One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.
The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.
Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.
Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017.
I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye. Review collected by and hosted on G2.com.