Broadsign Features

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Software program that continuously adjusts its behavior based on observed data

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Product functionality for real-time advertising.

Allows publisher to select which ad units to be bid on in real time.

Ability to set which impressions to make available to bidders

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

Ability to see which advertisers are bidding on and buying ad units.

Ability to remotely control the content displayed across digital screens.

Ability to schedule digital signage content in advance.

Enables individuals with different roles within the operator’s organization to control the content that is being published on the digital signage network.

Track and manage the scheduling of tasks

Access software remotely via mobile devices

Track and manage inventory levels to maintain proper supply

Allow the audience to interact or engage with the content

Create, save, and store files

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Create, manage, and track policies and procedures within an organization

Track and manage adherence to policies for any service, product, process, or supplier

Create and administer polls and surveys

Ability of websites, web applications, or mobile applications to function without an active internet connection

Control, secure and enforce policies on mobile devices such as smartphones, tablets etc.

Remotely schedule and display multimedia content regardless of where you are

Create playlists of content and media types & manage the distribution of those playlists to display screens

Provides users the ability to upload a variety of media formats, including photos, videos, and URL addresses for live web pages.

Provides users the built-in ability to edit parts of their designs, like images and text.

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Integrates with existing hardware.

Allows users to organize multiple screens into a single unit.

Ability to connect and integrate with your asset management sources to feed your screen from where your assets are housed.

Provides detailed information about the content assets and playback, playbackmedia players, and user management.

Identify component attributes like servers, hardware, software, and manage relationships across all services

Maintain and control user sessions (including session tracking, timeouts and termination) in a web application or system

Interactivity between software and users by touching areas on the screen of display devices

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Works across multiple software systems or databases

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Process of dividing customers into groups based on common characteristics

Use AI to generate content in the form of text, images, videos, etc.

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Used by Advertising Agencies

Acquire advertising inventory or impressions that are used to place ads on various channels

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

An extended application or connector that enables users to perform additional services with their current set of tools

Preview materials before finalizing projects

Use AI to generate content in the form of text, images, videos, etc.

Assemble applications and processes by dragging over and arranging pre-built components

A record of all activities within the system, including user access, changes made, etc.

Import and export data to and from software applications

Personalize delivered content based on characteristics, preferences, behavior or other data across the network

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage and support multiple languages

Automatically send mass notifications or alerts for any emergency or crisis

Electronically display menu item options for customers to make selections from

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Application programming interface that allows for integration with other systems/databases

Expand the format in which multimedia files and web content are delivered in RSS feeds

Predict future data based on historical data sets

Manage and support multiple locations

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Supports various file formats

Collection of images, videos and other digital content that can be used

Pre-designed layouts that can be customized to match preferences and requirements

Adheres to regulations designed to ensure the safety, transparency, and ethical use of AI systems in the European Union

Configure publication's layout before publishing

Process of dividing customers into groups based on common characteristics

Automatic update of information / software

Facilitate the display of multimedia content across multiple screens

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Protect sensitive data for digital privacy

Add customized logos and colors to align with company branding

Accept, record, and reconcile financial transactions

At least a username and password is required to access the system

Determines the location of a device using GPS or an IP address

Extra layer of security that requires not only a password and username but also something specific to that user

Monitor the movement of one or more IT assets throughout the organization

Deploy updates or install new software remotely

Identify the physical location of an individual, asset, device, etc.

Development of custom software, web apps, mobile apps, etc.

Control and manage access to wireless networks

Print tickets, receipts, and other information on location

Alter the layout and content of reports

Access work applications remotely, for when working away from the office and/or traveling

Gauge satisfaction and receive information for improvement and success

Manage the process of receiving, preparing, and delivering orders for goods/products

Notifications via mobile devices

Allow or block access to specific domains and individual pages

Notifications that are delivered to users as soon as an event occurs

Allows users to view videos without downloading media files

On-screen keyboard that can be used without the need for physical keys/keyboard

Track and interpret metrics on the usage of company resources

Find & retrieve relevant data or documents

Observe and track the demand, usage, progress or quality of a system, product, or user

System alerts about the need to escalate an issue or request

Civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life

Design, modify, and organize how content is displayed on a system interface

Digital displays use technologies such as LCD, LED, projection and e-paper

Electronic signing method that validates the authenticity and integrity of a digital document