# Top 10 Craft Alternatives & Competitors
The AI Sales Assistant Software solutions below are the most common alternatives that users and reviewers compare with Craft. AI Sales Assistant Software is a widely used technology, and many people are seeking powerful, easily administered software solutions with sales forecasting , opportunity and pipeline management , and meeting scheduling . Other important factors to consider when researching alternatives to Craft include reliability and ease of use. The best overall Craft alternative is Agentforce Sales (formerly Salesforce Sales Cloud). Other similar apps like Craft are Apollo.io, Fathom, Gong, and Clari. Craft alternatives can be found in [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) but may also be in [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) or [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms).


## Best Paid & Free Alternatives to Craft
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  - [Fathom](https://www.g2.com/products/fathom-video/reviews)
  - [Gong](https://www.g2.com/products/gong/reviews)
  - [Clari](https://www.g2.com/products/clari/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [Seismic Enablement Cloud](https://www.g2.com/products/seismic-enablement-cloud/reviews)
  - [Scratchpad](https://www.g2.com/products/scratchpad/reviews)
  - [Avoma](https://www.g2.com/products/avoma/reviews)

## Top 10 Alternatives to Craft Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Craft stacks up to the competition and find the best product for your business.


  ### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
By Salesforce
**Average Rating:** 4.4/5
**Total Reviews:** 25,861
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-craft-2025-01-02)
**Compare Agentforce Sales (formerly Salesforce Sales Cloud) with other alternatives:**
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Apollo.io](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Fathom](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-fathom-video)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Gong](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gong)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Clari](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-clari)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Salesloft](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-salesloft)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Outreach](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-outreach)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Seismic Enablement Cloud](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-seismic-enablement-cloud)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Scratchpad](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-scratchpad)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Avoma](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-avoma)

  ### 2. [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
By Apollo.io
**Average Rating:** 4.7/5
**Total Reviews:** 9,692
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-craft-2025-01-02)
**Compare Apollo.io with other alternatives:**
- [Apollo.io vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io)
- [Apollo.io vs Fathom](https://www.g2.com/compare/apollo-io-vs-fathom-video)
- [Apollo.io vs Gong](https://www.g2.com/compare/apollo-io-vs-gong)
- [Apollo.io vs Clari](https://www.g2.com/compare/apollo-io-vs-clari)
- [Apollo.io vs Salesloft](https://www.g2.com/compare/apollo-io-vs-salesloft)
- [Apollo.io vs Outreach](https://www.g2.com/compare/apollo-io-vs-outreach)
- [Apollo.io vs Seismic Enablement Cloud](https://www.g2.com/compare/apollo-io-vs-seismic-enablement-cloud)
- [Apollo.io vs Scratchpad](https://www.g2.com/compare/apollo-io-vs-scratchpad)
- [Apollo.io vs Avoma](https://www.g2.com/compare/apollo-io-vs-avoma)

  ### 3. [Fathom](https://www.g2.com/products/fathom-video/reviews)
By Fathom
**Average Rating:** 5.0/5
**Total Reviews:** 6,952
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Fathom](https://www.g2.com/compare/craft-2025-01-02-vs-fathom-video)
**Compare Fathom with other alternatives:**
- [Fathom vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-fathom-video)
- [Fathom vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-fathom-video)
- [Fathom vs Gong](https://www.g2.com/compare/fathom-video-vs-gong)
- [Fathom vs Clari](https://www.g2.com/compare/clari-vs-fathom-video)
- [Fathom vs Salesloft](https://www.g2.com/compare/fathom-video-vs-salesloft)
- [Fathom vs Outreach](https://www.g2.com/compare/fathom-video-vs-outreach)
- [Fathom vs Seismic Enablement Cloud](https://www.g2.com/compare/fathom-video-vs-seismic-enablement-cloud)
- [Fathom vs Scratchpad](https://www.g2.com/compare/fathom-video-vs-scratchpad)
- [Fathom vs Avoma](https://www.g2.com/compare/avoma-vs-fathom-video)

  ### 4. [Gong](https://www.g2.com/products/gong/reviews)
By Gong
**Average Rating:** 4.7/5
**Total Reviews:** 6,678
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Gong](https://www.g2.com/compare/craft-2025-01-02-vs-gong)
**Compare Gong with other alternatives:**
- [Gong vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gong)
- [Gong vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gong)
- [Gong vs Fathom](https://www.g2.com/compare/fathom-video-vs-gong)
- [Gong vs Clari](https://www.g2.com/compare/clari-vs-gong)
- [Gong vs Salesloft](https://www.g2.com/compare/gong-vs-salesloft)
- [Gong vs Outreach](https://www.g2.com/compare/gong-vs-outreach)
- [Gong vs Seismic Enablement Cloud](https://www.g2.com/compare/gong-vs-seismic-enablement-cloud)
- [Gong vs Scratchpad](https://www.g2.com/compare/gong-vs-scratchpad)
- [Gong vs Avoma](https://www.g2.com/compare/avoma-vs-gong)

  ### 5. [Clari](https://www.g2.com/products/clari/reviews)
By Salesloft
**Average Rating:** 4.6/5
**Total Reviews:** 5,609
With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Clari](https://www.g2.com/compare/clari-vs-craft-2025-01-02)
**Compare Clari with other alternatives:**
- [Clari vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-clari)
- [Clari vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clari)
- [Clari vs Fathom](https://www.g2.com/compare/clari-vs-fathom-video)
- [Clari vs Gong](https://www.g2.com/compare/clari-vs-gong)
- [Clari vs Salesloft](https://www.g2.com/compare/clari-vs-salesloft)
- [Clari vs Outreach](https://www.g2.com/compare/clari-vs-outreach)
- [Clari vs Seismic Enablement Cloud](https://www.g2.com/compare/clari-vs-seismic-enablement-cloud)
- [Clari vs Scratchpad](https://www.g2.com/compare/clari-vs-scratchpad)
- [Clari vs Avoma](https://www.g2.com/compare/avoma-vs-clari)

  ### 6. [Salesloft](https://www.g2.com/products/salesloft/reviews)
By Salesloft
**Average Rating:** 4.5/5
**Total Reviews:** 4,287
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Salesloft](https://www.g2.com/compare/craft-2025-01-02-vs-salesloft)
**Compare Salesloft with other alternatives:**
- [Salesloft vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-salesloft)
- [Salesloft vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-salesloft)
- [Salesloft vs Fathom](https://www.g2.com/compare/fathom-video-vs-salesloft)
- [Salesloft vs Gong](https://www.g2.com/compare/gong-vs-salesloft)
- [Salesloft vs Clari](https://www.g2.com/compare/clari-vs-salesloft)
- [Salesloft vs Outreach](https://www.g2.com/compare/outreach-vs-salesloft)
- [Salesloft vs Seismic Enablement Cloud](https://www.g2.com/compare/salesloft-vs-seismic-enablement-cloud)
- [Salesloft vs Scratchpad](https://www.g2.com/compare/salesloft-vs-scratchpad)
- [Salesloft vs Avoma](https://www.g2.com/compare/avoma-vs-salesloft)

  ### 7. [Outreach](https://www.g2.com/products/outreach/reviews)
By Outreach
**Average Rating:** 4.3/5
**Total Reviews:** 3,573
Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline. From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Outreach](https://www.g2.com/compare/craft-2025-01-02-vs-outreach)
**Compare Outreach with other alternatives:**
- [Outreach vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-outreach)
- [Outreach vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-outreach)
- [Outreach vs Fathom](https://www.g2.com/compare/fathom-video-vs-outreach)
- [Outreach vs Gong](https://www.g2.com/compare/gong-vs-outreach)
- [Outreach vs Clari](https://www.g2.com/compare/clari-vs-outreach)
- [Outreach vs Salesloft](https://www.g2.com/compare/outreach-vs-salesloft)
- [Outreach vs Seismic Enablement Cloud](https://www.g2.com/compare/outreach-vs-seismic-enablement-cloud)
- [Outreach vs Scratchpad](https://www.g2.com/compare/outreach-vs-scratchpad)
- [Outreach vs Avoma](https://www.g2.com/compare/avoma-vs-outreach)

  ### 8. [Seismic Enablement Cloud](https://www.g2.com/products/seismic-enablement-cloud/reviews)
By Seismic
**Average Rating:** 4.6/5
**Total Reviews:** 1,802
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Seismic Enablement Cloud](https://www.g2.com/compare/craft-2025-01-02-vs-seismic-enablement-cloud)
**Compare Seismic Enablement Cloud with other alternatives:**
- [Seismic Enablement Cloud vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Fathom](https://www.g2.com/compare/fathom-video-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Gong](https://www.g2.com/compare/gong-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Clari](https://www.g2.com/compare/clari-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Salesloft](https://www.g2.com/compare/salesloft-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Outreach](https://www.g2.com/compare/outreach-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Scratchpad](https://www.g2.com/compare/scratchpad-vs-seismic-enablement-cloud)
- [Seismic Enablement Cloud vs Avoma](https://www.g2.com/compare/avoma-vs-seismic-enablement-cloud)

  ### 9. [Scratchpad](https://www.g2.com/products/scratchpad/reviews)
By Scratchpad
**Average Rating:** 4.8/5
**Total Reviews:** 1,493
Scratchpad is fast. Beautifully simple. And comes with thoughtful design and advanced features that make the tedious work you currently do fade into the background.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Scratchpad](https://www.g2.com/compare/craft-2025-01-02-vs-scratchpad)
**Compare Scratchpad with other alternatives:**
- [Scratchpad vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-scratchpad)
- [Scratchpad vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-scratchpad)
- [Scratchpad vs Fathom](https://www.g2.com/compare/fathom-video-vs-scratchpad)
- [Scratchpad vs Gong](https://www.g2.com/compare/gong-vs-scratchpad)
- [Scratchpad vs Clari](https://www.g2.com/compare/clari-vs-scratchpad)
- [Scratchpad vs Salesloft](https://www.g2.com/compare/salesloft-vs-scratchpad)
- [Scratchpad vs Outreach](https://www.g2.com/compare/outreach-vs-scratchpad)
- [Scratchpad vs Seismic Enablement Cloud](https://www.g2.com/compare/scratchpad-vs-seismic-enablement-cloud)
- [Scratchpad vs Avoma](https://www.g2.com/compare/avoma-vs-scratchpad)

  ### 10. [Avoma](https://www.g2.com/products/avoma/reviews)
By Avoma
**Average Rating:** 4.6/5
**Total Reviews:** 1,363
Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Intelligence, Avoma empowers teams to streamline workflows, enhance customer interactions, and accelerate growth.


Categories in common with Craft: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching](https://www.g2.com/categories/sales-coaching)

**Compare:** [Craft vs Avoma](https://www.g2.com/compare/avoma-vs-craft-2025-01-02)
**Compare Avoma with other alternatives:**
- [Avoma vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-avoma)
- [Avoma vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-avoma)
- [Avoma vs Fathom](https://www.g2.com/compare/avoma-vs-fathom-video)
- [Avoma vs Gong](https://www.g2.com/compare/avoma-vs-gong)
- [Avoma vs Clari](https://www.g2.com/compare/avoma-vs-clari)
- [Avoma vs Salesloft](https://www.g2.com/compare/avoma-vs-salesloft)
- [Avoma vs Outreach](https://www.g2.com/compare/avoma-vs-outreach)
- [Avoma vs Seismic Enablement Cloud](https://www.g2.com/compare/avoma-vs-seismic-enablement-cloud)
- [Avoma vs Scratchpad](https://www.g2.com/compare/avoma-vs-scratchpad)


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