# Top 10 SpotLight Alternatives & Competitors **Average Rating:** 5.0/5 **Total Number of Reviews:** 3 The Loyalty Management Software solutions below are the most common alternatives that users and reviewers compare with SpotLight. Other important factors to consider when researching alternatives to SpotLight include reliability and ease of use. The best overall SpotLight alternative is Agentforce Marketing (formerly Salesforce Marketing Cloud). Other similar apps like SpotLight are Insider One, Klaviyo, Dotdigital, and Customer.io. SpotLight alternatives can be found in [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). ## Best Paid & Free Alternatives to SpotLight - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) ## Top 10 Alternatives to SpotLight Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how SpotLight stacks up to the competition, check reviews from current & previous users in industries like Cosmetics, and find the best product for your business. ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,628 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Categories in common with SpotLight: [Loyalty Management](https://www.g2.com/categories/loyalty-management), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [SpotLight vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-cards-print-spotlight) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Customer.io](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-customer-io) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs WebEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webengage) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ortto](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) ### 2. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,409 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Insider One](https://www.g2.com/compare/insider-one-vs-cards-print-spotlight) **Compare Insider One with other alternatives:** - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Insider One vs Customer.io](https://www.g2.com/compare/customer-io-vs-insider-one) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs WebEngage](https://www.g2.com/compare/insider-one-vs-webengage) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Insider One vs Ortto](https://www.g2.com/compare/insider-one-vs-ortto) ### 3. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,356 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-cards-print-spotlight) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Klaviyo vs Customer.io](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Klaviyo vs WebEngage](https://www.g2.com/compare/klaviyo-vs-webengage) - [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Klaviyo vs Ortto](https://www.g2.com/compare/klaviyo-vs-ortto) ### 4. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,219 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-cards-print-spotlight) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs Customer.io](https://www.g2.com/compare/customer-io-vs-dotdigital) - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs WebEngage](https://www.g2.com/compare/dotdigital-vs-webengage) - [Dotdigital vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto) ### 5. [Customer.io](https://www.g2.com/products/customer-io/reviews) By Customer.io **Average Rating:** 4.4/5 **Total Reviews:** 842 A platform for sending targeted messages. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Customer.io](https://www.g2.com/compare/customer-io-vs-cards-print-spotlight) **Compare Customer.io with other alternatives:** - [Customer.io vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-customer-io) - [Customer.io vs Insider One](https://www.g2.com/compare/customer-io-vs-insider-one) - [Customer.io vs Klaviyo](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Customer.io vs Dotdigital](https://www.g2.com/compare/customer-io-vs-dotdigital) - [Customer.io vs Iterable](https://www.g2.com/compare/customer-io-vs-iterable) - [Customer.io vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-customer-io) - [Customer.io vs WebEngage](https://www.g2.com/compare/customer-io-vs-webengage) - [Customer.io vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/customer-io-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Customer.io vs Ortto](https://www.g2.com/compare/customer-io-vs-ortto) ### 6. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Iterable](https://www.g2.com/compare/iterable-vs-cards-print-spotlight) **Compare Iterable with other alternatives:** - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs Customer.io](https://www.g2.com/compare/customer-io-vs-iterable) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs WebEngage](https://www.g2.com/compare/iterable-vs-webengage) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Iterable vs Ortto](https://www.g2.com/compare/iterable-vs-ortto) ### 7. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 772 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-cards-print-spotlight) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Bloomreach vs Customer.io](https://www.g2.com/compare/bloomreach-bloomreach-vs-customer-io) - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Bloomreach vs WebEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) - [Bloomreach vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Bloomreach vs Ortto](https://www.g2.com/compare/bloomreach-bloomreach-vs-ortto) ### 8. [WebEngage](https://www.g2.com/products/webengage/reviews) By WebEngage **Average Rating:** 4.5/5 **Total Reviews:** 766 WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs WebEngage](https://www.g2.com/compare/cards-print-spotlight-vs-webengage) **Compare WebEngage with other alternatives:** - [WebEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-webengage) - [WebEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-webengage) - [WebEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-webengage) - [WebEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-webengage) - [WebEngage vs Customer.io](https://www.g2.com/compare/customer-io-vs-webengage) - [WebEngage vs Iterable](https://www.g2.com/compare/iterable-vs-webengage) - [WebEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) - [WebEngage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-webengage) - [WebEngage vs Ortto](https://www.g2.com/compare/ortto-vs-webengage) ### 9. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.3/5 **Total Reviews:** 636 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Categories in common with SpotLight: [Loyalty Management](https://www.g2.com/categories/loyalty-management), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [SpotLight vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-cards-print-spotlight) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Customer.io](https://www.g2.com/compare/customer-io-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs WebEngage](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-webengage) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Ortto](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 10. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Categories in common with SpotLight: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [SpotLight vs Ortto](https://www.g2.com/compare/ortto-vs-cards-print-spotlight) **Compare Ortto with other alternatives:** - [Ortto vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Ortto vs Insider One](https://www.g2.com/compare/insider-one-vs-ortto) - [Ortto vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-ortto) - [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto) - [Ortto vs Customer.io](https://www.g2.com/compare/customer-io-vs-ortto) - [Ortto vs Iterable](https://www.g2.com/compare/iterable-vs-ortto) - [Ortto vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-ortto) - [Ortto vs WebEngage](https://www.g2.com/compare/ortto-vs-webengage) - [Ortto vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) ## Explore Articles - [What is the best ipaas software](https://www.g2.com/discussions/which-tool-is-considered-the-best-ipaas-software-right-now) - [What's the top demo automation app for tech startups](https://www.g2.com/discussions/what-s-the-top-demo-automation-app-for-tech-startups) - [Top AP and spend analysis tools for finance teams](https://www.g2.com/discussions/what-are-the-top-ap-and-spend-analysis-tools-for-finance-teams) - [Audit management software with best reviews](https://www.g2.com/discussions/what-s-the-audit-management-software-with-the-best-reviews) - [Best platform for company training and development](https://www.g2.com/discussions/best-platform-for-company-training-and-development) - [digital experience companies](https://www.g2.com/discussions/finding-digital-experience-companies-any-experience) ## Spotlight Categories - [Performance Management Software](https://www.g2.com/categories/performance-management) - [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) - [Pricing Software](https://www.g2.com/categories/pricing)