Centiment Reviews & Product Details

Centiment is a market research platform that helps teams design surveys, collect data, and turn results into analysis-ready findings. It brings key steps of the research workflow into one place so teams can move from a research question to an interpretable output with consistent structure and methodology. Centiment is used by product, marketing, and research teams to support decisions such as validating product direction, testing concepts, refining positioning, and measuring customer experience. Product teams use it to reduce uncertainty and prioritize initiatives based on feedback and quantified insights. Marketing teams use it to evaluate message resonance, identify purchase drivers, and estimate opportunity size with survey-based evidence. Research and insights teams use it to run repeatable programs with standardized survey design and outputs that are easier to share across stakeholders. Centiment’s Survey Platform supports high-quality data collection by helping teams structure surveys to improve completion and reduce noise. Results are organized so teams can compare audience segments, identify meaningful differences, and translate findings into recommendations that can be reviewed internally. When teams have direct access to customers, users, or employees, Centiment can be used to collect responses from those audiences. When additional reach or a specific segment is needed, Centiment’s Audience Panel provides access to B2B and consumer respondents across 100+ countries, supporting sampling needs while keeping projects on schedule. Main capabilities and value propositions include: • Survey Platform workflow for building surveys, collecting responses, and organizing results in one system • Structured survey design that supports higher completion and cleaner data for interpretation • Segment comparison to analyze differences across audiences and report insights clearly • Repeatable research programs that help teams standardize methodology across studies • Audience Panel access to recruit B2B and consumer respondents across 100+ countries when internal reach is limited

Seller

Centiment

Discussions

Centiment Community

Solution Type

Best-of-Breed

Overview by

Kurt Wassmer

Used by ICIMS and 2 others

Beta

Pricing

Pricing provided by Centiment.

Professional plan

$450.00

10 Seats Per Month

View More Pricing Information

Centiment Integrations

(4)

Verified by Centiment

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Dave K.

CEO, Global Director of Strategy

Mid-Market (51-1000 emp.)

1/17/2023

"Centiment helps us uncover the data we need to gain the insights we need to drive results!"

5/5

What do you like best about Centiment?

Easy to work with and great partners that understand what kind of data we are looking for curate for our clients! Review collected by and hosted on G2.com.

What do you dislike about Centiment?

I wish I had more clients to send their way, no dislikes whatsoever. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/7/2025

"Fast, intuitive, and reasonably priced surveys"

5/5

What do you like best about Centiment?

Responsive and friendly customer support. The process of completing my survey was fast as easy. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

If anything, it could have been slightly clearer how to set demographic parameters for my survey Review collected by and hosted on G2.com.

Brent H.

Freelance Market Research

Small-Business (50 or fewer emp.)

10/24/2024

"Great service and support"

4.5/5

What do you like best about Centiment?

I've worked with a couple of project managers at Centiment and both have acted with good knowledge and expertise. They are timely and communicative and have made delivery of my projects flow smoothly. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

There is really little to complain about. Review collected by and hosted on G2.com.

Amy J.

Market Researcher

Small-Business (50 or fewer emp.)

10/30/2024

"Great survey panel and attention to detail"

5/5

What do you like best about Centiment?

It has been great working with Derek at Centiment. He is responsive, flexible when our needs change, and handles all the quotas for our surveys well. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

Occassionally it is hard to reach Derek, though we can usually contact someone else on the Centiment team. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

9/25/2024

"Quick Market Research"

5/5

What do you like best about Centiment?

Centiment helped us execute some needed market research quickly and affordably. Derek was very helpful and provided timely insights to move the project forward quickly with great results. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

This was a high-level, fairly small project, but it went very smoothly. I didn't have any issues. Review collected by and hosted on G2.com.

Verified User in Research

Mid-Market (51-1000 emp.)

10/24/2024

"Support with survey research"

5/5

What do you like best about Centiment?

Their organization and back-end customer support has been phenomenal. They integrated everything into Qualtrics easily. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

Nothing at all; their customer service is fantastic. Review collected by and hosted on G2.com.

Elizabeth Z.

Small-Business (50 or fewer emp.)

1/10/2024

"Robust business and consumer survey panels and A+ customer service"

5/5

What do you like best about Centiment?

- fast and fair survey panel pricing quotes

- realistic & reasonable estimates and actual time-to-completion for surveys

- easy to upload survey from the survey building tool to Centiment for fielding to panels using a quick link

- excellent customer service from start to finish - always helpful, responsive, solution-oriented, personable and professional; it's a pleasure to work with them -- they consistently go above and beyond

- we use their services all the time; they're our go-to survey panel provider Review collected by and hosted on G2.com.

What do you dislike about Centiment?

- while rarely they may not have enough people in a particular, very niche demographic we want -- they tell us this up front and help solve for how to successfully field our survey with a few tweaks Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Small-Business (50 or fewer emp.)

3/28/2024

"Great experience!"

5/5

What do you like best about Centiment?

I was looking for a platform that could help me filter survey participants by location, and I believe I hit the jackpot! Not only did I find what I needed, but I also got so much more. Hannah, my assigned contact, was an absolute gem! She was quick, incredibly friendly, and went above and beyond to assist me with all my questions and even helped me fine-tune the survey structure. Couldn't be happier with the support I received! It is going to be my top choice for a survey platform from now on.

Another plus is the ease of use and the possibility to integrate with other popular survey platforms. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

I can't think of anything I dislike. Overall a great service. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

1/2/2024

"Fast and Friendly"

5/5

What do you like best about Centiment?

Fast and friendly communication, helpful suggestions when developing surveys, and wonderful insight into the project through their dashboard. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

Very happy with Centiment, no concerns at this time. Review collected by and hosted on G2.com.

Natasha V.

Director of Brand and Content

Small-Business (50 or fewer emp.)

3/1/2024

"Brilliant service"

5/5

What do you like best about Centiment?

Really easy to build your own surveys, and the help and expertise of the account managers is brilliant. They really know their stuff, and are super helpful in supporting us to achieve the desired outcome. Have used their platform and audience panels many times over the last few years and they never fail to deliver. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

The only downside is because their account managers are US-based, and we're UK-based, it can be a bit of a delay finalising details and getting things up and running. Review collected by and hosted on G2.com.