Amobee DSP Reviews & Product Details


What is Amobee DSP?

A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

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Amobee DSP Profile Details

Amobee DSP Profile Details

Vendor
Amobee
Company Website
Year Founded
2005
HQ Location
Redwood City, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
888
Twitter
@amobee
Twitter Followers
8,983
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Companies Using Amobee DSP

Microsoft
Ford Motor
T-Mobile
eBay
Airbnb
Barnes & Noble
Nokia
Live Nation
Telefonica
Kohl's
Expedia.com
Garmin

Amobee DSP Reviews

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1-34 of 34 total Amobee DSP reviews

Amobee DSP Reviews

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1-34 of 34 total Amobee DSP reviews
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UM
Validated Reviewer
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"Powerful Programmatic Ad buying platform"

What do you like best?

The best thing about Amobee is the number of features it offers. One can setup multiple ad campaigns and have a track on them daily with regards to pacing, performance. Also, Amobee offers reporting which is highly reliable. You can either go with custom or Query type of reporting with query proving the most accurate. You can forecast the campaigns performance which is a additional bonus. The major plus point is the ability to check its daily pacing with real time numbers which most of the DSP's don't have. It is easy to understand the UI and most of things are just straight forward.

What do you dislike?

I would say the UI is pretty boring with minimal or no animated or colorful interactions. I think Turn should focus on this in future.

Recommendations to others considering the product:

Update the UI

What problems are you solving with the product? What benefits have you realized?

I use Amobee to setup and keep track on Ad campaigns. I pull reports often and look up to the performance of the campaigns and optimize them to meet their KPIs.

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UM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Solid DSP that would be a great DSP with a few UI updates"

What do you like best?

Campaign setup is easy and intuitive. You're able to learn the basics needed to set up a campaign pretty quickly, which cuts down on the needed training and on-boarding time.

What do you dislike?

There is no "pace ahead" feature. Other DSPs offer a way to pace ahead by 10-20% , but Amobee only allows you to pace evenly. This makes it harder to ensure delivery without tricking the system by changing the flight dates to end a few days early. There is also no way of finding out why you're losing bids. Other DSPs offer reporting that shows you how many impressions you're losing out because of bids, creative sizes, geo, etc, but Amobee does not have the same offerings.

Recommendations to others considering the product:

If you're going to use Amobee as your DSP and DMP, and eventually integrate social as well, Amobee is a good solution. If you're looking for a standalone DSP with cutting edge features, there are better DSPs available.

What problems are you solving with the product? What benefits have you realized?

Amobee gets the job done. Although it's not the easiest or the most state-of-the-art DSP in the marketplace today, you are able to get launch and optimize campaigns fairly easily.

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Senior Manager, Digital Marketing and Media
Cosmetics
Enterprise
(10,001+ employees)
Validated Reviewer
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"Leverage Turn as a programmatic DSP"

What do you like best?

- The ability to apply data insights to media strategy and tie in 1st party data as well.

- Another benefit of using Turn is the customer service of their sales team. Currently we leverage Turn's service team to pull the levers for us with managed service.

- Ability to incorporate internal CRM data in to media buys

- ability to create unique data segments to activate on

- ability to layer on our full Tech Stack and Measurement/ Research

What do you dislike?

- At times have seen low viewability and low in-geo percentages, but are able to make optimizations to improve along the way and learn as the campaign goes.

- Billing has been a pain point in the past, specifically we have consistently received late invoices even after campaigns have been actualized and had to revisit/ re-open the campaigns

Recommendations to others considering the product:

Use all the data they offer, it is quite extensive and really helps develop a smart media plan.

What problems are you solving with the product? What benefits have you realized?

Reaching our target audience and sequentially message them over a period of time.

Leverage 1st party data to inform our targeting

Build custom PMPs with premium partners and optimize across based on performance throughout the flight of the campaign

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UM
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"DSP mainstay moving in a good direction with a great algorithm."

What do you like best?

Amobee has amazing predictive ad serving. When running broad display campaigns, Amobee has the ability to outshine many other DSPs. They also have good data connections with social platforms.

What do you dislike?

Retargeting is very hard, and the line item system is challenge to use efficiently.

Recommendations to others considering the product:

Amobee is a top tier DSP. If you are focusing on prospecting rather than retargeting, Amobee is your DSP.

What problems are you solving with the product? What benefits have you realized?

We use Amobee as one of the DSPs in our tech stack for our clients. It provides wide spread reach for display advertising campaigns.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Powerhouse Programmatic Partner"

What do you like best?

Turn has been a longstanding partner across multiple brands that I have worked on because they provide a programmatic offering that is top of the line. Having access to every exchange out there and all of the targeting capabilities under the sun, they make a great one-stop-shop if you are looking to try out a the programmatic tactic.

What do you dislike?

Because they pull from every exchange out there, some of the inventory can be extremely longtail. That goes for any programmatic partner though. For all programmatic partners, I recommend ALWAYS monitoring viewability/brand safety through a 3rd party just to ensure your media is serving in brand safe areas.

Recommendations to others considering the product:

Use this vendor for desktop heavy campaigns.

What problems are you solving with the product? What benefits have you realized?

The business goal was to drive site actions on our clients website. Have the ability to have multiple targeting tactics under one partner (site retargeting and 3rd party data targeting), it allowed us to auto-optimize to the best performing tactic. So if Turn's algorithm saw site retargeting driving better performance, the tech. would shift more budget to that tactic and away from 3rd party data targeting.

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Digital Sales Coordinator
Marketing and Advertising
Enterprise
(1001-5000 employees)
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Verified Current User
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"Turn Review"

What do you like best?

Set up with Turn was quick and effortless. Turn was able to deliver campaign KPIs in full, with opportunity to optimize mid campaign.

What do you dislike?

I was required to frequently monitor the campaign in order to deliver campaign KPIs in full. No other issues with Turn.

What problems are you solving with the product? What benefits have you realized?

For our campaigns, we are determining how to manage KPI and performance expectations. We were able to optimize mid campaign to meet media goals.

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UM
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"It works- but not my favorite"

What do you like best?

I really enjoy that i can look at real time- today data and spend

What do you dislike?

It is hard to optimize, and not as user friendly as other DSPs

What problems are you solving with the product? What benefits have you realized?

We use it primarily for programmatic display, it is convenient to keep everything in one place.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
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"Turn Review"

What do you like best?

Great service and able to target the intended audience for the advertiser was trying to reach. Reporting was very helpful and easy to read and decipher.

What do you dislike?

Their targeting technology/ Algorithm at the time of working with Turn, although good, did make the cut when choosing the best DSP partner for our client.

Recommendations to others considering the product:

Make sure Turn is the right fit and aligns with your overall KPI's. Turn is great company and if used and treated as a true partner can be a successful for your overall goals.

What problems are you solving with the product? What benefits have you realized?

Turn was use for scale and targeting/retargeting. Finding the right user at the right time at the lowest cost had some drawbacks. Fraud and integrations with verification companies not in place of our DSP review.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Turn Review"

What do you like best?

We give them our objectives and what we want to accomplish and learn from a buy, and they figure out essentially everything needed to make it happen on their end.

What do you dislike?

They aren't always 100% transparent about the optimizations taken, and there have been times when I felt that an optimization that was done on their end without asking us was too major to have not been approved even if backed by data.

What problems are you solving with the product? What benefits have you realized?

We've really figured out how to do programmatic well in partnership.

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Amobee"

What do you like best?

Amobee has always performed well when I have decided to use them for display campaigns. At times we have a minimal budget however their team is always willing to make something work.

What do you dislike?

Up until this point, I can't think of any negative things to say about Amobee.

Recommendations to others considering the product:

It may depend on your specific KPI or goal for campaign, but Amobee has been able to perform for us across various different clients. We've used them for healthcare, travel, and education.

What problems are you solving with the product? What benefits have you realized?

I have used Amobee for display advertising campaigns for prospecting and retargeting efforts.

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AC
Small-Business
(11-50 employees)
Validated Reviewer
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"Decent but lackluster ad server"

What do you like best?

Amobee for Publishers has a clean interface. Running inventory forecasts is straightforward, and reporting is fairly straightforward. However, their own staff does not seem convinced that it's a strong player in the space, so our demos were not done with confidence.

What do you dislike?

The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.

Recommendations to others considering the product:

Vet the other strong ad servers in the market like DFP, AdMarvel, Mocean (Pubmatic), Smart Adserver, and OpenX. Draw up a list of your most important functionality and characteristics, and have demos that emphasize those characteristics. Then narrow down your list and have a second round of demos with your finalists and key features compared back to back.

What problems are you solving with the product? What benefits have you realized?

We were trying to use a one-stop shop for ad-serving, both mobile, desktop, and video, and include an SSP as well. We used it for a trial period and liked the fact that the SSP was built-in.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Moderately Familiar"

What do you like best?

the precise targeting capabilities within the platform - specifically dynamic creative optimization, competitor conquesting, and sequential messaging capabilities.

What do you dislike?

Feel that other DSPs have better inventory and are able to offer more premium solutions

What problems are you solving with the product? What benefits have you realized?

Working to drive consumers down the purchase funnel. Have seen the benefits of managing an audience from 1st point of contact to the sale.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Turn was an above average product"

What do you like best?

It has excellent capabilities as a DSP, which was made very accessible by great account representatives. They were able to target from many different angles and methods.

What do you dislike?

They were a little slow on the reporting front, and struggled with getting across some of the more concise reports that were needed.

Recommendations to others considering the product:

Be very upfront with all of your reporting needs.

What problems are you solving with the product? What benefits have you realized?

For the campaign I worked with Turn on, we were trying to better understand the demographic of people who were interested in our product, and with Turn we could find some unexpected niche audiences.

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"preferred partner"

What do you like best?

great team/customer service- always willing to host workshops and educate our team about the programmatic space

What do you dislike?

programmatic is tricky- KPI's don't always feel so straightforward when CPT is involved in my national campaigns. I prefer to stick to optimizing towards TR but oftentimes TURN recommends CPT. Just an example, but sometimes success is not so black and white in programmatic it seems to me.

What problems are you solving with the product? What benefits have you realized?

viewability is an issue still. TURN uses MOAT, but I believe they are currently working on an integration with IAS (my agencys preferred partner). so that'll be a great help.

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UM
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Turn is a great solution should you have a team dedicated to programmatic media in-house"

What do you like best?

Turn has been a leader in the DSP space and has a well-rounded set of buying, data management, and analytics tools

What do you dislike?

Heavily dependent on third party technology companies - ie MOAT, adometry, etc.

Recommendations to others considering the product:

Use if you want transparency and direct control of programmatic media

What problems are you solving with the product? What benefits have you realized?

Turn has been useful in driving direct-response efforts and positive digital ROI campaigns

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Turn has a great team! "

What do you like best?

I think the best capability I like about Turn is their user-friendly reporting. Not only is the reporting helpful, but the team of experts over at Turn really help you in understanding the specific information.

What do you dislike?

Some of the reporting can be overwhelming and don't pertain to the certain metrics we are requesting within the campaign. However, that is easily solved through communication.

What problems are you solving with the product? What benefits have you realized?

Cost-per-Traffic is something Turn has really helped us out with. The way they are able to optimize based on certain metrics through their programmatic platform is awesome!

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Review of Trafficking Relationship for Digital Media"

What do you like best?

The mocks of our creative that TURN sends is almost always accurate the first time, which is more than we can say for may of our partners. That's a huge help!

What do you dislike?

TURN has before set creative assets live when they were not yet meant to be live, which on certain accounts leads directly to legal compliance risk and can result in much blowback from clients.

What problems are you solving with the product? What benefits have you realized?

We're an ad agency, so our relationship with TURN allows us to serve our clients. TURN is an excellent retargeting partner.

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AM
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
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"Turn"

What do you like best?

The reason we wanted to run with TURN was that they were well reviewed in the industry. We were also trying to consolidate our buy across multiple divisions for TURN to gain more insights.

What do you dislike?

We did not like our sales rep, and the TURN technology proved to be mediocre. After consolidating our buys, we did not see improvement in terms of our metrics, and their system was unstable and fluctuated a lot.

What problems are you solving with the product? What benefits have you realized?

Problem: driving people to consider our brand and drive traffic to site/stores

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Integrated Assistant Media Planner
Marketing and Advertising
Mid-Market
(201-500 employees)
Validated Reviewer
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"Managing partners through PMP"

What do you like best?

Client services, campaign management, and responsiveness.

What do you dislike?

Tech + managed fee transparency could be improved

Recommendations to others considering the product:

Addition of publishing partners and networks to increase the scale available to plug into PMP environments.

What problems are you solving with the product? What benefits have you realized?

Looking to add partners into the PMP space and finding PMP partners to provide transparent non-skewed in-demo metrics

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AM
Mid-Market
(51-200 employees)
Validated Reviewer
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"Senior Media Planner"

What do you like best?

Customer service was great. The technology and data we could tap into was great. I also liked their transparency in reporting.

What do you dislike?

Executed campaign without full knowledge of Turn. The buy was taken over mid-campaign after winning the new piece of business. Transition was smooth during the switch with agencies.

Recommendations to others considering the product:

I would consider Turn during another RFP process. Especially when needing unique targeting capabilities.

What problems are you solving with the product? What benefits have you realized?

Audience insights. Figuring out/defining who our target is. Turn is great with their data.

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AM
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
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"Turn has been incredible to work with - huge success."

What do you like best?

Turn has a ton of options - open exchange, private market, etc. They have partnerships beyond your imagination and can reach people you want to reach in all campaigns. It's incredible. Their service is great too - great people to work with on a daily basis.

What do you dislike?

Tech fee - but that is not something anyone can avoid at this point.

What problems are you solving with the product? What benefits have you realized?

Awareness. The way Turn works helps us solve that problem - it's incredible!

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Turn Product Review"

What do you like best?

Very insightful as far as DSP providers. The DSP is great for efficiency so advertisers interested in buying more for reach/efficiency should connect with Turn.

What do you dislike?

They do need to work better on their communication and transparency.

Recommendations to others considering the product:

Make sure that you are outlining your benchmarks thoroughly so that Turn can prioritize in their DSP server.

What problems are you solving with the product? What benefits have you realized?

Turn is beneficial from an efficiency standpoint. They lack in premium video inventory.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Okay, nothing great"

What do you like best?

Smart account people with new ideas to reach our audience

What do you dislike?

I felt that in general our media was not managed to the best of their ability. We saw much stronger performance from other publishers

Recommendations to others considering the product:

Oftentimes they do not provide the most efficient solutions to your problems. Be extremely direct and prescriptive with what you want from them.

What problems are you solving with the product? What benefits have you realized?

Brand awareness and perception

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AI
Enterprise
(10,001+ employees)
Validated Reviewer
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"Great partner!"

What do you like best?

The team was very helpful in addressing any questions or concerns. They were also great about delivering weekly or bi-weekly updates on campaign performance.

What do you dislike?

They tended to optimize against a KPI that was not discussed prior to campaign launch

What problems are you solving with the product? What benefits have you realized?

Looking for a programmatic partner that offers inventory across display, video, mobile, and social

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Turn does the trick, with few differentiators"

What do you like best?

Good customer service and technology that allowed for high reach of my message with deep targeting and across multiple platforms.

What do you dislike?

Unclear differentiation from the competitive set.

Recommendations to others considering the product:

Take advantage of full service platform and cross-platform offerings.

What problems are you solving with the product? What benefits have you realized?

The increasing need for cross-platform programmatic. Increased targeting and efficiencies.

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EN
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"GM of digital publisher "

What do you like best?

Support of brand and performance campaigns across desktop mobile video email

What do you dislike?

limited behavioral targeting capabilities

What problems are you solving with the product? What benefits have you realized?

amobee provides one stop for marketers seeking digital ad campaign distribution

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Good capabilities and decent service layer"

What do you like best?

Lots of different proprietary targeting technology; from a service layer perspective, they were very transparent

What do you dislike?

It appears as though margins are higher than other DSPs; unintuitive UI

What problems are you solving with the product? What benefits have you realized?

Educating client on value of upper-funnel media while protecting efficient base-layer of lower-funnel execution

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
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"Worked with them as primary DSP for a past client account"

What do you like best?

Granularity of capabilities and knowledge base of those selling the product

What do you dislike?

Lack of integration with other DSPs, which is a problem plaguing the entire marketplace, not just Turn

What problems are you solving with the product? What benefits have you realized?

Shifting client focus from solely low funnel to upper funnel, awareness driving media

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
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"Worked with Turn for 3 years"

What do you like best?

Turn was always one of our strongest performing DR partners.

What do you dislike?

We had a lot of issues with Turn and viewability.

What problems are you solving with the product? What benefits have you realized?

Trying to find efficient DR partners that drive conversions. Turn's targeting was very efficient.

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AM
Enterprise
(5001-10,000 employees)
Validated Reviewer
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"Average service"

What do you like best?

This partner provided insights and optimizations frequently, but when it came to financials, it takes days to get a response. They were reasonable with their pricing models.

What do you dislike?

They are not very transparent in regards to their targeting and their insights are very topline.

What problems are you solving with the product? What benefits have you realized?

reach/scale/viewability

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AF
Enterprise
(10,001+ employees)
Validated Reviewer
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"I have worked with Turn on a digital campaign for several quarters in a row. "

What do you like best?

The team is friendly and conscientious.

What do you dislike?

Would like to see more innovative thinking.

What problems are you solving with the product? What benefits have you realized?

Personalization - serving the right message to the right user at the right time.

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UM
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Easy to use"

What do you like best?

Experience was seamless and easy to use throughout

What do you dislike?

I would like to see more granular detail within the dashboard

Recommendations to others considering the product:

n/a

What problems are you solving with the product? What benefits have you realized?

media performance and metrics

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Turn key with quick execution times."

What do you like best?

Buys can be planned and executed day of.

What do you dislike?

everything with turn turned out fine. no complaints

What problems are you solving with the product? What benefits have you realized?

consolidating buy to one vendor vs several networks

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AM
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Turn"

What do you like best?

I really like the ease of implementation.

What do you dislike?

I have not found anything I dislike so far.

What problems are you solving with the product? What benefits have you realized?

Research.

Amobee DSP Features

  • Display Functionality
  • Video Functionality
  • Mobile Functionality
  • DSP Functionality
  • Campaign Dashboard
  • Campaign Optimization

Amobee DSP User Ratings

7.3
Ease of Use
Average: 8.2*
7.6
Quality of Support
Average: 8.4*
7.5
Ease of Setup
Average: 7.9*
* Cross-Channel Advertising Category
Do you work for Amobee DSP?