Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Ruhi K.

UI/UX Design (Intern)

Information Technology and Services

Mid-Market (51-1000 emp.)

7/11/2017

"Buffer for Buffering"

4/5

What do you like best about Buffer?

Buffer is great for generating content for corporate blogs. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There is not much to dislike, since it is not the main platform used for blogging. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I think it is a great tool and I definitely recommend it to companies looking for a quick, easy tool to incorporate relevant filler content for their business/corporate blogs. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is useful for finding relevant, filler content for the corporate blog. Review collected by and hosted on G2.com.

Whitney S.

Founder & Editor-in-Chief

Writing and Editing

Small-Business (50 or fewer emp.)

11/15/2016

"Amazing social media schedular"

4.5/5

What do you like best about Buffer?

I have used Buffer for some time and really love it. I've used it for personal business use as well as for clients. I love that Buffer offers a lot for businesses for free; however, for those who would like to invest in the product to get more features, you can do with at a small fee with their Awesome Plan. I recommend this tool to everyone. It's easy to use and learn. Plus, they offer Buffer for Business, and it can be integrated with any social media platform - Pinterest, Twitter, Instagram, LinkedIn, and more. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish I could schedule for posts with the free version of the social media manager, but the free version still provides a wealth of value. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

7/31/2017

"Buffer Saves My Life on a Daily Basis"

5/5

What do you like best about Buffer?

Buffer's dashboard is super easy to use! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There is nothing I dislike about this platform! Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It's the best. You won't be disappointed! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer helps me streamline my posting and managing of 16 different social media accounts, all at once. The dashboard is super easy to use, well organized and the customer service is top notch! Review collected by and hosted on G2.com.

Christine H.

Communications and Marketing Specialist

Research

Small-Business (50 or fewer emp.)

1/17/2017

"Buffer is a great free tool for social media post management."

4/5

What do you like best about Buffer?

It is a free service and does not over complicate social media posting. It is easy to schedule (and reschedule) my posts in advance, and the amount allotted for a free account is generous. In general, I prefer posting from this application, especially because of the analytics provided. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It does not do a great job of customizing posts for various social media platforms, so I make a separate post for twitter and facebook. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

What problems is Buffer solving and how is that benefiting you?

It makes it easier to schedule posts in advance, and when something comes up, I can reschedule those posts to make room for immediate posting needs. Review collected by and hosted on G2.com.

Maylin T.

Small-Business (50 or fewer emp.)

12/15/2016

"Flexible & Easy to Use"

3.5/5

What do you like best about Buffer?

i really like how Buffer handles posts to Instagram. It could be a hassle due to Instagram's rules about automatic posts, but Buffer makes it a breeze. You can schedule posts in advance and then publish them on a schedule or when you're ready. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It doesn't warn you if some of your photo will be cut off on instagram. This could be an issue if there's some kind of text going on, and means that if you want to cross post on Twitter & fb, everything must be Insta-friendly. Review collected by and hosted on G2.com.

Olivia S.

Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/31/2017

"Wonderful for my business!"

5/5

What do you like best about Buffer?

How it's extremely easy to use! The interface is awesome and simple for anyone to understand. I also love that I can add team members with ease. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

That there isn't Instagram direct posting, only Instagram reminder posts. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Definitely recommend using this for Facebook, Twitter and Pinterest. Not a lot of software out there that lets you schedule to Pinterest so that's very important to us. However, it's a big drawback that there isn't Instagram scheduling on here, but not a gamechanger. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We've been able to automate our clients' social media postings much better with Buffer. We're able to manage over 15 clients under one software! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/14/2016

"Buffer makes life easier"

5/5

What do you like best about Buffer?

Buffer is easy to use and has reporting that allows you to see which posts had better reach and interaction. Buffer also allows you to schedule for the best time for your followers which takes out the guesswork of scheduling posts! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

They only allow 3 platforms under the free account. While it's not that expensive to have a paid account, it might have better reach with more platforms available. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is great for scheduling out posts! We had no idea that the majority of our visitors/followers were active in the evening before bed, but that's one of our best hours!! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I schedule posts for myself and for some clients on this platform. We prefer Buffer over other platforms for its ease of use and the power scheduling features. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/28/2017

"Great software"

5/5

What do you like best about Buffer?

I've been managing social media for almost 5 years now. I've used every scheduler around. Buffer continues to impress. They have a beautiful user experience. And I love how transparent they are about upcoming changes and updates in the future. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike their current analytics platform. It's not very helpful. But because of their transparency, it sounds like they're making big updates to it soon and I can't wait to see the changes! Review collected by and hosted on G2.com.

Verified User in Outsourcing/Offshoring

Small-Business (50 or fewer emp.)

5/29/2017

"Buffer for social media management"

4/5

What do you like best about Buffer?

Buffer is easy to use. It doesnt give you the complications like other social management software It automatically shortens weblinks too which is great when you have limited characters Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The free version offers limited account usage. It also does not offer Pinterest. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Social media scheduling is Buffer's winning spot. If this is just exactly what you need, then Buffer will be your friend. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer helps me schedule posts on my social media accounts without much hassle.. You can even reuse posts with it Review collected by and hosted on G2.com.

Caroline Lee S.

News Editor

Small-Business (50 or fewer emp.)

1/12/2017

"Easy, straightforward, streamlined."

5/5

What do you like best about Buffer?

Buffer is great because of its ease of use.

It allows me to connect an RSS feed from my own website to pull in links and photos for Facebook and Twitter posts. That way, I never forget to post a story and don't have to take a ton of time out of my day to execute social media strategy. It has the option for me to switch between multiple accounts and schedule as I see fit, as well as optimizing the times I'm posting based on my audience. It's also relatively inexpensive, compared to SproutSocial and other comparable social media management systems. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Very few things I dislike—I'd like slightly more advanced analytics, as far as clickthrough and reach go. It's fine to find things on Facebook, but I think I'd like it to be my entire social media tool in one place. Also, I would expect further insights based on its being a paid product. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I'm able to streamline our entire social media process. I can schedule posts for days at a time if I need to, and can reorganize based on what is doing well. The app will notify me if the queue is finished, so I never have to be surprised by not having content available for our readership. I also don't have to juggle a list of links, headlines, photos, and social media platforms—everything is there for me, so even on busy days, I can provide quality content to direct people to our website. Review collected by and hosted on G2.com.