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DataEQ Reviews & Product Details

DataEQ specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. www.dataeq.com

Seller

DataEQ

Languages Supported

Arabic, German, English, French, Portuguese, Spanish, Swahili

Product Description

DataEQ helps organizations increase revenue, optimize expenditure, and mitigate risk by understanding customers experience. Our combination of crowd-sourcing and AI enables us to turn unstructured customer feedback into actionable intelligence with unparalleled accuracy. Unlike other listening tools, BrandsEye's Crowd of human contributors can identify the specific issues driving public customer sentiment, enabling strategic and operational actions.

Overview by

Patrick Gordon (Head of Marketing at BrandsEye)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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DataEQ Media

In app view of anlaysis

DataEQ Demo - Mapping the customer journey

Mapping the customer journey through topic wheel (sentiment drivers).png

DataEQ Reviews (19)

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Bradley K.

Games Manager / Product Manager-Owner / Project Manager / Editor / Gamesmaster

Information Technology and Services

Enterprise (> 1000 emp.)

7/12/2016

"Game changing"

4.5/5

What do you like best about DataEQ?

Everyone I have interacted with BrandsEye has an awesome attitude and infectious passion for their industry. Working with them has introduced me to some incredible people! I am not sure of their recruitment strategy but they certainly get it right! Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Hardly anything. I would like to see more options for layouts and design choices or graphs etc, but the platform is outstanding! Review collected by and hosted on G2.com.

Bell L.

Communication Management Officer

Hospital & Health Care

Enterprise (> 1000 emp.)

3/9/2016

"Brandseye is a fantastic company with a great product"

5/5

What do you like best about DataEQ?

The pro's are EVERYTHING. They're a great company with fantastic customer service - always willing to help no matter what time of day and night. Their product is quite unique in a way that it is easy to get great community feedback and gauge exactly what your standing is with your clients Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Cons is that it is always quite difficult for me to set up a dashboard and I always have to ask Matt to do it. They also do not have a section for scheduling as yet but I am sure they will. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

Please get a scheduling tool guys. It would be so much easier to use as opposed to replying from one platform and then scheduling from another. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

It helps us to know whether or not we are implementing the goals set out in our strategy Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

10/27/2016

"Great tool"

4.5/5

What do you like best about DataEQ?

Really good UI and fantastic, helpful support system. It's always great to know there's someone on the other side who will deal with your query quickly and efficiently. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

I have only been using the platform for a few weeks. It can be tricky to wrap one's head around the terminology but some extra training and the Wiki Guide are extremely helpful to have if necessary. Review collected by and hosted on G2.com.

Lenin R.

Lead Social Media and Content Strategist

Information Technology and Services

Small-Business (50 or fewer emp.)

1/22/2016

"Phenomenal to the Nth degree"

5/5

What do you like best about DataEQ?

I love the fact that nothing slips by when you are administering social listening via Brandseye. It is fantastic to have a tool that can be filtered on such a granular level. Having worked as a digital marketer for scores of years, I have used several tool and none of them hold a candle to Brandseye. To be able to have access to such granular data is a game-changer of note.

Apart from it technological prowess, I am fortunate to say that I have incredible support from Brandseye. Ricky Botha and Amy Mitchley have been nothing but helpful and courteous.As a support team they always go out of their way to assist me. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

I can whole heartedly say nothing.... My experience with the product has always been great. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

If you are serious about digital implementation, your digital eco-system is incomplete without a full perspective on conversations surrounding your brand. Brandseye will supply you with the relevant data to make educated/strategic decisions. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

The main area that it has helped with is pulling insights. By supplying us with viscous and accurate data, we are better equipped to conjure strategies, analyse and identify audiences and articulate sentiments on various topics. This sort of information is invaluable when it comes to aligning our campaigns with client objectives... In addition, it also assists with delivering more insightful campaign reports. Review collected by and hosted on G2.com.

Sashnee D.

Social Media Lead

Financial Services

Enterprise (> 1000 emp.)

7/20/2016

"BrandsEye has exceeded our expectations from day one! Quality and expertise all in one"

5/5

What do you like best about DataEQ?

After-sales support, quality of data, innovation of the platform, customize dashboards for reports, Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Currently, I have no dislikes with the platform. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

8/24/2016

"Superb service and accurate information"

3/5

What do you like best about DataEQ?

All the in-depth options for analytic reporting, daily reports being sent that allow you to check on your brands and products without having to access the system. Also the overall service provided by BrandsEye team. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

It would be wise to incorporate a tool to messure SnapChat since some brands are moving towards that specific social media platform.

Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

8/23/2016

"An advanced, detailed reporting and monitoring online sytem - which can be suited to your needs."

4.5/5

What do you like best about DataEQ?

Friendly staff, always someone to help. Nothing is too much trouble. Reports are accurate and detailed. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

It's a lot o "learn" for the new user. As the system is so detailed and your options vast - sometimes you can get lost in the navigation, setting up of things. Review collected by and hosted on G2.com.

Robert B.

Founder, Director, Strategist, Project Manager

Internet

Small-Business (50 or fewer emp.)

8/26/2016

"We use BrandsEye to provide ORM services for various clients."

4/5

What do you like best about DataEQ?

Ease of creating and managing dashboards. Useful information within reports, especially automated sentiment allocation. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Ahmed B.

Strategist

Marketing and Advertising

Enterprise (> 1000 emp.)

1/22/2016

"One of the most effective tools I've used for online sentiment analysis and monitoring"

5/5

What do you like best about DataEQ?

The ease of exporting graphs as well as the ability to customise it within the dashboard makes it easy to important into presentations Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Video tutorials within the app would help with using the portal. While training is offered it can be a bit much sending every new person to a training session. Maybe a host of tutorials or tasks that give a form of "accreditation" in the use of the brandseye tool Review collected by and hosted on G2.com.