# Which mobile advertising platforms offer easy ad mediation setup with networks like AppLovin and AdMob?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Mediation is how app publishers get demand sources competing for every impression instead of relying on one network. So which mobile advertising platforms offer easy ad mediation setup with networks like AppLovin and AdMob?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few products in G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-advertising">Mobile Advertising</a> category serve this publisher side directly:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-admob/reviews"><strong>Google AdMob</strong></a>: 4.3 stars, 65+ reviews. Both a network and a mediation layer; reviewers consistently praise its easy setup, integration with Google services, and strong eCPMs. The common caution in reviews is strict policy enforcement, so keep accounts compliant.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/start-io/reviews"><strong>Start.io</strong></a>: 4.6 stars, 25+ reviews in this category. Reviewers highlight easy SDK integration, responsive support, and reliable fill rates across regions; its mobile functionality is rated 92% by G2 users.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/liftoff/reviews"><strong>Liftoff</strong></a>: 4.5 stars, 10+ reviews. Its Monetize product carries the former MoPub mediation technology, a fit for publishers who want mediation and programmatic demand from one vendor.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">On the network side, <a class="a a--md" elv="true" href="https://www.g2.com/products/max-by-applovin/reviews">AppLovin</a> runs its own mediation through MAX, which G2 lists separately from this category, so most publishers end up choosing between mediating through <a class="a a--md" elv="true" href="https://www.g2.com/products/google-admob/reviews">AdMob</a>, through MAX, or through a neutral layer that connects both.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For developers who have compared these options, which mediation setup was genuinely the easiest to get live?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 10 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

From what the G2 reviews in Mobile Advertising show, the real decision here isn&#39;t which mediation layer is easiest to set up; it&#39;s which one you&#39;re willing to be locked into, since AdMob mediating its own inventory and AppLovin running mediation through MAX both have an obvious incentive to favor their own demand in the waterfall. A neutral mediation layer avoids that conflict of interest but adds a vendor and an integration step of its own, which is the trade-off worth naming before setup ease. Policy enforcement is the other thing reviewers flag consistently with the network-owned option, since strict compliance requirements can mean losing access unexpectedly if an account trips a rule, which is a bigger risk than any setup friction. For a publisher running multiple networks, the mediation choice that&#39;s easiest to get live today may not be the one that&#39;s easiest to keep live once policy or fill-rate issues start showing up.

##### Comment Metadata
- Posted at: 6 days ago
- Author title: Marketing





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