# Best Cross-Channel Advertising Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel. ### Core Capabilities of Cross-Channel Advertising Software To qualify for inclusion in the Cross-Channel Advertising category, a product must: - Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video - Offer features for uploading or creating online advertisements - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Cross-Channel Advertising Software In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include: - Running coordinated campaigns across search, social, and display from a single management interface - Buying ads in real time via integrated demand-side platform (DSP) capabilities - Tracking and reporting unified ROAS and conversion metrics across all active channels ### How Cross-Channel Advertising Software Differs from Other Tools Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers. ### Insights from G2 on Cross-Channel Advertising Software Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption. ## Top Cross-Channel Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) | 4.1/5.0 (177 reviews) | Real-time audience activation across paid channels | "[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)" | | 2 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Meta-native cross-channel audience targeting and campaign execution | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 3 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (758 reviews) | Unified CDP-driven omnichannel campaign activation | "[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)" | | 4 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (863 reviews) | Full-funnel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 5 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Omnichannel media buying with unified billing reconciliation | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 6 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Managed cross-channel advertising with dedicated lead tracking | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 7 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with CRM-synced audiences | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 8 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | CRM-synced account-based display advertising | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" | | 9 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (175 reviews) | Omnichannel programmatic buying with AI-driven cross-channel optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 10 | [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) | 4.5/5.0 (525 reviews) | White-label cross-channel campaign fulfillment and reporting | "[Revolutionized Our Client Marketing with Seamless AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)" | ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 187 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 (↑0.03 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Criteo GO (+11.1%) - Among all products in this category, Criteo GO recorded the largest rating increase compared to last month *Last updated: July 07, 2026* ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,100+ Authentic Reviews - 187+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Cross-Channel Advertising Software Is Best for Your Use Case? - **Leader:** [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - **Highest Performer:** [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) - **Easiest to Use:** [LocaliQ](https://www.g2.com/products/localiq/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-07-07T23%3A54%3A30Z&secure%5Bdisplayable_resource_id%5D=289&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=67147b9d8dff2120d07f1f1c2f820d3b73e29776a23ff5cbb940c0142b2c329c&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dcross-channel_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Cross-Channel Advertising Software Products in 2026? ### 1. [Curated.Media](https://www.g2.com/products/curated-media/reviews) Curated.Media is an intelligent software enabling multi-platform curation. Our self-service solution empowers brands and agencies to enhance programmatic performance without changing their existing tech stack. Create inventory packages on your own, combine audience data with publisher signals, and take advantage of automated supply-side optimizations done by our agents. Use our integrated reporting to edit and optimize live PMPs seamlessly across 10 SSPs and 250+ DSPs - all from a single platform. Leverage our YouTube curation solution to eliminate inefficiencies in your current buys and drive higher relevance using our 300 contextual categories. **Average Rating:** 4.8/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Curated.Media?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Curated.Media?** - **Seller:** [Curated.Media](https://www.g2.com/sellers/curated-media) - **Company Website:** https://www.curated.media - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** https://www.linkedin.com/company/curated-media-platform/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 64% Small-Business, 9% Mid-Market #### What Are Curated.Media's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Affordable (3 reviews) - Performance Results (3 reviews) - Customer Support (2 reviews) - Ease of Creation (2 reviews) **Cons:** - Campaign Management Issues (1 reviews) - Functionality Limitations (1 reviews) - Missing Features (1 reviews) - Poor Customer Support (1 reviews) - Targeting Limitations (1 reviews) ### What Do G2 Reviewers Say About Curated.Media? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Curated.Media, simplifying campaign management and deal integration seamlessly. - Users value the **affordability** of Curated.Media, appreciating competitive pricing and control over costs in their PMP campaigns. - Users value the **speedy response times** and effective performance optimization of Curated.Media, enhancing campaign success across channels. - Users value the **responsive customer support** of Curated.Media, enhancing their overall efficiency and experience. - Users value the **ease of creation** on Curated.Media, allowing seamless deal integration and efficient campaign management. **Cons:** - Users face **campaign management issues** due to the lack of notifications and the need for manual domain updates. - Users face **functionality limitations** due to the need for manual updates and lack of notifications for expired domains. - Users note the **limited ad formats** currently available in Curated.Media, impacting their media planning flexibility. - Users express frustration with **poor customer support** , relying on assistance for basic deal settings like floor prices. - Users find Curated.Media's targeting capabilities are **limited by the number of accessible SSPs** , affecting deal activation. #### What Are Recent G2 Reviews of Curated.Media? **"[Easy to Use with Great Support and Scale](https://www.g2.com/survey_responses/curated-media-review-12242374)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/curated-media-review-12242374) --- **"[Easy-to-Use Platform for Managing PMPs Across DSPs in One Place](https://www.g2.com/survey_responses/curated-media-review-12237556)"** **Rating:** 5.0/5.0 stars *— Roy M.* [Read full review](https://www.g2.com/survey_responses/curated-media-review-12237556) --- ### 2. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Quality of Support:** 6.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **unified integration** of Google Marketing Platform, simplifying campaign management and performance analysis. - Users value the **integrated campaign management** in Google Marketing Platform, making data-driven decisions and tracking performance effortless. - Users appreciate the **ease of use** of Google Marketing Platform, enjoying its seamless integration of data and tools. - Users value the **efficiency** of Google Marketing Platform, enjoying streamlined data management and smarter decision-making. - Users value the **integrated performance tracking** of Google Marketing Platform, simplifying data analysis and campaign management. **Cons:** - Users find the **steep learning curve** of Google Marketing Platform challenging, particularly for those new to analytics or ad tech. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for beginners and smaller teams. - Users find the **complex setup** of Google Marketing Platform challenging, particularly for those new to analytics and ad tech. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find Google Marketing Platform **expensive** compared to alternatives, especially for smaller businesses with limited resources. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 3. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. - Users find Basis to be **extremely easy to use** , benefiting from helpful support and seamless integrations. - Users value the **user-friendly interface** and **outstanding customer support** , enhancing their experience with Basis. - Users find the **helpful account reps** of Basis invaluable, enhancing their overall experience and support interactions. - Users highly value the **excellent reporting metrics and user-friendly UI** that streamline their experience and enhance productivity. **Cons:** - Users find Basis to have **poor usability** , citing complications in processing orders and a lack of user-friendliness. - Users find the **complex user interface** of Basis challenging, leading to inconveniences with report generation. - Users find Basis to be **not user-friendly** , citing complications in processing orders and overall navigation. - Users find the **poor reporting** feature inconvenient, though improvements are being addressed by the developers. - Users find the **reporting issues** inconvenient, though improvements are underway to enhance the experience. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 4. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Coordinator, Social Media Strategist - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - User Interface (10 reviews) - Ad Management (8 reviews) - Campaign Management (8 reviews) - Efficiency (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **intuitive interface** of Innovid, making campaign setup and asset management a breeze. - Users praise Innovid's **intuitive and user-friendly interface** , making campaign management straightforward and efficient. - Users highlight the **engaging and personalized video ads** of Innovid, enhancing brand recall and global outreach. - Users value Innovid's **flexibility and ease of use** in managing engaging and personalized video ad campaigns. - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. **Cons:** - Users experience a **challenging learning curve** with Innovid, requiring significant time and effort to master the software. - Users find Innovid challenging due to its **steep learning curve** , making it difficult to master its advanced features. - Users experience a **time-consuming learning process** with Innovid due to complex features and slow support response times. - Users find the **time consumption** for learning and support on Innovid frustrating and negatively impacting their workflow. - Users find Innovid has **inefficient campaign management** , leading to delays in uploads and frustrating support during critical times. #### What Are Recent G2 Reviews of Innovid? **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 5. [RTB House](https://www.g2.com/products/rtb-house/reviews) RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **How Do G2 Users Rate RTB House?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind RTB House?** - **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house) - **Year Founded:** 2012 - **HQ Location:** Warsaw, Poland - **LinkedIn® Page:** https://www.linkedin.com/company/rtb-house/ (1,430 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 60% Mid-Market, 33% Small-Business #### What Are RTB House's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Performance Results (5 reviews) - Results (5 reviews) - Results Performance (5 reviews) - Helpful (4 reviews) **Cons:** - Dashboard Issues (3 reviews) - Navigation Issues (2 reviews) - Billing Issues (1 reviews) - Budget Management (1 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About RTB House? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **excellent customer support** of RTB House, noting quick responses and effective problem resolution. - Users commend the **exceptional performance results** of RTB House, with effective campaigns and outstanding support throughout. - Users value the **great results** from RTB House, appreciating the effortless implementation and personalized ad experiences. - Users praise RTB House for their **impressive results performance** and proactive approach in optimizing campaigns effectively. - Users find RTB House to be a **very helpful and sorted platform** with great communication and effective results. **Cons:** - Users experience challenges with **dashboard issues** , including budget visibility and data export formatting, affecting overall usability. - Users face **navigation issues** with RTB House, seeking better control and clarity in campaign optimization and reporting. - Users express concerns about **billing issues** , desiring more transparency and control over budget allocation and reporting. - Users desire more **control over budget management** , feeling uncertain about budget allocation and reporting functionality. - Users find **complex data management** challenging in RTB House, especially when exporting and viewing date ranges incorrectly. #### What Are Recent G2 Reviews of RTB House? **"[Great results and great service](https://www.g2.com/survey_responses/rtb-house-review-10880223)"** **Rating:** 5.0/5.0 stars *— Guido D.* [Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223) --- **"[High ROI but Limited Creative Flexibility](https://www.g2.com/survey_responses/rtb-house-review-12467802)"** **Rating:** 4.0/5.0 stars *— Marco P.* [Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802) --- #### What Are G2 Users Discussing About RTB House? - [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for) ### 6. [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Smartly?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Smartly?** - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** https://smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Smartly? **"[Smartly is an absolute game changer - highly recommend!](https://www.g2.com/survey_responses/smartly-review-9579002)"** **Rating:** 5.0/5.0 stars *— Ryan E.* [Read full review](https://www.g2.com/survey_responses/smartly-review-9579002) --- **"[100% recommended - Excellent product overall](https://www.g2.com/survey_responses/smartly-review-4749304)"** **Rating:** 4.5/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/smartly-review-4749304) --- #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### 7. [Propensity](https://www.g2.com/products/propensity/reviews) Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propensity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Propensity?** - **Seller:** [Propensity](https://www.g2.com/sellers/propensity) - **Company Website:** https://www.propensity.com/ - **Year Founded:** 2017 - **HQ Location:** Exeter, New Hampshire - **Twitter:** @propensitytech (466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 61% Small-Business, 33% Mid-Market #### What Are Propensity's Pros and Cons? **Pros:** - Intent Data (8 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - Helpful (7 reviews) - ABM Management (5 reviews) **Cons:** - Learning Curve (5 reviews) - Bug Issues (4 reviews) - Software Bugs (4 reviews) - Technical Issues (4 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Propensity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable intent data** in Propensity, noting its ease of reporting and exportability at the account level. - Users commend the **responsive and helpful customer support** of Propensity, enhancing their overall experience and satisfaction. - Users appreciate the **ease of use** of Propensity, aided by a responsive Customer Success team and intuitive features. - Users praise Propensity for its **responsive and helpful customer support** , enhancing their Marketing and RevOps efforts effectively. - Users value the **effective ABM management** of Propensity, enhancing outreach and pipeline while supporting agency workflows. **Cons:** - Users find the **learning curve challenging** initially, but adjustments become easier with time and support resources. - Users report experiencing **bug issues** with Propensity, highlighting some glitches in its relatively new platform. - Users report encountering **software bugs** during setup, highlighting the need for more refinement in Propensity's features. - Users report experiencing **technical issues** with bugs and setup challenges due to Propensity's rapid feature releases. - Users note a **steep learning curve** due to the platform's complexity and unfamiliar terminology, affecting initial experience. #### What Are Recent G2 Reviews of Propensity? **"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/propensity-review-12876574) --- **"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"** **Rating:** 4.5/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/propensity-review-12874412) --- ### 8. [Epsilon Digital](https://www.g2.com/products/epsilon-digital/reviews) Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results. **Average Rating:** 3.4/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Epsilon Digital?** - **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Quality of Support:** 7.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Epsilon Digital?** - **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon) - **Year Founded:** 1969 - **HQ Location:** Irving, TX - **Twitter:** @EpsilonMktg (6,474 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/epsilon/ (10,374 employees on LinkedIn®) - **Ownership:** NYSE:ADS **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 52% Small-Business, 28% Mid-Market #### What Are Epsilon Digital's Pros and Cons? **Pros:** - Data Insights (4 reviews) - Easy Integrations (4 reviews) - Analytics Insights (3 reviews) - Audience Targeting (3 reviews) - Campaign Management (3 reviews) **Cons:** - Difficult Setup (2 reviews) - Integration Issues (2 reviews) - Audience Limitations (1 reviews) - Complex Interface (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Epsilon Digital? *AI-generated summary from verified user reviews* **Pros:** - Users value the **strong analytics and precise audience targeting** of Epsilon Digital, enhancing campaign effectiveness and insights. - Users appreciate the **easy integrations** of Epsilon Digital, enabling seamless implementation and enhanced advertising efficiency. - Users value the **robust analytics insights** provided by Epsilon Digital, enhancing campaign performance through precise adjustments. - Users value the **precise audience targeting capabilities** of Epsilon Digital, enhancing their personalized advertising efforts significantly. - Users value the **robust targeting capabilities** of Epsilon Digital, enhancing the effectiveness of their personalized advertising campaigns. **Cons:** - Users find the **difficult setup** of Epsilon Digital frustrating, especially due to the lengthy onboarding process and technical hurdles. - Users find **integration issues** with Epsilon Digital can hinder implementation, especially for smaller teams needing support. - Users experience **limited visibility into data sources** , making it challenging to optimize audience solutions effectively. - Users find the **complex interface** of Epsilon Digital overwhelming, suggesting better onboarding and integration support for new users. - Users find the **complex usability** of Epsilon Digital overwhelming, particularly for new users during onboarding and integration. #### What Are Recent G2 Reviews of Epsilon Digital? **"[Epsilon Digital has the best software for its users](https://www.g2.com/survey_responses/epsilon-digital-review-11206103)"** **Rating:** 5.0/5.0 stars *— Sukrutha G.* [Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11206103) --- **"[A powerful and data-driven platform for digital campaign optimization](https://www.g2.com/survey_responses/epsilon-digital-review-11215888)"** **Rating:** 5.0/5.0 stars *— Belal H.* [Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11215888) --- #### What Are G2 Users Discussing About Epsilon Digital? - [What is Epsilon Digital Media Solutions used for?](https://www.g2.com/discussions/what-is-epsilon-digital-media-solutions-used-for) ### 9. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Luna from Unity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Luna from Unity?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Luna from Unity? **"[Technical Project Manager](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039) --- **"[Great and simple to set up!](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)"** **Rating:** 4.0/5.0 stars *— Scott G.* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226) --- ### 10. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. **Average Rating:** 3.7/5.0 **Total Reviews:** 93 **How Do G2 Users Rate Adobe Advertising Cloud?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.6/10) - **Ease of Use:** 6.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Adobe Advertising Cloud?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 38% Enterprise, 35% Mid-Market #### What Are Adobe Advertising Cloud's Pros and Cons? **Pros:** - All-in-One (2 reviews) - Collaboration (1 reviews) - Comprehensive Tools (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Functionality Limitations (1 reviews) - High Competition (1 reviews) - Lack of Clarity (1 reviews) - Not Intuitive (1 reviews) - Poor Usability (1 reviews) ### What Do G2 Reviewers Say About Adobe Advertising Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless integration** and collaboration features of Adobe Advertising Cloud, enhancing their workflow efficiency. - Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing productivity and file syncing across apps. - Users appreciate the **comprehensive tools** of Adobe Advertising Cloud, enjoying its integrated and efficient capabilities. - Users appreciate the **ease of use** of Adobe Advertising Cloud, highlighting its seamless app integration and collaboration. - Users love the **easy integrations** of Adobe Advertising Cloud, enhancing collaboration and streamlining workflow across apps. **Cons:** - Users find the **functionality limitations** of Adobe Advertising Cloud hinder community contributions compared to competitors. - Users find that Adobe Advertising Cloud has **high competition** , making it hard to create complementary apps compared to others. - Users find a **lack of clarity** in creating complements, making it harder compared to competitors. - Users find the **lack of intuitiveness** in Adobe Advertising Cloud frustrating, hindering their ability to create efficient complements. - Users find **poor usability** in Adobe Advertising Cloud, especially in creating complementary apps compared to competitors. #### What Are Recent G2 Reviews of Adobe Advertising Cloud? **"[A perfect package for cloud advertising services](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)"** **Rating:** 4.5/5.0 stars *— Stephanie H.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722) --- **"[Adobe is the most powerful creative ecosystem to work with](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)"** **Rating:** 5.0/5.0 stars *— Bairon P.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671) --- #### What Are G2 Users Discussing About Adobe Advertising Cloud? - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) ### 11. [Kochava](https://www.g2.com/products/kochava/reviews) Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. **Average Rating:** 4.1/5.0 **Total Reviews:** 131 **How Do G2 Users Rate Kochava?** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 7.4/10 (Category avg: 8.5/10) - **Quality of Support:** 8.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Kochava?** - **Seller:** [Kochava](https://www.g2.com/sellers/kochava) - **Company Website:** https://www.kochava.com - **Year Founded:** 2011 - **HQ Location:** Sandpoint, US - **Twitter:** @kochava (12 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 39% Mid-Market, 31% Enterprise #### What Are Kochava's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Attribution (5 reviews) - Data Investigation (5 reviews) - Insights (5 reviews) - User Interface (5 reviews) **Cons:** - Poor UI (6 reviews) - Complex Features (5 reviews) - Not Intuitive (5 reviews) - UX Improvement (5 reviews) - Limitations (4 reviews) ### What Do G2 Reviewers Say About Kochava? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive and helpful customer support** from Kochava, enhancing their overall experience and integration capabilities. - Users praise **Kochava's robust CTV attribution capabilities** , which provide clear insights into cross-device performance and campaign impact. - Users value the **data granularity** and exceptional support from Kochava, enhancing their analytical capabilities. - Users value the **deep data insights and robust analytics** from Kochava, enhancing user behavior understanding and campaign performance. - Users appreciate the **intuitive user interface** of Kochava, making data management and analysis straightforward and efficient. **Cons:** - Users find the **poor UI** challenging, hindering usability and making the platform less intuitive to navigate. - Users find Kochava's **complex features** challenging to navigate, leading to a frustrating user experience overall. - Users find the **interface not intuitive** , complicating navigation and understanding of various features and reports. - Users find Kochava's **clunky and outdated UX** frustrating, hindering their ability to create reports easily. - Users find **limitations in data retention** and integration difficulties with DSPs, impacting their analytical capabilities. #### What Are Recent G2 Reviews of Kochava? **"[Exceptional Support, Room For Innovation](https://www.g2.com/survey_responses/kochava-review-12543755)"** **Rating:** 4.0/5.0 stars *— Mike T.* [Read full review](https://www.g2.com/survey_responses/kochava-review-12543755) --- **"[Outstanding Custom Support and Insightful Solutions](https://www.g2.com/survey_responses/kochava-review-12580512)"** **Rating:** 5.0/5.0 stars *— Mike R.* [Read full review](https://www.g2.com/survey_responses/kochava-review-12580512) --- #### What Are G2 Users Discussing About Kochava? - [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics) - [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for) - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment ### 12. [Cape.io](https://www.g2.com/products/cape-io/reviews) Cape.io is the first Intelligent Campaign Automation platform that unifies the entire campaign lifecycle. By embedding AI and automated compliance from creative inception to activation, Cape.io enables advertisers to launch more effective, personalized, and high-impact campaigns faster across all media channels, and with less risk. Its core use cases include advanced TV, AI-powered creative automation, and robust validation solutions. **Average Rating:** 4.5/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Cape.io?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Cape.io?** - **Seller:** [Cape.io](https://www.g2.com/sellers/cape-io) - **Company Website:** https://cape.io/ - **Year Founded:** 1996 - **HQ Location:** London, England, United Kingdom - **LinkedIn® Page:** https://www.linkedin.com/company/cape-io/ (298 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 44% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Cape.io? **"[Stronger Campaigns and Proposals with More Creative Freedom](https://www.g2.com/survey_responses/cape-io-review-12884770)"** **Rating:** 4.5/5.0 stars *— Mike V.* [Read full review](https://www.g2.com/survey_responses/cape-io-review-12884770) --- **"[Intuitive, Refined UI That’s Easy to Use](https://www.g2.com/survey_responses/cape-io-review-12781098)"** **Rating:** 4.0/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/cape-io-review-12781098) --- ### 13. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 7.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 14. [CHILI GraFx](https://www.g2.com/products/chili-grafx/reviews) CHILI GraFx is a cloud-based platform that boosts your animated, digital, and print media creation. Businesses around the world rely on CHILI GraFx to create on-brand, personalized, and multichannel content at scale. Our platform enables: - Brands to deliver compelling, on-brand messaging at volume - Agencies to create impact by boosting the volume and agility of their design output - Retailers to target customers with data-driven, ‘phygital’ experiences Want to see it in action? Request a demo now! **Average Rating:** 4.2/5.0 **Total Reviews:** 12 **How Do G2 Users Rate CHILI GraFx?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) **Who Is the Company Behind CHILI GraFx?** - **Seller:** [CHILI publish](https://www.g2.com/sellers/chili-publish) - **Year Founded:** 2010 - **HQ Location:** Erembodegem, Oost-vlaanderen - **Twitter:** @CHILI_publish (2,275 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/chili-publish/about (57 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 33% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of CHILI GraFx? **"[Empowering scalable and efficient message creation!](https://www.g2.com/survey_responses/chili-grafx-review-9164545)"** **Rating:** 4.0/5.0 stars *— Kathleen B.* [Read full review](https://www.g2.com/survey_responses/chili-grafx-review-9164545) --- **"[CHILI GraFx brings everything you need for a modern publishing workflow & infrastructure](https://www.g2.com/survey_responses/chili-grafx-review-9127909)"** **Rating:** 5.0/5.0 stars *— Jens L.* [Read full review](https://www.g2.com/survey_responses/chili-grafx-review-9127909) --- ### 15. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 16. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews) Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate BidTheatre?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind BidTheatre?** - **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre) - **Year Founded:** 2012 - **HQ Location:** Stockholm - **Twitter:** @BidTheatre (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 8% Enterprise #### What Are BidTheatre's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### What Do G2 Reviewers Say About BidTheatre? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of finding suitable audiences** with BidTheatre, enhancing efficiency and effectiveness in setup. - Users value the **ease of use** of BidTheatre, enhancing efficiency in setup and audience targeting. - Users value the **easy setup** of BidTheatre, enjoying a fast and efficient experience in audience targeting. - Users value the **intuitive interface** of BidTheatre, which enhances efficient setup and audience targeting. - Users praise the **navigation ease** of BidTheatre, noting its intuitive interface for efficient audience targeting. #### What Are Recent G2 Reviews of BidTheatre? **"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"** **Rating:** 5.0/5.0 stars *— Michelle L.* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145) --- **"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094) --- #### What Are G2 Users Discussing About BidTheatre? - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for) ### 17. [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 **How Do G2 Users Rate ROI Hunter?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) **Who Is the Company Behind ROI Hunter?** - **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter) - **Year Founded:** 2014 - **HQ Location:** Brno, Morava - **Twitter:** @roihuntercom (560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/roi-hunter/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Analyst - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 36% Mid-Market, 35% Enterprise #### What Are Recent G2 Reviews of ROI Hunter? **"[Practicality](https://www.g2.com/survey_responses/roi-hunter-review-9049839)"** **Rating:** 4.5/5.0 stars *— Robson S.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839) --- **"[The best service and insights!](https://www.g2.com/survey_responses/roi-hunter-review-9044344)"** **Rating:** 5.0/5.0 stars *— Camila H.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344) --- #### What Are G2 Users Discussing About ROI Hunter? - [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for) ### 18. [AdSalesOS by Placements AI](https://www.g2.com/products/adsalesos-by-placements-ai/reviews) Managing ad sales across disconnected tools costs you time, revenue, and growth. AdSalesOS is the AI-powered ad sales operating system that unifies your entire quote-to-cash workflow, so media companies can pitch, plan, traffic, optimize, and invoice omnichannel campaigns from a single interface. AdSalesOS delivers three outcomes that transform how ad sales teams operate: 𝗦𝘁𝗼𝗽 𝗱𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝗻 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀. Most ad sales teams stitch together a dozen tools just to run a single campaign. AdSalesOS consolidates your entire quote-to-cash process into one intelligent platform, giving your team back the time and focus that manual processes steal, and the operational control to scale without adding complexity. 𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘆𝗼𝘂'𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝗮𝗿𝗻𝗲𝗱. Every dollar you book should be a dollar you recognize, but disconnected systems let 15–30% of it slip through billing gaps, underdelivery, and unoptimized COGS. AdSalesOS ensures booked campaigns are fully delivered, costs are controlled, and invoices reflect actual performance. 𝗚𝗿𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝘀𝘁𝘀. Scaling ad sales revenue shouldn't mean scaling your team at the same rate. AdSalesOS enables profitable growth through agentic automation, unified omnichannel reporting, and streamlined operations, so you can grow faster than your costs. **Average Rating:** 4.5/5.0 **Total Reviews:** 20 **How Do G2 Users Rate AdSalesOS by Placements AI?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.4/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.2/10) **Who Is the Company Behind AdSalesOS by Placements AI?** - **Seller:** [Placements.io](https://www.g2.com/sellers/placements-io) - **Year Founded:** 2014 - **HQ Location:** Seattle, Washington - **Twitter:** @placementsio (132 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849382/ (64 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 80% Mid-Market, 15% Small-Business #### What Are AdSalesOS by Placements AI's Pros and Cons? **Pros:** - Team Helpfulness (6 reviews) - Time-saving (5 reviews) - Customer Support (4 reviews) - Integrations (4 reviews) - Automation (3 reviews) **Cons:** - Integration Issues (3 reviews) - Email Design (2 reviews) - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) ### What Do G2 Reviewers Say About AdSalesOS by Placements AI? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **knowledgeable and supportive professional services team** of AdSalesOS, enhancing efficiency and productivity. - Users appreciate the **time-saving automations** in AdSalesOS, enhancing efficiency in managing media campaigns effortlessly. - Users appreciate the **knowledgeable and supportive customer support** of AdSalesOS, enhancing their overall experience and satisfaction. - Users value the **extensive integrations** of AdSalesOS, enhancing campaign management and boosting operational efficiency significantly. - Users appreciate the **automation capabilities** of AdSalesOS, significantly reducing manual effort and improving operational efficiency. **Cons:** - Users face **integration issues** with AdSalesOS, complicating campaign setups and limiting the use of full features. - Users find the **limited integration** with the main ad server complicates campaign setup instead of simplifying it. - Users face **ad integration limitations** that complicate campaign setup and lack adequate support options. - Users report **ad management issues** due to limited integration features and lack of global support, complicating campaign handling. - Users face **campaign management issues** due to incomplete integration and lack of round-the-clock support. #### What Are Recent G2 Reviews of AdSalesOS by Placements AI? **"[Placements.io Is Helping to Streamline our business](https://www.g2.com/survey_responses/adsalesos-by-placements-ai-review-10807165)"** **Rating:** 4.5/5.0 stars *— Reginald H.* [Read full review](https://www.g2.com/survey_responses/adsalesos-by-placements-ai-review-10807165) --- **"[Placements.io transformed our native ads business](https://www.g2.com/survey_responses/adsalesos-by-placements-ai-review-10902101)"** **Rating:** 4.5/5.0 stars *— Claire A.* [Read full review](https://www.g2.com/survey_responses/adsalesos-by-placements-ai-review-10902101) --- #### What Are G2 Users Discussing About AdSalesOS by Placements AI? - [What is Placements.io used for?](https://www.g2.com/discussions/what-is-placements-io-used-for) ### 19. [Shirofune](https://www.g2.com/products/shirofune/reviews) Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management. **Average Rating:** 5.0/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Shirofune?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Shirofune?** - **Seller:** [Shirofune](https://www.g2.com/sellers/shirofune) - **Year Founded:** 2014 - **HQ Location:** El Segundo, US - **Twitter:** @Shirofune_ad (1,568 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shirofune-usa/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 60% Small-Business, 30% Mid-Market #### What Are Recent G2 Reviews of Shirofune? **"[Efficiency improved by more than 60% with Shirofune!](https://www.g2.com/survey_responses/shirofune-review-9755839)"** **Rating:** 5.0/5.0 stars *— 芳教 .* [Read full review](https://www.g2.com/survey_responses/shirofune-review-9755839) --- **"[We couldn't start an ad business without Shirofune.](https://www.g2.com/survey_responses/shirofune-review-9833508)"** **Rating:** 5.0/5.0 stars *— 功次 .* [Read full review](https://www.g2.com/survey_responses/shirofune-review-9833508) --- ### 20. [Skai](https://www.g2.com/products/skai/reviews) Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. **Average Rating:** 4.0/5.0 **Total Reviews:** 281 **How Do G2 Users Rate Skai?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Skai?** - **Seller:** [Skai](https://www.g2.com/sellers/skai) - **HQ Location:** Tel Aviv, Israel - **Twitter:** @skaicommerce (7,446 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167470/ (726 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Skai's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Automation (2 reviews) - Customer Support (2 reviews) - Ad Management (1 reviews) - Analytics (1 reviews) **Cons:** - Poor Reporting (2 reviews) - Ad Issues (1 reviews) - Adjustment Difficulty (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) ### What Do G2 Reviewers Say About Skai? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Skai, benefiting from its intuitive UI and helpful customer service. - Users value the **fast and reliable automation** in Skai, significantly streamlining account management and insight discovery. - Users value the **responsive customer support** from Skai, enhancing their overall experience and efficiency with the platform. - Users find Skai's **ad management** to be fast, reliable, and efficient for bidding and insights. - Users value the **speed and reliability** of Skai for bidding adjustments, insights, and account management. **Cons:** - Users express frustration over **poor reporting** , specifically regarding insufficient details on report failures and updates on campaigns. - Users find **ad issues** with Skai, particularly regarding shopping reporting and campaign adjustments, needing improvement. - Users find the **adjustment difficulty** in Skai challenging, particularly with shopping reporting and campaign updates. - Users feel the **shopping reporting and PMAX adjustments** in Skai could be improved for better campaign management. - Users feel that **campaign management issues** hinder effective shopping reporting and timely PMAX adjustments. #### What Are Recent G2 Reviews of Skai? **"[Experienced User for 2 Years](https://www.g2.com/survey_responses/skai-review-10336805)"** **Rating:** 4.5/5.0 stars *— Taylor E.* [Read full review](https://www.g2.com/survey_responses/skai-review-10336805) --- **"[Easy To Use and Great Customer Service](https://www.g2.com/survey_responses/skai-review-7024093)"** **Rating:** 5.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/skai-review-7024093) --- #### What Are G2 Users Discussing About Skai? - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) ### 21. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign opportunities** offered by MediaMath, coupled with excellent customer support. - Users value the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for budget management. - Users value the **unique campaign options** in MediaMath, paired with excellent customer support for their needs. - Users value the **unique campaign options** and outstanding customer support offered by MediaMath by Infillion. **Cons:** - Users find the **complexity of the UI** a barrier, citing outdated design and challenging navigation as major issues. - Users find the **initial setup complex** , with outdated UI and awkward navigation impacting user experience negatively. - Users find the **complex user interface** to be outdated and difficult to navigate, hindering their overall experience. - Users find the **dashboard issues** frustrating, citing an outdated UI and complex navigation that hampers productivity. - Users find the **difficult navigation** due to outdated UI and complex menus frustrating during their experience. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 22. [EXADS](https://www.g2.com/products/exads/reviews) EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks! **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate EXADS?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.2/10) **Who Is the Company Behind EXADS?** - **Seller:** [EXADS](https://www.g2.com/sellers/exads) - **Year Founded:** 2013 - **HQ Location:** Sandyford, IE - **Twitter:** @exads (90 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (60 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Mid-Market, 19% Small-Business #### What Are EXADS's Pros and Cons? **Pros:** - Advertising (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Setup Ease (1 reviews) - User Interface (1 reviews) ### What Do G2 Reviewers Say About EXADS? *AI-generated summary from verified user reviews* **Pros:** - Users praise EXADS for its **responsive ad serving technology** , noting its ease of setup and efficiency. - Users appreciate the **ease of setup** with EXADS, noting its responsive interface simplifies the ad serving process. - Users find the **easy setup** of EXADS to be very responsive, enhancing their overall experience with the product. - Users find the **setup ease** of EXADS to be very responsive and straightforward, enhancing their overall experience. - Users appreciate the **responsive and easy setup** of EXADS, enhancing their ad serving experience. #### What Are Recent G2 Reviews of EXADS? **"[complete ad server solution an campaign management system](https://www.g2.com/survey_responses/exads-review-11236631)"** **Rating:** 5.0/5.0 stars *— Benoit C.* [Read full review](https://www.g2.com/survey_responses/exads-review-11236631) --- **"[Robust white label solution for your DSP](https://www.g2.com/survey_responses/exads-review-9129573)"** **Rating:** 5.0/5.0 stars *— Ana S.* [Read full review](https://www.g2.com/survey_responses/exads-review-9129573) --- #### What Are G2 Users Discussing About EXADS? - [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for) ### 23. [Humming](https://www.g2.com/products/humming/reviews) Get your ads everywhere so you can reach people anywhere. Humming helps you manage ads across every channel from one platform. Behind the scenes, an experienced team and some pretty cool tech help ensure the best bang for your advertising buck. Get started now! Sign up for free. **Average Rating:** 4.7/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Humming?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Quality of Support:** 9.4/10 (Category avg: 8.7/10) - **Ease of Admin:** 6.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Humming?** - **Seller:** [Humming](https://www.g2.com/sellers/humming) - **Year Founded:** 2019 - **HQ Location:** Tacoma, US - **LinkedIn® Page:** https://www.linkedin.com/company/18397819 (19 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Company Size:** 54% Mid-Market, 38% Small-Business #### What Are Recent G2 Reviews of Humming? **"[Perfect marketing tool with AI features](https://www.g2.com/survey_responses/humming-review-9722431)"** **Rating:** 5.0/5.0 stars *— Aimee K.* [Read full review](https://www.g2.com/survey_responses/humming-review-9722431) --- **"[BEST TOOL IN MY OPINION FOR MARKETING](https://www.g2.com/survey_responses/humming-review-9751259)"** **Rating:** 5.0/5.0 stars *— Jaden B.* [Read full review](https://www.g2.com/survey_responses/humming-review-9751259) --- ### 24. [Airtory](https://www.g2.com/products/airtory/reviews) Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. **Average Rating:** 4.5/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Airtory?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Airtory?** - **Seller:** [Airtory](https://www.g2.com/sellers/airtory) - **Year Founded:** 2016 - **HQ Location:** Austin, US - **Twitter:** @airtoryHQ (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airtory (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Airtory? **"[Best Rich Media Solution Partner](https://www.g2.com/survey_responses/airtory-review-8457056)"** **Rating:** 5.0/5.0 stars *— Suhaib H.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457056) --- **"[Beginner-friendly. Good Experience with the platform.](https://www.g2.com/survey_responses/airtory-review-8457937)"** **Rating:** 4.5/5.0 stars *— Sasirekha P.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457937) --- #### What Are G2 Users Discussing About Airtory? - [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for) ### 25. [Prism](https://www.g2.com/products/pixis-prism/reviews) Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns! **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Prism?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Prism?** - **Seller:** [Pixis](https://www.g2.com/sellers/pixis) - **Year Founded:** 2018 - **HQ Location:** California , US - **Twitter:** @Pixis_AI (154 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/31559415 (434 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 43% Enterprise #### What Are Recent G2 Reviews of Prism? **"[Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition](https://www.g2.com/survey_responses/prism-review-8041973)"** **Rating:** 4.5/5.0 stars *— Awant B.* [Read full review](https://www.g2.com/survey_responses/prism-review-8041973) --- **"[With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate](https://www.g2.com/survey_responses/prism-review-8037229)"** **Rating:** 5.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/prism-review-8037229) --- ## What Is Cross-Channel Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Cross-Channel Advertising Software? - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) --- ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.