Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Buffer Media

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Verified User in Higher Education

Mid-Market (51-1000 emp.)

7/14/2017

"Buffer has helped us schedule, automate, and manage all of our social posting, seamlessly."

5/5

What do you like best about Buffer?

The automation of posts and the ability to set unique administrative permissions Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Some of the social connections (instagram) can be buggy Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/14/2017

"A must-have for any social media manager"

5/5

What do you like best about Buffer?

Buffer is awesome. Easy to use, reasonably priced (with a great free model) and is a must-have for Twitter users. My favorite feature is the Retweet scheduling tool which helps reduce the time I spend managing social but still gives me a steady queue of content going up on our accounts. The team/collaboration features are also great. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

A way to recycle content I've scheduled or posted once already would be a huge time saver! Otherwise, no major complaints or requests. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Whatever level user you are, Buffer is a required tool for maintaining an active social presence on Twitter and other channels. One of its most unique features is the Retweet scheduler, which I use all the time. For social media teams with multiple members, the paid version is absolutely worth it. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer saves time and helps me connect with my followers in a way that still feels authentic, not robotic. I'd recommend to any blogger, social media manager, or marketing team. Review collected by and hosted on G2.com.

Audrey M.

UI / UX Designer

Small-Business (50 or fewer emp.)

2/13/2017

"Useful Social Media Management Tool"

4/5

What do you like best about Buffer?

I like that I can post to multiple accounts from one app. I like that there are suggested schedules for when to post. I like the simplicity of the interface. I like that I can share right from a website with the plug-in. I like that there's a good mobile app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I don't like that I can't use filters when posting photos. Review collected by and hosted on G2.com.

Marcus B.

Lead Social Media Analyst

Government Administration

Small-Business (50 or fewer emp.)

4/12/2017

"Saving hours and cross colaboration"

5/5

What do you like best about Buffer?

The way it allows multiple team members to contribute to a busy feed. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Managing account can be tricky - we all have personal account we use for buffer too. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/4/2017

"Buffer is a great alternative to CoSchedule!"

5/5

What do you like best about Buffer?

The interface is super easy to use and can be learned quickly. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

You have to pay to have multiple profiles but I get it. There is also no automatic reschedule. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

4/25/2017

"Buffer is awesome"

5/5

What do you like best about Buffer?

I love how easy it is to create nice-looking social media posts! The integrations are seamless and the platform as a whole is very easy to review. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I use the free version, so I can't use the full functionality which is hard, but I'm sure they are also great. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

11/17/2016

"For $10 a month, it's perfect and beautiful"

5/5

What do you like best about Buffer?

I love the way it looks. Maybe that's not everyone's most important feature but to me, I can't hate the look of something I log into every day, multiple times a day. It's a high-functioning service that makes a sometimes tedious task really easy to accomplish without a ton of thought on days when you can't expend the energy on Twitter Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The piece i feel is missing is the ability to save Tweets or Posts or what have you in draft form. I have a headline swipe file for blog posts, and even the Facebook and Twitter clients have native draft functions to keep ideas to return to later. I think it would really add to the experience I have on Buffer and keep me there for all my social scheduling needs. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is always improving, and they have forums you can vote on to lend your voice to new features you would love to see! The free and least expensive software are both really good options if you're managing your brand's or multiple brands' social media channels and find the need to think about scheduling a burden when you expend so much energy on producing good content. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Everyone knows that the burden of social media is a large, often misunderstood task. But the largest burden is coming up with enough content all the time. I think Buffer's features make that job easier, and I think the tenor of their communications make me feel like an important customer. Their analytics and the schedule optimizing are two great features to produce ROI numbers for review, and their mobile app helps find content like an RSS reader would. Review collected by and hosted on G2.com.

Verified User in Market Research

Mid-Market (51-1000 emp.)

5/31/2017

"Straight forward social management app"

4.5/5

What do you like best about Buffer?

Simple UI, great mobile app, you can pick the URL shortening service used, and it's free for one account per social network. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The analytics aren't the best, and the automated emails come a bit too often. Review collected by and hosted on G2.com.

Verified User in Government Administration

Small-Business (50 or fewer emp.)

9/29/2017

"Great for a free service"

4.5/5

What do you like best about Buffer?

I like the easy to understand user interface. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike I can only schedule a week out in the free version. Review collected by and hosted on G2.com.

Will M.

Coordinator of Ministry Projects

Religious Institutions

Small-Business (50 or fewer emp.)

11/17/2016

"Great for the social media amateur"

5/5

What do you like best about Buffer?

I'm glad our non-profit uses Buffer. It is more than just a scheduling product for social media posts. They want you to become a social media expert. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The best features are a little expensive, however, what you get for the basic subscription is still top-notch. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This is perfect for the amateurs looking to start their social media presence. It gets scary in a world where professional social media companies charge thousands but Buffer is there for the ones just getting started. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We needed a social media scheduler to help us post across numerous platforms. This site does that and has numerous resources to make our pages extend further. Review collected by and hosted on G2.com.