# Top 10 Bento Alternatives & Competitors **Average Rating:** 4.8/5 **Total Number of Reviews:** 40 Research alternative solutions to Bento on G2, with real user reviews on competing tools. Marketing Automation Software is a widely used technology, and many people are seeking innovative, user friendly software solutions with search tracking and optimization, event / webinar marketing, and budgeting. Other important factors to consider when researching alternatives to Bento include email marketing and marketing automation. The best overall Bento alternative is Klaviyo. Other similar apps like Bento are ActiveCampaign, Brevo Marketing Platform, Ortto, and Intuit Mailchimp Email Marketing. Bento alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Email Marketing Software](https://www.g2.com/categories/email-marketing) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). ## Best Paid & Free Alternatives to Bento - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Encharge](https://www.g2.com/products/encharge/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) ## Top 10 Alternatives to Bento Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Bento stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, E-Learning, and Entertainment, and find the best product for your business. ### 1. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,356 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Bento, Klaviyo is: - Slower to reach roi - More expensive - More usable Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Bento vs Klaviyo](https://www.g2.com/compare/bentonow-bento-vs-klaviyo) **Compare Klaviyo with other alternatives:** - [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [Klaviyo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Klaviyo vs Ortto](https://www.g2.com/compare/klaviyo-vs-ortto) - [Klaviyo vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Customer.io](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Klaviyo vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Klaviyo vs Encharge](https://www.g2.com/compare/encharge-vs-klaviyo) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,708 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Bento, ActiveCampaign is: - Slower to reach roi - More expensive - More usable Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Bento vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-bentonow-bento) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [ActiveCampaign vs Brevo Marketing Platform](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) - [ActiveCampaign vs Ortto](https://www.g2.com/compare/activecampaign-vs-ortto) - [ActiveCampaign vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-email-marketing) - [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [ActiveCampaign vs Customer.io](https://www.g2.com/compare/activecampaign-vs-customer-io) - [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [ActiveCampaign vs Encharge](https://www.g2.com/compare/activecampaign-vs-encharge) - [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital) ### 3. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) By Brevo **Average Rating:** 4.5/5 **Total Reviews:** 2,574 Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Reviewers say compared to Bento, Brevo Marketing Platform is: - Slower to reach roi - More usable - Easier to set up Categories in common with Bento: [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Bento vs Brevo Marketing Platform](https://www.g2.com/compare/bentonow-bento-vs-brevo-marketing-platform) **Compare Brevo Marketing Platform with other alternatives:** - [Brevo Marketing Platform vs Klaviyo](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Brevo Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Ortto](https://www.g2.com/compare/brevo-marketing-platform-vs-ortto) - [Brevo Marketing Platform vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-email-marketing) - [Brevo Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Customer.io](https://www.g2.com/compare/brevo-marketing-platform-vs-customer-io) - [Brevo Marketing Platform vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Brevo Marketing Platform vs Encharge](https://www.g2.com/compare/brevo-marketing-platform-vs-encharge) - [Brevo Marketing Platform vs Dotdigital](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) ### 4. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Reviewers say compared to Bento, Ortto is: - Slower to reach roi - More usable - Easier to set up Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Bento vs Ortto](https://www.g2.com/compare/bentonow-bento-vs-ortto) **Compare Ortto with other alternatives:** - [Ortto vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-ortto) - [Ortto vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ortto) - [Ortto vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-ortto) - [Ortto vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-ortto) - [Ortto vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Ortto vs Customer.io](https://www.g2.com/compare/customer-io-vs-ortto) - [Ortto vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-ortto) - [Ortto vs Encharge](https://www.g2.com/compare/encharge-vs-ortto) - [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto) ### 5. [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) By Intuit Mailchimp **Average Rating:** 4.3/5 **Total Reviews:** 12,980 Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue. Reviewers say compared to Bento, Intuit Mailchimp Email Marketing is: - Slower to reach roi - More usable - Easier to set up Categories in common with Bento: [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Bento vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/bentonow-bento-vs-intuit-mailchimp-email-marketing) **Compare Intuit Mailchimp Email Marketing with other alternatives:** - [Intuit Mailchimp Email Marketing vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-klaviyo) - [Intuit Mailchimp Email Marketing vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Ortto](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-ortto) - [Intuit Mailchimp Email Marketing vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Customer.io](https://www.g2.com/compare/customer-io-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Encharge](https://www.g2.com/compare/encharge-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) ### 6. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,629 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Bento, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - More expensive Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Bento vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bentonow-bento) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Brevo Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-brevo-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ortto](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Customer.io](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-customer-io) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Encharge](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-encharge) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) ### 7. [Customer.io](https://www.g2.com/products/customer-io/reviews) By Customer.io **Average Rating:** 4.4/5 **Total Reviews:** 842 A platform for sending targeted messages. Reviewers say compared to Bento, Customer.io is: - Slower to reach roi - More expensive - More usable Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Bento vs Customer.io](https://www.g2.com/compare/bentonow-bento-vs-customer-io) **Compare Customer.io with other alternatives:** - [Customer.io vs Klaviyo](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Customer.io vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-customer-io) - [Customer.io vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-customer-io) - [Customer.io vs Ortto](https://www.g2.com/compare/customer-io-vs-ortto) - [Customer.io vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/customer-io-vs-intuit-mailchimp-email-marketing) - [Customer.io vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-customer-io) - [Customer.io vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/customer-io-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Customer.io vs Encharge](https://www.g2.com/compare/customer-io-vs-encharge) - [Customer.io vs Dotdigital](https://www.g2.com/compare/customer-io-vs-dotdigital) ### 8. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By Intuit Mailchimp **Average Rating:** 4.4/5 **Total Reviews:** 5,428 Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Reviewers say compared to Bento, Intuit Mailchimp All-in-One Marketing Platform is: - Slower to reach roi - More usable - Easier to set up Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Bento vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/bentonow-bento-vs-intuit-mailchimp-all-in-one-marketing-platform) **Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:** - [Intuit Mailchimp All-in-One Marketing Platform vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Intuit Mailchimp All-in-One Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Ortto](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-ortto) - [Intuit Mailchimp All-in-One Marketing Platform vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp All-in-One Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Customer.io](https://www.g2.com/compare/customer-io-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Encharge](https://www.g2.com/compare/encharge-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-all-in-one-marketing-platform) ### 9. [Encharge](https://www.g2.com/products/encharge/reviews) By Encharge **Average Rating:** 4.7/5 **Total Reviews:** 373 Marketing automation software for startups and digital businesses. Send emails based on what people do on your website and in your product and automate your marketing process across the user journey. Reviewers say compared to Bento, Encharge is: - Slower to reach roi - More usable - Easier to set up Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Bento vs Encharge](https://www.g2.com/compare/bentonow-bento-vs-encharge) **Compare Encharge with other alternatives:** - [Encharge vs Klaviyo](https://www.g2.com/compare/encharge-vs-klaviyo) - [Encharge vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-encharge) - [Encharge vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-encharge) - [Encharge vs Ortto](https://www.g2.com/compare/encharge-vs-ortto) - [Encharge vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/encharge-vs-intuit-mailchimp-email-marketing) - [Encharge vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-encharge) - [Encharge vs Customer.io](https://www.g2.com/compare/customer-io-vs-encharge) - [Encharge vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/encharge-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Encharge vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-encharge) ### 10. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,220 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Bento, Dotdigital is: - Slower to reach roi - More expensive - More usable Categories in common with Bento: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Bento vs Dotdigital](https://www.g2.com/compare/bentonow-bento-vs-dotdigital) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [Dotdigital vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) - [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto) - [Dotdigital vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Customer.io](https://www.g2.com/compare/customer-io-vs-dotdigital) - [Dotdigital vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Dotdigital vs Encharge](https://www.g2.com/compare/dotdigital-vs-encharge) --- ## Bento Alternatives FAQs ### What features do alternatives offer that Bento does not? Alternatives to Bento offer features that Bento does not natively provide, including budgeting, calendaring, event/webinar marketing, online behavior tracking, program management, SEO/keyword analytics, search tracking and optimization, social campaigns, social media advertising, social media engagement, social sharing, and social listening (the latter specifically with ActiveCampaign and Ortto). ### What are the best alternatives to Bento? According to G2 data, the best alternatives to Bento in the Marketing Automation category are [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 stars, 14699 reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) (4.5/5 stars, 2570 reviews), and [Ortto](https://www.g2.com/products/ortto/reviews) (4.4/5 stars, 622 reviews). These platforms are highly rated and offer robust marketing automation capabilities with large user bases and extensive integrations. ### Which Marketing Automation tools do reviewers recommend instead of Bento? Reviewers recommend [Klaviyo](https://www.g2.com/products/klaviyo/reviews) for its powerful segmentation, advanced automation flows, and seamless integration with ecommerce platforms like Shopify, supported by 167 mentions of ease of use and 131 mentions of email marketing. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is favored for its flexible automation workflows, built-in CRM, and AI-powered content suggestions, with 1254 mentions of automation and 1270 mentions of ease of use. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) is praised for its all-in-one approach combining email, SMS, WhatsApp campaigns, and CRM with a user-friendly interface and affordable pricing, noted in 271 mentions of ease of use and 167 mentions of features. [Ortto](https://www.g2.com/products/ortto/reviews) is recommended for its unified customer data platform, intuitive visual journey builder, and real-time analytics, with 29 mentions of ease of use and 20 mentions of features. These tools are suggested as strong alternatives to Bento for marketers seeking comprehensive automation and data-driven personalization. ### How does Bento compare to Klaviyo? According to G2 data, [Bento](https://www.g2.com/products/bentonow-bento/reviews) holds a higher average rating of 4.8/5 across 38 reviews compared to [Klaviyo](https://www.g2.com/products/klaviyo/reviews)'s 4.6/5 from 1,354 reviews. Bento scores notably higher in customer support (9.8 vs 8.4) and ease of doing business (10.0 vs 8.9), reflecting its strong personalized support and founder involvement. Bento also leads in meeting requirements (9.7 vs 9.0) and ease of administration (9.3 vs 8.9), indicating users find it more aligned with their needs and easier to manage. Klaviyo, however, scores higher in usability (8.6 vs 8.1) and ease of setup (8.5 vs 8.2), suggesting a smoother initial user experience. Bento is praised for its deliverability, flexible event-based automation, and consolidated platform combining marketing and transactional emails, while Klaviyo is recognized for advanced segmentation, deep e-commerce integrations (notably Shopify), and robust automation flows. Bento's pricing is noted as affordable and transparent, whereas Klaviyo is often considered expensive, especially as contact lists grow. Bento lacks some social media marketing features that Klaviyo offers, such as budgeting, calendaring, and social campaign management. Overall, Bento excels in support, deliverability, and administration, while Klaviyo leads in usability, setup ease, and e-commerce-focused features. ### Why do users choose Klaviyo over Bento? Users choose [Klaviyo](https://www.g2.com/products/klaviyo/reviews) over Bento primarily for its advanced segmentation capabilities, deep integration with e-commerce platforms like Shopify, and powerful automation flows that drive revenue. Klaviyo's ability to create highly personalized email and SMS campaigns based on real customer behavior is a key differentiator, supported by its robust analytics and reporting tools that help optimize marketing efforts. The platform's intuitive drag-and-drop email builder and pre-built automation templates simplify campaign creation, making it accessible for teams without extensive technical expertise. Additionally, Klaviyo's extensive integrations with a wide range of marketing and sales tools enable a seamless omnichannel marketing approach. Despite its higher cost and steeper learning curve, users value Klaviyo's comprehensive feature set, scalability, and continuous innovation, which justify the investment for many businesses focused on e-commerce growth and customer retention. The platform's strong focus on data-driven marketing and predictive analytics further attracts users seeking sophisticated audience targeting and performance insights. ## Explore Articles - [Top platforms for securing container images](https://www.g2.com/discussions/what-are-the-top-platforms-for-securing-container-images) - [Which AI video generator has the best text-to-video capabilities?](https://www.g2.com/discussions/which-ai-video-generator-has-the-best-text-to-video-capabilities-if-you-re-working-with-a-limited-budget) - [Recommendations for the best webinar solution](https://www.g2.com/discussions/recommendations-for-the-best-webinar-solution) - [Which ESB solutions handle real-time data flow across distributed enterprise networks most reliably?](https://www.g2.com/discussions/which-esb-solutions-handle-real-time-data-flow-across-distributed-enterprise-networks-most-reliably) - [What is the best network management tool for hybrid networks?](https://www.g2.com/discussions/what-is-the-best-network-management-tool-for-hybrid-networks) - [Best HR software options for startups](https://www.g2.com/discussions/best-hr-software-options-for-startups) ## Spotlight Categories - [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) - [VoIP Providers](https://www.g2.com/categories/voip) - [Video Editing Software](https://www.g2.com/categories/video-editing)