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# Broadsign vs Scala Comparison - What are their main differences?

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BroadsignScala[+ Add Product](#)

Reviews

**Broadsign** [

4.4/5(15)

](https://www.g2.com/products/broadsign/reviews#reviews)

**Scala** [

4.1/5(30)

](https://www.g2.com/products/scala/reviews#reviews)

Pricing

**Broadsign**
Free Trial

No pricing available

**Scala**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Broadsign**
1 month

Based on 5 responses

**Scala**
Not enough reviews yet

Return on Investment

**Broadsign**
9 months

Based on 5 responses

**Scala**
Not enough reviews yet

Perceived Cost

**Broadsign**
Not enough reviews yet

**Scala**
$$$$$

Average Discount

**Broadsign**
Not enough reviews yet

**Scala**
Not enough reviews yet

 ![Broadsign](https://images.g2crowd.com/uploads/product/hd_favicon/1525290041/broadsign.svg "Broadsign")

 ![Scala](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9817464abe20db670f83d9a6a5eda57/scala.jpg "Scala")

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Pros & Cons

**Broadsign**
Not enough data

**Scala**
[
Ease of Use (1)
](https://www.g2.com/products/scala/reviews?filters%5Bsentiment_snippet%5D=2257504&qs=pros-and-cons#reviews)[
Easy Integrations (1)
](https://www.g2.com/products/scala/reviews?filters%5Bsentiment_snippet%5D=2257523&qs=pros-and-cons#reviews)[
Hardware Limitations (1)
](https://www.g2.com/products/scala/reviews?filters%5Bsentiment_snippet%5D=2257530&qs=pros-and-cons#reviews)[
Learning Curve (1)
](https://www.g2.com/products/scala/reviews?filters%5Bsentiment_snippet%5D=2257512&qs=pros-and-cons#reviews)

Screenshots

**Broadsign**
 ![Broadsign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1340943/Screenshot-2023-06-16-at-2.18.13-PM.png)

**Scala**
 ![Scala screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/34406/Scala_Screenshot-1.png)

Ratings

Meets Requirements

**Broadsign**

9.2

9.213

**Scala**

8.6

8.617

Ease of Use

**Broadsign**

7.4

7.413

**Scala**

8.3

8.317

Ease of Setup

**Broadsign**

8.3

8.36

**Scala**

6.8

6.811

Ease of Admin

**Broadsign**

7.2

7.26

**Scala**

8.0

8.09

Quality of Support

**Broadsign**

9.6

9.612

**Scala**

7.7

7.713

Has the product been a good partner in doing business?

**Broadsign**

9.7

9.76

**Scala**

7.5

7.58

Product Direction (% positive)

**Broadsign**

8.3

8.314

**Scala**

6.4

6.416

Features

Digital Signage[Hide 88 FeaturesShow 88 Features](javascript:void(0);)

8.9

11

Not enough data

Platform Basics

Remotely Content Management

8.9(won by default)

9

Not enough data

Content Scheduling

8.8(won by default)

11

Not enough data

Multi-User Access

9.7(won by default)

11

Not enough data

Task Scheduling

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Inventory Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

File Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Mobile Device Management

Not enough data

Not enough data

Remote Display Management

Not enough data

Not enough data

Playlist Management

Not enough data

Not enough data

Platform Content

Media Formats

9.2(won by default)

11

Not enough data

Media Editor

8.0(won by default)

5

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Visual Editor

Not enough data

Not enough data

Platform Interoperability

Hardware

7.4(won by default)

7

Not enough data

Platform Additional Functionality

Screen Grouping

9.3(won by default)

9

Not enough data

Asset Management Integration

9.1(won by default)

9

Not enough data

Network Reporting

9.4(won by default)

11

Not enough data

Configuration Management

Not enough data

Not enough data

User Session Management

Not enough data

Not enough data

Touch Screen

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Agentic AI - Digital Signage

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Widgets

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Emergency Notification

Not enough data

Not enough data

Digital Menu Boards

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

XML/RSS

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Media Library

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

EU AI ACT Compliance

Not enough data

Not enough data

Layout & Design

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

Multi-Screen Support

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Payment Processing

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

IT Asset Tracking

Not enough data

Not enough data

Remote Update/Installation

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Custom Development

Not enough data

Not enough data

Wireless Internet Access Control

Not enough data

Not enough data

Onsite Printing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Secure Browsing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Video Streaming

Not enough data

Not enough data

Virtual Keyboard

Not enough data

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

ADA Compliance

Not enough data

Not enough data

Customizable User Interface

Not enough data

Not enough data

Digital Signage

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

Not enough data

Demand Side Platforms

Cross Channel Capabilities 

Not enough data

Not enough data

Agentic AI - Demand Side Platform (DSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

Not enough data

Campaign Optimization

Not enough data

Not enough data

Reach

Not enough data

Not enough data

Bulk Editing

Not enough data

Not enough data

Batch Uploading

Not enough data

Not enough data

Brand Safety

Not enough data

Not enough data

Fraud Protection

Not enough data

Not enough data

Frequency Capping

Not enough data

Not enough data

Budget Pacing

Not enough data

Not enough data

Creative Optimization

Not enough data

Not enough data

Rich Media Capabilties

Not enough data

Not enough data

In-App Ads

Not enough data

Not enough data

Mobile Rich Media Capabilities

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

Not enough data

Retargeting

Not enough data

Not enough data

Geo-Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Demand Side Platforms

Machine Learning Optimization

Not enough data

Not enough data

Estimate and Projections

Not enough data

Not enough data

Cross-Device Capabilities

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Enterprise Scalability

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Workflow Capability

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Notifications

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

For Advertising Agencies

Not enough data

Not enough data

Bidding Strategies

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Supply Side Platform (SSP)[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Supply Side Platform (SSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

SSP Functionality 

SSP Functionality 

Not enough data

Not enough data

SSP

Ad Unit Availability

Not enough data

Not enough data

Impression Targeting

Not enough data

Not enough data

Floor Price

Not enough data

Not enough data

Advertiser Restrictions

Not enough data

Not enough data

Bid Reporting

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Broadsign](https://images.g2crowd.com/uploads/product/hd_favicon/1525290041/broadsign.svg "Broadsign")](https://www.g2.com/products/broadsign/reviews)

Broadsign

Small-Business(50 or fewer emp.)

46.7%

Mid-Market(51-1000 emp.)

26.7%

Enterprise(\> 1000 emp.)

26.7%

[![Scala](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9817464abe20db670f83d9a6a5eda57/scala.jpg "Scala")](https://www.g2.com/products/scala/reviews)

Scala

Small-Business(50 or fewer emp.)

16.7%

Mid-Market(51-1000 emp.)

45.8%

Enterprise(\> 1000 emp.)

37.5%

Small-Business

(50 or fewer emp.)

46.7%

16.7%

Mid-Market

(51-1000 emp.)

26.7%

45.8%

Enterprise

(\> 1000 emp.)

26.7%

37.5%

Reviewers' Industry

[![Broadsign](https://images.g2crowd.com/uploads/product/hd_favicon/1525290041/broadsign.svg "Broadsign")](https://www.g2.com/products/broadsign/reviews)
Broadsign

Marketing and Advertising

46.7%

Broadcast Media

13.3%

Telecommunications

6.7%

Retail

6.7%

Printing

6.7%

Other

20.0%

[![Scala](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9817464abe20db670f83d9a6a5eda57/scala.jpg "Scala")](https://www.g2.com/products/scala/reviews)
Scala

Broadcast Media

8.3%

Design

8.3%

Entertainment

8.3%

Marketing and Advertising

8.3%

Computer Software

4.2%

Other

62.5%

Alternatives

**Broadsign Alternatives**

 ![Yodeck](https://images.g2crowd.com/uploads/product/hd_favicon/6fa52f59e58642aaff62ddf1192d9502/yodeck.svg "Yodeck")

[
Yodeck
](/products/yodeck/reviews)

 ![ScreenCloud Digital Signage](https://images.g2crowd.com/uploads/product/hd_favicon/4ad05e5c89636b8fc13251cb7c922eaa/screencloud-digital-signage.svg "ScreenCloud Digital Signage")

[
ScreenCloud Digital Signage
](/products/screencloud-digital-signage/reviews)

 ![OptiSigns](https://images.g2crowd.com/uploads/product/hd_favicon/1738ed07ba4e03bfe85fde5cca2e67ed/optisigns.svg "OptiSigns")

[
OptiSigns
](/products/optisigns/reviews)

 ![Rise Vision](https://images.g2crowd.com/uploads/product/hd_favicon/8b4ec501b610677949c9aceaeb950e4e/rise-vision.svg "Rise Vision")

[
Rise Vision
](/products/rise-vision/reviews)

**Scala Alternatives**

 ![ScreenCloud Digital Signage](https://images.g2crowd.com/uploads/product/hd_favicon/4ad05e5c89636b8fc13251cb7c922eaa/screencloud-digital-signage.svg "ScreenCloud Digital Signage")

[
ScreenCloud Digital Signage
](/products/screencloud-digital-signage/reviews)

 ![Rise Vision](https://images.g2crowd.com/uploads/product/hd_favicon/8b4ec501b610677949c9aceaeb950e4e/rise-vision.svg "Rise Vision")

[
Rise Vision
](/products/rise-vision/reviews)

 ![OptiSigns](https://images.g2crowd.com/uploads/product/hd_favicon/1738ed07ba4e03bfe85fde5cca2e67ed/optisigns.svg "OptiSigns")

[
OptiSigns
](/products/optisigns/reviews)

 ![Displai](https://images.g2crowd.com/uploads/product/hd_favicon/a9d23d66198790f1a928cc56680d597c/displai.svg "Displai")

[
Displai
](/products/displai/reviews)

## Broadsign vs Scala

When assessing the two solutions, reviewers found Scala easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Broadsign overall.

- Reviewers felt that Broadsign meets the needs of their business better than Scala.
- When comparing quality of ongoing product support, reviewers felt that Broadsign is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Broadsign over Scala.