Top 10 Cello Alternatives & Competitors

(32)4.9 out of 5

Looking for alternatives or competitors to Cello? Customer Advocacy Software is a widely used technology, and many people are seeking quick, simple software solutions with multichannel sharing, referral program, and monitoring. Other important factors to consider when researching alternatives to Cello include integration and features. The best overall Cello alternative is Birdeye. Other similar apps like Cello are impact.com, Xoxoday, NiceJob, and Influitive. Cello alternatives can be found in Customer Advocacy Software but may also be in Online Reputation Management Software or Marketing Automation Software.

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Best Paid & Free Alternatives to Cello

Birdeye
impact.com
Xoxoday
NiceJob
Influitive
SAP Emarsys
Smile.io
Salesforce Marketing Cloud

Top 10 Alternatives to Cello Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Cello stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Consumer Goods, and find the best product for your business.

Birdeye

By Birdeye

4.7/5

(3,690)

Product Description

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes.

Reviewers say compared to Cello, Birdeye is:

Slower to reach roi

Better at meeting requirements

Easier to admin

Categories in common with Cello:

By Impact

Product Description

Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming tasks like contract management and payouts. Plus, our expert team provides full-service support from migration to strategic planning, ensuring your partnership programs deliver maximum ROI.

Reviewers say compared to Cello, impact.com is:

Slower to reach roi

Categories in common with Cello:

By Xoxoday

Product Description

Xoxoday is an AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. Designed to help organisations acquire, retain, and engage customers, partners, employees, and sales teams, Xoxoday enables personalised, technology-driven reward experiences and helps brands manage and redeem loyalty points, craft impactful incentive programs, and build meaningful connections across their ecosystem. Xoxoday provides the tools to turn every interaction into a value-driven engagement. Learn more at www.xoxoday.com

Reviewers say compared to Cello, Xoxoday is:

Slower to reach roi

Better at meeting requirements

Easier to admin

Categories in common with Cello:

Loyalty Management

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Influitive

By Jigsaw Interactive

4.4/5

(396)

Product Description

Reviewers say compared to Cello, Influitive is:

Slower to reach roi

Categories in common with Cello:

By SAP

Product Description

SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Reviewers say compared to Cello, SAP Emarsys is:

Slower to reach roi

Categories in common with Cello:

By Smile.io

Product Description

Reviewers say compared to Cello, Smile.io is:

Slower to reach roi

Easier to admin

Easier to set up

Categories in common with Cello:

Customer Advocacy

Loyalty Management

Salesforce Marketing Cloud

By Salesforce

4/5

(4,432)

Product Description

Reviewers say compared to Cello, Salesforce Marketing Cloud is:

Slower to reach roi

Categories in common with Cello:

By LoyaltyLion

Product Description

Reviewers say compared to Cello, LoyaltyLion is:

Slower to reach roi

Categories in common with Cello:

By Synup

Product Description

Synup is a top white-label platform built for agencies that manage their clients’ local presence. It offers an all-in-one suite for local listings, reputation management, social media, and local search optimization. With Synup OS, the company advances its mission to help marketing agencies grow faster by delivering the technology infrastructure they need to scale efficiently and profitably. Driven by the belief that every small business deserves a trusted marketing partner, Synup supports thousands of agencies worldwide, collectively overseeing millions of business locations.

Reviewers say compared to Cello, Synup is:

Slower to reach roi

Better at meeting requirements

Categories in common with Cello:

Customer Advocacy