# What are the best email tracking platforms for marketing campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi all,</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Opening a discussion around top-rated tools for <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking"><strong>email tracking</strong></a>, especially platforms that help marketing teams see opens, clicks, replies, and attachment activity across multi-step campaigns. Curious which solutions actually deliver a great experience for both campaign managers and ops.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are five platforms frequently mentioned in the space:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a> – Combines CRM + engagement with robust email tracking and sequences. For campaign teams already in HubSpot, does the native tracking (opens/clicks/attachments) make reporting and handoffs to sales smoother? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/instantly/reviews"><strong>Instantly</strong></a> – Popular with outbound teams for scale and deliverability tooling, plus granular tracking. For marketing-led outbound, is Instantly’s tracking depth (across large sends) giving you a clearer signal on offer/channel fit? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brevo-marketing-platform/reviews"><strong>Brevo Marketing Platform</strong></a> – All-in-one marketing suite with campaign analytics and email tracking baked in. For lifecycle marketers, is Brevo’s tracking enough to drive experiments without exporting to a BI tool?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixmax/reviews"><strong>Mixmax</strong></a> – Inbox-native engagement with strong tracking, scheduling, and sequencing. If your marketers run ABM from Gmail, does Mixmax’s real-time tracking improve reply rates and speed up follow-ups?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gmass/reviews"><strong>GMass</strong></a> – Gmail-based bulk campaigns with opens/clicks/response tracking. For lean teams, is GMass giving you the right mix of simplicity + analytics for quick iteration on subject lines and CTAs? </li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love feedback from teams using any of these platforms:</p><ul>
<li>Which tool produced the most reliable tracking across larger sends (and how did it handle <strong>no-click opens</strong> and privacy-protected mail clients)?</li>
<li>How was the implementation and time to value for your stack?</li>
<li>Any unexpected advantages (or pain points) around attribution, API access, or connecting results back to your CRM?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you recommend a different email tracking platform from G2’s list for marketing use cases, drop it below, and I can update the lineup.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 3


## Comments
### Comment 1

&lt;p&gt;This is an interesting question because email tools can fall into two categories - CRM or stand alone email tools. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;When it comes to CRM - we use Salesforce Pardot or whatever they are calling it when you read this thread, but it&#39;s a decent tool with some basic functionality. I would not recommend this unless you are stuck with it. HubSpot by far and away is the way to go - super easy to use, clean UI, tons of functionality, AI integrations  and built with marketers in mind. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;For stand alone tools, I have used customer.io, mailchimp and constant contact. Constant contact is easy to use but presents limited analytics capabilities and hence not recommended. From that perspective, Mailchimp is the best option. While in my opinion, pricing is slightly on the higher side, it&#39;s features, support, and continuous feature improvements make it worth the while. &lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Strategic Marketing Manager
- Net upvotes: 1


### Comment 2

&lt;p&gt;&lt;span style=&quot;color: rgb(17, 17, 17);&quot;&gt;I found HubSpot as the best email marketing and tracking tool so far after trying Zoho Mail and MailChimp. It is a centralised platform, offers all the necessary features for effective email marketing. It gives insights that are crucial for email campaigns. It has been ranked among the best software on G2 as well. &lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Digital Marketing Expert
- Net upvotes: 1


### Comment 3

I genuinely liked Brevo for lifecycle campaigns, especially if you want everything in one place. That said, for deeper experimentation or attribution, you may still need external analytics.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 4

We evaluated tools based on how well they support multi-step campaign tracking. It’s not enough to know that a campaign performed well overall; we need to see where people drop off between emails. Tools that break performance down by step, segment, and message made it much easier to optimize sequences.

##### Comment Metadata
- Posted at: 4 months ago



### Comment 5

About teams interpreting tracking data, open rates have become less reliable due to privacy protections (like Apple Mail Privacy Protection), so clicks, replies, and conversions are now more important metrics. Tools that surface these clearly tend to deliver more value.

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketing Executive



### Comment 6

&lt;p&gt;If you’re weighing options or want a quick shortlist, this G2 guide breaks down features, pricing, and use cases with side-by-side picks: https://learn.g2.com/best-email-tracking-software&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist





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