--- title: Brevo Reviews meta_title: 'Brevo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2757 reviews by the users' company size, role or industry to find out how Brevo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2757 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Brevo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts. (270 mentions)
Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective. (166 mentions)
Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience. (149 mentions)
Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze. (145 mentions)
Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity. (135 mentions)
Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks. (93 mentions)
Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality. (72 mentions)
Users find the limited customization options restrict their ability to create unique and visually appealing designs. (63 mentions)
Users find the learning curve steep initially, with some features feeling unintuitive for beginners. (58 mentions)
Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers. (49 mentions)

5 Pros or Advantages of Brevo

5 Cons or Disadvantages of Brevo

Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Effortless SMTP Setup with Excellent UX"
3.5/5
What do you like best about Brevo?

I really like that Brevo Marketing Platform is incredibly easy to get started with. There's no big onboarding process, which makes it simple and quick to sign in, create an account, and start using it right away. The ease of use is a major plus for me, especially compared to other platforms like HubSpot and Mailchimp. The navigation is solid, and the user experience is top notch, making day-to-day operations smooth and straightforward. For someone new to marketing, the platform is pretty self-explanatory, which I find really valuable. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I think there's room for improvement with managing multiple clients. Right now, we have to set up individual Brevo accounts for each client, which isn't ideal. I'd prefer having one Brevo account where I can manage all our clients' API keys and websites. It would streamline the process a lot more. Review collected by and hosted on G2.com.

LG
Lisa G.
Admin Assistant
Small-Business (50 or fewer emp.)
"Powerful, Affordable Email Marketing—After a Slightly Tricky Setup"
3.5/5
What do you like best about Brevo?

Brevo nails the balance between cost, simplicity, and performance. It’s easy to use, quick to learn, and powerful enough to run serious campaigns without the bloated price tag. Everything just works—and it makes marketing feel a lot less complicated and a lot more effective. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

One downside was the initial setup and deliverability requirements. I had to create and authenticate a domain before campaigns would send properly, and early on I ran into rejected statuses and approval delays. While I understand this is for security and sender reputation, it can be a bit confusing and time-consuming if you’re not familiar with domain setup. Once everything was configured correctly, it worked much more smoothly. Review collected by and hosted on G2.com.

Rachita S.
RS
Rachita S.
Vice President of Market Research
Small-Business (50 or fewer emp.)
"Essential Email Marketing Tool with Easy Setup"
5/5
What do you like best about Brevo?

I love the ability to assign, manage, and follow up on campaigns with Brevo Marketing Platform, and it's really helpful to keep track of people who unsubscribe. Sending thousands of emails to prospects is essential for our expert network, and Brevo makes this process easy. The initial setup was very easy, and overall it works quite well for us. We love it! Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I think it would be better if we could use Brevo Marketing Platform from a mobile app. Review collected by and hosted on G2.com.

FF
Faerie F.
Artist
Small-Business (50 or fewer emp.)
"Faster, more reliable email marketing with strong list management and previews"
5/5
What do you like best about Brevo?

They make managing email marketing faster and more reliable. The Data Import & Export Tools make it easy to move and update customer data, Email and Mobile Preview helps ensure campaigns look professional across different devices before sending, and Manage Email Lists makes it much easier to organise contacts, segment audiences, and send the right campaigns to the right people. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Nothing. Price is great. I use it for what I need and have found no flaws. Review collected by and hosted on G2.com.

Muhammad O.
MO
Muhammad O.
Salesforce Business Analyst
Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy to create and test a basic email campaign and manage my contact list"
4/5
What do you like best about Brevo?

I mainly use Brevo to create and test a basic email campaign and to manage my contact list. So far, managing email lists, using the WYSIWYG editor, and handling email campaign management have all worked well for what I need. The setup process was straightforward, and the overall ease of use has been solid. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I haven’t needed A/B testing, campaign scheduling, or workflow automation yet, so I can’t really speak to those features. Email and mobile previews also haven’t been a strong point for me so far. Review collected by and hosted on G2.com.

Roshish S.
RS
Roshish S.
Mid-Level Flutter Developer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Quite a reliable marketing tool for businesses"
4.5/5
What do you like best about Brevo?

It had a great balance between ease of use and automation features. Building email campaigns was very intuitive and I could manage all marketing operation from a single place. Every tools were well segmented with detailed analytics which made it very easy to understand. Implementing the API was super easy and worked quite well. It integrated well with Firebase Cloud Function and the docs was very helpful. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The automation workflow felt a little limited compared to other advanced enterprise tools but overall it was well for most use cases. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Efficiency and Advanced Statistics in One Place"
4.5/5
What do you like best about Brevo?

I really like that Brevo Marketing Platform eliminates the need to design an email on other platforms because it has useful templates. The statistics are very good for understanding the reach of marketing campaigns, and we can infer customer interest. The customization is excellent, allowing me to add images and texts with distribution suggestions. Additionally, the initial setup process was super easy. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I wish it had more animation aspects or moving elements. I would like these interactive elements to be eye-catching so I can include them. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Seamless Email Outreach with Room for Improvement"
4.5/5
What do you like best about Brevo?

I really appreciate the seamless and user-friendly UX of Brevo Marketing Platform. It's easy to use and manage, which helps simplify our email outreach. Switching from sending single emails to launching 1000 emails in just seconds is a huge time-saver. The initial setup was also easy and seamless, which made getting started a breeze. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I'm not too happy with Brevo Marketing Platform's email delivery rate and inbox rate. A lot of times, the emails aren't landing in the prospects' inboxes. It would be great if there was a way to double-check and warm up the emails before they are sent to ensure they actually reach the intended inboxes. Review collected by and hosted on G2.com.

ÁV
Álvaro V.
Analista Programador
Mid-Market (51-1000 emp.)
"Intuitive, powerful, and reliable platform, with great support in Spanish and a good price"
5/5
What do you like best about Brevo?

From the first moment, I was struck by how intuitive the entire platform was, combined with the power it offers in terms of functionalities. Additionally, it is also offered in Spanish from Spain, and the support as well. And without a doubt, it also has very good prices for everything it offers. The possibility of SMTP gives us the ability to integrate it with another tool we use. It works quickly and is reliable. Its AI services have helped me at times, especially in support, where it has helped me find the information I needed without having to navigate through all the help. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

So far, I haven't found anything that has made us regret the decision to use this platform. Review collected by and hosted on G2.com.

HW
Helen W.
Aquarellkünstlerin
Small-Business (50 or fewer emp.)
"Brevo has been my reliable system for marketing automation for years."
5/5
What do you like best about Brevo?

What I particularly like about Brevo is that I can use it easily and intuitively. Marketing automations are created very quickly. The editor can be easily operated via drag and drop. This way, I can see at a glance what is set up. I have been using Brevo for years now and am still very satisfied.

I especially like that Brevo is list-based. This is very logical for me and helps me to sort my subscribers sensibly.

Brevo can be operated flawlessly. The speed is ideal and there are virtually no outages. Whenever I have needed help from support so far, I have received direct help within a few hours. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

In fact, Brevo integrates extremely well into my workflow. I can't think of anything I really dislike. Since I have now set up some automations, I would find it helpful to be able to sort automations into folders as well. Just like I can sort the lists into folders. Review collected by and hosted on G2.com.