all deliverables, strategic and creative! For me, knowing their team is extremely creative is important, because that helps drive great outcomes. One of the best things about CS2 is they also get sales! This makes it really easy to build trust between what marketing is doing from an ops perspective and the sales team. **What do you dislike about CS2?** Nothing. They are effective at business operations. Pricing is clear, invoices are timely, you'll know exactly who is working on which parts of each project and they are transparent and honest about what can be done, what can't be done, timing etc. Leaps and bounds ahead on these measures compared to other agencies. **Recommendations to others considering CS2:** Hiring CS2 should be the easiest marketing decision you'll make. Plus your team will love working with them and appreciate the opportunity to learn from them too! **What problems is CS2 solving and how is that benefiting you?** I've used CS2 for all marketing ops and demand gen to engage prospects and create pipeline opportunities for sales. The results of their efforts can be seen in the creation of demand, pipeline, revenue and engaged customers. ### 34. No BS Marketing Operations Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Shonal N. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2020 **Describe the project or task CS2 helped with:** If you don't enjoy working with the entire CS2 team, you don't enjoy life. CS2 are experts in Marketo, Salesforce, EverString, LeanData, Drift, Sendoso, and pretty much any other technology that matters to a modern marketer. They manage our team's day-to-day marketing operations, including support for SaaS integrations, SFDC/Marketo campaign builds, lead nurturing, lead routing, and a dozen other functions. **What do you like best about CS2?** CS2 is always responsive. They collaborate with us on Slack, Asana, email, conference call, etc. It makes life so much easier when an agency works within the tools you already use and are flexible to meet deadlines. **What do you dislike about CS2?** That we don't get more time with CS2. Absent of a true marketing operations role on my team, we rely heavily on CS2 to deliver and they don't disappoint. We'd love to do more with them. **What problems is CS2 solving and how is that benefiting you?** What problems don't they help us solve? They have helped us set up and execute lead nurturing programs, campaign attribution, territory assignments and re-assignments, lead routing rules, account-based marketing programs, and any ad-hoc projects that come up. ### 35. An Extension of Your Team That Accelerates Growth and Execution **Rating:** 5.0/5.0 stars **Reviewed by:** Russell B. | Sr. Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2020 **Describe the project or task CS2 helped with:** CS2 has been my "go to" marketing operations partner throughout multiple organizations. They've worked with me on everything from lead scoring to routing to attribution to email marketing and more. The folks over at CS2 are truly masters of their craft and are phenomenal partners. **What do you like best about CS2?** In times when you are looking to either bring in seasoned expertise or quickly get your operations function kickstarted off the ground at an extremely rapid pace, CS2 is a fantastic resource. On top of the countless results they've helped deliver over the years, they're also simply good partners. They're willing to work with you in the manners that work for your business. They will adapt to make sure that your needs are met. **What do you dislike about CS2?** The only thing to consider is that CS2 is not the cheapest on the market. There are plenty of folks that are cheaper that you can find on things like UpWork even. You are definitely paying for expertise that has "been there, done that" on a number of different ocassions. **What problems is CS2 solving and how is that benefiting you?** The problems that I'm solving with CS2 are primarily around marketing operations (Marketo administration), marketing to sales handoff, and reporting. The benefits that I've realized is better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation (worked with them on things like nurture campaigns), and better reporting (they've helped us implement multi-touch attribution systems like Bizible). ### 36. Lifesavers! Super dependable team for our Marketing Org **Rating:** 4.5/5.0 stars **Reviewed by:** Mani S. | Sr. Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2020 **Describe the project or task CS2 helped with:** CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene. **What do you like best about CS2?** That I can rely on them to work directly with our marketing team. They're always willing to help in any and all areas and do so with a great attitude. The patience and knowledge they have gives us confidence in relying on them for assistance and guidance as we continue to grow and run more complex programs. They always have ideas and its nice to have a team to lean on for strategic discussions. **What do you dislike about CS2?** Occasionally, attention to detail can be lacking and oversight is needed. **What problems is CS2 solving and how is that benefiting you?** Initially, CS2 helped us build out a cleaner, more structured instance to not only keep us organized but also optimize reporting since campaigns were standardized. Now CS2 is playing the role of 'campaign ops' due to our very small marketing operations function. They support us in the day to day campaign executions which is obviously a vital part of the marketing function. Marketing doesn't have to worry about the ins and outs of Marketo because they can rely on CS2 to take care of the tacticals and we are so grateful for that! ### 37. Fantastic partners in marketing ops and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Marcela R. | Content Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2020 **Describe the project or task CS2 helped with:** My company works with CS2 on everything from marketing ops to demand gen strategy and campaign execution. **What do you like best about CS2?** The CS2 family really feel like part of our team. They help us strategize and make recommendations to help us be as successful as possible, and they bring creative ideas and solutions to the table that have been invaluable to our team and our business. They are incredibly organized and help keep my team on track as a result. **What do you dislike about CS2?** Any issues we have that go through CS2 are a result of the platform or solution that we are using, which is not directly tied to CS2. In fact, they have worked with us to improve those issues. **What problems is CS2 solving and how is that benefiting you?** In the absence of a marketing ops team and demand gen manager, CS2 has stepped in to help strategize and execute in both areas, and offer best practices where applicable. As a result, we have been able to successfully deliver a number of campaigns that would have been impossible without their involvement. ### 38. Top-notch marketing operations expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Leah A. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2020 **Describe the project or task CS2 helped with:** I have worked with CS2 Marketing for several years at multiple companies and they are always an amazing partner. They are an extension of marketing operations for us and help us with some of the toughest and most strategic projects. I know I can count on them. Together we have: - Evaluated, selected and implemented new marketing technology - Done significant data analysis looking back multiple years to understand pipeline trends. - Built dashboards, reports, and reporting methodologies for all aspects of the business from day-to-day marketing needs to CEO-level analytics and insights. - Analyzed Marketo instances - Redesigned the lead lifecycle .... and more. **What do you like best about CS2?** They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with. **What do you dislike about CS2?** That I can't hire them fulltime! Other than that there is really no downside if you are looking for strategic marketing operations consultancy. **What problems is CS2 solving and how is that benefiting you?** It is beneficial to gain their experience working with a lot of different marketing operations organizations. They can offer options from how various clients have solved a given problem. They help us with sophisticated reporting and strategic marketing ops work that's required by the business. ### 39. Boutique agency with big business experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ian N. | Senior Director of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2020 **Describe the project or task CS2 helped with:** Cs2 have been working with us for over 3 years on many different projects. They were initially drafted in to bring our Marketo instance into shape, put processes in place and generally help us establish our Marketo environment following a migration from another MAP. We've since worked with Cs2 on a range of projects, from lead scoring, marketing attribution and consultancy on how we can achieve our goals. **What do you like best about CS2?** Cs2 are highly pragmatic, during our time working with them we've developed a working relationship where they'll listed to our requirements and often suggest a better, more efficient way of achieving our goals. **What do you dislike about CS2?** There's very little that I dislike about Cs2, it would be great if they had staff located within the UK/EU but they're very good at working collaboratively across timezones. **What problems is CS2 solving and how is that benefiting you?** One of the biggest wins was to move lead scoring from a 3rd party supplied back into our Marketo instance, it helped save the business money and restored a trust in Marketing Ops that had been lost when we switched to a 'black box' lead scoring supplier ### 40. Pragmatic and Agile Marketers - An Asset To Any Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2020 **Describe the project or task CS2 helped with:** I have worked with CS2 since 2015 and continue to do so. They offer fast, pragmatic solutions to help you get your operations team structured in the right way and delivering real value to the customers in your organisation. This is because they have deep experience and a lean agency model. They also refuse to follow the 'B2B Marketing Herd' and challenge the status quo by homing in on data, insight and results. A gem of an agency! **What do you like best about CS2?** Deep experience, unflappable people, marketing tech stack experts (SFDC, Marketo, Demandbase etc). **What do you dislike about CS2?** That I can't keep them all to myself! They are a small agency. **What problems is CS2 solving and how is that benefiting you?** Marketing Tech Stack integration, scaling global operations, campaign execution, marketo training ### 41. Knowledgeable, Flexible, and Easy to Work With! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2020 **Describe the project or task CS2 helped with:** Implementations & Integrations - Marketo (Managed migration from Autopilot to Marketo) - Engagio - GoToWebinar - EverString - Drift Framework and Reporting - Lead Source - Lead Scoring - Program Conventions - Reporting The CS2 team brought us from a frightening place lacking a lot of data to being able to report properly and having full visibility into our funnel metrics - All in less than a quarter! **What do you like best about CS2?** The CS2 team is both extremely knowledgable and flexible. At both startups, I've used them at they are the perfect combination of "get it done" for a last-minute changes but also helping guide long term strategy for growth. The team is always pleasant to work with and fast to respond. Christie has been my go-to for brushing up my skills after not being in Marketo for 1.5 years. Sincerely a live saver! **What do you dislike about CS2?** There is nothing I dislike about working with CS2. **Recommendations to others considering CS2:** You won't regret it. **What problems is CS2 solving and how is that benefiting you?** I was tasked with completing our Marketo migration as well as multiple implementations in a quarter and truly wouldn't have been successful without CS2 leading the charge. We were at a bad place with reporting where we only look at the primary campaign source which wasn't giving us a holistic view. CS2 brought their expertise to help us define lead sources and make sure we were tracking through leads, contacts, and onto the opportunity. ### 42. Extend Your Team with a Partner, not a Vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **Describe the project or task CS2 helped with:** We hired CS2 to help implement, manage and execute Marketo for our very small marketing organization, who had big big hopes and goals. We had a new VP of Marketing who had worked with CS2 in the past and wanted to use them again. They were organized, patient and had the right level of experience to steer us in the right direction in a timely manner. CS2 kept our expectations in check, along with our wants v needs. **What do you like best about CS2?** CS2 comes with a wealth of best practice knowledge, not just about the Marketo platform, but about our industry and practices. They will also research something if they don't know and find that we need to take a breath before trying to plow forward on a project and/or request. They are thorough - they keep a meaningful change tracker (this has proven to be invaluable) and provide plenty of communication about staff coverage, changes to their org that may effect us, thought leadership, etc. CS2 has great experience with other platforms in the marketing tech stack, and so also provided feedback as we began to evaluate other platforms for our growing needs. They have never treated us as a customer, but always a trusted friend. CS2 cares not just about our work, but about our relationship. **What do you dislike about CS2?** I dislike that we broke up (it was us, not them). **Recommendations to others considering CS2:** Sometimes we are embarrassed as marketers about the state of our house. The more we were honest with CS2, the more they could provide support. They've seen the good, the bad and the ugly, so going into an evaluation with them where you can be honest and open will provide you with the best results. **What problems is CS2 solving and how is that benefiting you?** Besides standing up our Marketo instance, CS2 supported our overall strategy and planning. They were a great sound board for when we got to in the weeds or couldn't see the bigger picture. They also helped us understand and set the right expectations for how we built things and always with a focus on results. They were absolutely a trusted and meaningful part of our team. ### 43. A true Marketing Ops powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick M. | Marketing Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2020 **Describe the project or task CS2 helped with:** Marketing Ops instance hygiene and strategy. **What do you like best about CS2?** Dependability Expertise Everyone at CS2 is a pleasure to work with **What do you dislike about CS2?** Nothing, I just wish we could multiply the team! **What problems is CS2 solving and how is that benefiting you?** CS2 is an extension of our Marketing Ops/Sales Ops team and allows us to scale our team to meet our needs. ## CS2 Discussions - [What is CS2 Marketing used for?](https://www.g2.com/discussions/what-is-cs2-marketing-used-for) - 1 comment - [View CS2 pricing details and edition comparison](https://www.g2.com/products/cs2-cs2/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+13%3A41%3A22+-0500&secure%5Bsession_id%5D=efe96fc3-6aba-4235-a5ac-27a85ac3efde&secure%5Btoken%5D=952c2ae3f2428f9abfa3c988b7c4a0a37e1956705bd55e64a11ba7294f2cd242&format=llm_user) ## CS2 Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Other Platform Features** - Notifications & Reminders - Contract Database - Contract Compliance - Integrations / APIs - E-Signature **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top CS2 Alternatives - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (764 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (401 reviews) - [Salesforce Customer Success](https://www.g2.com/products/salesforce-customer-success/reviews) - 4.4/5.0 (366 reviews)