Data 360 unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.
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Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.
Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results across email, SMS, push, web, and beyond.
Analytics Infrastructure. Simplified in the Cloud.
33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.
Capture 10x More Emails. We identify your anonymous web traffic, and get you emails you don't already have.
LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Its core offering is the LiveRamp Data Collaboration Platform, which includes four product portfolios: Live/Access, Live/Identity, Live/Connectivity, and Live/Insights. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the platform enables its customers to build enduring brand and business value by collaborating
Informatica Master Data Management - Identity Resolution is a comprehensive solution designed to enhance the accuracy and reliability of identity data across various systems. By employing advanced matching algorithms and probabilistic linking techniques, it effectively identifies and reconciles records related to individuals, organizations, and other entities, even in the presence of data inconsistencies or variations. Key Features and Functionality: - Advanced Matching Algorithms: Utilizes sophisticated techniques to handle complex entity resolution scenarios, accommodating data quality variations, phonetic similarities, and fuzzy logic to identify relationships that simpler systems might miss. - Seamless Integration: Integrates with Informatica's comprehensive master data management platform, enabling organizations to leverage unified data governance, data quality, and metadata management capabilities. - Scalability: Architected to process large volumes of data efficiently, supporting distributed processing architectures that can scale horizontally as data volumes grow. - Multilingual Support: Supports data from all countries, accommodating local character sets and overcoming spelling and word variations. - High-Performance Indexing: Automatically generates and maintains high-performance indexes without requiring changes to existing business applications or databases. Primary Value and Solutions Provided: Informatica Identity Resolution addresses the challenges associated with disparate applications that create, capture, and access data across multiple systems, applications, and channels. By providing a trusted source of reliable, current data, organizations can gain a better understanding of their products and suppliers, drive customer engagement, and provide a consistent experience to both employees and customers. This unified view is increasingly critical for compliance, advanced analytics, and operational efficiency.
Billions of person and company profiles at your fingertips.