--- title: Adobe Marketo Engage Reviews meta\_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 3149 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews & Product Details Visit Website Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. * * * Product Website Adobe Marketo Engage Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Marketo Engage Community](https://www.g2.com/products/adobe-marketo-engage/discuss) Languages Supported English Solution Type All-in-One Overview by Marie Holper Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## Adobe Marketo Engage Integrations (27) What do users say about integrations? 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Campaign Manager Mid-Market (51-1000 emp.) 12/3/2025 "Effortless Campaign Management and Powerful Personalization" 5/5 What do you like best about Adobe Marketo Engage? What I appreciate most about Marketo Engage is how it simplifies the management of complex campaigns. I really enjoy being able to design intricate customer journeys, launch them, and rely on the platform to carry them out just as intended. The smart list and segmentation capabilities are particularly impressive, making it easy to personalize experiences on a large scale. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Occasionally, large smart lists or segments with a lot of data can take some time to load. While this isn't a significant problem, it can be a bit inconvenient when working under tight deadlines, as even a brief delay can impact your workflow. Aside from this, the tool remains very stable and delivers strong performance overall. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has been instrumental in addressing the challenges we faced with inconsistent and manual marketing workflows. Previously, tasks such as segmentation, follow-ups, and nurturing demanded a significant amount of repetitive effort. Now, with most of these processes automated, we not only save valuable time but also achieve greater accuracy in our targeting. This automation allows us to deliver more consistent customer journeys, which has led to noticeable improvements in engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rim B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rim B.") RB Rim B. Social Listening Analyst Enterprise (\> 1000 emp.) 3/19/2024 "Adobe Marketo Engage, don't miss out! Best tool" 5/5 What do you like best about Adobe Marketo Engage? What i would like to add is that adobe marketo engage allow users to transform complex customer data into actionable insights by building sophisticated journeys, personalizing experiences and optimizing performance through detailed reporting. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The tool can enhance guidance. It is sometimes complex to use and can feel a bit overwhelming. I would suggest the platform to share more guidance and trainings or even simplify some functionalities to make it more user friendly and accessible for everyone. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage helps me to address several key challenges when it comes to reporting and data analytics. It helps me as a marketer to track the performance of my campaigns in real time and optimize marketing services to maximize ROI. Review collected by and hosted on G2.com. Show More 2/5/2026 Validated ReviewerIncentivizedSource: G2 invite ![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Full-stack Developer Information Technology and Services Small-Business (50 or fewer emp.) 11/29/2025 "Powerful Automation and Seamless CRM Integration for Effortless Marketing" 4.5/5 What do you like best about Adobe Marketo Engage? What​‍​‌‍​‍‌​‍​‌‍​‍‌ I like the most about Marketo Engage is that it offers a lot of power in automation of marketing tasks but at the same time, it does not complicate the process too much. Essentially, I am able to create campaigns, define triggers, and handle customer journeys in a pictorial manner which is very logical. There are also a lot of segmentation options available which means that it is very easy to target the right audience without generating heaps of lists that are difficult to manage. additionally, I find that the analytics are sufficient to reveal the good and the bad of the executed actions. So as not to endanger the entire campaign, the platform allows for emailing different versions of a message thereby giving me the freedom to test new ideas. Additionally, if the setting of a workflow is the only thing that you need to be concerned with and once it is done correctly, then it will continue to function in the background without requiring much manual work. In addition, it is well integrated with our CRM, which ensures that everything is kept in proper synchronization. In brief, it facilitates the execution of marketing activities in a well-organized and dependable ​‍​‌‍​‍‌​‍​‌‍​‍‌manner. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Marketo​‍​‌‍​‍‌​‍​‌‍​‍‌ is a platform that sometimes makes me quite irritated when I feel that certain parts of the interface are somewhat old-fashioned and not very intuitive. There are moments when it is necessary to perform an excessive number of clicks in order to locate basic settings or modify workflows that are already existing. The difficulty level to master it is quite high for sure, particularly for newcomers who have never worked with marketing automation tools. Although there is some documentation, not all things are clearly explained, so I occasionally need to consult online forums. Also, the email builder seems to be less advanced compared with other instruments, and there are times when the formatting changes in a way that you do not expect. Reporting has a lot of capabilities, but it can be quite difficult and time-consuming to set up custom dashboards or metrics. Moreover, if something is not working, for example, a trigger that is not firing correctly, it is not always straightforward understanding the reason behind it. These problems do not make me stop using the platform, but they certainly do slow down the process ​‍​‌‍​‍‌​‍​‌‍​‍‌sometimes. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo​‍​‌‍​‍‌​‍​‌‍​‍‌ enables me to automate many of the repetitive marketing tasks that would manually consume a whole day of my time. It manages all customer interactions in such a way that leads do not get lost, and opportunities are not missed. Besides that, the platform is also assisting us in running more consistent campaigns since everything is carried out according to the same rules and timings. Yet another advantage is the capability to assign scores to leads based on their activities, thus giving the sales team a glance at the people they should focus on. Moreover, in case of different campaign ideas, I am able to test them rapidly and see the results with Marketo. Our onboarding has been elevated through the use of Marketo in sending the right messages at the right time automatically. The analytics provide us with a deep understanding of how each segment responds so that we can continuously improve our communication. In essence, it has transformed our marketing into a more reliable, efficient, and scaling-friendly process as the team is getting ​‍​‌‍​‍‌​‍​‌‍​‍‌bigger. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Hafiz Arsalan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafiz Arsalan A.") HA Hafiz Arsalan A. Process Automation Engineer, Integrated Solutions | Avery Dennison Smartrac Apparel & Fashion Enterprise (\> 1000 emp.) 5/14/2026 "Powerful Automation and Workflow Management for Better Team Coordination" 4/5 What do you like best about Adobe Marketo Engage? Best part is the automation capability and workflow management. It helps improve our coordination between commericial, slaes and customer engagement activities quite effciently. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? some workflows and configurations can feel comlex and time consuming. Also user interface and troubleshooting could be more easy and simplified for more faster operations. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps us automate marketing and commercial processes. It also improves customer communication tracking and supports better coordination between teams. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KB Katie B. Mid-Market (51-1000 emp.) 4/21/2026 "Versatile Features, Room for Improvement" 4/5 What do you like best about Adobe Marketo Engage? I like the many capabilities of Adobe Marketo Engage. I find the options to create really specific workflows particularly beneficial, as they help me create niche audiences. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I found the old email creation tool clunky, and we never got back into the new tool because we created workflows around it. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage helps me track registrations and manage engagement effectively. I like its many capabilities, especially the options to create specific workflows, which assist in developing niche audiences. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Sree K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sree K.") SK Sree K. Software Development Engineer in Test III Computer Software Enterprise (\> 1000 emp.) 11/27/2025 "Effortless Campaign Management with Powerful, User-Friendly Features" 4/5 What do you like best about Adobe Marketo Engage? What I appreciate most about this tool is how effortlessly it allows me to run and monitor marketing campaigns, thanks to its user-friendly interface and the convenient drag-and-drop email builder. Setting up automated workflows is simple, enabling me to quickly tailor outreach and follow-ups based on customer behavior. I rely on it frequently because it saves me time and helps me stay organized, even when managing several campaigns simultaneously. The tool offers an impressive array of features, covering everything from lead management to reporting, and integration with other software is generally seamless. Customer support has been reliable whenever I’ve needed assistance or had questions, and the onboarding process was smooth, making it easy to get up and running. Having all the necessary tools for managing leads, emails, and analytics in one place has made my work more efficient and allowed me to achieve better outcomes for our team. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? One aspect I find challenging with this tool is that some of the reporting features and analytics require a bit of an adjustment period, particularly when I’m trying to explore more advanced metrics. Initially, it can feel somewhat overwhelming, and I often have to spend extra time figuring out how to extract the specific data I need. Additionally, making adjustments to templates or setting up complex workflows tends to demand more technical expertise than I anticipated. At times, I’ve experienced delays when syncing data or integrating with certain third-party platforms, which can be frustrating if I’m working under tight deadlines. While support is generally helpful, there have been occasions when troubleshooting took longer than I would have liked. Overall, the tool meets my needs, but there are times when I wish it were easier to navigate or offered a bit more flexibility. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? This tool has made it much easier for me to automate and organize all our marketing activities, eliminating the need to manage everything manually or worry about missing steps in a campaign. Setting up workflows is straightforward, allowing me to send relevant emails, track leads, and manage customer data all in one place. This has saved a significant amount of time and ensures consistency, even when we’re running several campaigns at once. It’s also improved my collaboration with the sales team, as we can quickly share insights and customer information. With all the account data and tracking features integrated, analyzing our performance and making real-time adjustments is much simpler. The greatest advantage has been streamlining teamwork and ensuring our messaging reaches the right audience, resulting in stronger engagement and better overall outcomes. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite KS Keval S. Small-Business (50 or fewer emp.) 4/21/2026 "Organized Assets but UI Needs Improvement" 2.5/5 What do you like best about Adobe Marketo Engage? I like that Adobe Marketo Engage has organized assets, making it easier to manage my marketing resources. I also enjoy the variety of marketing programs it offers, which allows me flexibility in handling different campaigns. The initial setup was relatively easy, which was a pleasant surprise. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The user interface is not easy to follow and there are performance improvements needed. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage to set up email campaigns and send emails, acting as a marketing database. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Vandit C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vandit C.") VC Vandit C. Marketing Coordinator Marketing and Advertising Small-Business (50 or fewer emp.) 1/27/2026 "Effortless Workflow Automation with Clear Lead Journey Tracking" 4.5/5 What do you like best about Adobe Marketo Engage? The major advantage is the ease of implementing workflows and monitoring the lead journeys. Helps to automate freely and personalize campaigns easily. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The learning curve is definitely steep and also the reporting and analysis part often times feels a bit rigid unless customized. So for new users it takes a while to get a hang of it. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Primarily, it helps in nurturing and engaging the leads conveniently. The lead management process is streamlined, which improves consistency and quality across campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ST shravan t. Mid-Market (51-1000 emp.) 4/20/2026 "Simple Sync, Needs Better Queue Visibility" 3.5/5 What do you like best about Adobe Marketo Engage? I like Adobe Marketo Engage for its simple sync and easy-to-use application, which makes managing marketing campaigns easier. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Unable to see sync backlog queue. If I sync contacts from CRM, I need to check if it is in the queue or not, but I'm unable to see it. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for simply syncing data from CRM and sending marketing emails based on preferences, and I appreciate its simple sync and ease of use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Anil D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anil D.") AD Anil D. Marketo Consultant Small-Business (50 or fewer emp.) 4/20/2026 "Powerful Analytics, Needs UI Refresh" 4/5 What do you like best about Adobe Marketo Engage? I like the analytics offered by Adobe Marketo Engage. I also find the Munchkin tracking feature very useful as it tracks every aspect of a user's behavior on the website, which helps in identifying user needs. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Marketo's UI feels a bit old compared to Hubspot and SFMC Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for lead management and go-to-market strategies. I like the analytics and Munchkin tool that tracks user behavior on the website, helping identify user needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Adobe Marketo Engage? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/discussions/new) GU Guest User What is Marketo Sales Connect (formerly ToutApp) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) ![Lucas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas R.") LR Lucas Reinero Ponz • Last activity 5 months ago How do you improve impact into your performance? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) [ View all Discussions ](https://www.g2.com/products/adobe-marketo-engage/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 16 months ### Average Discount 17% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## How much does Adobe Marketo Engage cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 96 purchases. Get Price Estimate Adobe Marketo Engage Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-adobe-marketo-engage) ##### ##### Adobe Marketo Engage Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Segmentation Lead Scoring and Grading Lead Nurturing Campaign Management Program Management [ View More Features ](https://www.g2.com/products/adobe-marketo-engage/features) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,872) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-marketo-engage/competitors/alternatives) ## Consulting Services for Adobe Marketo Engage [ ![Hoosh Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hoosh Marketing") Hoosh Marketing 4.8/5(3) ](https://www.g2.com/products/hoosh-marketing/reviews) [ ![Demand Spring](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demand Spring") Demand Spring 4.6/5(8) ](https://www.g2.com/products/demand-spring/reviews) [ ![Leadonance](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leadonance") Leadonance ](https://www.g2.com/products/leadonance/reviews) [See all Adobe Marketo Engage Providers](https://www.g2.com/products/adobe-marketo-engage/implementation) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best platform for account-based strategies in service sector](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[What is the top-rated video advertising platform for large brands?](https://www.g2.com/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands)[What unified workspace tool combines chat, files, and project management so a team stops switching between apps throughout the day?](https://www.g2.com/discussions/what-unified-workspace-tool-combines-chat-files-and-project-management-so-a-team-stops-switching-between-apps-throughout-the-day%20) [Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement)[What are the top employee engagement solutions?](https://www.g2.com/discussions/what-are-the-top-employee-engagement-solutions)[Pros and Cons Details](https://www.g2.com/products/adobe-marketo-engage/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)