Amobee DSP Reviews & Product Details

Amobee DSP Overview

What is Amobee DSP?

A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

Amobee DSP Details
Website
Product Description

A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.


Seller Details
Seller
Amobee
Company Website
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
8,860 Twitter followers
LinkedIn® Page
www.linkedin.com
877 employees on LinkedIn®

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Amobee DSP Reviews

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Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Amobee has a usefulness in the cloud that permits clients to see the improvement of the missions continuously, having more noteworthy cooperation in the inventive cycle and having the option to make alterations or changes in the creation cycle that is nearer to what they are pausing. Turn has been an innovator in the DSP space and has a balanced arrangement of purchasing, information the executives, and investigation apparatuses. The best thing about Amobee is the quantity of highlights it offers. One can arrangement numerous advertisement crusades and have a track on them day by day concerning pacing, execution. Additionally, Amobee offers announcing which is exceptionally dependable. Mission arrangement is simple and natural. Capacity to consolidate inward CRM information in to media purchases. Incredible group/client assistance continually ready to have workshops and teach group about the automatic space. Video logy is dependable and is easy to understand. Review collected by and hosted on G2.com.

What do you dislike?

Absence of mix with different DSPs, which is an issue tormenting the whole commercial center, not simply Turn. Now and again have seen low view capacity and low in-geo rates. Vigorously subject to outsider innovation organizations. There is no "pace ahead" include. Different DSPs offer an approach to pace ahead by 10-20%. Their focusing on innovation/Calculation at the hour of working with Turn made the cut while picking the best DSP accomplice for our customer. They are somewhat delayed on the announcing front, and battled with getting over a portion of the more succinct reports that were required. Automatic is dubious KPI's don't generally feel so clear when CPT is associated with public missions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Amobee has stunning prescient promotion serving. Amobee for Distributers has a perfect interface. Running stock figures is direct, and announcing is genuinely clear. The exact focusing on abilities inside the stage - explicitly unique imaginative advancement, contender conquesting, and consecutive informing capacities. Running expansive presentation crusades, Amobee can dominate numerous different DSPs. They additionally have great information associations with social stages. The capacity to apply information bits of knowledge to media methodology and tie in first gathering information too. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Amobee has a functionality in the cloud that allows customers to see the progress of the campaigns in real time, having greater participation in the creative process and being able to make modifications or adjustments in the creation process that is closer to what they are waiting. I really like Amobee since I can access it from anywhere, the information is safe and I can work from home sharing information with my colleagues and clients, it is certainly a unique and modern experience especially in these times when isolation it's more important. Review collected by and hosted on G2.com.

What do you dislike?

In general terms, there are very few shortcomings in this platform, I could say that I am a little concerned that the stored information may be accessed by third parties who may appropriate the information, which is subject to copyright, as it is vital confidential and creative information. for developing a successful marketing campaign. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Amobee has strengthened our marketing department and improved our relationships with our suppliers and customers; This platform allows interaction to a higher degree than that normally handled in the market, contact with the client is much closer, which allows the final result to be much more adjusted to the client's wishes, this undoubtedly makes us a preferred alternative when creating marketing campaigns, because we have this tool which provides security to customers when placing their trust and investment in us. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a solution designed to facilitate marketing tasks and connect with our users, I really like its interface because it is very easy to use, access in the cloud allows remote management and access from any device which allows us to work from home, I can work with my team from the comfort of my home which allows me to work from anywhere at any time, all these advantages have contributed to an increase in the number of clients as well as the profitability obtained by the creation and administration of themselves. Review collected by and hosted on G2.com.

What do you dislike?

The space we have to store information is limited, which forces us to dispense with information, I do not like having to delete files to open space for others, the cost of the license can be high, but it must also be taken into account that It is a product designed for large companies, so maintenance and administration costs are generally high. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Amobee has brought us closer to our clients because it is a cloud platform that allows us to report the progress of the campaigns so that our clients can make comments in real time without the need for unnecessary travel and expenses, it is a very easy to use platform that not only does it allow us to interact, it is also an excellent assistant in our marketing management, we have used this application for more than 1 year and we have obtained excellent results in addition to many satisfied customers Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The best thing about Amobee is the number of features it offers. One can setup multiple ad campaigns and have a track on them daily with regards to pacing, performance. Also, Amobee offers reporting which is highly reliable. You can either go with custom or Query type of reporting with query proving the most accurate. You can forecast the campaigns performance which is a additional bonus. The major plus point is the ability to check its daily pacing with real time numbers which most of the DSP's don't have. It is easy to understand the UI and most of things are just straight forward. Review collected by and hosted on G2.com.

What do you dislike?

I would say the UI is pretty boring with minimal or no animated or colorful interactions. I think Turn should focus on this in future. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Update the UI Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use Amobee to setup and keep track on Ad campaigns. I pull reports often and look up to the performance of the campaigns and optimize them to meet their KPIs. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Campaign setup is easy and intuitive. You're able to learn the basics needed to set up a campaign pretty quickly, which cuts down on the needed training and on-boarding time. Review collected by and hosted on G2.com.

What do you dislike?

There is no "pace ahead" feature. Other DSPs offer a way to pace ahead by 10-20% , but Amobee only allows you to pace evenly. This makes it harder to ensure delivery without tricking the system by changing the flight dates to end a few days early. There is also no way of finding out why you're losing bids. Other DSPs offer reporting that shows you how many impressions you're losing out because of bids, creative sizes, geo, etc, but Amobee does not have the same offerings. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're going to use Amobee as your DSP and DMP, and eventually integrate social as well, Amobee is a good solution. If you're looking for a standalone DSP with cutting edge features, there are better DSPs available. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Amobee gets the job done. Although it's not the easiest or the most state-of-the-art DSP in the marketplace today, you are able to get launch and optimize campaigns fairly easily. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I really enjoy that i can look at real time- today data and spend Review collected by and hosted on G2.com.

What do you dislike?

It is hard to optimize, and not as user friendly as other DSPs Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it primarily for programmatic display, it is convenient to keep everything in one place. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Amobee has amazing predictive ad serving. When running broad display campaigns, Amobee has the ability to outshine many other DSPs. They also have good data connections with social platforms. Review collected by and hosted on G2.com.

What do you dislike?

Retargeting is very hard, and the line item system is challenge to use efficiently. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Amobee is a top tier DSP. If you are focusing on prospecting rather than retargeting, Amobee is your DSP. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Amobee as one of the DSPs in our tech stack for our clients. It provides wide spread reach for display advertising campaigns. Review collected by and hosted on G2.com.

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Programmatic executive
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

As an marketing agency, this tool is a must have since programmatic is now new trend. Targeting for exact specific audience on Video is important, and Videology is one of the best to acquire Video KPI.

Also the best thing is it's big big data, which help our company to target exact audience base on their interest. Review collected by and hosted on G2.com.

What do you dislike?

Some time there is data discrepancy problem, so I must check with 3rd party data to ensure our report is good. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are working in digital marketing field, especially on Video Marketing; Videology is highly recommended for their huge data, with no need to worry about ad fraud. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Target audience on Video based on their interest

- Solve problem of duplicated user

- Build up look a like audience very quickly Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Amobee has always performed well when I have decided to use them for display campaigns. At times we have a minimal budget however their team is always willing to make something work. Review collected by and hosted on G2.com.

What do you dislike?

Up until this point, I can't think of any negative things to say about Amobee. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It may depend on your specific KPI or goal for campaign, but Amobee has been able to perform for us across various different clients. We've used them for healthcare, travel, and education. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have used Amobee for display advertising campaigns for prospecting and retargeting efforts. Review collected by and hosted on G2.com.

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Senior Manager, Digital Marketing and Media
Cosmetics
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

- The ability to apply data insights to media strategy and tie in 1st party data as well.

- Another benefit of using Turn is the customer service of their sales team. Currently we leverage Turn's service team to pull the levers for us with managed service.

- Ability to incorporate internal CRM data in to media buys

- ability to create unique data segments to activate on

- ability to layer on our full Tech Stack and Measurement/ Research Review collected by and hosted on G2.com.

What do you dislike?

- At times have seen low viewability and low in-geo percentages, but are able to make optimizations to improve along the way and learn as the campaign goes.

- Billing has been a pain point in the past, specifically we have consistently received late invoices even after campaigns have been actualized and had to revisit/ re-open the campaigns

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use all the data they offer, it is quite extensive and really helps develop a smart media plan. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reaching our target audience and sequentially message them over a period of time.

Leverage 1st party data to inform our targeting

Build custom PMPs with premium partners and optimize across based on performance throughout the flight of the campaign Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Turn has been a longstanding partner across multiple brands that I have worked on because they provide a programmatic offering that is top of the line. Having access to every exchange out there and all of the targeting capabilities under the sun, they make a great one-stop-shop if you are looking to try out a the programmatic tactic. Review collected by and hosted on G2.com.

What do you dislike?

Because they pull from every exchange out there, some of the inventory can be extremely longtail. That goes for any programmatic partner though. For all programmatic partners, I recommend ALWAYS monitoring viewability/brand safety through a 3rd party just to ensure your media is serving in brand safe areas. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use this vendor for desktop heavy campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The business goal was to drive site actions on our clients website. Have the ability to have multiple targeting tactics under one partner (site retargeting and 3rd party data targeting), it allowed us to auto-optimize to the best performing tactic. So if Turn's algorithm saw site retargeting driving better performance, the tech. would shift more budget to that tactic and away from 3rd party data targeting. Review collected by and hosted on G2.com.

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Digital Sales Coordinator
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Set up with Turn was quick and effortless. Turn was able to deliver campaign KPIs in full, with opportunity to optimize mid campaign. Review collected by and hosted on G2.com.

What do you dislike?

I was required to frequently monitor the campaign in order to deliver campaign KPIs in full. No other issues with Turn. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For our campaigns, we are determining how to manage KPI and performance expectations. We were able to optimize mid campaign to meet media goals. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great service and able to target the intended audience for the advertiser was trying to reach. Reporting was very helpful and easy to read and decipher. Review collected by and hosted on G2.com.

What do you dislike?

Their targeting technology/ Algorithm at the time of working with Turn, although good, did make the cut when choosing the best DSP partner for our client. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure Turn is the right fit and aligns with your overall KPI's. Turn is great company and if used and treated as a true partner can be a successful for your overall goals. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Turn was use for scale and targeting/retargeting. Finding the right user at the right time at the lowest cost had some drawbacks. Fraud and integrations with verification companies not in place of our DSP review. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

We give them our objectives and what we want to accomplish and learn from a buy, and they figure out essentially everything needed to make it happen on their end. Review collected by and hosted on G2.com.

What do you dislike?

They aren't always 100% transparent about the optimizations taken, and there have been times when I felt that an optimization that was done on their end without asking us was too major to have not been approved even if backed by data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've really figured out how to do programmatic well in partnership. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

the precise targeting capabilities within the platform - specifically dynamic creative optimization, competitor conquesting, and sequential messaging capabilities. Review collected by and hosted on G2.com.

What do you dislike?

Feel that other DSPs have better inventory and are able to offer more premium solutions Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Working to drive consumers down the purchase funnel. Have seen the benefits of managing an audience from 1st point of contact to the sale. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It has excellent capabilities as a DSP, which was made very accessible by great account representatives. They were able to target from many different angles and methods. Review collected by and hosted on G2.com.

What do you dislike?

They were a little slow on the reporting front, and struggled with getting across some of the more concise reports that were needed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be very upfront with all of your reporting needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For the campaign I worked with Turn on, we were trying to better understand the demographic of people who were interested in our product, and with Turn we could find some unexpected niche audiences. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Customer service was great. The technology and data we could tap into was great. I also liked their transparency in reporting. Review collected by and hosted on G2.com.

What do you dislike?

Executed campaign without full knowledge of Turn. The buy was taken over mid-campaign after winning the new piece of business. Transition was smooth during the switch with agencies. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would consider Turn during another RFP process. Especially when needing unique targeting capabilities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Audience insights. Figuring out/defining who our target is. Turn is great with their data. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I think the best capability I like about Turn is their user-friendly reporting. Not only is the reporting helpful, but the team of experts over at Turn really help you in understanding the specific information. Review collected by and hosted on G2.com.

What do you dislike?

Some of the reporting can be overwhelming and don't pertain to the certain metrics we are requesting within the campaign. However, that is easily solved through communication. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Cost-per-Traffic is something Turn has really helped us out with. The way they are able to optimize based on certain metrics through their programmatic platform is awesome! Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The mocks of our creative that TURN sends is almost always accurate the first time, which is more than we can say for may of our partners. That's a huge help! Review collected by and hosted on G2.com.

What do you dislike?

TURN has before set creative assets live when they were not yet meant to be live, which on certain accounts leads directly to legal compliance risk and can result in much blowback from clients. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're an ad agency, so our relationship with TURN allows us to serve our clients. TURN is an excellent retargeting partner. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The reason we wanted to run with TURN was that they were well reviewed in the industry. We were also trying to consolidate our buy across multiple divisions for TURN to gain more insights. Review collected by and hosted on G2.com.

What do you dislike?

We did not like our sales rep, and the TURN technology proved to be mediocre. After consolidating our buys, we did not see improvement in terms of our metrics, and their system was unstable and fluctuated a lot. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problem: driving people to consider our brand and drive traffic to site/stores Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

great team/customer service- always willing to host workshops and educate our team about the programmatic space Review collected by and hosted on G2.com.

What do you dislike?

programmatic is tricky- KPI's don't always feel so straightforward when CPT is involved in my national campaigns. I prefer to stick to optimizing towards TR but oftentimes TURN recommends CPT. Just an example, but sometimes success is not so black and white in programmatic it seems to me. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

viewability is an issue still. TURN uses MOAT, but I believe they are currently working on an integration with IAS (my agencys preferred partner). so that'll be a great help. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very insightful as far as DSP providers. The DSP is great for efficiency so advertisers interested in buying more for reach/efficiency should connect with Turn. Review collected by and hosted on G2.com.

What do you dislike?

They do need to work better on their communication and transparency. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure that you are outlining your benchmarks thoroughly so that Turn can prioritize in their DSP server. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Turn is beneficial from an efficiency standpoint. They lack in premium video inventory. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Smart account people with new ideas to reach our audience Review collected by and hosted on G2.com.

What do you dislike?

I felt that in general our media was not managed to the best of their ability. We saw much stronger performance from other publishers Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Oftentimes they do not provide the most efficient solutions to your problems. Be extremely direct and prescriptive with what you want from them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Brand awareness and perception Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Turn has been a leader in the DSP space and has a well-rounded set of buying, data management, and analytics tools Review collected by and hosted on G2.com.

What do you dislike?

Heavily dependent on third party technology companies - ie MOAT, adometry, etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use if you want transparency and direct control of programmatic media Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Turn has been useful in driving direct-response efforts and positive digital ROI campaigns Review collected by and hosted on G2.com.

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Integrated Assistant Media Planner
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Client services, campaign management, and responsiveness. Review collected by and hosted on G2.com.

What do you dislike?

Tech + managed fee transparency could be improved Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Addition of publishing partners and networks to increase the scale available to plug into PMP environments. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Looking to add partners into the PMP space and finding PMP partners to provide transparent non-skewed in-demo metrics Review collected by and hosted on G2.com.

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Do you work for Amobee DSP?