--- title: CallRail Reviews meta\_title: 'CallRail Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1835 reviews by the users' company size, role or industry to find out how CallRail works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1835 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CallRail Reviews & Product Details Visit Website CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. * * * Product Website CallRail Seller [CallRail](https://www.g2.com/sellers/callrail) Discussions [CallRail Community](https://www.g2.com/products/callrail/discuss) Languages Supported English Solution Type All-in-One Overview by Ryann Hogan Show More ## Pricing Pricing provided by CallRail. ### Lead Tracking $55.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/callrail/pricing) CallRail Solutions (1) See how CallRail products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Voice Assist SolutionBy CallRail ](/sellers/callrail/solutions/voice-assist) Show More ## CallRail Integrations (55) What do users say about integrations? 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KD Kevin D. Jr. PPC Associate Small-Business (50 or fewer emp.) 5/19/2025 "Effortless Call Tracking with AI Insights, Needs Setup Simplification" 4.5/5 What do you like best about CallRail? I love that with CallRail, I can easily track and filter out the things I need to check. It makes learning more about the AI tracking and how they work based on the transcript much more accessible. It really makes things a lot easier compared to doing manual labor and allows me to have fast data and tag easily without consuming a lot of time. It helps me to quickly learn more about the calls we've tracked. Review collected by and hosted on G2.com. What do you dislike about CallRail? Sometimes, the AI can create some issues. I did encounter that, especially when it comes to reading transcripts and identifying whether a patient is new, existing, or scheduled. I hope the AI will improve in these areas. There are also challenges with the setup process; it could be easier or have simpler steps to set up CallRail. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? I use CallRail for tracking calls. I love that I can easily track and filter out things I need to check. It makes things easier compared to manual labor and lets me tag fast without consuming time. Review collected by and hosted on G2.com. Show More 7/31/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Manind G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manind G.") MG Manind G. Tech Lead Mid-Market (51-1000 emp.) 4/17/2026 "Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance" 4.5/5 What do you like best about CallRail? We absolutely love the voice assist feature—it has genuinely made our day-to-day operations much easier and more efficient. UI / UX The interface is clean and intuitive, which made it easy for our team to adopt quickly. The voice assist feature especially stands out—it reduces friction and allows staff to complete tasks without constantly interacting with screens. Integrations Integration with our existing systems has been smooth overall. Data flows reliably, and we’ve been able to incorporate it into our workflow without major disruptions. Performance Performance has been solid. The system responds quickly, and voice commands are processed accurately most of the time, which is critical in a fast-paced environment like ours. Pricing / ROI From a value perspective, it’s been worth it. The time saved and operational efficiency gained—especially through voice assist—have made a noticeable impact on productivity. Support / Onboarding Onboarding was fairly straightforward, and support has been responsive when needed. Any questions we had were addressed in a reasonable timeframe. AI / Intelligence The AI behind the voice assist is impressive. It understands commands well and continues to improve, which makes it feel like a genuinely helpful tool rather than a gimmick. Final Thoughts Overall, voice assist has been a game changer for us. It’s one of those features that, once you start using it, you don’t want to go back. Review collected by and hosted on G2.com. What do you dislike about CallRail? There’s not much to dislike overall, but one area that could be improved is emergency handling. It would be really helpful to have a more streamlined and intuitive way to quickly trigger emergency closures or notifications. In time-sensitive situations, reducing the number of steps required would make a big difference. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail solves a major visibility gap for us around phone calls—before using it, we had very little insight into where calls were coming from or how they were being handled. Now we can track call sources, monitor missed calls, and understand customer interactions much more clearly. The voice assist feature has been especially impactful. It allows us to respond faster and handle calls more efficiently without adding extra workload on our team. Overall, it’s helped us reduce missed opportunities, improve responsiveness, and make more informed decisions around staffing and marketing. Review collected by and hosted on G2.com. Show More 7/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael S.") MS Michael S. Director of Analytics Mid-Market (51-1000 emp.) 7/17/2026 "CallRail Makes Media Tracking and AI Automation Easy" 4/5 What do you like best about CallRail? CallRail simplifies implementation and makes media tracking relatively easy. AI assistant is easy to set up and quite realistic. May involve custom prompting but that was handled by CallRail. AI scoring and automation rules are effective and simple to set up. However, not always available for all communication forms. Connect to most common marketing products natively or offers webhook or API to achieve more advanced goals. UX menu system is a little clunky but you become familiar with it quickly. Pricing is transparent but you need to be proactive in identifying next tiers. Platform is quick and quite accurate for first touch attribution. While it does offer other attributions, it lacks custom attributions so depending on your sales cycle, this may or may not fit your business model as nicely as you would need. Support is responsive ticketing system. Larger clients can get more custom support. Review collected by and hosted on G2.com. What do you dislike about CallRail? Call flows and routing work for smaller organizations but typically more advanced items for larger call centers. SMS/MSM text interface is weak so most of our users do not use it. Tries to be a unified communication platform but only handles Calls, Forms and to some degree texts. Doesn't address email, social, lead forms, and all the other ways people may reach out to us. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? This is serving as our source of truth for first touch attribution for calls and gives us clean data for more advanced attribution modeling. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Nathalie I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathalie I.") NI Nathalie I. call monitoring specialist Small-Business (50 or fewer emp.) 9/3/2024 "Efficient and easy to detect where the missed calls come from" 4.5/5 What do you like best about CallRail? I’m able to monitor the effectiveness of every keyword with CallRail. It’s easy to use, which makes it suitable for businesses of any size, and I keep using it because it works well day after day. It also tracks missed calls, and the tagging feature is very easy to use. Support is exceptional, and they respond very quickly. I can also track call routing, which is really helpful. Review collected by and hosted on G2.com. What do you dislike about CallRail? This is particularly useful for small businesses or startups that handle a lot of calls. However, costs can add up quickly if you need advanced features or additional numbers. It also includes AI intelligence, which is part of why it’s expensive, but I still think it’s worth it because it makes me more efficient. The conversation intelligence is good as well. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail helps solve a range of problems around tracking and optimizing phone calls, which is especially useful for businesses where calls make up a major part of customer engagement. It integrates with multiple CRM tools, analytics software, and marketing automation platforms, allowing call data to be seamlessly tied into broader business processes. As a result, it provides clearer insight into customer engagement and campaign performance. Overall, CallRail helps companies understand and improve call interactions to drive better marketing efficiency, stronger customer service, and ultimately achieve greater ROI. Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pavlo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavlo P.") PP Pavlo P. Digital Marketing Manager Mid-Market (51-1000 emp.) 7/16/2026 "Easy to Implement, Enterprise-Level Call Tracking with Clear ROI" 4.5/5 What do you like best about CallRail? What I like best about CallRail is how easy it is to implement while still providing enterprise-level call tracking and attribution. The UI is clean and intuitive, making it simple to manage tracking numbers, review recordings, and analyze call performance across multiple campaigns. From an ROI perspective, CallRail has helped us identify high-performing campaigns and improve budget allocation, making it a worthwhile investment for any business that relies on phone leads. Customer support has been responsive whenever we've needed assistance, and the onboarding process was straightforward with plenty of documentation available. Review collected by and hosted on G2.com. What do you dislike about CallRail? While CallRail is a strong platform overall, there are a few areas that could be improved. The pricing can increase quickly as call volume, tracking numbers, or AI features grow, which may be challenging for smaller businesses. Some reporting and attribution settings require a bit of a learning curve, especially when integrating call with Microsoft Ads offline conversions. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail helps us accurately attribute leads to the campaigns, keywords, and channels that generated them. It allows us to track phone calls, forms, and conversations in one platform, giving us a much clearer picture of marketing performance. This has helped us optimize our Google Ads budget. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jessica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica C.") JC Jessica C. Marketing Specialist Small-Business (50 or fewer emp.) 7/14/2026 "Helpful Support team with minor UI tweaks needed" 4/5 What do you like best about CallRail? The customer support team has always been incredibly helpful whenever I need help with our account. Overall though, it's a relatively simple UI however there are times that I'm navigating it and it feels slightly unintuitive. Only in the sense that I'll be within an account, then I'll navigate to "Settings" and from there I have to select the settings... again. For the account I was just in. So that part feels a little redundant. But other than that it's been pretty good for what we need it to do! Review collected by and hosted on G2.com. What do you dislike about CallRail? As I mentioned previously, sometimes I find it hard to find things, like when I needed to delete a company I had to track that down and even Google where I could find that setting in the account. So that part was a little tough. The other extremely bad problem is whenever we add a number to a Google Business Listing we've had NUMEROUS complaints from our customers over how they get a massive influx of spam calls. I wish there was a better way to prevent that from happening as it can inflate call performance numbers. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? It strikes me as one of the better call tracking programs out there. It helps us figure out just where our customers are directly getting their leads from. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![PPF P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PPF P.") PP PPF P. CMO Small-Business (50 or fewer emp.) 7/13/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Essential for Call Attribution with Minor Setup Challenges" 4/5 What do you like best about CallRail? I appreciate CallRail's visibility, using different tracking numbers for marketing channels to see where calls originate and listen to recordings for better understanding. I love how Voice Assist covers missed calls and captures important information, adding a valuable layer to our process. Integrating attribution and conversation context in one system is great for our local service business. The channel-specific tracking numbers help us separate sources, follow up correctly, and evaluate which channels lead to real conversations. Recording calls allows us to confirm customer requests, assess response quality, and coach with accurate call data. Voice Assist is beneficial during missed or after-hours calls, capturing caller intent and details to provide context for follow-ups. Review collected by and hosted on G2.com. What do you dislike about CallRail? The main area for improvement is setup clarity. When several tracking numbers, routing rules, integrations, and compliance requirements are involved, it can be difficult to see exactly which setting controls a problem. Clearer end-to-end diagnostics, a simpler map of number-to-channel routing, and more specific status messages would save time. AI-generated call details are helpful, but important information still needs a quick human review, so better confidence indicators and easier correction would also be useful. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail tracks and attributes calls, which helps us reduce missed opportunities. It ties call outcomes directly into our lead workflow, records calls for quality checks, and supports consistent lead follow-ups. Voice Assist also helps when we miss a call by capturing the caller’s purpose and passing it to the team, making follow-ups easier and more organized. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BS Brandon S. Lead Corporate Solution Analyst Mid-Market (51-1000 emp.) 7/13/2026 "Clear Campaign Call Tracking That Improves Marketing Decisions" 4.5/5 What do you like best about CallRail? It connects phone calls back to the marketing campaigns that drove them. The interface is clean and intuitive, and I can see which sources are generating calls at a glance without digging through menus. It integrates smoothly with tools like Google Ads and Google Analytics, so call data flows into our reporting automatically. Performance has been reliable, with calls tracked accurately and dashboards loading quickly. The AI-powered conversation intelligence features are also helpful, automatically transcribing and summarizing calls so I can verify lead quality without listening to every recording. Onboarding was straightforward, and support has been responsive the few times we needed help. Most importantly, the pricing has paid for itself in ROI, since knowing exactly which campaigns drive quality calls has helped us make smarter decisions about where to invest our marketing budget. Review collected by and hosted on G2.com. What do you dislike about CallRail? Reporting can sometimes feel more complicated than it needs to be, especially when I’m trying to track down specific call details or compare performance across campaigns. I’d also like more flexibility to customize dashboards and reports, since the built-in views don’t always line up with how we prefer to slice the data. Some integrations could be deeper as well, because getting call data into other tools occasionally takes extra setup or requires workarounds. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail solves the problem of not knowing which marketing campaigns are actually generating phone calls. Before, calls were a blind spot in our reporting, but now every call is tied back to its source, whether that's a Google Ads campaign, an organic search, or a specific landing page. This gives us a much clearer view of campaign performance and lets us evaluate lead quality instead of just counting leads. The integrations with our other marketing tools mean this call data flows directly into our reporting, so we get a complete picture of ROI without manual tracking. The AI transcription and call summaries also save time by letting us review conversations quickly and spot trends in what customers are asking about. The biggest benefit is confidence: we can make informed decisions about where to invest our marketing budget because we know exactly which channels are driving real, quality conversations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joey H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey H.") JH Joey H. Director of Accounts Small-Business (50 or fewer emp.) 7/13/2026 "Intuitive, Reliable Call Tracking with Time-Saving AI Summaries" 5/5 What do you like best about CallRail? What I like most about CallRail is how intuitive and reliable the platform is. The user interface is clean and easy to navigate, making it simple to find call recordings, review customer interactions, and access reporting without wasting time. Its integrations with our other tools help keep information connected and streamline our workflow. CallRail has consistently performed well, with dependable call tracking, recordings, and reporting. From a business perspective, it provides excellent value by improving accountability, customer service, and operational efficiency, making it a worthwhile investment. The onboarding process was straightforward, and whenever we've needed assistance, support resources have been helpful and easy to access. One of my favorite features is the AI functionality, which provides concise call summaries and key insights. It saves time by highlighting important discussion points and follow-up items, allowing us to quickly understand conversations without having to listen to every call in its entirety. Review collected by and hosted on G2.com. What do you dislike about CallRail? Overall, I've had a very positive experience with CallRail. If I could improve one thing, it would be the ability to customize AI summaries and reporting a bit more. While the existing features are helpful, having greater flexibility to tailor reports and AI-generated insights to our specific workflow would make an already strong platform even better. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? CallRail has helped us centralize and streamline our customer communication by providing a single place to track calls, review recordings, and monitor follow-up. It has improved accountability across our team by giving us better visibility into customer interactions and ensuring important conversations aren't missed. The AI-generated summaries save time by allowing us to quickly understand the purpose and outcome of calls without listening to every recording. The reporting features also help us identify trends, measure performance, and make more informed business decisions. Overall, CallRail has made our communication more organized, improved our customer service, and increased our team's efficiency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matthew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew H.") MH Matthew H. CEO/Owner Small-Business (50 or fewer emp.) 4/16/2026 "Impactful Call Tracking with Room for Integration Improvement" 4.5/5 What do you like best about CallRail? I like that CallRail gives you the information for the caller, where they got the number with the number tracking for our marketing purposes. The number tracking helps us create new numbers to put on different marketing methods and allows us to see where they called from, which helps us decide which marketing has a return. The information for the caller comes in during the call with the number, the time and date, and where the call originated from, either Google, Facebook, or website. Review collected by and hosted on G2.com. What do you dislike about CallRail? I would say the integration with my CRM, Housecall Pro. I would like all the information to transfer from CallRail to Housecall Pro, not just a notification that there is a call. It was not too bad, but having someone who could walk you through the steps and help you set it up for the company would be helpful. Review collected by and hosted on G2.com. What problems is CallRail solving and how is that benefiting you? I use CallRail to track call sources and evaluate marketing effectiveness with number tracking. It provides caller details in real-time, logs conversations, and helps store important calls. Review collected by and hosted on G2.com. Show More 7/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about CallRail? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CallRail ](https://www.g2.com/products/callrail/discussions/new) ![Nick G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick G.") NG Nick Gardiner • Last activity over 4 years ago Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) GU Guest User I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance) [ View all Discussions ](https://www.g2.com/products/callrail/discuss) ## Pricing Options Pricing provided by CallRail. ### Lead Tracking $55.00 Per Month ### Lead Tracking Complete $105.00 Per Month ### Lead Conversion $165.00 Per Month ### Lead Conversion Complete $215.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/callrail/pricing) ## G2 Deals ### Exclusive savings on CallRail through G2 Deals Save 20% on G2's #1 Call Tracking Provider How to claim this offer Start your free trial through our G2 Deals page. When upgrading to a paid plan, you'll receive 20% off your subscription. Claim Offer CallRail Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image") CTM (formerly... 4.5/5(761) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/callrail-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/callrail-vs-marchex) ##### ##### CallRail Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/callrail/features) ## Top-Rated Alternatives [ ![CTM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CTM") CTM 4.5/5(761) ](https://www.g2.com/products/ctm-ctm/reviews) [ ![WhatConverts](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "WhatConverts") WhatConverts 4.9/5(316) ](https://www.g2.com/products/whatconverts/reviews) [ ![Aircall](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aircall") Aircall 4.4/5(1,639) ](https://www.g2.com/products/aircall/reviews) [ View All Alternatives ](https://www.g2.com/products/callrail/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[Live Chat](https://www.g2.com/categories/live-chat)[Lead Capture](https://www.g2.com/categories/lead-capture)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [PR Firms in London](https://www.g2.com/categories/pr-firms/locations/greater-london-england-gb)[What are the most reliable employee perks solutions based on user reviews for seamless HRIS integration?](https://www.g2.com/discussions/what-are-the-most-reliable-employee-perks-solutions-based-on-user-reviews-for-seamless-hris-integration)[What's the best e-commerce fraud protection for small online stores](https://www.g2.com/discussions/what-s-the-best-e-commerce-fraud-protection-for-small-online-stores) [What is the best AI writing tool for company blogs?](https://www.g2.com/discussions/what-is-the-best-ai-writing-tool-for-company-blogs)[Upwork vs Fiverr vs Toptal for a company trying to find and hire senior software developers rather than entry-level task workers?](https://www.g2.com/discussions/upwork-vs-fiverr-vs-toptal-for-a-company-trying-to-find-and-hire-senior-software-developers-rather-than-entry-level-task-workers)[Pros and Cons Details](https://www.g2.com/products/callrail/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)