Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

Buffer Media

Schedule content to any social platform

Reply to comments

Build a link in bio page in minutes.

Get insights and answers to help you optimize your content.

G2 reviews are authentic and verified.

Here's how.

Elize V.

Sector Lead Beauty & Fashion

Management Consulting

Small-Business (50 or fewer emp.)

9/13/2017

"The easiest way to keep your different social media pages up to date"

4/5

What do you like best about Buffer?

It is very efficient to use. You can adjust every post in a fast and easy way. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There are no suggestions about what timing is best to use for different kinds of posts Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It is very easy to manage multiple profiles with buffer. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Continuity in our social media updates. It became very consistent and easy to use. The add-on for google chrome makes sharing articles even more easier. Review collected by and hosted on G2.com.

Nicole C. S.

Creative Consultant & Digital Strategist

Media Production

Small-Business (50 or fewer emp.)

3/29/2017

"Buffer Ease of Use is Fantastic "

5/5

What do you like best about Buffer?

The best feature by far is the ability to schedule posts on Google Plus. I personally appreciate the browser plugin, so I can cross post content from Facebook to Google Plus, because I can schedule posts in advance on the Facebook platform, but not on the G+ platform, so I cross post the schedule through the plugin integration. The next best thing is the preset schedule defaults, which allow you to post on social networks on preset times. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

What I dislike is the inability to archive social media accounts that are inactive. There is no other way to add new social accounts, without deleting the old ones. Deleting accounts destroys years of metric data that could be useful for case studies. We could also possibly re-activate an archived account, but that isn't possible without the option to mark accounts inactive, or archived. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you'd like a great tool to cross post content from Facebook to Google Plus, Pinterest, and Twitter, the Buffer browser plugin is excellent. You can schedule posts on platforms that don't support scheduling. That makes social media management far more time efficient. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Without a scheduling apparatus on both Pinterest and Google plus, Buffer offered a great solution. You can also assign team members to accounts, so that Twitter, Pinterest, and G+ accounts can be serviced by more than the primary owner. This makes social media management easier and more efficient, because of the aggregation. It is a better interface compared with Hootsuite as well, and I prefer it. Review collected by and hosted on G2.com.

Chloe S.

Finance Manager

Small-Business (50 or fewer emp.)

3/28/2017

"Great for small businesses"

4.5/5

What do you like best about Buffer?

Buffer is simple to use and easy to learn. I've used Buffer, Hootsuite, Cision, Calendly, and SproutSocial and Buffer is by far the easiest to use. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Because of it's simple interface, Buffer is limited in how much social media help it will provide. If you only need to schedule things out and track basic analytics, it's great. If you want to monitor social media channels, grab user-generated content and do more robust reporting, Buffer isn't a great fit. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Definitely make a list of the features you want in a social media tool--they all cater to different needs. Buffer is no different. If you want an easy to use solution, Buffer is the way to go. Just don't expect it to fully manage everything related to social media. Buffer is a great value, so it's worth trying for a few months to see if it fits your needs well. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I use Buffer for a client of mine and it saves me hours of time that I would have to spend scheduling posts out on multiple platforms. One click and I can schedule posts to 4-5 platforms at the same time. It also gives me a great birds-eye view of which posts are performing well so I can optimize my content. One of the biggest benefits is the time-saving feature of the Content Library which pulls an RSS feed of related topics to post from. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Small-Business (50 or fewer emp.)

8/20/2017

"Easy to use solution for posting to multiple social media sites. "

4.5/5

What do you like best about Buffer?

This is a great time saving tool. I can fill my queue with social media posts at any time and know that they will be posted at the times of my choosing. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes it gets a bit slow when adding a new post to the queue, but it has not been an issue worth worrying about. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This is a free service - it only adds "posted by buffer" to your posts. A small "price" to pay for the time saving features. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I save so much time and brain energy by simply posting to buffer one time throughout the day. It will automatically post at the optimal times / intervals or you can set custom post times. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/29/2017

"Great social media tool"

4/5

What do you like best about Buffer?

Buffer is exceptionally simple to use. It has a very user-friendly interface and layout. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There's nothing I dislike. It is however a more basic tool. If you want something more advanced (for bulk scheduling), you'd have to look at other options. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/25/2018

"Buffer Social Media Tool"

4/5

What do you like best about Buffer?

The automated scheduling feature is the best I've ever seen. Using it lead to an increase in reach and engagement. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Not as robust as Hootsuite and other social media platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you're looking for a good starter software that has decent features without a paid subscription, Buffer is the way to go. It's easy to use, offers decent analytics and has great scheduling features. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Increasing organic reach, ability to schedule and manage across multiple networks. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

11/16/2017

"Mostly good"

4/5

What do you like best about Buffer?

It says it on the tin–it's a reliable way to pre-schedule social posts. The interface is mostly easy to use, and Buffer integrates with everything. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The buffer preview of the post looks different than how the post actually appears on social, which means it can be hard to tell if the image you're using is going to come out looking strangely. Review collected by and hosted on G2.com.

Verified User in Photography

Small-Business (50 or fewer emp.)

7/7/2017

"Buffer is amazeballs."

5/5

What do you like best about Buffer?

Uh the total easeeee to do things. I tried Hootsuite and that shit was confusing. Buffer I love. It saves me a crapton of time and it's just awesome. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

So far I really love Buffer and have no complaints. Okay, it's not really a Buffer complaint, but it says Buffer on facebook whenever it posts which is kinda annoying. I think it's a facebook thing. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Just try it. It gives you a trial and you might get hooked like I was. It's a great system. It's affordable if you want to pay for more profiles. You can do monthly or pay for yearly. Both options are awesome and easily affordable. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Batch up some social media posts over the weekend and let them do their thing. I don't have to worry about remembering to post every day. Review collected by and hosted on G2.com.

Victor L.

CEO

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/23/2017

"A great experience to make easy publications in social networks"

5/5

What do you like best about Buffer?

The most outstanding are the ease of use, the simplicity of its interface and the possibility of quickly changing the order of programming. They are some of the most important aspects that I like best in the use of Buffer. But one of the functions that I like most is to be able to repost with just a click, is the best, especially when we want to republish a post that has been successful before and we can take advantage again easily and quickly. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I really do not dislike anything about Buffer. The only thing I really would like would be that the free plan might include using at least one RSS feed to feed my personal profiles from specific sources, that would be great. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

To users of the Buffer platform, I suggest that you take advantage of the benefits of image generation through Pablo, an excellent free tool for creating publications with images and texts online, which provides you with an extensive library of photographs of Quality with a variety of themes, allowing you to easily create messages for many occasions, with the exact measurements for each of the networks. Its integration with Buffer is fantastic, so I recommend it 100%. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Being able to make publications from my computer or from the mobile automatically, by finding valuable content that interests me to share the moment I discover it, the plugin for Google Chrome works perfectly and is very useful to make this possible. Review collected by and hosted on G2.com.

Kevin E.

Co Founder, CEO

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/29/2017

"Moving Away But Still a Solid Product"

3.5/5

What do you like best about Buffer?

Easy to use interface. Powerful scheduling capabilities and frequent communication from Buffer on how to get the most out of the product. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Absolutely no listening or monitoring capabilities. Expensive for an agency and without those additional elements other software makes more sense. Review collected by and hosted on G2.com.